Chapter 643 Lang Fooled
“Come, drink tea.”
Jiang Weiguo brought over a teacup.
"I'll do it myself."
Xu Liang quickly took the teapot and poured a cup for his father-in-law before filling it for himself.
"I heard from Xiaoyang that you have been very busy recently?"
"Well, there are indeed a lot of things."
After Jiang Weiguo picked up the tea cup and took a sip, "The domestic soybean industry has changed a lot recently. Da, you are also a major participant, what do you think?"
Xu Liang was moved and said to himself: "It seems that the higher-ups have noticed the chaos in the soybean market."
"I think we should. Establish a national soybean reserve plan, otherwise what happened last year and this year will happen again in the next two years.”
"Haha, you are right."
Isn't it because we are all compatriots?
“Of course not. For enterprises, on the basis of establishing soybean reserves, they also need to have their own production base, solve part of the self-sufficiency problem, and build a double-insurance raw material system.”
< br>"The soybean price increase has made a big fuss in China. How could the country not pay attention to it."
"Although your idea is good, don't forget it. The production cost of domestic soybeans is too high. They will lose tens of dollars, and the more they plant, the more they will lose, and farmers will have no incentive to plant.”
"Is there only a national-level strategy?"
"Huh, that's good. I wonder if the tax investigation has gone to Hongmeng. Will the higher-ups deal with me directly in the next step?"
"The pure will be pure by themselves, and the turbid will be turbid by themselves. What are you afraid of?"
Jiang Weiguo nodded and said: "Now many people are very angry at your behavior of selling soybeans at high prices and collaborating with the four major grain merchants to harvest the domestic market. Dissatisfied."
Jiang Weiguo nodded with satisfaction, "It seems that you have considered it very maturely."
"You know all about this?"
"Uncle Jiang, you know it. I have not joined forces with the four major grain merchants, I just make money based on my ability. Otherwise, why don't I act like the four major grain merchants?" Are the grain merchants signing high liquidated damages contracts with oil companies?
When the four major grain merchants lower their prices, I can make more money.
As a result, these people will not go. It's up to me to cause trouble for the Big Four. How can this be true in the world?"
Xu Liang said nervously.
"Uncle Jiang, the superiors won't take action on me, right?"
"After all, I am also a soybean manufacturer, so of course I have to consider the subsequent business operations."
Jiang Weiguo nodded; If you are familiar with "Das Kapital", you will be very clear about the inherent greed of capital.
Jiang Weiguo said with a smile: "Who let you, the newly crowned third richest man in the world, attract attention? Moreover, people are accustomed to bullying the weak and fearing the strong. Compared with the four major grain merchants who are advancing and retreating at the same time, you, the new Jin Fuhao looks much easier to deal with.”
Moreover, soybean companies can also go abroad and directly contract land to plant soybeans in countries such as Brazil and Argentina. The supply channels will be diversified, which will further weaken the risk. ”
“Farmers’ losses need to be borne by enterprises, and compared to this loss, the losses caused by wanton manipulation of soybean prices are obviously much greater.
“Are you afraid now? But don't worry, it's not the past anymore. As long as you don't break the law or discipline, it's up to you how much money you make. "
Although I am not afraid, I am still murmuring in my heart.
"Xu Liang, there is news about you. "
Jiang Xiaoyang next to him suddenly said.
The two people who were chatting turned to look.
The TV is playing the 2 sets of CCTV's "Dialogue".
Today’s theme is "Dialogue with Lang Xianping".
Nowadays, Lang Huyou is still a "god man" in the eyes of countless people. Almost any company he is optimistic about will see its stock price rise; wherever he thinks there is a problem, the stock price of any company will fall.
The best example is Delong Group.
Lang's bombardment brought Delong's internal problems to more and more people's attention.
It’s just that in this time and space, Delong, because of the sale of Huiyuan and Sanwei Mining, as well as the cooperation with Taihua in real estate, gained more than a billion Chinese dollars in cash flow out of thin air.
So, Delong, which was supposed to be unsustainable and collapsed in 2004, is still alive and well.
But as the largest listed company in the country.
Lang Huyou still aimed at it, and his article "Ten Questions about Delong" caused a lot of trouble.
So The Conversation invited him over.
"Professor Lang, almost all large companies in the country will engage in diversified operations, but it has become a 'trap' here. Can you tell us the specific reasons?" the host asked.
“Of course.
Viewers in front of the TV may not know much about what diversification is.
Diversification refers to investing in areas other than the company’s main business. .
For example, if a company that produces televisions suddenly wants to make mobile phones, then the television business is its main business and mobile phones are its side business. This is called diversified operations.
After many companies reach a certain scale, a ‘ceiling effect’ will occur.
That is, enterprises increase investment in their main business, but are unable to produce corresponding benefits, and even have diminishing returns. However, too much funds cannot be deposited in banks, and 'living money' becomes 'Dead money'.
Therefore, many entrepreneurs will have the urge to invest in other industries. Or when the self-owned funds are relatively abundant, in order to prevent possible risks in the future, a certain limit of sideline investment can be made.
The impulse to diversify is a necessary stage for enterprise development, but there are not many successful people, so I call it a ‘trap’. ”
“Can you give some examples? "The host said.
Lang Huyou nodded, "Let me give you two examples. ”
“First, I think everyone knows Stone Group.
MS-2041 typewriter developed by Sitong existed for 9 years. At its peak, sales accounted for 70% of the company's revenue and 80% of profits.
Therefore, the company's desire to grow and expand is very strong.
Their slogan at that time was ‘Enterprises are not afraid of bigness’.
They themselves said that there was nothing that Sitong could not do at that time.
So the company has put forward a "mat culture" within the company - no matter how big the idea, give it as much "mat" as possible.
In the end, the real estate industry lost 230 million yuan. In addition, projects such as medicine, food, securities, and semiconductors were also launched with confidence. However, they died out in just a few years.
In just a few years, Sitong became a helpless man. "
"Second, Shi Yuzhu's giant group.
In the 1990s, Giant Group's sales reached more than 1 billion Chinese dollars, and later it joined the real estate industry.
Shi Yuzhu used the money from investors to purchase off-the-plan properties to build the Giant Building. In order to build a landmark building in ZH City, the floor design continued to increase, and he had to draw blood from the profits of 'brain gold'.
As a result, it was only three levels short of being capped. When the ‘blood’ was drained, there was still a shortfall of 50 million.
A large enterprise with an annual revenue of over 1 billion Chinese dollars collapsed. "
"Let us applaud Professor Lang, his two examples are very wonderful. "
After simple applause.
"Professor Lang, why do you think diversification fails? "
"There are many reasons for the failure of diversification. A very important one is that the investment direction of funds is beyond the scope of investors' experience.
The experience accumulated in the past and the resources available are difficult to use in new projects.
This is a state of ‘ignorance’ that often occurs in business operations.
In this case, some people will feel scared, and some people will become "fearless" because of their ignorance.
Delong Group is obviously the representative of ‘ignorance and fearlessness’.
In just 8 years, they invested in finance, agriculture and animal husbandry, mining, cement, automobiles, textiles, mechanical and electrical products, tourism, fruit industry, sugar industry, water industry, and even aircraft manufacturing ?
I have never seen any company that can span so many industries and still develop well, no one.
And according to the information I investigated.
Delong's three major listed companies, Xiyu Tunhe, have expanded their business scale to 19.54 times in the seven years since Delong took over, with an average annual increase of nearly three times.
Shenyang Alloy's business scale has expanded to 22.15 times its original size in 6 years, with an average annual increase of nearly 4 times.
Xiang Torch is even more exaggerated. In the same 6 years, the main business income has increased by 140.99 times, with an average increase of 23.5 times every year, 2 times every month, and 1 times every 15 days!
It doubled in size in 15 days, which is an incredible speed. "
"Professor Lang, doubling the size in 15 days is indeed very fast, but it is not without examples.
As far as I know, my country's most famous high-tech company, Hongmeng Holdings, has grown from 0 to 75 billion US dollars in just four years. Isn't it even more exaggerated? "
"Haha, Hongmeng is indeed developing very rapidly, but you should know. Hongmeng is the Internet, whether it is Hunan Torch or Shenyang Alloy, they are all manufacturing companies.
In the manufacturing industry, it takes at least half a year, or even a year, from design to production, to sales, and final payment.
Even for the most efficient manufacturing companies in the world, the entire process takes three months.
The Internet is different. Whether it is Hongmeng or many foreign Internet companies, such as Yahoo, eBay and Amazon, they have grown from 0 when they were founded to tens of billions in just four or five years. Even hundreds of billions of dollars.
The different characteristics of the two industries determine their development speed and cannot be generalized. "
"Then what do you think of Mr. Xu Liang?
It is said that he is not only engaged in the Internet, but also in education, finance, beverages, oil extraction and real estate, and has developed very well in all industries. ”
Lang fooled his mouth.
"Xu Liang is more of a 'monster'."
"Monster? Is it a derogatory term?"
"No, no, it's just an adjective."
< br>“Can you be more specific?”
After Lang nodded, "Let's make a simple analogy. Globally, there are only a handful of people who can achieve world-class status in two fields.
Entrepreneurs who are very successful in at least five fields. It’s even rarer.
So far, only John Rockefeller, Pierpont Morgan, Meyer Rothschild, and Buffett can compare with him.”
Except for Buffett, the rest. The four people are all top business giants who created an era.
“Doesn’t Mr. Gates count?”
Lang Huyou shook his head, "Although Microsoft is great, it has always been limited to the software industry and has not proven itself in industries such as finance and insurance."
(End of Chapter)