Chapter 24 Promotion
Gu Wei returned to the company first, picked up his agent, and came to China Film together.
In the conference room, Gu Wei, Lu Yang, and Director Han sat facing each other.
“The fine editing of [Xiu Chun Dao] is basically completed, and we are still working on the soundtrack, so it should be completed soon.” Lu Yang said.
"Gu Wei, I called you here today because the movie will be finished soon. Let's discuss the release time together." Director Han said to Gu Wei.
"Director Han, China Film is professional in terms of distribution. I have 100% confidence in Brother Lu. The movie must be an excellent movie. You can maximize the benefits and get the highest box office as much as possible by when it will be released." Gu Wei threw the question back and gave Lu Yang a hand.
Director Han frowned after hearing this, "The production of the movie will still take some time, and the early promotion will take a month anyway. It can be released as early as the end of October, so it will not be able to catch up with the National Day schedule."< br>
As he spoke, he took out two pages of paper and handed them to Gu Wei and Lu Yang respectively.
Take a look, "These are all the movies that have been scheduled to be released from the end of October to February next year."
Gu Wei took it and looked at it.
Director Han added, "The best period of the year is definitely the Lunar New Year period, but the Chinese and foreign films in the Lunar New Year period gather together, and the competition is very fierce."
"Director Han, can China Film Group Corporation arrange to release it as soon as possible? I have confidence in the quality of the movie.”
Lu Yang doesn’t know much about movie distribution. This is his first movie to be released. He is confident in the movie and wants to know the market’s response as soon as possible. Naturally, I felt a little anxious.
“I also agree with my brother. We can reserve a month of promotion time and release it at the end of October or early November.
The investment in our film is small, so try not to be like those who If blockbusters compete, choosing a time period when there are fewer blockbusters will give you an advantage in terms of film schedule.”
Gu Wei also hopes to release it as soon as possible. He looked at the film list and roughly knows which of these movies have a good box office and which ones are not a big hit.
December is definitely not possible. [Journey to Thailand] will be released in December. Even people who don’t follow movies know that this movie shocked everyone when it was released in the last time and space. eyeball.
The director himself probably didn’t expect that a road comedy would have a box office of 1.2 billion. It was the first domestic film to have a box office of over 1 billion, thus ushering in the era of domestic films with a box office of 1 billion.
And the release cycle is very long, it will not be released until February next year. In February, "Journey to the West: Conquering the Demons" succeeded "囧", which is another 1 billion plus movie.
Originally, Jackie Chan's film "Zodiac" at the same time was also expected to have the potential to reach 1 billion, but in the end it only achieved more than 500 million.
Although Gu Wei is very confident in the quality of [Xiuchundao], we are far behind them in terms of investment and the popularity of the director and starring cast.
Those with small arms and legs will not join in the fun with these big guys.
No matter how you look at it, November is the best month. There are basically no competitive movies, except "1942" directed by Feng Da, and "Life of Pi" directed by Ang Lee. Both are released at the end of November, and by the time they release "Embroidered Spring Knife" there won't be much box office potential left.
The remaining ones are somewhat famous, [Tai Chi 2] is a famous bad movie, "The King's Feast" invested more than 100 million, and the box office was 50 million, which made investors vomit blood.
Then there are some names that Gu Wei has never heard of. This shows that these movies basically have no splash after they are released.
The timing is with me, I don't choose who I choose.
Director Han thought for a while, "Since you two are so insistent, I will go and apply to Mr. Han for this time to be released."
"Please, Director Han." Lu Yang said< br>
"Don't be polite to me. This is our own movie. Of course I hope it will have a higher box office," Director Han said with a smile.
The next day, Gu Wei received a call from Director Han.
"Director Han has made the decision that [Embroidered Spring Knife] will be released nationwide on October 26. The company has already made a publicity plan before then."
"Thank you for your hard work, Director Han, we will give it to China Film What is the publicity budget provided by [Xiuchundao]?" Gu Wei asked.
"Director Han watched the film and was very satisfied with the quality of the film. After my efforts, the company plans to invest a publicity budget of 10 million."
Director Han replied.
"That's great, Director Han. When you have time, Brother Lu and I will treat you to a meal. Thank you for your support of the movie." Gu Wei said happily.
"Don't be in a hurry to eat. I hope I can attend the box office celebration party when the movie is released." "There will definitely be a box office celebration party." Gu Wei was full of confidence.
After setting the release time of the movie, everything is moving around the release of the movie.
Lu Yang quickly completed all the post-production of the movie, and several promotional videos will be released every few days to gradually increase the popularity.
“Now that the first promotional video of [Embroidered Spring Knife] has been uploaded to the Internet, find some trolls to make this movie more popular.” Gu Wei told his agent Yang Liwen.
After all, China Film Group is a state-owned enterprise. In traditional thinking, publicity and distribution are still mainly limited to news media and ground staff promotion. Publicity on the Internet is still slower.
"Okay, Mr. Gu, what is the theme of our hype?" Yang Liwen asked.
Gu Wei thought for a while and said, "[Xiuchundao] is the pioneering work of the new martial arts style!
Tell the people in the navy, first find people to praise, and then divide some people to criticize , both sides attack each other, it’s best to get passers-by involved.
Do this again every time you post a promotional video, and be sure to keep it popular on the Internet.”
"Understood, Mr. Gu."
There is still one month left before the movie is released, and China Film's promotion has also started.
First, various rigid advertisements such as bus stop sign light boxes and theater material displays began to be placed all over the country. Then, under Gu Wei's strong suggestion, China Film began to organize media venues.
The original version of [Embroidery Spring Knife] had a very big problem when it was announced. I don’t know if I was overconfident in the quality of the movie, thinking that a good movie would definitely be liked by the audience.
No media viewing party was organized before the movie was released. As a result, there was no media coverage before the movie was released, and the audience did not know about the movie.
No one knew that the movie would have a disastrous box office performance in the early stages of its release. The box office in the first week was only 30 million, and the film production dropped sharply.
Later, after the first wave of passerby fans who had watched the movie brought their own dry food for free promotion, everyone knew that there was such a high-quality movie being released, and the box office dropped in the second week.
Unfortunately, it was too late and the total box office failed to exceed the 100 million mark.
Of course Gu Wei will not let this happen again.
"Sister Yifei, are you busy?" Gu Wei began to contact Liu Yifei. Different from the original version, the heroine of the movie is now Liu Yifei. She is very popular and cannot be wasted.
"I'm not busy. I'm petting the cat at home." The voice on the phone was a little lazy.
"Our movie will be released next month. You should promote it on your own Weibo. You also know that the number of fans of the actors and actresses in our crew on Weibo combined is less than a fraction of yours.
The publicity on Weibo depends on Sister Yifei.”
Gu Wei’s voice is a bit flattering, after all, he is asking for help.
"Haha, Boss Gu is indeed an investor. Now he is starting to care about the box office. He is afraid of losing money."
Liu Yifei said playfully.
"I have confidence in the movie. The main reason is that it is not a movie starring our sister Yifei. The box office is definitely not a problem." Gu Wei continued to praise
"How heroic I was when I invested. Now I know Don’t worry.
Don’t worry, I have signed a contract and am obligated to cooperate with the crew’s promotion. I will post it on Weibo.
Remember to owe me a meal.”
In the end, he didn't forget to blackmail Gu Wei for a meal.
"One meal is not enough, only ten meals. Treat me, Sister Fei, to dinner. How many people can't ask for the opportunity."
Gu Wei has thought about it, Yang Zi owes him ten meals. Ten tons, he owed Liu Yifei ten tons. Just let Yang Zi invite Liu Yifei, and he can just enjoy the meal, perfect.
I ask everyone who has read it to give me monthly votes and recommendations. The author will keep updating.
(End of this chapter)