Chapter 458 Hongmeng Japanese Subsidiary
The next day Xu Liang came to Hongmeng Japanese Subsidiary.
"President."
Hideo Fukunaga was as respectful as ever, even more respectful than before.
Respecting the strong is a gene engraved in the bones of Japanese people.
Although the Japanese subsidiary has experienced explosive growth in the past few years, its annual net revenue and net profit can increase six to seven times, or even more than ten times.
But compared to Xu Liang, who was maneuvering in the international financial market, this achievement seems inadequate.
After waving his hand to Hideo Fukunaga to sit down.
Picked up the report on the table.
The second quarter of 2003 is only half a month away.
So here are only the operating reports of Hongmeng Japan subsidiary in April and May.
Hongmeng Dongying’s net revenue was 50.2 billion yen, approximately 2.6 billion Chinese dollars, and net profit was 14.24 billion yen, approximately 780 million Chinese dollars.
189% year-on-year growth.
The most profitable business is still the game business, which exceeded 14.8 billion yen in two months.
"The King of Fighters 2002" has sold 2.49 million copies since its release in September 2002. "Hungry Wolf 2002" is slightly worse, only selling 1.78 million copies.
Just the sales of these two game discs generated revenue of US$300 million.
Including peripherals, the net revenue generated exceeded US$500 million.
Coupled with other games such as "Tianxia", "Legend", and "Bubble Hall", Hongmeng Japan's huge game revenue is formed.
"How is the development of "The King of Fighters Online", "Samurai Shodown" and "Metal Slug" going?"
Hideo Fukunaga quickly said: ""Samurai Shodown" will be launched in July, "Metal Slug" "Warhead" will be later, but "The King of Fighters Online Version" will definitely be released before the end of the year. It will not be available for public beta until March next year."
"It doesn't matter if the development time is longer, but it must be high-quality."
"President, please rest assured, I will strictly demand them."
Xu Liang nodded and continued to look back.
Second only to the game business is Bing search.
There are currently 50,000 companies that have signed bidding ranking and advertising alliance contracts with Bing Japan. Although the total number is small, it is growing rapidly.
In two months of 2003, revenue exceeded 20.4 billion yen, a year-on-year increase of 210%.
It can be said to be the fastest growing business of Hongmeng Japan.
“How is Google developing in Japan?” Xu Liang asked.
“The market share is very small. It is only used by some Westerners working in Japan. The mainstream search engine in Japan is Bing, which already accounts for 80% of the entire search market.”
Xu Liang nodded, because Bing developed early, and he also paid more attention to it.
It has already occupied the mainstream in the Japanese search market.
But he cannot take it lightly.
The United States has many disgusting methods, and the best way is to win over more allies.
"President, the cooperation agreement we signed with Yahoo Japan will expire next year. If we cannot sign a new agreement, Google will seize the opportunity."
2000 At that time, Hongmeng, which had just entered the Japanese market, signed a cooperation agreement with Yahoo, and Bing became the search service provider of Hongmeng and Yahoo.
The contract was signed for four years, and 2004 was the last year.
“Have you talked to Yahoo Japan?”
“We have talked, but Inoue Masahiro’s attitude is very ambiguous.”
Xu Liang said thoughtfully, “You What do you think is the reason? "
"There are two reasons. First, Google has given better conditions, but I think this is unlikely. After all, SoftBank is a shareholder of Hongmeng. shareholders.
Second, Yahoo Japan also plans to follow Yahoo's lead and do its own search.
I think the second one is more likely, and it can get technical support from Yahoo! "
Xu Liang nodded, and he also felt that the second possibility was the highest.
"President, if Yahoo! Japan refuses, then should we fight back and enter the portal? field? "
"No need. There is no need to start from scratch to do a business that we are not familiar with.
Moreover, Bing has been developing in Japan for three years. It has a deep foundation and has accumulated rich user data and content. Users are also accustomed to using our website. Even if Yahoo! Japan has a portal to support it, it cannot shake Bing's status. ”
Portals and search are two different things.
In terms of content, the former naturally lags behind.
What’s more, after more than three years of promotion, Pangu Browser has relied on frequent The update and localization have already occupied 80% of the local browser market.
Search plus browser constitutes a complete Internet access channel in the PC era, freeing users from dependence on portals.
< br>
Of course, due to user habits in Japan, the changes are not as drastic as in China.
But the power of change is already there, it just needs to grow stronger.
"If we do nothing, it would be really unacceptable to see Yahoo enter the search field." Hideo Fukunaga said.
“Fuyong, sometimes you don’t have to fight head-on to compete for the market.”
Xu Liang said with a smile.
"What do you mean...?"
"Don't worry, wait until I think it through."
Hideo Fukunaga nodded.
After Bing comes the music business.
Last year, it acquired 30% of the shares of Aihui Music, and this year it acquired five small music companies in Japan. Hongmeng Music has added more than 800 new songs to its copyright library.
In particular, the addition of copyrights to many popular songs has led to a surge in the number of Hongmeng Music members.
Now it has exceeded 25 million.
It is the largest online music website in Japan.
And with the updating of iPods, new music players are constantly being invested. Hongmeng Music’s revenue surged.
In addition to online music, Japan Hongmeng Music also has an offline music company. After more than three years of development, it has signed more than a dozen male and female singers of different types.
Mainly covering and adapting music from China, South Korea and other places.
Through the release of records, economic business, plus online downloads.
The revenue in the first two months of the second quarter of 2003 exceeded 24.2 billion yen, which is approximately equivalent to 1.2 billion Chinese dollars.
A two hundred percent increase compared to last year.
However, it is still far behind the billions of dollars in revenue generated by music giants every year, but the future is bright.
After Hongmeng Music, the revenue of Pangu Browser and Hongmeng Comics is about the same, basically exceeding 20 billion yen.
Hongmeng Literature is growing rapidly, and novels such as Mary Sue and The Boss are very popular here.
Currently, it has 2 million registered users and generated 1 billion yen in revenue in April and May.
This revenue includes not only online, but also offline book publishing and peripheral products.
The potential is huge.
Finally, Hongmeng Entertainment, with the support of big data from Hongmeng Pangu Company, also mainly shoots low-cost romantic dramas.
In the past two years, three films have been filmed and released, and five films are still being filmed.
Similar to Hongmeng Zhongnan Company, although it has not hit any hit items yet, it has basically made a lot of profits.
In addition to revenue and profits, Hongmeng Japan also has 38.5 billion yen in cash and short-term investments, equivalent to 1.9 billion Chinese dollars.
The Pacific Building, where Hongmeng Japan’s headquarters is located, was also acquired. The 80,000-square-meter building is worth approximately 1.6 billion Chinese dollars.
"What is your estimate of the company's net profit this year?"
"About 400 million U.S. dollars."
Xu Liang nodded, based on this figure, based on 55 If the valuation is doubled, Hongmeng Japan’s value would be around US$12 billion.
Of course, whether we can get this valuation multiple in the end is also a question.
But no matter what, Hongmeng Japan deserves its title as the most profitable company under Hongmeng.
"Well done."
Xu Liang put down the document, thought for a moment and smiled.
“Without your support, Hongmeng Japan Company would not be able to develop to its current level.”
Xu Liang smiled and looked directly at Fukunaga Hideo.
"As for the company, what are your next plans?"
"I want to acquire Fangwenshe or Baiquanshe to strengthen the company's share in comics and improve publishing channels."
"Fangwenshe?"< br>
Xu Liang asked.
Hakusensha, he knew very well, mainly focused on love comics for boys and girls, together with Shogakukan and Shueisha, and were three sisters under the Hitotsubashi Publishing Group.
It's just that Baiquanshe is not as famous as the latter two.
“Fangwenshe is one of the earliest publishing houses established in Japan. It once published well-known comics such as "Baseball Boy" and "Adventurer King". Now it mainly publishes Kanon and shojo comics.
< br>It is a second-rate publishing house after Shueisha and Kadokawa Shoten.
If acquired, it will greatly supplement our comics heritage and obtain the copyrights of at least thousands of comics. ”
< br>Speaking, Fukunaga Hideo took out a stack of information about Baiquan Society and Fangwen Society and handed it over.
Xu Liang flipped through it briefly.
Gradually it became clear.
The comic style of Baiquanshe is that of young girls, while Fangwenshe is the second dimension.
Putting down the information, Xu Liang smiled and said: "Fukunong, what do you think is the advantage of Hongmeng Comics over traditional comic institutions?"
"Advantages?"
"Yes, advantages."
Fukunaga Hideo's face showed thoughts, but after thinking for a long time, he still didn't find any advantages of Hongmeng Comics over giants such as Shueisha, Kadokawa Shoten, and Otowa.
"President, we have more contracted cartoonists than Shueisha, Kadokawa Shoten, etc." After racking his brains, Fukunaga Hideo only thought of this advantage.
Giants such as Shueisha and Otowa rely on impurities to publish comics, but the space is limited, and only a handful of them can be published.
So unless you are an excellent cartoonist, it is difficult to have a chance.
In contrast, Hongmeng Comics is both good and bad. As long as the level is above the passing line, you will have the opportunity to sign a contract.
This results in Hongmeng Comics having a large number of contracted writers.
After more than two years, there are nearly 4,500 people.
The only pity is that there are not many high-quality products.
“Having more writers is indeed an advantage. After all, people are growing up. The more they draw, the greater the chance of producing good works. But this is not the most fundamental advantage of Hongmeng Comics.
What really allows us to defeat Shogakukan, Shueisha and Kadokawa Shoten is that we seize the future. "
"President, I don't quite understand. ”
“The Internet is a brand-new carrier. As the network speed becomes faster and faster, it will carry more and more content and become more closely integrated with our lives.
In less than ten years, almost all social activities will have the Internet.
The same goes for comics.
Our mission is to further consolidate our share in the field of Internet comics and take advantage in advance.
In contrast, although acquiring offline comic magazines can quickly increase the market share and revenue of Hongmeng Comics, unless they are Shueisha and Otowa, the others will have very limited effect on us.
(End of this chapter)