Chapter 115: Quarrel
December 16, Monday.
I don’t know if it’s because the first week’s data was too fierce and overdrawn part of the future box office. The box office data of “Tang Detective” dropped off a cliff on Monday, only 52.76 million, which was nearly half of the previous day. .
As early as last weekend, Guang Guang’s publicity team discussed with Gu Wei that they wanted him to perform in the four largest domestic film markets in Beijing, Shanghai, Guangdong and Shenzhen in the second week. The ticket warehouse will hold several fan meetings.
Use Gu Wei's fame to boost the box office again. After all, the main box office performance of a movie comes in the first two weeks.
After waiting for these two weeks, you can basically rest. The rest depends on the mood of the audience, waiting for the box office to flow slowly, and finally released.
Gu Wei did not object. He humbly accepted the opinions given by professionals, although he would have to work harder to make money.
On the 16th, Feng Xiaogang’s movie [Private Customization] held a grand premiere in Beijing.
With Huayi's influence in the film and television industry and the fame of Feng Xiaogang, a great director, celebrities from all walks of life gathered together, and it was an unprecedented event.
Especially because Feng Xiaogang is the chief director of this year's Spring Festival Gala, he is even more popular among people. You must know that it is the Spring Festival Gala, the platform with the largest exposure in China.
How many artists and singers became famous and became household names just because they attended the Spring Festival Gala.
The most recent example is Xiao Shen Yang, who became popular last year, just because his master Zhao Benshan took him to the Spring Festival Gala and collaborated in a sketch.
From an ordinary duo actor to a popular comedy star overnight, he even became the leading actor in Zhang Yimou's movie the next year.
It can be seen that the Spring Festival Gala has great influence.
Unfortunately, these have nothing to do with Gu Wei. At this moment, he is still rushing to several major movie theaters in the capital according to Guangguang's plan.
Everywhere he goes, Gu Wei is warmly welcomed by fans. His schedule is arranged in advance and posted online.
The theaters you go to will also make publicity in advance.
The theaters welcomed Gu Wei's arrival very much. This was not only beneficial to the box office of "Tang Detective", but also attracted a huge amount of popularity to the theater.
After running around for a day without any free time, and with no time to rest, Gu Wei had to take the evening flight to Shanghai, where he would have another day of activities tomorrow.
After taking a short rest on the plane, it was already late at night when we arrived in Shanghai.
The group arrived at the hotel where they were staying to rest.
The next morning, Gu Wei got up early. Although it was only a short night, his young and strong body made him feel energetic again.
I simply washed and tidied up and was about to go downstairs for dinner.
The phone rang. Gu Wei picked it up and saw that it was a call from Yang Liwen.
“Sister Yang, good morning~”
Gu Wei was in a good mood.
"Well~ Good morning, Mr. Gu." Yang Liwen's tone was slightly hesitant.
“What’s the matter, Sister Yang? I called you early in the morning.”
“Mr. Gu, at the premiere of [Private Customization] yesterday, Feng Xiaogang fired off another bomb. Yes, this time it’s about us.”
“You shouldn’t be scolding me. I have never had any grudges with him.”
Gu Wei was a little confused.
"Mr. Gu, please read the news online. The media will definitely ask you about this when you meet them today. So be prepared."
After hanging up the phone, Gu Wei searched online. .
#FengXiaogang blasts new directors, saying that comedy depends on oneself! #
# Feng Xiaogang’s new movie [Private Customization] has set a target of one billion, hoping to compete with [Detective Chinatown]. #
As soon as I opened Weibo, there were two hot searches.
Easy to worry, the title is quite bluffing. Those who didn’t know it thought Director Feng was going to have a fight with Gu Wei.
Click in and take a look.
Good guys, they are all clickbait.
Looking bluffing, the content inside is not like that at all.
At the premiere of [Private Customization] yesterday, when reporters asked Feng Xiaogang what the expected box office of the movie was, Feng Xiaogang did not answer directly, but people from Huayi responded, hoping that the box office could reach 1 billion.
As a result, a reporter who did not mind the matter asked Feng Xiaogang if he was going to compete with Gu Wei’s "Detective Chinatown", because they are both comedy movies, and the target of "Detective Tang" is one billion. .
Now Feng Xiaogang was unhappy, but he just said that he did not know Gu Wei and had never watched "Detective Chinatown". However, he is confident that in the field of comedy movies, no one in China can surpass him. To watch domestic comedies, you have to watch his movies by Feng Xiaogang.
From the whole news, it seems that Feng Xiaogang did not say anything derogatory to Gu Wei, but his intention to hype up was also clear.
It’s hard to say whether Hua Yishi’s influence is involved in these two hot searches on Weibo.
Feng Xiaogang is a successful commercial director who knows the art of hype.
As long as you observe carefully, it is not difficult to find that every time one of his movies is released, there will always be some news.
I had a conflict with the actors, scolding the audience, scolding reporters and so on.
You think he has a bad temper, but this is not a way for him to hype up. When the movie becomes popular, he also loses his temper, a win-win situation.
Everything is for box office and profit.
Sometimes I can’t scold anymore and have to lie down and be small, and he can bend down.
After all, he is a great director who has climbed up from the bottom. His bottom line is not high. As long as he can make money, he can do anything.
Brother Chen Kai, who is also a great director, and he are completely different people.
Brother Chen Kai comes from an aristocratic family and is a second-generation director. His father is a great director. Regardless of whether the movies he made failed at the box office or were criticized as bad movies, he could never do Feng Xiaogang's scolding behavior.
He considers himself an artist and always has the airs of a literati.
Gu Wei simply looked at the news and didn't take it to heart.
If Feng Xiaogang wants to speculate, he can also cooperate with it. It is all for the box office of the movie and making money.
Sure enough, when we were doing a road show in Shanghai today, a reporter asked Gu Wei
"May I ask Director Gu Wei, what do you think of Director Feng's performance at the premiere of [Private Customization]?" What do you think of Fan Hua? ”
Gu Wei smiled and said gently
“First of all, as a new director, it’s normal for Director Feng not to know me.
Secondly, I have confidence in my movies. The box office data also proves that "Detective Chinatown" is an excellent movie. I am not afraid to compare it with anyone. The results will prove everything.
Although Gu Wei did not mention it by name, his speech has already been made. It’s enough to make reporters very excited.
What the media likes most is this tit-for-tat confrontation between the two sides, so that it can be explosive.
On the 17th and 18th, the national box office of "Tang Detective" was 49.56 million and 46.54 million respectively, a slight decline.
Gu Wei’s previous remarks were also reported online by the media, but Feng Xiaogang did not respond for two consecutive days.
It wasn’t until the day [Private Customization] was released on the 19th that the media broke the news about Feng Xiaogang’s response.
#The newcomer is talking wildly, [Private Customization] will show him what real comedy is! #
Gu Wei was very happy when he saw the news on the Internet. Feng Xiaogang's intention to hype was too obvious.
However, Gu Wei didn't reply again. The topic had already been stirred up, and he and Feng Xiaogang were already getting the heat they wanted. It would be pointless to continue arguing.
Gu Wei can cooperate with Feng Xiaogang's hype, but he also remembers what Director Feng said to him. He is not a generous person.
As he told reporters before, the result will be a slap in Director Feng’s face.
Original Time and Space [Private Customization] was indeed a success at the box office, with a final box office of 719 million.
Comparing the cost, it is definitely a big profit.
But when this movie was released, there were no strong box office competitors. Just like last week's "Tang Detective", the theater reservation rate was as high as 56%, so it was able to achieve such a high box office in the end.
Now that a movie like "Detective Chinatown", which is a hit at the box office, is being released, the film schedule cannot be compared with the original time and space.
In terms of reputation, [Private Customization] is actually the second part of a movie [Party A and Party B] that Feng Xiaogang shot very early on. It is an old wine in a new bottle.
Many viewers did not buy it, and film reviews were polarized. In the end, Douban scored only 5.9 points.
On the day of the release of [Private Customization] on the 19th, the cinema line arranged 45% of the film schedule for it, which is very consistent with Feng Xiaogang's status as a great director.
Its box office on the first day was 63.54 million.
Affected by this, the film scheduling rate of "Tang Detective" dropped to 28%.
The box office that day was 31.02 million.
(End of this chapter)