Chapter 771 Arctic Ocean Coke
“The factory has been built and the equipment is currently being installed.
The first phase of the 800,000-ton project will be completed and put into production by the end of this year.
II It is expected to be put into production in May next year.”
"I was about to report to you."
Qiu Mingcheng handed over a stack of information.
“After our comprehensive investigation, we finally identified Amaggi, the tenth largest company in Brazil’s agricultural field, as an investment target.
It was founded in 1977 and is headquartered in San Miguel Dui Guasu, with an annual turnover of 38.21 billion reais, is one of the largest soybean producers in Mato Grosso, with operations in trade, logistics and energy.
Second, the feed business.
Fourth, the cultivation and deep processing of agricultural products.
Qiu Mingcheng couldn't help but feel excited about the big boss's ambition.
Let Harvest Agriculture increase agricultural product processing and animal husbandry.
Xu Liang pondered for a moment, "What is the market value of the company?"
The company produces approximately 1.2 million tons of grains and fibers annually, including soybeans, corn and cotton.
Qiu Mingcheng was stunned for a moment.
So I won’t be able to come up with a better plan for a while about what my main business will be in the future. ”
The company’s equity is relatively dispersed, with the largest shareholder being the Brazilian investment bank ‘Baida’, holding 24.58%.
“USD 5.2 billion. It has total assets of US$7.1 billion in Brazil, mainly farmland, vehicles and ships, and liabilities of US$1.5 billion. ”
There is also sugar industry and animal husbandry, mainly cattle raising.
“Wait.”
“Last year’s soybean war caused heavy losses to Amaggi, so the stock price fell a lot, so I plan to buy some from the secondary market first.
Third, in the livestock business, apart from cattle, the largest market in China is the pig industry. If Harvest Agriculture really wants to expand in the livestock industry, pig breeding is an industry that must be involved, and it is also the focus of Harvest Agriculture's future development. < br>
The assets of Tunhe Group are very complex, after divesting the fruit industry, beverage and dairy industry.
We can increase our voice in Amaggi by continuously increasing our shareholdings, and then seek control. ”
First, the oils and fats business, mainly the crushing business of soybean oil, corn oil and peanut oil.
It is relatively consistent with our needs.
At the same time, we cooperate with Kesang Let’s talk about the company. Brazil’s second largest food company holds a 15.9% stake in Amaggi.
“But I think the livestock industry should be retained or even expanded. Because animal husbandry is a downstream industry of the feed industry.
Harvest agriculture in the future should include four major businesses.
We need to get at least 34% of the equity. "Xu Liang said directly.
Follow this idea.
"Mr. Xu, I will prepare right away. ”
And Kelong Supermarket is the largest meat distributor in the country.
Xu Liang nodded, "That's a good summary. These four directions of harvest agriculture are enough."
Xu Liang waved his hand to stop him.
There is also the processing of agricultural products, including tomatoes, apricot jam and other industries.
After Xu Liang pondered for a moment, "How many shares do you plan to acquire?"
"Mr. Xu, I originally planned to develop Fengsheng Agriculture into a giant in the oil extraction and feed industries, but Tunhe Integration of agricultural and animal husbandry assets of the group
After the acquisition is successful, continue to acquire in the secondary market.
In terms of trade, the group exports soybeans and corn, and imports and distributes agricultural inputs.
Plus the investment in the company Amaggi.
After thinking for a moment.
“The company has grown to a large scale now. How do you think about the future of Harvest Agriculture?”
Only then can Amaggi's soybeans, cotton and corn truly become the ballast stone for harvest agriculture.
“No, you go directly to talk to Baida. As an investment company, as long as the offer we give is attractive enough, they will not refuse.
Only those who get 34% Only with equity can we have the "veto power" of the company's major decisions.
Mainly focus on Tunhe Group's existing businesses, including tomatoes, apricot jam, carrots, dates, and sugar. ”
< br>If everything goes well, we can acquire at least 20% of the shares of Amaggi. ”
Therefore, we can definitely include animal husbandry as the main business of Harvest Agriculture.
“Do you agree?”
“Why do I disagree?” Xu Liang smiled and handed the information back, “Based on what you just said, write a three-year strategic development strategy for Harvest Agriculture Let me take a look at the plan."
"I'll go back and prepare immediately," Qiu Mingcheng said excitedly.
“Go ahead.”
After watching him leave, Xu Liang took out his cell phone and called Qiao Yuhui.
“Hello?”
A familiar voice sounded in my ears.
"Are Xiao Jinzi and Yuyu okay?"
"They can eat and sleep well. By the way, I have some good news for you. Your son has five teeth."
"Haha, this brat is not slow to grow up. Where is Yuyu?"
"Yuyu has two front teeth, and he smiles like a big mouse, which is really fun."
"Give her more trace elements, especially calcium."
"Don't worry, even if I forget, the nursery will not forget."
Xu Liang nodded slightly. , "Delong has completed the due diligence. Tunhe Group's fruit, beverage and milk businesses are very suitable for Master Kong. You can organize an M&A team to go to the Western Regions to acquire this asset."
"The team has been formed and ready to go at any time."
"It seems that you have expected that I will call you?"
Qiao Yuhui rolled his eyes while holding the phone, " Isn’t it obvious that there are lice on the monk’s head? Do you have a second company involved in the fruit, beverage and dairy industries?”
“Haha, it’s true.
One. I will ask Lu Hui to send you the information after Tunhe Group’s due diligence. You can take a look first.”
"Hmm." "Is the Arctic Ocean brand acquisition over?"
"35 million Huaxia coins were used to obtain all the rights and interests of the Arctic Ocean brand." Qiao Yu said.
“What about other aspects?”
“Jielun Zhou, who signed the advertising endorsement contract, signed for 6 million Chinese coins for five years.
10 million won the naming rights for this year's "Super Girl".
4 million won the naming rights for "Happy Camp" for one year.
38 million won the 15-second prime advertising spot after the weather forecast in June and July. ”
The 15-second advertisement after CCTV’s weather forecast is known as CCTV’s ‘No. 1’.
It is also the most competitive advertising spot.
Two months of publicity will cost nearly 40 million in advertising funds.
"Coupled with online and offline publicity, in order to make 'Arctic Cola' an instant success, I spent 100 million in advertising fees."
"You are willing to spend money."
Xu Liangdao.
“This is what you told me. Either don’t do it, or if you do it, you must do it to the extreme.”
Xu Liang smiled, that was indeed what he said.
“Is the product design over?”
“Yes. A total of three soft packages of 200ml, 550ml and 1 liter, as well as a 250ml hard package, are designed for a total of four products.
We are currently working hard to distribute the goods.”
“The most important thing for Arctic Coke to expand is channels,” Xu Liang reminded.
"Don't worry about this. From the Jianlibao era to now, half of my energy has been spent on building channels.
In addition to Kelong's channels, we can reach 76,000 Internet cafes across the country, more than 180,000 Retail outlets, as well as all large supermarkets
And I have talked with all the agents. This time, I only need the cost, and the rest of the profits will be theirs.”
< br>Feeling Qiao Yuhui's courage, Xu Liang had nothing to say.
Basically all the cards that can be played have been played.
As for the formula of Coke, this is actually the least important thing.
Much the same.
The key is brand building and channels.
Fortunately, Coca-Cola and Pepsi-Cola have not yet established absolute dominance. Very Coke, Laoshan Cola, Tianfu Cola, etc. all have certain markets.
Otherwise Xu Liang would not agree to Qiao Yu’s entry into the cola market.
"Remember, Arctic Coke must be healthy as its selling point, and its main product is '0 added no sucrose'."
"You have told me the same thing eight times."
" I don’t have the confidence in my heart.”
“Tsk, it’s rare that you, Boss Xu, are not sure about anything.”
“I’m not a god.”
"Okay, I won't bullshit you anymore. Is there anything else? I'll go to the meeting if nothing happens. The company's senior executives are waiting for me."
"Go and do your work."
After a few brief words, Xu Liang hung up the phone.
He pondered for a moment and shook his head slightly.
“Forget it, just lose some money if you lose some money. Success is the best. If you don’t succeed, take it as a lesson.”
——
“Boss, we are here.”
Zhao Guodong looked through the car window at the golden, modern luxury office building shining in the sun outside, with a look of inquiry in his eyes.
Many people say that Hanhua Center occupies the position of the God of Wealth in the entire Sijiu City, so Hanhua can rise all the way and earn huge wealth.
Even the land surrounding Hanhua Center has appreciated a lot in value.
However, he himself scorned this statement.
If Feng Shui was so good, the Haidian Supply and Marketing Cooperative that originally occupied this land would not have sold it.
After eliminating the boring thoughts in his mind, Zhao Guodong turned his head.
“Call Sha Zhigang and ask where he is?”
The secretary responded and dialed out quickly.
"Boss, it's accepted."
Zhao Guodong took over, "Lao Sha, where have you been?"
"Five minutes, five minutes. I'll be there in five minutes. Lao Zhao, please forgive me. I'm on the road today." It’s too busy.”
“Okay, I’ll wait for you for another five minutes. If you don’t arrive after five minutes, I’ll turn around and go back.”
“Don’t worry, I’ll wait for you in five minutes. Definitely.”
After a few explanations, Zhao Guodong hung up the phone.
Throw it to the secretary.
Looking at the big boss's expression, the secretary said cautiously: "Mr. Zhao, Mr. Sha doesn't seem to be very active this time?"
"Humph, don't think this guy is careless on the surface, but in fact Full of tricks.
After Xu Liang’s acquisition of Delong was approved by the chief assistant, this guy shrank.
Afraid of getting into trouble.
However, the boat is already on board, so let him jump as he pleases? "
"Then what if he doesn't come...? "
"It would be better if he could come, but it doesn't matter if he doesn't come. With the foundation laid by the first meeting, Xu Liang would not doubt our words. "
"You are still wise. "The secretary praised.
Zhao Guodong smiled.
"Watch the time and call me in five minutes."
"Okay."
Time passed bit by bit.
About three or four minutes later, the clear sound of a whistle woke up Zhao Guodong, who had his eyes closed to rest.
Looking through the rearview mirror at the Hummer approaching slowly from behind, the corners of his mouth were slightly raised.
(End of this chapter)