Chapter 1037 Supor
Although NVC Lighting has experienced internal disputes, as the leader in the national lighting field, its development potential is no less than that of Supor.
The integration of the three becomes an industrial giant with a revenue of nearly 3 billion Chinese dollars.
"How about it? Do you have the guts to take on this burden?"
Zhao Ronghua took a deep breath.
There was more fire in his eyes.
"Mr. Xu, I am willing."
Xu Liang nodded with satisfaction.
"King Yu, you have done a good job, I won't say more. NVC Lighting, you are responsible for the general direction, and let Wu Changjiang be responsible for the daily management.
But you have to hurry up. I’ll give you two years to get familiar with NVC Lighting’s business.”
Wu Changjiang is a time bomb, although during this period, under the supervision of the chief financial officer he sent to NVC Lighting, he was still conscientious.
But Red Shield Security reported his private gambling.
If he hadn’t used his own money and the bet wasn’t too big, Xu Liang would have stepped in.
But there is no turning back for a gambler in his life.
When Zhao Ronghua becomes familiar with NVC Lighting’s business, he will pull out the lightning.
Although Zhao Ronghua didn't know the big boss's plan, he quickly agreed.
“Supor’s operation is very successful. It is currently the largest kitchenware manufacturer in China. Its pressure cookers, woks, frying pans, steamers and other products are the first in the country.
But this is not enough. Not enough.
After you take office, the first thing is to continue to consolidate Supor's strength in the field of kitchen appliances while expanding Supor's market share in small kitchen appliances.
The second thing is to expand. In the field of kitchen appliances, gas stoves, range hoods, dishwashers, disinfection cabinets and other kitchen appliances are our next development goals
The third thing is to use Supor to absorb the two brands of Yuwang and NVC Lighting to prepare for future brand integration. ”
Having many brands under its umbrella means that the originally concentrated marketing resources are dispersed.
Originally, we could hire first-tier celebrities as spokespersons, but after they were dispersed to three brands, we could only find second-tier stars. Even third-tier.
Zhao Ronghua clearly felt the ambition of the big boss
to become a first-tier home appliance manufacturer.
While feeling the pressure, she couldn't help but become excited.
If she can become the CEO of the country's top home appliance giant, she will not only receive a generous income, but also gain a respected social status.
"Mr. Xu, I need funds."
She was not polite either.
It’s okay if you let me work, but you have to pay me.
"I have prepared one billion for you, and there will be another billion next year. If it is not enough, ask me for it. But you must also assure me that Supor's development is down-to-earth and has tangible results.
No. Several factories have been built and several chain stores have been expanded.”
“Don’t worry, I guarantee that Supor will take every step very steadily.”
Xu Liang nodded.
“I’m done, what else do you have in mind?”
"Mr. Xu, I heard that the right to use the Supor brand is not entirely in our hands. If we use Supor as the final brand, then if the Su family and his son continue to use this brand, won't they get an advantage in vain?"
The Xu family promotes the Supor brand, and the Su family will get the marketing effect brought by this brand without doing anything.
And consumers don’t care about the relationship between two Supors. If they buy something from another Supor, they feel that it is not worthy of the name.
Xu Family Supor will also suffer.
“This is indeed a problem. Let’s do this, you take me to Su’s house, meet Su Zengfan, and buy the sole right to use the Supor brand.
If he doesn't pay, tell him that I haven't settled the debt with him from last time. ”
Without a word of notice, people from Zhejiang Province were brought to the company, catching him off guard.
Although the two parties did cooperate in the end, Su Zengqi still owed him a reasonable explanation.
“Okay. ”
“Do it well, and when Supor becomes the leading kitchen appliance faucet in China, we will establish the brand.” In the future, it can be expanded to the entire white appliance field including refrigerators, washing machines, and air conditioners.
But whether you can reach this point in the end depends on your ability. "
Xu Liang skillfully drew a pie. "Mr. Xu, I will try my best. ”
After giving a final explanation, Zhao Ronghua left.
Looking at her swift steps, Li Jinling smiled.
"From today on, Mr. Zhao will probably have to think about how to develop Supor even while eating and sleeping."
Xu Liang nodded with a smile.
This is the effect we want.
Back in the office, Xu Liang poured himself a cup of tea, with a hint of thought in his eyes.
In addition to the good development of Supor itself, Xu Liang wants to use it to integrate NVC Lighting and Yuwang Company.
Lighting fixtures and water purifiers are barely considered household appliances and have the basis for integration.
After the integration of the three companies, there are still eight companies directly controlled by Hongyan, including Tianshan Group, NBA Warriors, Marvel, Torch, Kunlun Technology, Penguin, Denong and Fengshou.
When Xu Liang held more than half of Penguin's shares, he withdrew it from the trust fund left to An Kaiyue.
Compared to Fuhua, which was worth tens of billions, Penguin was valued at only two to three billion at that time. After Xu Liang promised to transfer Fuhua Real Estate in the future, she happily agreed.
Except for these nine companies, all other businesses have basically been put into the trust fund he established for his family.
Separating the family in advance can save a lot of trouble in the future.
The Warriors will be completely sold in four or five years.
Without Yao Ming, the Warriors have little value to look forward to.
Originally, he planned to integrate Marvel, Universal Pictures, and DreamWorks Animation into Facebook, but now he doesn't want to do that.
The online and offline logics of the entertainment industry are different.
Forced integration may not really work.
Moreover, if the company is too large and has too many business departments, not only will the administrative costs increase dramatically, but it will also bring many uncertainties to management.
So, it would be good for the offline Universal Entertainment Group to exist at the same time as the online Facebook.
Both groups are placed in the name of Helen and their future children.
The assets of hundreds of billions of dollars are enough to create a powerful Xu family in North America.
Xu Liang does not plan to delve deeply into the field of cement and building materials, and Tianshan Group will most likely be transferred out in the future.
Within the next ten years.
There are only five companies directly controlled by Hongyan: Supor, Kunlun, Torch, Harvest Denong and Penguin.
After a brief lunch at noon, Xu Liang drove to No. 699 Yuyuan Road in the afternoon.
Li Jinling: "Mr. Xu, we are here."
Xu Liang pushed the door open and came down. He took a brief look at the beautifully carved wrought iron gate, which was mottled but still visible. He turned to look at the visitor.
"Hello, Mr. Xu, I am Yan Yuyang."
The speaker was a middle-aged man wearing a black suit and black-rimmed glasses.
Noting his eyes, the middle-aged men and women next to him also showed flattering smiles on their faces.
Can’t get past it.
After briefly shaking hands with them.
"Mr. Yan, Ms. Yan, can I go in first and have a look?"
"Of course, of course. Mr. Xu, please."
Yan Yuyang quickly turned aside body, and others also moved out of the way.
Arrived in front of the already mottled wrought iron gate, Yan Yuyang hurried over, took out the key and opened the iron general that locked the gate.
With a hoarse friction sound, the iron door opened.
A garden road paved with gray square bricks appears in front of you.
On both sides are two hollies extending inward. Due to neglect of management, they have grown wantonly and have taken up half of the original nearly three-meter-wide garden path.
Outside the holly are two huge camphor trees.
Noting his eyes, Yan Yuyang said quickly.
(End of this chapter)