Chapter 232 Breaking One Billion
On the afternoon of the fourth day of the Lunar New Year, Gu Wei has not been idle since he returned to the capital by plane.
Now is the Chinese New Year period, so there is no shortage of favors.
For the teachers at the film school who had a good relationship with Gu Wei, Gu Wei prepared gifts one by one. Some of them were relatively close, like Mr. Xu from the directing department, and Gu Wei personally visited them.
Somewhat inconveniently, Gu Weiren will come even if he doesn’t have a gift. In short, there is no fault in the etiquette.
Film companies that have been cooperating with him, such as China Film, Enlight, and Wanda, as well as companies that are rooted in the TV drama industry such as Huanrui, Juku, and Noon Sunshine, their bosses and directors who are familiar with Gu Wei also sent New Year greetings one by one. Gift.
As long as he gives orders, people from the company will take care of these simple gift-giving matters, so he doesn’t need to worry too much.
After truly reviewing his interpersonal relationships, Gu Wei discovered that since he joined the industry in 2012 when filming "Xiu Chun Knife", he has weaved his way through the entertainment industry with his own abilities and continuous success. A self-centered network of interpersonal relationships has developed.
Everyone's interests are entangled with each other. They are friends and even partners with related interests.
Gu Wei believes that even if there is any serious black material about him now, as long as it is not illegal or disciplinary, his partners will work together to suppress the matter.
After returning to Beijing, there is one more thing that Gu Wei is anxious to do. Of course, to be precise, the brand is anxious about it, and that is the shooting of his new product endorsement advertisement in 2015.
Originally, all the product endorsement contracts were signed at the end of last month, but because Gu Wei was busy filming "Monster Hunt" at that time, the follow-up was the release of "The Return of the Monkey King", and the Spring Festival Gala program I never got around to the preparations.
Fortunately, of the 11 new product endorsements he signed this year, 8 were old partners from last year or even the year before. Some of the advertisements and print promotional photos from last year can still be used, and he only needs to add some new ones. That’s it.
Only L'Oréal Homme, KFC, and Tuborg Beer are new advertisers, and they need to shoot more things.
To be honest, as Gu Wei becomes more and more famous, the fees for these endorsements every year are getting higher and higher, and the income from endorsements has become the largest part of his personal income.
Unlike filming, which takes dozens of days or even longer, endorsements only require a few days to shoot some short video ads and some flat photos, which is very easy.
The most you can do is to participate in some promotional activities of the merchants in accordance with the contract, and 10 million can be easily put into your pocket.
Like Gu Wei's 11 endorsements this year, the total endorsement fee is 110 million, and the contract is for one year.
Of course, this is also related to his current fame and popularity. If Gu Wei's popularity drops when his contract expires next year, then the brand will naturally choose to terminate the contract or reduce the endorsement fee, and vice versa. Endorsement fees are still going up.
Currently, those with the highest endorsement fees in the domestic entertainment industry are Liu Dehua, Zhou Junjun and Queen Wang Fei. Their endorsement fees are 20 million/year, 23 million/year and 25 million/year respectively.
The remaining first-tier artists, such as Huang Xiaoming and Deng Chao, all earn 10 million per year like Gu Wei.
Time passed by a little while Gu Wei was busy, and in the blink of an eye it was the end of February.
[The Return of the Great Sage] has been released for three weeks. From the 13th to the 18th, New Year's Eve, it was released for 6 days, with a total box office of 456 million.
On the 19th, the first day of the Lunar New Year, the Spring Festival period begins. Cheng Long's "Heavenly Generals", Chen Kun and Li Bingbing's "Zhong Kui Conquers Demons: Snow Demons", and Zhou Runfa's "Macau Storm 2" are released one after another.
Squeezed by the release of these blockbusters, the release of "The Return of the Monkey King" has declined.
However, after being released for more than a week, the reputation of "The Return of the Monkey King" has really spread widely, and the attendance rate has remained high. Even on the first day of the new year, it can maintain 18% even if it competes with several newly released movies. Film placement rate.
In recent years, the Spring Festival schedule has gradually replaced the Lunar New Year schedule as the most popular movie schedule of the year.
On the first day of the Lunar New Year, the national single-day box office exceeded 300 million. Among them, Cheng Long's "Heavenly Generals" took 107 million in the box office in the melee, becoming the box office champion of the day.
From [Soldiers and Young Generals] in 2010, [Zodiac] in 2012, to [New Police Story] in 2013, it can only be said that Brother Cheng Long is still young.
The remaining single-day box office of "Macau Storm 2" was 56.3 million, while "Zhong Kui Conquers the Demons" received a box office of 56 million.
Although the film schedule of "The Return of the Monkey King" has dropped, due to the dense crowd of moviegoers during the Spring Festival and its good reputation and high quality, the box office did not fall but rose, ranking second in the single-day box office on the first day of the Lunar New Year with 67.82 million.
In the following days, the reputation of several movies released on the first day of the new year gradually increased, and dramatic changes occurred at the box office.
[Zhong Kui Conquers the Demons] was criticized as a bad movie, with a Douban score of 4.4 and a box office decline. As of the seventh day of the 25th, it had grossed a total of 230 million yuan at the box office.
[Macau 2], which was also criticized as a bad movie by the audience, has strangely been soaring at the box office, with a good result of 460 million in seven days during the Spring Festival.
[Heavenly Generals] had an amazing start, but failed to maintain its success in the follow-up. Although it has a good reputation, it may be limited by the subject matter. It is not a kung fu comedy that Cheng Long is best at, but a costume action war film, 7 Tian got a box office of 380 million, opened high and left low.
After [The Return of the Great Sage] ranked second in the single-day box office on the first day of the Lunar New Year, the film schedule has picked up again, and the box office has remained stable. As of the seventh day of the Lunar New Year, it has grossed a total of 547 million in box office, undisputedly taking the top spot in the Spring Festival box office Champion's throne.
From its release on the 13th to the end of the Spring Festival period on the 25th, [The Return of the Great Sage] was released for 13 days, with a total box office of 1.003 billion, setting a record for the fastest domestic movie box office to exceed 1 billion. This domestic animated film, which no one was optimistic about when it first came out and relied on Gu Wei fans to hit the box office, became completely popular throughout the country during the Spring Festival of 2015!
On the 26th, [Renmin Daily] published a review
“[Journey to the West: The Return of the Great Sage] is a rare phenomenon-level work in Chinese animated films in the past ten years! ”
Other media outlets also spoke out and spoke highly of [The Return of the Great Sage].
Suddenly this film became the work that opened the door to Chinese animated films.
The person who is happiest about this result is director Tian Xiaopeng, who has become the most popular director in the film industry during this period.
Some media also mentioned Gu Wei in news reports, saying that he had a sharp eye and was able to choose such an excellent film as a producer for the first time.
That evening, in the grand banquet hall of the Wanda Hotel, organized by Enlight Media, a celebration banquet was held for [The Return of the Great Sage] to have a box office of over 1 billion.
In addition to all the main creative staff of the animated film, major domestic media were also invited.
To put it bluntly, the movie has exceeded 1 billion. Let’s celebrate it and promote it at the same time to get the name out there and keep it popular and attract more viewers to watch the movie in the future.
“Although I have repeatedly said in previous interviews that [The Return of the Monkey King] was not easy to make, I think this is also the reason why this movie has achieved such excellent results.
When I was making movies, it was entirely because of my love for animated movies that I finally persisted.
If you ask me what should I pay attention to when making animated movies, then I think the most important thing is. Just get rid of your own attachment to gains and losses.
If you enter this industry simply because of the high box office of current movies and the future box office, then I advise you not to come.
It’s not that I don’t want you to make money, but the risks of animated movies are too high, the investment is high, and the cycle is long. If you just want to make money, you will unconsciously fall into a state of quick success and quick profit. In the end, the quality of the movie will be compromised. If you don’t go, you are more likely to lose money.
”
At the celebration party, Tian Xiaopeng, as the absolute protagonist, said a lot to the media.
The shadows of Gu Wei and Wang Changtian sitting on the edge of the stage as investors Here, the director and other main creators are specially arranged to facilitate interviews with reporters
"Mr. Gu, I really admire your vision. The success of [The Return of the Great Sage] is really beyond my expectation.
You have succeeded again~"
Wang Changtian looked at Tian Xiaopeng who was being interviewed on the stage and said with emotion.
“Thanks to Mr. Wang. If you hadn’t introduced this project to me, I wouldn’t have been able to make this money.
Besides, we are partners and we are all investors. If you make money together, my success means your success too.”
Gu Wei replied humbly.
“To be honest, when I introduced Tian Xiaopeng to you, I had doubts about this project. If Mr. Gu didn’t inject capital at that time, Ray Light might have to find a way to sell off the investment.< br>
Mr. Gu, your joining has given me confidence. After all, I have never lost any money after working with you for so long. I trust your judgment more than Director Tian.”
“Tian. You are overestimating me, I am just lucky, I don’t have any judgment as you said.”
Wang Changtian didn’t insist after what Gu Wei said, but changed the topic.
"I heard that Mr. Gu's company is also producing new animated films?"
"Indeed, I am still very optimistic about the future development of domestic animated films. Since we can make [The Return of the Great Sage], it means that Technically we are not bad, so as long as conditions permit, it is not impossible to surpass it!”
Gu Wei talked about it, the animation production company under his name is not a secret in the industry, and the team of director Jiaozi He is very famous in his circle.
“Heroes have the same vision. Guangguang is also preparing to enter the field of animation production and will establish a new subsidiary in the future.
I plan to call him [Color House Pictures].”< br>
(End of this chapter)