Chapter 1061 Money Printing Press
“Fourth Uncle, Uncle Tong.”
Xu Liang greeted with a smile.
He arrived at the Li family villa early in the morning.
The two old men stood up and came to greet them. After a brief greeting, everyone sat down again.
"Brother Tong also said that you would be late because you were so busy, but now you have slapped him in the face."
Xu Liang said with a smile: "The two seniors invited me to give me face, so of course I have to arrive early."
Sha Dantong waved his hand quickly.
"You're welcome, Mr. Xu. You are doing us two old guys a great favor by coming here."
"We are all old friends, so I won't say any more polite words. Come, drink." Tea. Today I prepared the best Wuyishan Dahongpao." Li Zhaoji said with a smile.
"No wonder I smell so good. It turned out to be my fourth uncle who took out the treasure." Xu Liang said with a smile.
"To entertain this distinguished guest of yours, of course I need something good."
As he spoke, Li Zhaoji picked up the tea cup.
Xu Liang saw this and also raised his glass together.
After three rounds of tea.
"Xu Sheng, what do you think of the Seibu Group's merger and acquisition? Is there any hope of success?" Li Zhaoji asked.
"Uncle Fourth, Uncle Tong, the Seibu Group is now in debt, are you really prepared to get involved?"
Li Zhaoji: "Is this a rare opportunity?"
"Uncle Tong has great hopes of acquiring the Westinghouse Department Store and Sogo Department Store, but it's probably not feasible for Fourth Uncle to acquire the 'Prince Hotel' alone." Xu Liang thought for a while and then said.
“Why?”
Zheng Yutong asked curiously.
“Now the Japanese market has been dragged down by the real estate crisis more than ten years ago, and consumption is sluggish. The flow of people in the department store market, which focuses on mid-to-high-end products, has dropped by half.
Coupled with new consumption patterns, such as The impact of shopping malls.
Both Takashimaya and Westinghouse Department Store, which are ranked number one in Japan, have encountered difficulties.
Now Japan’s department store industry has turned its attention to China, seeking new opportunities. growth point.
When competition is not fierce, Tongshu's acquisition difficulties will be much smaller.
But the Prince Hotel is different.
The most impressive thing about the Seibu Group formerly led by Yoshiaki Tsutsumi was the ‘Tokorozawa Model’. ”
Tokorozawa is an agricultural town near Tokyo. Only tens of thousands of people can survive. Apart from good landscape conditions, there are basically no resources.
No one is optimistic about it.
But Seibu took a unique approach and successively developed Seibu Amusement Park, golf club, baseball field and artificial ski center here.
Before this, many Tokyoites had money and no place to spend time. After the completion of these entertainment and leisure venues, there was an endless stream of tourists and business boomed.
Not only that, Seibu Group has also made great efforts to improve the city's transportation, build railway stations and bus stations, and provide hotels, supermarkets, libraries, theaters, schools and other supporting facilities.
A backward agricultural town quickly became a medium-sized city with a population of 800,000.
For a time, the Tokorozawa model caused huge waves in Japan.
A large number of local officials came to visit Yoshiaki Tsutsumi and invited him to develop the area.
Yoshiaki Tsutsumi seizes the opportunity to select remote places throughout Japan that are beautiful but have inconvenient transportation and are not well-known, or places that were famous in the past but have declined.
Build railways, build recreation areas, golf clubs, ski resorts, sanatoriums, etc.
At its peak, the Seibu Group controlled one-sixth of the commercial real estate in Japan, with a total number of employees of more than 100,000, and total assets of US$165 billion, 10 times that of the Panasonic Group at the time.
Xu Liang continued: "Prince Hotel is part of the 'Tokorozawa Model'. If it is sold separately, then hundreds of ski resorts, dozens of golf clubs and amusement parks under the Seibu Group will also be sold. To be sold separately
As a result, the debts behind Seibu will be difficult to deal with.
Therefore, Seibu's creditors have always hoped to sell assets including hotels, Seibu Park, golf clubs, baseball fields and artificial ski centers into a complete asset package for sale.
If Fourth Uncle wants to take over the Prince Hotel, he must take over all of Seibu’s tourism assets. ”
After the bankruptcy of the Seibu Group, scattered assets, such as the equity held by Bandai and the Seibu Lions baseball team, have been sold.
The assets that have been left are mainly divided into Two big pieces.
The first piece is Seibu's tourism assets, including hotels, ski resorts, golf clubs, etc.
The second area is retail assets, with Millennium Retail as the core, including subsidiary brands such as Seibu Railway, MUJI, and Yoshinoya.
The retail assets may be split and sold, after all, the brand is relatively independent.
Unlike tourist assets, they are all part of the resort.
More relevant.
"The assets of Seibu Group's tourist resorts are now approximately US$23.8 billion, but the debt ratio is as high as 127% and the operating cash flow is only US$1.72 billion."
As he spoke, Xu Liang took out the information he had prepared in advance.
"These are the detailed information about Seibu Group collected by Hanhua and Hongyan. Take it back and take a look. If you don't understand anything, you can call me."
The two took it.
The information is very thick, with hundreds of pages.
After flipping through it briefly, the content was very detailed, far exceeding the information they collected.
I was very happy for a while.
"Xu Sheng, thank you."
"Haha, you're welcome. You two and I have been friends for many years, and we should help each other."
Zheng Yutong: "If If New World really participates in the acquisition of Seibu Department Store, it will definitely hire Hanhua as a consultant.”
"The same goes for Henderson."
Xu Liang smiled and said: "Then I will wait for your call."
"Haha, easy to say."
The conversation is over After chatting for a while about official business, Xu Liang took his leave.
After leaving Li’s house, after lunch, we went to the airport to pick up Bonima, who had arrived in Hong Kong from South Korea. The two of them took a car together and rushed towards Sha Tin District, Kowloon.
"How do you feel about going to South Korea this time?"
"It is indeed more developed than the domestic game market, and the development capabilities are stronger."
"After all, it has developed several years more than the domestic game market, and it is stronger. Some are normal.
But South Korea’s market is too small and inherently insufficient.
The future limit is not as good as China’s.”
Although he didn't agree with it, Bonima didn't object.
“I heard they said QQ is very popular in South Korea?”
Bonnima’s face showed excitement.
“Since entering the South Korean market in 2004, the total number of QQ registered people has exceeded 2.49 million, accounting for one-fifth of the total number of South Korean Internet users.”
Instant messaging is not a new thing in South Korea. , but QQ space is different.
User stickiness is extremely high.
Coupled with the diversion brought by the acquisition of Hongmeng Music, Hongmeng Comics, Hongmeng Animation and other businesses.
QQ can develop so fast in Japan, South Korea and Southeast Asia.
It can be said that without the entertainment assets acquired from Hongmeng, QQ’s overseas scale would not even be one-third of its current size.
But compared to the rapid development of QQ in South Korea, Bonima cares more about another thing.
"Mr. Xu, since "Zhengtu" was launched at the beginning of this year, the number of people online at the same time has exceeded 480,000. It is the most popular original game in the country, with an average monthly revenue of 57 million Huaxia coins. By the end of the year, the number of people online at the same time for "Zhengtu" is expected to be It can exceed 800,000, and the revenue exceeds 1 billion Chinese coins.”
Ponima looked excited.
The game market that has been so longed for has finally been kicked out by Penguin.
And it was a big hit as soon as he took action.
In the 6 hours of public testing, the number of online games exceeded 200,000 at the same time, setting a record in the domestic game market.
He thought "Zhengtu" was good, but he didn't expect it to be so good!
It is simply a money printing machine!
“Zhengtu has done a good job, and Penguin has a brand. You should run it well and maintain a balance between gold players and ordinary players. Otherwise, it will be popular for two years now and disappear in the future.”
"Don't worry, I will keep an eye on it personally."
Penguin has finally produced a hit that can be compared to a 'legend'. Of course, it will take one, two, three, four, and continue to be developed to become a cash cow for Penguin games.
If anyone dares to fish from the lake, he will dare to fight with him.
Looked at Xu Liang's expression.
“Mr. Xu, Penguin has trained a lot of game talents in the past two years. In addition to developing Zhengtu’s ‘Tianmei Studio’, we plan to set up a new studio.
But there has been no success. game development plan
Do you think you can write us another one? ”
With the success of “Tianxia”, “KartRider”, and “Zhengtu”, Xu Liang is also well-known in the game circle as an industry expert.
He personally planned it None of the games he acquired was popular.
Coupled with the popularity of "Zhengtu", Bonima once again had an idea for him.
"You know how to make decisions. , because of the Zhengtu incident, Hongmeng Games now calls me every day and tells me that I favor one over the other. ”
"Mr. Xu, your shareholding in Penguin exceeds that of Hongmeng Games, and you have helped Hongmeng Games enough before.
"Legend", "Miracle", and "Warcraft", etc., are all It’s a world-class hot product.
We Penguins only have one ‘Zhengtu’ so far. No matter how you look at it, we are the ones being treated poorly.”
Looking at Bonima with envy. There was a hint of thought in Xu Liang's eyes.
Four games that made Penguin rise in the last life.
"Cross Fire", "Dungeon Fighter", "QQ Hall" and "QQ Speed".
QQ Speed is a direct copy of Kart Racing.
Now Kart Racing is a Riot Games developed by Hongmeng Games, and both companies have the same boss.
So plagiarism is not allowed.
Under the chairmanship of Xu Liang, Penguin paid a licensing fee and developed ‘QQ Speed’.
As for the fact that 'QQ Hall' copied 'Pao Pao Hall', Xu Liang just ignored it.
Shanda is not his company.
But there is nothing we can do about "Dungeon and Fighter". As early as 2003, this game was designated by Xu Liang and developed by "Jumang Game Studio" under Hongmeng Games.
It was successfully listed in 2005.
Now it is one of the three trump cards of Jumang Games.
The other two are "Legend" and "Dragon".
But now that I have added "Zhengtu", it is not much worse.
“Cross Fire” has long been given to ‘Tianwu Studio’ under Hongmeng Games, and it is almost online now.
It is impossible to give it to the penguin again.
"By the way, "League of Legends", I almost forgot about this." Xu Liang said.
But he is not sure whether "League of Legends" has been approved by Riot Games.
If it turns out to be plagiarism, it will be a lot of fun.
“Because you have done a good job in developing “Zhengtu”, I agree to your request.”
Bonnima was overjoyed.
“Thank you, Mr. Xu, we will work hard and never waste your creativity.”
Xu Liang nodded slightly.
“We’re arriving soon. Do you want to go to Hongmeng’s new campus in Xiangjiang?”
After hesitating, Bonima still refused.
He returned from an inspection tour in South Korea and landed directly at Xiangjiang Airport.
I have been exhausted for a long time, and now I just want to go back and rest.
"Mr. Xu, forget it this time. Anyway, I'm close, so there will be plenty of opportunities to come over in the future."
Looking at the tiredness on his brows, Xu Liang didn't force him.
A car was directly sent to take him and Penguin's employees to Pengcheng.
"Sister Li, please help me check if there is a company called 'Rist Games' in the United States."
"Yes."
The car continued to move forward.
Xu Liang picked up Penguin’s operating information and financial report for the first half of 2006 that Bonima had brought over.
After acquiring the assets of Hongmeng Entertainment.
The penguin now looks like the penguin in Xu Liang’s impression.
Its business divisions include social networking, entertainment and portal.
The social sector is divided into three major businesses: QQ, QQ Space and Weibo.
The entertainment sector is divided into seven major businesses: literature, music, animation, games, film, e-sports and video.
The portal section is divided into three major businesses: Penguin.com, Penguin Mailbox, and Penguin Open Platform.
Under the chairmanship of Xu Liang, Penguin no longer engaged in e-commerce and search, and its main focus was on external expansion and entertainment business.
Except for China Headquarters.
Seven branches have been established in South Korea, Hong Kong, Japan, Singapore, Thailand, Indonesia and Dubai.
With Hongmeng’s traffic and help, it basically covers most of the Asian market.
The overall number of QQ registered users, excluding Huaxia, has exceeded 50 million.
With the addition of Hongmeng Music and other businesses, and the popularity of "Zhengtu".
Penguin's revenue in the first half of 2006 has exceeded 3.74 billion Chinese dollars, an increase of four times compared with the same period last year.
Net profit exceeded 1.275 billion Huaxia coins.
It has tripled compared to last year.
But the net profit margin has declined.
These poor brothers in Southeast Asia really don’t have much money in their pockets.
For the same user, Japan is worth 100 US dollars, South Korea is 80 US dollars, China is 50 US dollars, and Southeast Asia, except Singapore, Malaysia and Thailand, is only worth 20 US dollars, or even lower.
Therefore, the returns from investing in the Internet here in Southeast Asia and South Asia are difficult to compare with those in China, Japan and South Korea.
Of course, you can still make money by making money, so you can’t let it go.
The global market is truly suitable for Chinese companies to expand in Southeast Asia.
It is close, there are many Chinese people, rich resources, a real back garden.
"Penguin's layout is becoming complete. The next step is to continue to dig deeper in each sector and lay a solid foundation." Xu Liang said.
(End of this chapter)