Chapter 930 Profit Model
“BOSS…”
Every employee I met along the way said hello.
Seeing Xu Liang who was traveling with him, he looked a little surprised.
But it’s not too surprising.
Every veteran employee who has been at Facebook for more than a year knows that their beautiful boss has a complicated relationship with the famous Golden Caesar.
After arriving on the fifth floor, open an office on the east side.
“How is it here?”
Xu Liang looked at the simple and Chinese-style decoration around him.
“Prepared for me?”
"Are you satisfied?"
"Not bad."
Xu Liang walked to the floor-to-ceiling window. Under the early morning sunshine, the Facebook office park, surrounded by lush green plants, looked very quiet.
He likes this quietness.
Helen poured three glasses of water, gave one to Lu Hui, kept one for herself, and gave the rest to Xu Liang.
"I know you like to drink warm water, so I specially installed a water dispenser here."
"It's rare that you are so thoughtful."
Xu Liang reached out and took it and took a sip. Before he could swallow it, he heard the beauty complain.
“Honey, do you know how proud Christina is now?
Call me every three days to show off her Vivendi Kingdom.
With assets of nearly 100 billion euros, I am so jealous. "
Glancing at her, Xu Liang smiled and said: "Although Vivendi and Veolia have many assets, they also have high liabilities. I can talk it over with Christina if you want.
You inherit Vivendi and Veolia, she inherits Facebook and Twitter? "
" Hee hee, forget it then. People have paid so much for Facebook, but they are reluctant to give it to others. ”
As Xu Liang said, although Vivendi and Veolia have many combined assets, their liabilities are higher.
The combined liabilities of the two companies exceeded 41 billion euros.
Half of assets are debt.
If intangible assets such as goodwill are deducted, the debt ratio is even as high as 75%.
This is also the real reason why the stock prices of the two companies are low.
In contrast, the latest valuation of Facebook, which has annexed Twitter, has exceeded US$15 billion.
And it’s still evolving.
The future is bright.
Once listed, it will be a real asset, not a liability.
Comparing the two, any fool knows how to choose.
“You’ve got a bargain, so be nice.” He patted her butt and said, “Bring me Facebook’s operating information.”
Helen nodded, "I'll make a call."
After turning around and picking up the landline phone on the desk to call, not long after, there was a knock on the door.
Soon, a tall blonde wearing a white women's short-sleeved T-shirt with a small lapel and a black butt-covering skirt with long, white and straight legs opened the door and walked in.
“BOSS.”
Helen waved.
The other party walked over quickly.
After Helen took the information in her hand, he put his arm around her shoulders and smiled.
"Erica, let me introduce to you. This is the real boss of our Facebook, the world-famous rich man Golden Caesar."
"Hello Mr. Xu, you are mine Idol."
Erica said quickly.
"It's my honor."
After a brief shake of hands, Xu Liang let go.
"Okay, let's get to work." Helen said.
After Erica nodded, she quickly turned and left.
After the door closed, Helen came over, hugged his left arm and smiled.
"How do you like the new love I chose for you?"
"The looks and figure are top-notch."
She rolled her eyes at him, "The person I like is not just about looks and figure. ...Erica is a double major in business and economics at Harvard University.
18 years old, of German origin, her parents are traditional Catholics and farmers. She has been attending church schools since she was a child, and she is still perfect now.
For three consecutive years in the school beauty competition, Facebook finally selected such a girl
How about my gift? Isn’t it a good gift? "
Xu Liang nodded, "It's indeed good. But have you and Christina agreed that we are both of German descent? Still eighteen? "
"We don't want to either, but who makes you have such a picky taste? "
Xu Liang likes virgins. Whether it is the East or the West, the chance of keeping a virgin before high school is greater. Once you get to college, it is basically impossible to keep it.
Of course, the East is better.
< br>
It’s not that rare in the West, but it’s not much different.
Xu Liang smiled, picked up the information next to him and read it.
After nearly three years of development.
Twitter has been merged again.
Facebook has grown from the ground up.
It currently has 273 million registered users in the global English-speaking market and Europe.
The huge number of users brings huge traffic.
Facebook has also begun to launch its own advertising services.
Currently there are three main types.
Toolbar ads, which appear on the side of the website, cost about $1 to $5.
Sponsored stories cost around 50 cents per click.
Recommended positions, entry level is about $5, actual cost depends on the number of people targeted. By the end of July 2005, the number of merchants cooperating with Facebook had exceeded 30,000.
Through user portraits, we can accurately reach users and provide efficient advertising services.
Currently, Facebook’s January advertising revenue has exceeded US$17 million.
And as Facebook's data algorithms continue to evolve, data analysis and user portraits become more and more accurate, more and more registered users are added, and income is getting higher and higher.
Except for advertising, Facebook has not developed as many derivative products as QQ, nor has it entered pan-entertainment.
On the other hand, Twitter has a relatively rich business model.
Advertising, branding services and virtual products.
Advertising is similar to Facebook’s advertising model, which uses data analysis and user portraits to place ads.
Brand services are mainly the official Twitter accounts of major companies.
Virtual products are similar to QQ shows.
The total of the three businesses has enabled Twitter’s monthly revenue to exceed US$13 million.
“How is it?”
Helen’s pretty face showed pride.
He looked like he was quick to compliment me.
Xu Liang put down the information.
"Your performance is indeed better than I thought."
He is telling the truth.
Although he provided the general direction and initial funding for the development of Facebook, Helen is really at the helm.
Competition from Myspace, Yahoo and other similar websites, personnel adjustments and balances, financial planning, all aspects, down to the smallest detail.
It is absolutely impossible for a start-up to grow to where it is now without the ability.
Helen narrowed her eyes and raised her head high, like a proud little hen.
In front of Xu Liang, she can show her true nature without any scruples.
Lv Hui next to her saw it and couldn't help showing envy.
She also wanted to build a successful business from scratch that would put her own stamp on it.
This is definitely the greatest compliment in my life.
“Don’t be complacent. From this moment on, all achievements are in the past, and we have to continue to look forward.” Xu Liang said with a smile.
“Really, can’t you make me proud for a while?”
“Originally, I planned to tell you some suggestions for the next development of Facebook and Twitter, but since you don’t want to hear it Then forget it..."
Helen's eyes lit up, "No, no, I want to listen. My dear, I will listen right now."
Xu Liang smiled and said: "Facebook and Twitter have become leaders in their respective fields. , The trend is set. As long as we don’t make mistakes, Facebook and Twitter will become bigger and bigger thanks to the siphon effect of the Internet.
The most important thing for the company’s registered users is to enrich the profit model of Facebook and Twitter.
Facebook's profit model, in addition to continuing to consolidate and develop the advertising business that already has a certain foundation, will mainly develop one business - the Facebook open platform. "
"Wait a minute, I'll get my notes. "
Hold Helen who was about to leave.
"Don't forget it, I have prepared the documents. I will finish talking later and you can ask Lu Hui for them. ”
Subconsciously looking at Lu Hui, who smiled and nodded at her, Helen breathed a sigh of relief.
"The fundamental reason for the success of a social networking site is that it is very interesting and attracts users.
The reason why it is interesting and attracts users is playability.
This requires enough different types of social networking Program.
It is difficult for us to develop a variety of interesting social networking sites by ourselves, so we can open up Facebook's API interface to major startups.
We provide technical support. , huge user base and training resources to help them start their own businesses. After success, we can share part of the equity and profits
As for the specific amount, you can make a decision after discussing it with the company's senior management. "
After Helen thought for a while, "In this case, wouldn't Facebook become a super-large entrepreneurial incubator? ”
“This metaphor is very appropriate.
Venture Capital’s startup incubator provides financial and management support.
Our entrepreneurial platform provides users, technology and experience. "Xu Liang smiled.
Helen nodded. With her intelligence, she could certainly understand that this plan was extremely feasible.
“Why didn’t you promote this model in Penguin?”
As a social networking site, she is very concerned about Xu Liang’s QQ, which is growing and growing and occupying the social sectors in East Asia, Southeast Asia and Central Asia. .
“Because Penguin is now more suitable for the development of pan-entertainment. If we miss this period, decisive overlords will emerge in various fields, and it will be difficult to develop.
But the United States is different.
Because of the earliest development of the Internet, various websites are abundant, including Apple in the music field and Netflix in the video field.
If you want to rush in, you will not only need huge investments, but you will also face fierce competition.
Now that Facebook has limited capital, it is not suitable for blind expansion.
So, the development platform has become the most suitable choice. "Xu Liang explained.
Helen nodded and accepted his explanation.
"Is there anything else?"
"What is there?"
"Other profit models suitable for Facebook?"
Xu Liang flicked her smooth forehead.
“Don’t be too greedy. As long as you can figure out an open platform, Facebook’s revenue can increase a lot. However, if you really want to do it, you can work hard on data.
Through data mining and organization, we provide data analysis for enterprises and collect information service fees.
This is the scope of big data and cloud computing, and it is also the future development direction of Facebook. "
"I knew you, this big treasure, must have more treasures in your belly. Did I dig them out? ”
“This is all, I don’t have anything to do with you anymore.” "
Waving her hand, Helen said happily: "Two are enough, at least enough for me to digest for a year or two. ”
(End of this chapter)