Chapter 965 Youku is your biological son
Xu Liang nodded slightly, "You have a good idea, but if you just pay the copyright fee, I'm afraid it will be difficult for them to stop."
Of course Sun Yan knows Hollywood giants will not let go so easily. The only thing that can satisfy them is Youku's equity.
But this kind of thing is not suitable for him.
“Tomorrow you send an invitation letter to the five giants, asking them to come to Silicon Valley for negotiations, and say that I am willing to give up the equity in Youku.”
Sun Yan breathed a sigh of relief.
"Mr. Xu, how much equity is appropriate for us to take?"
"Let's talk about it first."
"Understood."
Read it After seeing Xu Liang's look, Sun Yan smiled and said: "Mr. Xu, the last ice bucket challenge project was very effective. In the name of charity, it attracted tens of millions of people to participate.
Directly driving Youku's user growth to nearly 20 million.
Hey, do you have any better projects? "
"Old Sun, I never saw you being so thick-skinned before. You don't know how to do it, but you know what to do with me every day? "
"Mr. Xu, of course we have used many methods, but none of them are as good as the results you can get by your wonderful hands. So, even though I was reprimanded by you, I still came here shamelessly.
Youku is Hongmeng’s 100% owned son, so you can’t ignore us. "Sun Yan said quickly.
What does it mean to be scolded a few times?
As long as Youku’s user base increases, its valuation increases, and the company goes public in the future, he will gain more benefits.
It may be difficult to become a billionaire in one step, but becoming a billionaire is certainly not a problem.
Compared to these, face is nothing.
“I never saw that your old Sun had this trick before.
But I really don’t have any solution, so don’t make any plans.
And now Youku is not what it used to be.
With nearly 100 million users, it is basically impossible and unnecessary to change the situation with one or two activities.
With its current size, as long as you work steadily according to my original strategy, Youku can become the world's number one video website. ”
Seeing Sun Yan’s disappointed look, Xu Liang changed the subject.
"Of course that doesn't mean there's no chance at all."
Sun Yan's eyes lit up instantly.
"You are really a dog, and you change your face when you say it." After laughing and scolding, he stood up and took out a document from the safe and handed it over.
“Let’s take a look.”
Sun Yan quickly picked it up and opened the title page, and a line of words came into view.
"UP Main Support Plan?"
"I said before, with Youku's current size, there is no need to rely on one or two activities to grow customers. As long as we follow the right path and lay a solid foundation, no one can surpass us .
What is the right way?
More, more attractive videos are the right way.
The effect of an excellent video is ten times and a hundred times greater. General video.
Therefore, we want to give real money to those outstanding UP owners, not only to make them make money to maintain their lives, but also to make them rich.
Only in this way can we attract more and more talented people to join.
With more high-quality videos, Youku’s appeal will naturally become stronger, there will be more and more customers, and more and more commercial organizations will place advertisements.
Complete the positive business cycle. "Xu Liang said.
Sun Yan turned over the documents in his hand and said seriously after a moment.
"Mr. Xu, if this UP host support plan is implemented, the company's financial expenditure will increase by at least 10%, and it will increase more and more."
As the CEO who single-handedly made Youku bigger, Sun Yan is very I soon discovered the difficulty of this plan.
Youku now has nearly 100 million registered users, and each user downloads videos at an average speed of 200kbit/s. According to the payment contracts reached between Hongmeng and major broadband service providers, Youku’s broadband fee now costs 100,000 yuan per day. Spending nearly $240,000.
One month is 7.2 million US dollars.
And this fee continues to increase as the number of registrations grows.
Then there are expenses such as hardware, storage, software, and electricity.
Currently, 15 hours of video are uploaded to Youku by users every minute, which is equivalent to the length of 86,000 full-length movies every week.
The average size of videos uploaded to Youku is 30M to 40M, and Youku has stored 2.3PB of videos.
And storage costs $2 per GB.
Youku spent US$4.5 million to store these videos, which is equivalent to US$10,200 per day.
Finally, there are daily expenses.
That is, sales, marketing and administrative expenses.
Youku’s daily expenses in August were US$900,000 and are expected to reach about US$8 million for the whole year.
If a settlement agreement is reached with the Hollywood giants.
Youku will pay for content purchases.
Although the specific amount is not yet certain, according to existing industry standards, this is the second largest expenditure after broadband expenses.
In other words, excluding copyright expenses, Youku’s expenses this year will also exceed 80 million US dollars.
In comparison, the income is somewhat disappointing.
The largest revenue comes from revenue sharing.
If you provide videos to Youku and join the revenue sharing program.
When an ad is displayed on your video page, you earn a share.
As of now, Youku’s revenue has reached 5.7 million US dollars, and it is expected to reach about 9 million US dollars for the whole year.
Plus advertising revenue from the homepage and category pages.
Youku’s revenue is expected to exceed US$15 million this year.
By next year, including copyright expenses, Youku's expenses will exceed 150 million US dollars.
Revenues obviously aren't going to grow that fast.
If you add the expenses of this UP main support plan. Youku is expected to lose more than $100 million annually.
More importantly, according to their estimates, if the number of registered users of Youku exceeds 200 million, losses will increase by 1 to 1.5 times.
The greater the number of people, the greater the loss.
Revenue balance is nowhere in sight.
“Old Sun, if Youku wants to have a brighter future, the best way is to produce more high-quality videos with copyrights. If you want to make these videos, excellent creators are indispensable.
< br>This is the foundation. You can’t stop eating because of spending money.”
“Yes. Mr. Xu, don’t worry, I will promote this UP support plan when I get back. ”
Xu Liang nodded, "The plan is very important, and the negotiations with the Hollywood giants are also very important."
"Understood."
After giving some instructions, he let Sun Yan leave.
Watch him go away.
“I hope those guys in Hollywood will be greedy and get more shares.”
No one knows better than him how much money video websites owe.
Although it is less than US$100 million now, within two or three years, annual losses will exceed US$300 million or even US$400 million.
And the amount of losses increases as the number of Youku registrations continues to increase.
After Google acquired YouTube, it took ten years to make a profit.
It will then depend on whether the Hollywood giants can endure a decade-long loss period of US$340 million per year, which even exceeded US$500 million during the economic crisis.
——
“Dad, ride a big horse.”
Xu Wenbai, who is almost one year old, has become much more stable when walking.
The chubby little hands hugged Xu Liang’s calf, and the cute little face was so cute that it was hard to refuse.
“Okay, ride the big horse.”
Xu Liang reached out to pick him up and put him on his shoulders.
The little guy grabbed his hair and bumped his little butt, his expression full of excitement.
"Drive, drive, dad, let's go."
"Okay, let's go."
Xu Liang grabbed his two short legs and walked out of the room and came to the living room Later, I happened to see Helen after get off work.
"Mom, Mom!"
The little guy's eyes lit up instantly.
“Mom’s little baby.”
Helen quickly stepped forward and reached out to take her son.
"Winston, do you miss your mother?"
"Think."
"Really?"
"Yeah."
After the mother and son were intimate, Helen stepped forward and kissed her man.
He picked up the child with a smile and said, "Go and change quickly. We will have dinner later."
"Yeah."
Helen went upstairs and changed into casual clothes for home.
Come to the restaurant.
Everyone sit down.
Looking around, Helen said in surprise: "Where is Elgin?"
"I guess we're playing games in the room." Xu Liang said.
The Montes family came to visit a few days ago and left after two days. Only Elgin Montes, who was in college and on summer vacation, remained.
Helen took out her mobile phone and made a call.
"Elgin, come down for supper."
"No more, I'm not hungry."
Helen hung up the phone directly.
Too lazy to persuade.
When you are hungry, you know how to eat.
Xu Liang admires her way of education.
After dinner, we came to the study room to chat about Facebook as usual.
Basically, when Xu Liang was here, Helen would talk about the important things that happened in the company every day and listen to his opinions.
It’s the same today.
However, Facebook has not had any major events recently except for financing, and the financing is still in a stalemate. JP Morgan has been kicked out because of the Dragon Slaying Plan.
Who will be shortlisted in the end still needs to be considered.
And the valuation needs to be renegotiated.
There was no result for a while.
After chatting for more than half an hour, Helen left.
She is busy every day and can only spend time with her children at night.
So I cherish it very much.
At night, one man and four women, Xu Liang detailed the tenderness.
But the bad news the next day gave him a blow.
(End of this chapter)