Chapter 997 Taihua Group 2006
Looking at the father who knocked on the door and came in.
“Dad?”
“Are you still busy?”
“No big deal.”
Xu Liang stood up and greeted him.
“Are you okay?”
“That’s what it is. The Xu family’s ancestral house we invested in will be completed in the second half of this year. The elders of the Xu family plan to take this opportunity to bring the Xu family’s descendants to People gathered together to offer sacrifices and asked if they could go back."
"Since we are offering sacrifices to our ancestors, of course we have to go back."
Xu Yongpei breathed a sigh of relief. He was really afraid that his son would refuse.
"I'll call the village back later. ...You go ahead and do your work. I'm leaving."
The old man didn't hesitate and just turned around and left.
"Dad, please tell my mother that Xiangjiang has been sorted out for you. Don't forget to go there early."
When he stayed in Xiangjiang in May last year, he Planted for Qiao Yuhui and Zhang Junning.
The two women are now more than eight months pregnant and less than two months away from the expected date of delivery.
"I know. You are really a stud."
Xu Liang was used to his old father's complaints. After smiling, he turned back to his desk and continued working.
What he was holding in his hand was the 2006 development report of Taihua Group.
Due to the integration of Fuhua Real Estate and Kelong Supermarket, the submission of Taihua's new year's development plan has been delayed a lot.
Just flipped through it.
No big surprises.
The plan of Taihua Commercial Real Estate is to develop 15 to 20 urban complexes this year, bringing the number of urban complexes and shopping malls under Taihua to 75.
Fuhua Real Estate’s plan is that the total sales volume of commercial housing this year will exceed 20 billion yuan, and the sales area will exceed 500,000 square meters.
What needs to be emphasized is that Fuhua was acquired by Taihua before it was acquired.
It has a total of four businesses.
In addition to real estate development, long-term rental apartments and new dream projects, there is also the real estate agency business inherited from the acquisition of Sunchi Real Estate.
The two parties later merged.
The New Dream project, with a total of 257 multi-story commercial buildings and a commercial area of 2.49 million square meters, was regarded by Xu Liang as a gift for Lu Hui to take office as the chief operating officer of New Dream, and was all injected into New Dream Company.
This asset, which is worth 16 billion Huaxia coins and is still appreciating as the price of Huaxia real estate continues to rise, has directly caused the property self-sustainability rate of the training institution under New Dream to rise from less than 5% before to 30% instantly. %.
Annual rental expenses have dropped by more than half.
Because these properties in Xu Liang are basically located in the core areas of first- and second-tier cities, the rents are very high.
Then there are long-term rental apartments.
Fuhua Jinfeng Apartment, Sequoia Holiday Apartment and Fuhua Apartment, three major brands of high, middle and low schools, after years of development.
They each own 9, 27 and 42 properties, with a total long-term rental area of 3.94 million square meters.
But after so many years of development, coupled with the prosperity of the real estate market.
You can buy them at low prices, and the unfinished buildings with development value have basically been snapped up.
If you want to expand rapidly, you can only wait for the wave of 2008.
Thinking of this, Xu Liang picked up a pen and canceled the plan to expand the three major brands of long-term rental apartments to 3, 6 and 9 units respectively this year, totaling 18 units.
“Cancel this year’s expansion plan and focus on improving service quality, brand building, and improving personnel.”
Then there are real estate agencies.
After all, Sun Hongbin is an outstanding figure who can rise twice after serving in the prison class.
Under his leadership, Sunchi Real Estate Agency not only became the number one in Tianjin, but also developed nearly 500 stores across the country in just three years.
After these assets entered Fuhua, they relied on Fuhua’s stronger real estate development capabilities.
The number of stores has doubled again in the past two years.
A real estate agency store is so easy to open that it attracts a group of young people to come and survive.
What China lacks most now is people.
If you want to do a good job as an intermediary, the most important thing is to have resources.
Real estate resources, customer resources.
Fuhua provides the most basic real estate resources, and customer resources are also simple. You can find them by making phone calls, sending business cards, and making website inquiries. You can find them as long as you work hard.
Throughout 2005, Fuhua properties sold through intermediaries accounted for more than half of the total sales.
Therefore, the goal of Fuhua Real Estate Agency this year is to open 300 new stores, and at the same time, the total revenue exceeds 1.5 billion Chinese dollars. The master plan of Taihua Retail is divided into two parts, Taihua Boutique Department Store and Kelong Supermarket.
The plan of Taihua Boutique Department Store is to open 100 branches this year, bringing the total number of branches to exceed 500.
Total sales exceeded 3 billion Huaxia coins.
The plan of Kelong Supermarket is to continue to open new stores mainly focusing on supermarkets, and at the same time acquire some small and medium-sized regional supermarkets, so that the number of its directly operated hypermarkets will exceed 600, and the number of supermarkets will exceed 1,000.
The number of named "Kelong Convenience Stores" exceeded 15,000.
The total annual sales exceeded 60 billion Chinese dollars.
Taihua Clothing mainly produces women's clothing and children's clothing.
Focus on affordable prices, not high-end.
Three brands have been established according to different styles.
‘Eveli’ focuses on the working women market;
‘Red Sleeves’ focuses on simple style;
‘Mai Meng’ focuses on pastoral style, fresh and natural.
The three brands are all clothing design companies acquired by Taihua that have a certain foundation but are not well-known brands.
Children's clothing is not so detailed.
There is only one brand 'Three Little Bears'.
Xu Liang is very clear about the future development trend of the clothing industry.
So Taihua Apparel is not keen on the expansion of offline stores. Offline stores are only for brand display and brand building.
Channel construction is mainly online.
The company has been established for three years and has less than 70 stores in total.
But sales exceeded 1.5 billion Chinese dollars.
Taihua Indoor Children's Park Business.
Currently there are three brands.
The candy series ‘Beibei Paradise’, the forest-themed ‘Happy Valley’, and the ocean-themed ‘Ocean Paradise’.
Taihua Paradise has no online business, but its offline expansion is not fast.
Mainly relying on shopping malls for external expansion.
But not all shopping malls are suitable.
After three years, there are only 153 Taihua Children's Parks, with total sales of 580 million Chinese dollars.
This year their goal is to expand the number of parks to 180.
Sales exceeded 800 million.
Taihua Hotel Group.
Basically it follows the number of Taihua city complexes.
There are as many three-star Taihua hotels as there are Taihua city complexes built.
There are even fewer five-star Goodwood Park hotels.
Goodwood Garden Hotel can only be found in super-large urban complex projects located in the core of the city.
As for the super five-star ‘Peninsula Hotel’.
Currently, he has only cooperated with the Kadoorie family in Shanghai and Singapore.
As of now, Taihua Hotel Group has a total of 37 Taihua Hotels, 13 Goodwood Garden Hotels and 2 Peninsula Hotels.
The Peninsula Hotel in Singapore is still under construction.
So the future plans of the hotel group are actually not promising.
Finally, there is Taihua Properties. Their development plan is to improve service quality and create more income.
Such a pragmatic plan is understandable.
After all, what kind of development Taihua Property can develop depends on how many urban complexes Taihua owns and how many communities it has developed?
Taken together, Taihua Group is now a super giant involved in five major fields: real estate, retail, clothing, leisure, and hotels, with 19 business units, total assets of nearly 50 billion U.S. dollars, and net liabilities of 28.75 billion U.S. dollars.
In 2005, the total revenue exceeded 67 billion Chinese dollars, and the net profit exceeded 7.5 billion Chinese dollars.
at the current rate of development.
The total revenue in 2006 is expected to be close to 80 billion Chinese dollars, and the profit will exceed 9 billion Chinese dollars.
The Taihua Group was also prepared by him, the foundation of the Xu family in Singapore.
The group is not listed for trading.
70% of the group’s equity is regarded as a fixed asset of the family and is not allowed to be traded.
(End of this chapter)