Chapter 290: With two hit dramas in hand, I am not panic at all
Hangcheng.
NetEase’s [New Chinese Ghost Story] debut press conference.
Gu Wei was dressed in a refreshing style of white shirt and jeans, and Nazha, who was dressed in the same fresh style, attended the event.
NetEase [A Chinese Ghost Story] is the largest product placement advertising partner of [A Smile Is Alluring]. The 30 million advertising fee is not that easy to get. The contract requires some manufacturer activities during the broadcast, especially the male and female protagonists. Gu Wei needs to cooperate and participate.
The press conference was not complicated. Gu Wei and Nazha mainly acted as tools to attract people, and then answered some questions from the media.
NetEase’s large-scale advertising placement in TV series is also a big gamble in the industry.
But looking at it now, there is no doubt that they won the bet.
The Baidu Index of [A Chinese Ghost Story] before the broadcast of [Weiwei] was 9518 per day, and the Baidu Index on the first day of the broadcast soared to 74967, an increase of 687.7%.
Public data shows that after the series was launched, the total number of logged-in players of the "A Chinese Ghost Story" client game hit a record high.
On the day of its launch, the mobile game "A Chinese Ghost Story" climbed from just outside 300 to outside 100 on the iOS free list.
Since then, its ranking has continued to rise, and for a period of time it has been ranked TOP3 in the AppStore free rankings.
NetEase, seeing the success of product placement, also burst out with great enthusiasm for the [Weiwei] drama.
While promoting their own games, Weiwei is mentioned everywhere. Their marketing is all centered around the TV series. They released a large-scale expansion pack for "A Smile Allures the City". The official website generously stated that it is a virtual world of the TV series "A Smile Allures the City". The organizer even issued a TV series-themed novice gift worth 1,888 yuan to attract users.
In addition to NetEase, the other 14 advertising implanters in TV dramas also did not miss this opportunity to gain traffic.
RIO Cocktail's reputation has soared thanks to the popularity of the TV series, and its daily sales have more than tripled.
So it took this opportunity to directly invite Gu Wei as a product spokesperson, and proactively offered a generous endorsement fee of 30 million yuan for two years.
At the beginning of the year, the Tuborg beer of the same brand that Gu Wei received was still 10 million per year. Although now with the release of "Left Ear" and the popularity of "A Slight Smile Is Allure", his commercial value There has been another increase, and 30 million for two years is also a very sincere price.
After careful communication between the agent and the company’s legal affairs staff and RIO, Gu Wei ate this delicious piece of cake.
His quotations for external endorsements have naturally increased.
After signing Gu Wei, RIO's official Weibo @RIO Ruiao Cocktail took advantage of the situation to produce a "Xiao Nai" [Weiwei] "Jianghu Heroes Edition" poster, and launched an interactive activity of "Confess Xiao Nai in one sentence" to promote the product In-depth binding with TV series.
Weiquan, another beverage sponsor that attracted TV drama traffic, is not far behind.
Weiquan Daily C, its brand, has launched 6 dialogue bottles for [Weiwei], such as "Unfortunately, I'm waiting for you", "If I had known today, I would have fallen in love with you at first sight", etc. Very classic lines in the play.
The addition of these 6 lines not only gives consumers a reason to buy or even collect it, but also triggers fans to share it on social media.
Other sponsors such as Three Squirrels, HP, Baicaowei, Yakult, Kuai Ke, Dongpeng Special Drinks, Membrane Family, etc. are using their own different methods to try to attract [Weiwei] after its popularity Rushing traffic.
Of course, these product developers' practices not only gain attention for their own brands, but also boost [Wei Wei]'s visibility and popularity to a higher level, adding another "fire" to the TV series.
Brand owners are so active, and [Wei Tianxia], as a producer, is naturally not to be left behind.
Long before the TV series was released, the official Weibo of the TV series @ TV series A Slight Smile is Allure regularly updated the TV series trends, and the number of people who forwarded it on Weibo every day exceeded hundreds.
After the TV series was released on June 15, the official Weibo became even more popular, posting exclusive behind-the-scenes and retweeting video animations. The number of retweets on a single Weibo post often exceeded 1,000,000.
In addition, in the 10th episode of the TV series [A Little Smile Is Alluring], the phone number of the master "Xiao Nai" appeared. The fans' emotions were aroused and they started to dial directly through their mobile phones.
Surprisingly, not only can the call go through, but you can also hear Gu Wei's original voice recorded in advance: It's not convenient for me to answer the phone now. If you need anything, you can add me on WeChat. The phone number is WeChat.
After searching WeChat through the mobile phone number, fans can actually search for "Xiao Nai"'s personal WeChat account.
This news spread all over the Internet in an instant and caused a huge sensation. Not only related keywords immediately became hot words on the Internet, various media and self-media reported and forwarded them one after another. Xiao Nai’s phone was even flooded with people. Netizens were beaten until they ran out of power and shut down their phones.
Excited netizens commented one after another:
“Oh my God, it was really Xiao Nai’s voice when I called him. I was so scared that I hung up right away. I only heard a hello.”
"What a conscientious crew, such details are done so perfectly!"
Tengxun Video, which won the exclusive broadcasting rights at a very high price, also devoted its superior resources to promote this major movie for the sake of its own performance. Hot teen drama.
Tengxun Video’s top banner promotion, floating window, hot search keywords, etc., Tengxun App not only recommends on the scroll screen, but also specially opens a “Smile” column page, which is clearly visible at the top of the homepage.
As soon as you open the Tengxun video, you can see [Weiwei].
So, the explosion of [A Little Smile Is Charming] is the result of the combination of the right time, the right place, the right people, and the right people.
If you just rely on the quality of the TV series, although this drama is also very good, it is difficult to achieve the point where the current data in all aspects is not inferior to "Flower Thousand Bones".
The joint promotion of all relevant interest groups, coupled with its own excellent production, made [Wei Wei] truly one of the drama kings in 2015.
Why is it one of the kings of dramas? There are really too many excellent TV dramas this year.
In the first half of the year, there were three consecutive films [The Legend of Wu Mei Niang], [Flower Thousand Bones] and [A Slight Smile Is Alluring].
Everyone is a big hit drama that is discussed by the whole people. No matter in terms of various data or revenue, the difference is not too big. No one can be said to completely dominate the other two.
Moreover, the types of their works are different, a historical costume drama, a fairy romance drama, and a modern idol drama.
In the absence of a crushing advantage in data, it is difficult to compare which one is better.
This is only the first half of the year. As far as Gu Wei knows, there will be several TV series released in the second half of the year that are bound to be hits.
Among them are [Nirvana in Fire], which he starred in, and [The Pretender], which allowed Jin Dong to rise to the top and become a middle-aged elite male god.
In addition, when I chatted with Deng Chao before, I knew that Sun Li's "Mi Yue Biography" will also be launched at the end of 2015.
There is no doubt about the empress's strength. The movie "The Legend of Zhen Huan" made her a leading actress in the field of costume heroine TV series.
This is another collaboration with Zheng Xiaolong, the director of "The Legend of Zhen Huan", and the audience has been waiting for it for a long time.
However, although the competition is fierce and no one can stand out, Gu Wei still has his own advantages.
Although "Nirvana in Fire" has not yet been released, Gu Wei has greater confidence in this drama than "A Slightly Smiling Love" which has already achieved results.
The quality of this TV series is really excellent. It is one of the few domestic TV series that has a Douban score of 9 or above.
And unlike "The Ming Dynasty 1566", which has high ratings but poor broadcast performance, "Nirvana in Fire" combines youth elements, popular elements and serious drama elements to achieve rigorous logic, excellent production and easy to understand. Engage your audience.
In this way, Gu Wei has two hit TV series in one year, so he is naturally proud of others.
[A New Chinese Ghost Story] press conference ended, Gu Wei and Nazha accepted 17173 media interviews together.
The so-called 17173 is actually the name of the first gaming portal in China.
It is an online media and value-added information service provider serving game players and game companies. It is a website where players can obtain game information and communicate, and it is also a promotional platform for game suppliers. It has news attributes and has a team of professional reporters who often interview some key figures in the gaming field.
17173: "I heard that Gu Wei is also a game master. What type of games do you usually like to play?"
Gu Wei: "I played a lot of games in the past, but they were mostly NetEase games. MMO, leveling up, fighting monsters and so on.
I also like to grind equipment, and sometimes I really want to get the best."
17173: "If you like it so much, then it's yours. How is the game level? ”
Gu Wei: "Probably considered a super god o(*≧▽≦)ツ, although the friends I play with are not good, but I am the big one!"
17173: "When I team up with others "Have you ever encountered a god-like opponent or a pig-like teammate?"
Gu Wei: "Actually, I am very afraid of meeting such pig teammates. When you play games or compete with such people, it will definitely be very painful." Urgent, a little angry.
But in reality, we are good friends, what can you do to him?
You can only ask him to say, "Hey, invite us to dinner." >
Forget it (/TДT)/. "
17173: "What do you think of love in online games? "
Gu Wei: "I think gamers come together first of all because they have common hobbies and the same interests.
Actually, I think this method of online games is quite interesting.
Because of such a process, when you don’t know who the other party is, you will have more room to imagine the other party. For example, if the other party is very good at playing the game, you will have a better understanding of him/her. expectations are higher. ”
17173: “Let’s have some final gossip. Which do you think is more important, your girlfriend’s phone call or the game you are playing?”
Gu Wei: “If I am playing a game very intensely, it should be difficult to hear the phone call.
But if I can be as good as Xiao Nai, he is a god-level figure who can make phone calls and play games with his hands at the same time. I also hope that I can play games at the same time. Phone~"
Then the reporter asked Nazha next to her a few questions, and she answered quite well.
After the event, in the nanny’s car, Nazha asked Gu Wei with a confused look:
"Why do you want me to say that I like playing games and play them often?
I obviously never play them, and I am so stupid that I can't play those games at all!"
"This is you The team designed a character for you.
[Weiwei] Your character in this drama is a game girl, and the character I arranged for you in the next movie is also a genius girl who is good at computers. < br>
To be honest, this style of screen image suits you well
So I have arranged such a character for you. "
Gu Wei explained.
"But what if the secret is exposed in the future? "
Naza frowned slightly and said with some worry.
"Don't worry, I just asked you to say that you like to play, and I didn't say what your level is.
And we will try our best to avoid talking about related topics in external occasions in the future.
If a reporter suddenly asks you, just don’t answer.
Other teams will help you get it done. ”
To be honest, Nazha is indeed a bit stupid. As she said, she basically doesn’t play games. On the one hand, she doesn’t like it, and on the other hand, she really can’t play well.
Moreover, her on-the-spot reaction was very slow, and the interview basically relied on memorizing the script beforehand
Talking about the beautiful vase did not do her any injustice at all.
But with Gu Wei here, she just needs to be beautiful. It doesn’t matter if she has no brains. Gu Wei will help her take care of it.
Besides, if her character is exposed to the audience, it will be very popular. The premise is that the publicity is in place and the press release is distributed frequently.
"Idiot beauty"? Who can hate a beauty who has no bad intentions at all?
As long as the three views are correct and nothing happens, this kind of character will become more and more popular in the future.
Of course Naza is not a character, she is really not very smart.
17173’s video interview quickly appeared on his official website and was subsequently reprinted by various media.
This is the first time that Gu Wei and Nazha have appeared together since the broadcast of "Wei Wei", except for "Running Man".
The two of them sat together and chatted in front of the camera, quite similar to how "Xiao Nai" and "Bei Weiwei" were together in the game.
17173 also cooperated by adding some special effects of small red hearts in the interview video, and when the two of them smiled and looked at each other, a pink background appeared on the screen and the music slowed down.
[Wow, it’s so sweet, it’s so sweet, the combination of “Xiao Nai” and “Bei Weiwei” that I have been waiting for for a long time! ! ! 】
【Real entertainment industry faces, the looks of this on-screen couple are absolutely stunning! 】
【Stop talking, I am really licking the screen. How do these two people look so good-looking? 】
【I'm thinking, if Gu Wei and Nazha get married and have a child, how good-looking they will be. Wouldn't they be at the pinnacle of life after they are born! 】
【Brother belongs to everyone, don’t just play along! ! 】
[Watching more than 20 episodes of the TV series, I finally saw the two of them together in real life. I watched the whole interview with a smile on my face~]
[I always wonder if these two are really together. I like it. You can't hide the look in someone's eyes. There were stars in Nazha's eyes when she looked at Gu Wei~]
[Upstairs, you can't hide the look in someone's eyes. Do you know? I want to kill you right now!
Don’t talk nonsense, it’s all for publicity effect. Our brother is dedicated to his career and has a cooperative relationship with these female stars! 】
[Haha~, it is natural for a man to fall in love with a woman. If Gu Wei is revealed to be in love one day, I will not be surprised at all. There have been so many scandals about him, maybe he is in love now. 】
[Gu Wei is obviously a scumbag. Fans are just deceiving themselves and others. They are just waiting to be proven one day! 】
【The black powder is thick! ! ! 】
【.】
(End of this chapter)