Chapter 872 The Magic Flute
He is used to controlling the team, and hates others interfering with his team, especially the lineup.
But when the words reached his lips, he swallowed them again.
Xu Liang is the big boss of the team, so he still has to give him face.
And the two players he recommended, Peter Cech, solved Manchester United's dilemma of lacking good goals since Schuscher retired.
The other is Xabi Alonso of Real Sociedad.
Because he didn’t like outsiders getting involved in the team, he refused directly.
After the opponent moved to Liverpool in 2004, he directly shouldered the burden of Liverpool's defensive midfielder. He performed very well and was one of the biggest contributors to the Miracle in Istanbul.
The old gentleman admitted in his heart that he was reckless.
Because of a moment of frustration, he let go of the best candidate to solve Manchester United's weak waist.
So this time he decided to carefully examine it before deciding whether to reject it.
“With Peter’s example, I am happy to listen to your suggestions.”
Xu Liang smiled and said: “This man’s name is Luka Modric, born in 1985, 20 years old, He plays as a defensive midfielder and is currently playing for Dinamo Zagreb in Crossia.
He is physically capable, good with both left and right feet, and has an excellent overall perspective. My friend told me that he is better than Barcelona's Xavi. , AC Milan’s Pirlo is even better.”
The old man smiled and subconsciously felt that it was not possible.
Xavi and Pirlo are the top midfielders in football now.
There are only a handful of people in the world who can compare with them.
Looking at the old master's expression, Xu Liang also knew that he didn't believe it.
But ‘Magic Flute’ is the top midfielder in the post-Meiro era, directly ending the two’s 10-year monopoly on ‘World Footballer’.
Help Real Madrid win the Champions League for six consecutive years.
It even single-handedly sent the Croatian team to the Russian World Cup finals.
A player like this only comes out in decades.
After remembering the name, the old gentleman nodded.
“We will immediately send staff to contact Dinamo Zagreb.”
Xu Liang also heard the insincerity in the old man’s mouth.
He didn't say much.
With Sir Alex Ferguson's eyes on players, as long as you watch the video of the Magic Flute game, you can instantly understand the value of this player.
So I’m not afraid that he won’t fall for it.
"BOSS, we are also planning to introduce some players this year..."
Xu Liang interrupted Ferguson.
"Alex, you are the team's coach and have the most say in the team's lineup, so you don't have to tell me, a layman.
I only look at the results of the game."
< br>I have just recommended a player. If I continue to dictate the team's lineup, the proud and hot-tempered Sir Alex will probably rebel.
Just give him trust and respect without even asking, to reassure him.
As he thought.
After listening to this, the old prince looked obviously relaxed.
Most of the alertness in his eyes dissipated.
Secretly make up your mind.
Even if the guy named Modric is a big parallel importer, he can still buy it first, and then rent it out in the worst case, so as to give face to the big boss.
If he is really as capable as Cech, that would be great.
Dinamo Zagreb's players don't cost much either.
Everyone came to the office while chatting.
After everyone sat down.
"David, the team has done well this year, and its income has reached a new high. You and Alex have contributed a lot to it." Xu Liang said with a smile.
When he acquired Manchester United in 2002, Manchester United's total revenue was only 153 million pounds and operating profit was 35.78 million pounds.
Three years later, in 2005, Manchester United's total revenue exceeded 224 million pounds, second only to Real Madrid's 353 million euros (equivalent to 235 million pounds based on the 2005 pound-to-euro exchange rate).
Manchester United’s revenue comes from four major sources.
Manchester United Football Club, Manchester United Commercial Company, Manchester United Catering Company and Manchester United Television.
The club's income mainly comes from match day ticket sales, league broadcasting shares, Champions League broadcasting shares, etc.
In the Premier League, each club receives £13.7 million from domestic television broadcasts and £18.7 million from overseas rights. There are also "ranking awards" and "broadcast awards".
The "ranking award" is an additional 756,000 for every one place you move up in the Premier League standings.
The "Broadcast Award" means that if a game is broadcast live by the copyright owner, the team will receive 582,000 yuan in income. Even if the team is broadcast less than 10 games in a single season, it will still receive a guaranteed 5.82 million yuan. pound.
Manchester United’s revenue from broadcasting of the Premier League alone is close to 40 million pounds.
Then there is the Champions League.
The Champions League is not just about broadcasting shares, but also bonuses.
Bonuses are divided into participation bonuses and competition bonuses.
The teams that advance to the top 32 of the Champions League will automatically receive a basic bonus of 15.25 million euros;
In the group stage, a win will receive 2.7 million euros, a draw or 900,000 euros.
Qualified the group stage, reached the top 16 and received 9.5 million euros.
Advanced to the top 8 for 10.5 million euros.
12 million euros for advancing to the semi-finals.
The Champions League runner-up will receive 15.5 million euros, and the winning team will receive an additional 4 million euros.
So every event is a feast for capital.
In the 2004-05 season, Manchester United stopped in the semi-finals and earned 25.25 million euros. Including broadcasting shares, they earned a total of about 40 million euros. According to the exchange rate of euro to pound, it is approximately equivalent to 28 million pounds. .
In addition to the broadcast share, there is also a global tour. Manchester United is the football club with the most fans in the world, with approximately 354 million people around the world being fans of Manchester United.
The appearance fee for each game of Manchester United's commercial tour is around 500,000 euros. After 6 games, Manchester United's appearance fee alone is 3 million euros.
And that's not all.
There are also ticket sales and sponsorship fees from sponsors.
In the 2004-05 season, Manchester United played as a guest in Tokyo against FC Tokyo. The Tokyo National Stadium, which can accommodate 68,000 people, was packed with tickets, and the ticket revenue exceeded US$5 million.
Totally a huge profit.
In the 2004-05 season, the tour brought tens of millions of pounds in revenue to Manchester United.
Then there is Manchester United Commercial Company.
Mainly responsible for managing Manchester United’s commercial endorsements and Manchester United membership stores.
Among them, advertising sponsorship is particularly generous.
It’s just a chest advertisement, and the telecom giant Vodafone paid 30 million pounds for six years of sponsorship.
There are 34 other advertising sponsors, large and small.
Especially after Xu Liang moved in, Manchester United had many more Chinese sponsors, which also caused Manchester United's advertising endorsement income to grow rapidly. In the 2004-2005 season alone, Manchester United earned 25 million pounds.
In comparison, the advertising sponsorship fees of Liverpool and Arsenal, which are also giants, are only half of Manchester United.
But the fastest growing area is the Manchester United membership store.
Xu Liang may not understand football very well, but he understands business.
Before he took over, there were only two Manchester United membership stores in Manchester and London, and the products they sold were only sporting goods such as jerseys, sneakers, hats, etc.
But after Xu Liang took over, the Manchester United membership store expanded rapidly, expanding from Manchester and London to 13 cities including Paris, New York, Los Angeles, Tokyo, Seoul, and Shanghai.
The products sold have also expanded from sporting goods to nearly 200 kinds of water bottles, keychains, stationery boxes, etc.
As long as it can have the Manchester United logo on it and it can be sold, just put it in it.
Basically, it’s the same routine as running a boutique department store.
And Manchester United’s products are basically provided by Huaxia Taihua Boutique Department Store.
The purchase price is low, but after adding the word "Manchester United", the profit increases dozens of times.
This alone has caused Manchester United's commercial income to skyrocket from 15 million pounds when Xu Lianggang acquired it in 2002 to 35 million pounds now.
1.4 million jerseys were sold in just one season, and the revenue from this alone exceeded 10 million pounds.
In addition to the Manchester United membership store, the Manchester United Catering Company is developing vigorously with the support of Xu Liang.
Manchester United Catering Company, divided into two brands.
Manchester United Bar and Manchester United Restaurant.
Bars are essential social places in Europe and the United States. They are basically everywhere and the market is huge.
The Manchester United restaurant specializes in Western food.
But Xu Liang also knows that the threshold for restaurants is low and competition is fierce. If you want to make it big, you must have your own characteristics, or selling points.
It just so happens that Manchester United’s characteristics are very obvious.
In addition to normal Western food, ordinary people can also experience the nutritious meals eaten by Manchester United superstars.
Ordinary people have their own filters when looking at celebrities.
Out of curiosity, I can’t help but try it.
In two years, Manchester United has opened 21 bars and restaurants in the Five Eyes Alliance, China, Japan, South Korea, and Greater China.
The latest monthly income has exceeded 620,000 pounds.
"David, Manchester United Commercial Company and Manchester United Catering, have you made any development plans for next season?"
"BOSS, we plan to increase the number of Manchester United membership stores from 13 in the new season. The number of stores has expanded to 18, including five new ones in Delhi, Mumbai, China, Sydney, Australia, and Houston, the United States.
Manchester United Bar and Manchester United Restaurants have grown from 21 to 30 each.”
< br>
With that said, David Gill handed over a piece of information.
Xu Liang flipped through it briefly.
This plan is a bit conservative.
However, Manchester United’s bars and restaurants are different from ordinary stores. The sports flavor is too strong, so it would be better to be more conservative.
"How is the Manchester United Hotel project going now?" Xu Liang then asked.
Now that Manchester United, a high-quality IP, has been caught, we must work hard to extract it.
How to collect it?
Food, clothing, housing and transportation.
Okay, he didn't think of any good solution for the time being.
The clothes are available, Manchester United Member Store.
There are not only jerseys, but also a complete set of sportswear in cooperation with Adidas, including shoes, jackets, knee pads, wrist pads, etc.
There are also a variety of jackets, T-shirts, hats, etc. with the portraits of Manchester United players and the Manchester United team logo as the logo.
Now that food is available, Manchester United bars and full-face restaurants are blooming all over the world, especially in the Five Eyes Alliance, East Asian countries and Commonwealth countries who like football.
Then there is accommodation, which is the Manchester United Hotel that is currently under development.
“Based on your request, we have currently looked at a number of hotels in Manchester and London and have settled on six.”
David Gill handed over a document.
Xu Liang took it and took a look.
His requirements for the Manchester United Hotel are very simple. It has a prosperous location and convenient transportation. The number of guest rooms should be kept between 200 and 300. It doesn’t need to be too luxurious, and a budget hotel will suffice.
In order to save time, focus on acquisition.
Xu Liang flipped through it briefly and found that the six items were almost the same.
Then set aside.
"You decide for yourself, leave one in each city, mainly for leasing, no property required."
(End of this chapter)