Chapter 181 Making profit before starting the game
As soon as he returned to the capital, Gu Wei told Yang Mi about finding her to be the heroine of [Xiu Chun Knife 2].
Of course, the sooner the better, Lu Yang is still waiting for her to go over and audition.
Deciding the starring role early will also allow you to communicate about the schedule and prepare for other matters before the movie starts.
There are many things that need to be prepared for a movie from preparation to shooting, especially a blockbuster like "Xiu Chun Dao".
That's right, because of the success of the first film, the second part of the movie has now become a complete big investment.
Gu Wei's own salary alone is 20 million, and Yang Mi's current salary for filming movies is also between 5 and 8 million.
No need to be surprised, they are the same two people who have become popular this year. Yang Mi may be more popular, but in terms of film salary, Gu Wei is so much higher than her.
This is actually very reasonable. In today's movie market, except for a very small number of "chick movies", male actors basically occupy the main roles.
Investors also generally believe that male actors have stronger appeal than female actors.
Especially in some action movies, female characters often play the role of a vase. Both the proportion of scenes and the importance of the characters are far less than those of male characters, and naturally the pay will be much less.
This situation will be much better in the TV drama industry.
Unlike movies, Chinese TV dramas, no matter what type they are made, are often inseparable from falling in love, and the proportion of male and female characters is about the same.
Over the years, some TV series with female protagonists have become more popular with the audience. If they can attract the audience, they are naturally worth more money. Therefore, when filming TV series, male and female actors of the same status often get about the same salary.
If Yang Min can receive such high-quality resources as "Xiu Chun Knife 2", he will definitely not ask for a high salary, which is estimated to be 5 million.
In this way, the male and female leading actors alone were paid as much as 25 million, and the investment in the first movie was only 30 million.
Lu Yang estimates that the cost of filming the second part will be about 80 million. Judging from the box office of the first part of 220 million, although the investment is more than double that of the first part, it is still very difficult to recover the cost. Simple.
In the morning, after breakfast, Gu Wei tidied up his clothes, put on his cap and mask and was about to leave Yang Mi's house.
Last night, he was invited to the dinner party. He had no choice but to do so. Gu Wei usually found it difficult to refuse invitations from his eldest sister.
Yang Mi expressed his gratitude and personally cooked some special dishes for Gu Wei.
The two spent a wonderful night together, and of course the food that impressed Gu Wei the most was definitely not the food cooked by Yang Mi.
"Can you still come here tonight?"
Yang Mi followed Gu Wei to the door, stretched out her hand to straighten the collar on his chest, and asked softly.
She is now more and more satisfied with Gu Wei.
Having a figure and good looks, it can also help me in my career. The only drawback is that I am too young and it is not exclusive to me.
Gu Wei thought for a moment.
“It’s been quite busy these days. The new drama will be launched in Shanghai in a few days. You also know that your company’s drama has a lot of things to worry about.”
“What about next time? When the two of us can collaborate on another TV series, it will definitely be a hit like [Gu Jian]?"
Gu Wei said a little funny.
“Sister Mi, you have three co-productions next. In addition to [City in Love], which is the heroine of the unit, [Why Shengxiaomo] and [Xiu Chun Dao 2] are both big IP heroines. Lord.
Haven't you always wanted to make a movie? Why did you think of making a TV series again? "
"Hey~ I don't know, although I really want to make a movie, but I don't feel confident every time I finish it. I have been criticized by the audience for being a bad movie too many times.
On the contrary, I was very confident when filming the TV series. "
Gu Wei ignored Yang Mi's Versailles and explained again.
"You should go to Director Lu Yang early. I have already said hello. You can call him directly to make an appointment. Just go and audition.
I leave the script to you. Prepare it carefully. Although I think there is nothing wrong with it, it is best to leave a good impression on the director. ”
“Okay, I know”
In the company’s conference room, the main managers are present. There are only a few days until [A Smile Is Alluring] will be launched, today The meeting was also a report and summary of the recent preparations.
“Mr. Gu, so far, a total of twenty-eight advertisers have negotiated with us and want to be on [Weiwei]. There is product placement in this show.
Based on our several rounds of screening, we communicated with director Lin Yufen and screenwriter Gu Man, and finally reached cooperation agreements with fifteen of the manufacturers without affecting the filming of the TV series.
They are A Chinese Ghost Story, RIO, OPPO, Three Squirrels, HP, Baicaowei, Yakult, Qike, Dongpeng Special Drink, MFA Family, Weiquan, Vipshop, Jeep Free Light, Youguang Le Mei, Mo Fan.
One of the largest advertising implanters is NetEase's "A Chinese Ghost Story", which replaced "Sleepwalking" in the original novel by Gu Man and became a background game in the TV series.
Because this game accounts for such a large proportion in the TV series, we finally agreed with NetEase that the cost of advertising placement was 30 million. "
"So many?
NetEase simply paid for it? "
When Gu Wei heard this, he interrupted. Gu Wei didn't know how much NetEase paid for Yang Yang and Zheng Shuang's version of [Weiwei] to implant ads, but it was definitely not as much as 30 million. .
When this TV series was originally filmed, Yang Yang was not a top star and was not very famous.
On the contrary, Zheng Shuang, as the heroine, had been famous for several years. Publicity mainly relies on the heroine.
“Because our company has successively produced two hit online dramas [Princess] and [Yu Zui], advertisers have full confidence in the [Wei Wei] drama. .
This TV series still stars the boss yourself. Although the filming has not started yet, there is now a lot of discussion on the Internet.
And the contract NetEase signed with us is a gambling contract.
After the TV series is released, the number of online views is more than 3 billion, so we can get the highest advertising fee of 30 million. If the number of views is between 2 billion and 3 billion, it is 20 million, which is less than 2 billion. We only The lowest you can get is 10 million. "
"Haha, NetEase is really a thief. It doesn't want to suffer any losses. Has the number of views of [Yu Zui] reached 3 billion now? "
"Not yet, the second season is being released, and the current number of views has just exceeded 2 billion. According to LeTV's prediction, it is expected to exceed 3 billion after the broadcast is completed.
At present, the only TV series with more than 3 billion views on the Internet this year is Your Boss's "Gu Jian Qi Tan", and other TV series including "Love Apartment 4", which was a hit on the Internet at the beginning of the year, only has 2.5 billion views. ”
“What about other advertisers? ”
Gu Wei is not worried at all about whether he can get NetEase’s 30 million advertising fee. The original version of [Weiwei] became popular on the Internet when it was broadcast exclusively on Youku, and a single episode once reached more than 1 billion.
Now that he is starring in Yang Yang's place, with his current reputation far surpassing Yang Yang's and his superior acting skills and appearance, the results of the TV series will only be better
The only problem is with the heroine Nazha. Although she is far better than Zheng Shuang in terms of appearance and figure, it can be said that she is closer to the image of the original "Bei Weiwei"
But her acting skills may be slightly worse, but her popularity is even worse. At this time, Zheng Shuang has a lot of crazy fans on the Internet.
However, Gu Wei has confidence in himself, and there is no problem in bringing up a Nazha with his strength.
“The advertising fees of other manufacturers range from 1 million to 5 million depending on the length of appearance.
The total advertising fees of the 14 companies are around 42 million.”
Even before the filming of the TV series has started, the revenue from product placement has reached 72 million yuan.
[A Little Smile Is Charming] is a youth romance film. There are no big special effects scenes. The only thing that requires extra money is the game-like scenes in the play.
The total cost of the entire drama is about 50 million. Because it is a drama solely owned by his company, Gu Wei only received a small salary. Otherwise, according to the market price, he alone would have taken half of the total investment. .
Right now, the TV series is making money through product placement even before it is launched.
No matter how much money you sell, you will make money from subsequent film sales.
Gu Wei now feels what Feng Xiaogang felt when he was filming a comedy movie.
It is said that when Director Feng was filming "If You Are the One 2", 14 placements and 10 pre-roll ads generated a total revenue of more than 50 million yuan, which basically offset the investment. The box office of more than 450 million yuan was equivalent to a net profit.
In the film and television industry, only top products that are truly favored by everyone can achieve this level.
(End of this chapter)