Chapter 626 Satellites and Brands
In terms of embedded advertising, Bing is powerless.
Embedded advertising tests your wisdom.
How to embed ads without making them noticeable to the audience?
This is a sophisticated operation that Bing cannot yet achieve using big data and cloud computing for advertising.
If we use humans, Bing will lose its core competitiveness.
And Xu Liang knows very well that even in another twenty years, artificial intelligence will not be able to solve this problem.
So after encountering the problem, Bing has basically given up its development in the field of embedded advertising.
"The next step for Bing Advertising Alliance is to enter print media, magazines and radio stations?"
After Xu Liang sucked out the bone marrow, he wiped the oil on his hands.
Yu Jun nodded, his words filled with sadness.
“This is what the advertising platform currently lacks. However, in the past two years, print media and magazines have been increasingly declining under the impact of the Internet.
I’m afraid we just signed a contract here. The other party will go out of business."
"Then talk to the big newspapers and magazines."
“But their share ratio is too high, 30% to 70%, and we only get 30%? We must be taken advantage of.”
"Old Yu, it doesn't matter if you suffer some losses when opening up the market. The key is to open up the market first. When they can't do without us and the contract expires, it won't be too late to increase the share." Xu Liang said with a smile.
The way to play the Internet is to burn money first to expand the market, and think about profits from the beginning. This is the way of industrial companies.
Yu Jun said unwillingly: "This is the only way."
"How is the development of Bing's map business?"
"Just last month Online, still losing money”
This is not surprising to Xu Liangdao. Satellite images provided by companies such as Digital Earth and Kuaibird and data provided by aerial photography companies are not cheap.
The annual licensing fee alone is as high as tens of millions of dollars.
Bing Maps is completely free for ordinary people, so this is the most bleeding one among all Bing’s businesses.
After hesitating, Yu Jun said: "Mr. Xu, there are a lot of criticisms about Bing Maps business within the company."
Xu Liang put down the leg of mutton in his hand, "What do you think?"
"I think it's very good. This increases the user stickiness of Bing search."
"It seems that I got you right."
"Mr. Xu, look, can we Earn some money from the map, otherwise the annual expenditure of hundreds of millions of Huaxia coins is too high."
Yu Jun thought for a while but couldn't think of any good solution, so he could only come to Xu Liang for advice. .
"Don't look at me. I don't have any good ideas unless we can solve the problem once and for all."
"Once and for all?"
Yu Jun's eyes lit up.
Glancing at him, Xu Liang smiled and said: "It's very simple, just purchase a few map satellites."
Yu Jun opened his mouth wide with disbelief on his face.
The satellite is too tall in his eyes.
But Xu Liang really planned to launch a commercial map satellite, and he had no choice.
Google can acquire the Keyhole Company, which has investment from the CIA and owns a large number of CIA reconnaissance satellites. It is definitely impossible for him, a Chinese, to do so.
You won’t be able to pass the review.
So, the best way is to be self-reliant.
And the price of commercial satellites is not expensive. With Hongmeng’s current financial resources, it is completely affordable.
"Mr. Xu, are you serious?"
Xu Liang nodded: "What do you think?"
After Yu Jun thought for a moment, "Mr. Xu, if we launch and operate it ourselves For map satellites, the cost will probably be higher than purchasing it directly from a satellite company.”
“It will indeed be much higher, but don’t forget the impact this will have on Hongmeng’s brand.”< br>
In China, and even in most areas, satellites are still a very high-end thing.
A private company owning its own satellite will definitely allow Hongmeng's brand to surpass all Internet companies, and even "go out of the circle", completely overpowering Lenovo and becoming the number one technology company in the country.
Although Hongmeng is famous among young people now.
But nationwide, the most well-known technology company is Lenovo.
Moreover, the user stickiness of the map business is also very high. Xu Liang still remembers how he never tired of searching for his hometown on Google Maps.
The refreshing feeling of being able to see the world without leaving home has caused Google's installed base to skyrocket and its brand value to have increased several times.
Yu Jun fell silent.
As a Chinese, he is also very aware of the impact satellites have on Hongmeng Bing’s brand value.
"Mr. Xu, this matter is too big. We need to consider it in the long term."
"Of course. We just need to know about this matter. We are not in a hurry about launching satellites for the time being." Xu Liangdao .
Bing Maps has just been launched on the market. After a few iterations and the technology has become more sophisticated, it will not be too late to consider satellite issues.
Moreover, the resolution of current commercial mapping satellites is too low.
After eating and drinking, Xu Liang slapped his butt and left.
Leaving Yu Jun in a mess in the wind, the big boss’s plan was too big.
To truly meet the needs of Bing Maps, one satellite is definitely not enough, at least a dozen are needed.
After all, the earth is round.
Under the condition of ensuring a certain accuracy, the price is cheap, and small satellites of a few kilograms will definitely not work.
In addition to the cost of launch and operation, the cost of ground receiving station construction and so on.
Not possible without a billion dollars.
Bing will definitely not be able to afford such a high investment now.
“Forget it, this matter should still give Mr. Xu a headache. Who knew that this idea was his.”
Shaking his head, Yu Jun stopped wasting his brain cells and turned around to leave the restaurant.
Xu Liang, who had been working nervously all morning, skipped work at three o'clock in the afternoon.
As the big boss, it is his right to come out and relax when he has done enough. "Brother Liang, where are we going?" Huo Gang asked.
“Zhongding Building, North Third Ring Road.”
"Where?"
"Forget it, I'll drive."
He drove Huo Gang directly behind.
After this guy came back from his annual vacation, he had never been to Zhongding Building.
When you get here, go straight to the sixth floor.
The elevator door opens, and you are faced with a black enlarged film film. In the center of the film are two white characters "Jiahua"
Under this logo, there is a neat line of regular script.
K. Wah Entertainment Co., Ltd.
On the right is the front desk. A beautiful lady wearing a black women's suit asked with a professional smile: "Hello, sir, do you have an appointment?"
Xu Liangshang When I first came here, it was just a bare office area.
So it's not surprising that people don't know him.
I took out my phone and called him directly.
"Mr. Xu?"
"I'm at the door of the company."
"Wait a moment, I'll be there soon."
Not long after, a young woman in her thirties with ear-length short hair, wearing a black knitted jacket and a professional skirt, with a capable temperament hurriedly came forward.
"Mr. Zhang."
Seeing her, the front desk said hello quickly.
Zhang Meng, who usually has a gentle attitude towards her, ignored her this time.
"Mr. Xu, why didn't you say anything in advance when you came, so that I could let the people in the company arrange a welcome ceremony."
"If you really do this, I will let you pack up and leave right now." Xu Liang said with a smile.
The woman in front of him is a professional manager he hired from Beijing Satellite TV and is responsible for the daily management of Jiahua Entertainment.
“Oh, I don’t dare to do that anymore.”
After shaking hands.
“Where’s Little Fatty?”
"The company has recruited several artists from three major art schools, and Mr. Fan is interviewing them."
Xu Liang nodded and walked towards the company.
Zhang Meng quickly followed.
When he walked to the front desk, Xu Liang suddenly stopped and smiled.
“Don’t stop me next time.”
The little girl turned pale with fright, shook her head quickly, and could not say anything nervous.
“This is the boss of our company, Mr. Xu.” Zhang Meng introduced.
"Xu...Mr. Xu, okay."
"Do a good job."
After encouraging him, Xu Liang walked in.
The originally empty hall has been divided into different office spaces.
All kinds of office equipment are also fully equipped, but most of them are still empty.
It has only been established for about half a month, and it is already very fast to achieve this.
——
“Bingbing, I really envy you, you have already opened your own company and become the boss.”
Sun Feifei's eyes were burning and he was jealous in his heart.
When filming "The Shadow" last year, although Fan Xiaopang was the female lead, she was also the second female lead, and she didn't feel that she was any worse than her counterpart.
In less than a year, he started a company and became the boss?
She didn’t believe it before, but now after coming to see it with her own eyes, she realized that the truth was even more exaggerated than she imagined.
Not to mention anything else, this 2,000 square meter office area alone exceeds 90% of the film and television companies on the market today.
Wearing a white women's suit and exquisite makeup, Fan Xiaopang enjoys the envy of her plastic girlfriends next to her.
"Feifei, Jiahua Company has just opened and is recruiting actors vigorously. You are my best friend, why don't you sign up to Jiahua?"
"I would like to, but Gu Shen and I The company's contract only expires in six years."
After a pause, Feifei lowered his voice.
"Bingbing, why did you suddenly open such a big company? Tell me, which boss did you meet? Can you introduce me to him when you have time?"
Everyone is not a fool.
How could Fan Xiaopang have spent 20 million Huaxia coins to terminate the contract without the support of the big shots?
Not to mention the establishment of Jiahua Entertainment.
But how could Fan Xiaopang admit such a thing.
And the relationship between her and Sun Feifei is not that close.
"Don't talk nonsense, what kind of boss. It's just a friend who wants to invest in the entertainment industry, let's just partner together."
Dong dong...
There was a sudden knock on the door.
“Come in.”
A fat young girl quickly opened the door and walked in.
She is Fan Xiaopang's assistant Yang Tianzhen who has just been recruited from Zhongchuan.
After seeing Sun Feifei on the side, Yang Tianzhen ran to Fan Xiaopang and whispered something in his ear.
Fan Xiaopang’s eyes lit up and he quickly stood up.
"Feifei, I have something to do in the company, so I'll leave first. Tianzhen, please help me accompany the guest."
"Okay, Mr. Fan."
Fan Xiaopang didn't wait for Sun Feifei's reply, he stepped on his high heels and walked out in a hurry.
Sun Feifei wanted to catch up and ask, but he had to hold back after seeing Yang Tianzhen staring at him with eager eyes.
——
(End of this chapter)