Chapter 493 Strategy
After breakfast, Xu Liang drove to Qiao Lijing.
A woman who has just broken through transformation needs comfort most. As a qualified scumbag, Xu Liang will never be careless at this time.
Halfway there, the phone suddenly rang.
Press the answer button.
Mo Maniang's voice came over.
"Don't come over yet. My mother knew that I didn't drive back yesterday and insisted on driving me to school herself."
"Okay, then I'll pick you up at school at noon. ."
"Well, see you at noon."
After hanging up the phone, "Gangzi, turn around and go to Zhongguancun Sina Building."
In response, Huo Gang turned around and drove towards Zhongguancun.
Xu Liang did not notify anyone in advance, so when he arrived, no one greeted him.
However, during this period of time, he has been inspecting various subsidiaries one after another, and made such a big noise in the No. 1 store. Sina was silently preparing from top to bottom, and even the gatekeepers received repeated warnings from the management.
As soon as the big boss arrived, the guard quickly followed the previous instructions and used the intercom to notify the boss.
So, when Xu Liang walked out of the elevator, Wang Zhidong was already waiting outside the elevator with the management.
"Mr. Xu."
"Hey, you guys are moving very quickly, are you prepared in advance?"
Seeing the smile on his face, Wang Zhidong felt a little relieved.
A smiling face is always better than a cold face.
To be honest, he was shocked when word spread about what happened at No. 1 Store a few days ago.
The police arrested people directly during the meeting.
Just thinking about it makes my head tingle.
Except for Kuang Shiguo, the general manager of the purchasing department, nearly ten people in the entire No. 1 store from top to bottom were arrested this time, and more than fifty people were expelled.
From Hongmeng’s establishment to the present, there have been people who have been fired or even arrested for corruption, but there are only a few such people every year.
This is the first time that such a big fight has occurred.
No one is not afraid of the big knife.
Xu Liang also saw the awe in everyone's eyes, but this was also the effect he wanted.
Those who are superior should not only be courteous to the virtuous but also have their own dignity.
Combining leniency and severity is the right way.
“We have long hoped that Mr. Xu would come to inspect, so we made some preparations in advance.” Wang Zhidong said with a smile.
Xu Liang nodded, "Old Wang, this is the place where you are most familiar. Please show me around."
"Mr. Xu, please."
Xu Liang entered the office area. .
It was cleaned very well, but it was a little more crowded than the last time he came.
After walking around for a while, I came to the office and sat down.
"How many formal employees does Sina have now?"
"Just over a thousand."
After speaking, Wang Zhidong handed over the information he had prepared in advance.
"Mr. Xu, this is Sina's 2003 interim report."
Different from Hongmeng's 2003 interim report, Sina's report is more detailed and allows Xu Liang to better understand Sina's specific development. .
Overall, Sina's development is very good.
In mid-2003, Sina's total revenue exceeded 870 million Chinese dollars, and its net profit exceeded 260 million Chinese dollars, an increase of 269% over the same period last year.
Among them, Sina's own advertising business accounts for 41%, and the wireline business revenue brought by Monternet accounts for 420 million Chinese dollars.
Needless to say, Monternet’s business is currently nationwide, except for Penguin, no company is higher than Sina.
Sina’s advertising business is not just the Sina website itself.
It also includes eight major sub-businesses: Sina Sports, Tuniu.com, Soufun.com, Tieba, Autohome, Snowball.com, Sina Game Hall and Mailbox.
In the past two years, Sina has not handed over a cent of the money it earned from its cable business to the head office. It has all been spent on these sub-businesses.
Nearly two billion Chinese coins were spent in two years.
Coupled with the traffic from Sina website, as well as Bing and Hongmeng browsers.
Badazi’s business is developing well.
Especially Tieba, combined with the popularity of "Super Girl", the number of registered users has exceeded 40 million, and the number of various Tieba has exceeded 300,000, making it a top community comparable to Tianya.
Sina Game Hall, Hongmeng has been developing for more than a year now. After being merged into Sina, it has developed very well.
With more than 30 million registered users, it is still the largest gaming website in China and the largest in Japan, South Korea, and Southeast Asia. Especially with the addition of Hongmeng Games’ major games, its influence is growing.
Currently, the number of registered users worldwide has exceeded 100 million.
The profit in the past six months exceeded 500 million Huaxia coins.
The two major websites with over 10 million registered users are Sina Mail, SouFun and Autohome.
SouFun.com was acquired and has been developing for many years. Taking advantage of the rapid development of real estate, its users have grown rapidly.
Autohome has developed rapidly mainly because there is no website of the same type on the market.
In comparison, Sina Sports, Tuniu.com and Xueqiu.com are far behind.
The former has 5.6 million registered users, Xueqiu.com has only over 3 million registered users, and Tuniu.com has 6.2 million.
“The domestic financial field is underdeveloped, and I can understand that Snowball.com has not many users; I can also understand that Tuniu.com is developing slowly because Ctrip Travel has taken the lead. But why does Sina Sports have so few users? ?" Xu Liang asked with a frown.
"Mr. Xu, there are not many sports users in China." Wang Zhidong said with a bitter smile.
“That’s not right. Football has entered the World Cup and basketball has produced Yao Ming. Domestic sports users should continue to grow.”
“You are right, but football has entered the World Cup. The progress in sports and basketball only happened in the past two years. It has indeed had a great impact and attracted a lot of people to pay attention to sports, but most people may only browse sports news occasionally.
They will not go to Sina Sports specifically, but browse the news on Bing or Sina's homepage.
Not many people are willing to open the Sina Sports website and spend ten or twenty minutes to follow sports news. ”
Because Sina’s registration is multi-purpose.
So counting the number of users of each website is not based on clicks, but on time.
It can average daily Only those who browse for more than ten minutes are considered real users
Of course, this data is only Sina's own internal statistics, or used as a reference when formulating policies.
Externally, they still focus on website traffic.
After all, the higher the traffic, the higher the price when raising funds.
Xu Liang put down the document.
“You are doing a good job. Although the profit is not much, at least you are on the right track.”
"Thanks to you for always guiding Sina's development, otherwise we wouldn't have balanced our revenue so quickly."
What Wang Zhidong said is true.
In the past two years, Sina's many businesses, including web design, content editing, and publicity strategies, have provided hundreds of suggestions.
Although it is not 100% correct, more than 80% played a vital role in the development of Sina and its many new websites.
Xu Liang smiled, "I am the CEO of the company, and it is my duty to help Sina develop."
After a pause.
“What are your thoughts on Sina’s next development?”
“Mr. Xu, I plan to cooperate with Ctrip.”
“You want to sell Tuniu.com ?”
Wang Zhidong nodded, “In the past six months, there have been 379 Internet companies registered in China, including 17 tourism companies. Although they are still very weak, most of them will even go bankrupt
But this also means that the development of the Internet, as you expected before, has moved from major categories such as portal websites and Internet searches to vertical and segmented website competition.
It will become more and more intense in the future.
The Internet market is another industry in which leading companies occupy 70% of the market, so I plan to sell Tuniu.com in exchange for shares in Ctrip, and focus on developing our more dominant Tieba, game websites, and automobiles. Home and other business. ”
Xu Liang nodded.
Comprehensive development, and after reaching a certain level, selling off non-leading companies and focusing on developing advantageous businesses is a strategy that the two have set long ago. .
Now as the competition becomes more and more intense, it is time to move forward according to the original strategy.
“Ctrip is already preparing to go public, you’d better hurry up.”
Huoxing No. 4 Fund, a subsidiary of Hanhua, holds 10% of the equity of Ctrip Travel, so it has no interest in Ctrip now The level of development is well understood.
Wang Zhidong quickly agreed.
He has also experienced Sina's listing, and he knows very well that the prices of companies before and after listing are completely different.
"By the way, how many shares does Duan Yongji still have in Sina?"
"4.3%."
"He has never made a move?"
Wang Zhidong shook his head.
“This guy is very patient.” Xu Liang said.
"Duan Yongji is a mess in business, but he is very smart. Hongmeng is developing in full swing under your leadership, and he will not fail to see it.
And I don’t know how many organizations are eager for Hongmeng now. The shares of Hongmeng Sina he holds are diluted greatly, but there are still 4.3%, so a fool would sell them.”
(End of Chapter)