Chapter 298 Preparation and Sales
[Anle Pictures] has indeed put a lot of effort into publicity.
At the premiere, almost all well-known domestic media were present.
The next day, [Monster Hunt] dominated the entertainment headlines of all major news media.
Everyone has received overwhelming praise and praise for the movie. It is said to be unparalleled in the sky and on earth.
Of course, in terms of movie quality, "Monster Hunt" is definitely an excellent movie.
Especially its groundbreaking combination of real people and computer CG animation, the effect is refreshing to everyone who has seen it.
And its special effects are real and delicate, completely reaching the level of Hollywood blockbusters.
This surprises domestic audiences who are used to watching 5-cent special effects in domestic films.
So, generally speaking, the movie is worthy of the media's praise.
The more than 3,000 viewers who attended the premiere that day became the first batch of admirers of the film.
Everyone expressed their feelings after watching the movie online, further increasing the popularity of this movie.
Many people who like to watch movies are also very curious about this movie, which is known as the number one fantasy masterpiece in China.
[Highly recommend everyone to watch "Monster Hunt", it is definitely the top production of domestic movies! 】
【Because Gu Wei went to the premiere ceremony, after watching the movie, I became a fan of the little demon king "Huba" in it. It is so cute. I will go to the cinema after the movie is released. Read it again! 】
[Gu Wei’s works will never disappoint. It’s a very good work and definitely not to be missed! 】
【I think "Monster Hunt" is more suitable for a family to watch. Both the elderly and children will like it. It is a great family movie~】
【.】
< br>In the office, Gu Wei sat on the boss's chair and watched today's news on the Internet, sighing at Jiang Zhiqiang's generosity.
Tomorrow the movie will be released nationwide, and the promotion of "Monster Hunt" is getting more and more overwhelming.
Covering all aspects online and offline, publicity and distribution are achieved to the extreme.
Picked up the coffee in front of him and took a sip.
The brows wrinkled slightly.
"This Yang Chaoyue has told her not to put so much sugar in the coffee."
After a while, Yang Liwen knocked on the door and came in.
"Mr. Gu, the preliminary preparations for [Tang Detective 2] are almost in progress, and the entire filming team is on standby."
She said while handing Gu Wei a piece of information.
Gu Wei looked through it casually, and the staff were basically old people from the time of [Tang Detective 1].
“How is the recruitment going?”
“Some people have already sent in resumes. Our company is well-known in the industry and is still very attractive to talents.
Headhunters are also helping us find suitable talents.
It is expected that 1~2 new teams will be formed within two months. "
"Okay! This matter cannot be relaxed. "
Gu Wei thought for a while.
"The other staff are fine. Pay extra attention to see if there are any good directors.
No matter how famous we are, even great directors with great achievements may not look down on our small temple.
Directors of stage plays, online dramas, and even those whose works have been rejected can be qualified. The main thing is that they have ideas and abilities.
Show me the information of such a person individually. ”
When shooting film and television dramas in China, the director is the one who really controls everything.
If there are several capable directors under his command, then [Wei Ming Xia] can work on several projects at the same time. Shooting begins.
"Understood!"
Yang Liwen hesitated and asked tentatively.
"Mr. Gu, do you think the startup time of [Tang Detective 2] should be adjusted?"
Gu Wei understood what she meant.
“No, we will start shooting at the end of this month as originally planned. We will finish filming the domestic scenes first and then transfer to the United States.
After [Monster Hunt] is released there, I won’t need to follow the promotion all the time, and I’ve mentioned this to Mr. Jiang from [Anle] before, so don’t worry. "
On the afternoon of the 15th, the day before [Monster Hunt] was released.
"Pancake Man" directed by Dapeng held its premiere in Beijing.
Although Many friends from the industry also came, but compared to the world premiere of "Monster Hunt" yesterday, it was much shabby.
But it's not surprising, the investment for "Monster Hunt" was 350 million. The official investment cost of [Pancake Man] is only 50 million
Producer Chen Zhixi also made it clear to the outside world that half of the 50 million cost was used for publicity.
The two movies are not at the same level in terms of cost.
Gu Wei also received the invitation, but he excused himself from film promotion.
Logically speaking, given his relationship with Chen Zhixi, he would definitely be there if nothing happened.
Besides, he also made a friendly guest role at that time.
It's just that "Monster Hunt" starring him will be released on the 16th, while "Pancake Man" will be released on the 17th.
Two movies released one day apart are bound to have fierce competition at the box office.
Although Gu Wei doesn't care about this, he knows that [Monster Hunt] will definitely be a hit, and the results of [Pancake Man] will amaze everyone.
But even for the sake of [Anle]'s side, he couldn't cheer for his opponent.
This is a basic professional ethics issue.
Of course, if the time period were changed and there was no direct conflict between the two movies, he would definitely sell off the reputation of Producer Chen.
Thursday, July 16th.
[Monster Hunt] is officially released.
Although it is a working day, movie theaters across the country are still full of moviegoers.
If you observe carefully, you will find that the people entering and exiting the cinema are extremely young, most of them seem to be in their 20s or even in their teens.
They are the most important group of movie-goers in the summer, the student party.
"Katsuo, why are you here? The movie is about to check in!"
At the entrance of a Wanda cinema in Beijing, a slender girl wearing a plaid dress looked anxious. complained.
She looks quite delicate, with some baby fat on her fair face. She looks to be about 15 or 6 years old.
“Come on, come on, hasn’t it started yet? The time is just right!
Xiao Min, I really admire you.
Have a great summer vacation, why did you buy a movie so early, delaying my sleep! "
Zhang Shengnan complained as she jogged all the way over.
She was wearing a loose and baggy white T-shirt, black casual pants, a pair of white travel shoes, and her hair was neatly cut short to her ears.
At first glance, he looks like a handsome young man.
But the slight bulge in her chest and smooth neck revealed her true gender.
“Just sleep, you won’t be able to get good seats at the later shows.
I have been looking forward to the movie Gu Wei for a long time, and I must have the best viewing experience!”
Tang Xiaomin said solemnly.
She and Zhang Shengnan are freshmen at Haidian No. 1 High School. They have been classmates from elementary school to junior high school and high school. Needless to say, they have a close relationship. They are not sisters but are better than sisters.
Of course, they can be called siblings. Zhang Shengnan has been a tomboy since he was a child, and his dressing style is more masculine.
But she and Tang Xiaomin can play well together.
"There are still a few minutes, wait for me to buy Coca-Cola popcorn."
Zhang Shengnan looked at his watch and said.
"No need, I'll buy them all when the day lilies you buy are cold." Tang Xiaomin said angrily, leading her into the cinema.
There is a large bucket of popcorn and two glasses of Coke on a table in the hall.
She picked up one of the Cokes and thanked the staff not far away.
"Please help me watch~"
The staff smiled at her.
"Take the popcorn!"
Then he turned to Zhang Shengnan next to him and said.
"Okay~ I just haven't had breakfast yet!"
Tang Xiaomin rolled his eyes and took her to check in.
There were a lot of people queuing up, mostly boys and girls of Tang Xiaomin’s age, and some around 20, probably college students.
Soon the two of them entered the screening room and found the two middle seats in row 8.
"How about the position I chose?"
Tang Xiaomin looked proud.
"Yeah~Xiao Min, you are the best."
Zhang Shengnan praised him cooperatively.
Soon, the theater was filled with people.
Everyone came in twos and threes. After sitting down, they couldn’t help but chat a few words. The room seemed a bit noisy.
As the lights were completely turned off, everyone's chatting stopped abruptly, and the movie officially began to show.
The two-hour movie ended soon.
During this process, the audience was completely immersed in the story presented in "Monster Hunt".
Everyone will be sad because the small village where "Song Tianyin" lives was burned down, laugh out loud while taking care of the children, and be moved by the warmth of the relationship between the male and female protagonists and "Huba".
Everyone was extremely worried about the final climax of the fight. Although they knew that justice would definitely defeat evil, their hearts were still hanging on.
At the end, when the cute "Huba" parted ways with the male and female protagonists, many viewers in the theater had red eyes.
Especially some young girls, who are already sentimental at this age, are often seen wiping away tears and blowing their noses.
The movie screening ended, everyone sat in their seats and thought about it for a while, then got up and walked out of the theater one after another.
"'Huba' is so cute, how could they have the heart to let it leave?"
Following the flow of people, Tang Xiaomin took the facial tissue handed over by Zhang Shengnan, blew her nose, and whispered.
"Humans and monsters have different paths. The movie makes it very clear. It is for its own good to separate from it, just like when "Song Tianyin"'s father left him when he was a child."
Zhang Shengnan shrugged his shoulders explained.
The movie is a good movie, but she is not as sentimental as other little girls.
It’s not that I’m not touched, but I feel like I can’t do it.
"Then can they meet again in the future?"
Tang Xiaomin still refused to give up, looking at Zhang Shengnan with a delicate face.
The relationship between the two is very strange. Usually Zhang Shengnan is always careless, and Tang Xiaomin helps her a lot. But when something happens, it is Zhang Shengnan who usually makes the decision, and Tang Xiaomin trusts her unconditionally.
“If the movie does well at the box office, we will definitely meet again for the sequel in the future.”
Zhang Shengnan thought for a while and said.
"Great, Gu Wei's movie will definitely be a hit at the box office. It seems that a sequel is not a problem~"
Tang Xiaomin said happily.
She is a fan of Gu Wei. She has read all of her idol's works.
Even Zhang Shengnan, who was not star-struck, was dragged by her to watch a lot of Gu Wei's movies and TV series.
"Looking at the number of viewers in the theater today and the quality of the movie, it shouldn't be a problem to sell it.
Your idol is indeed very powerful. This is another movie that will sell well!"
>Zhang Shengnan looked at the movie "Monster Hunt" on the screen in the cinema lobby and analyzed it rationally.
"Of course, otherwise he is my idol!"
Tang Xiaomin was a little proud.
Since its release on July 16, "Monster Hunt" has grossed over 100 million in the first half-day, with a total box office of 172 million and 4.7 million moviegoers on the first day. It accounted for 40.6% of the national film schedule and captured 68% of the total national box office on that day. Good results.
Breaking the record of 122 million on the first day of "Journey to the West: Havoc in Heaven" released on New Year's Day in 2014, setting the domestic record for the highest first-day box office and the highest single-day box office.
Friday, the 17th.
On the second day after the movie was released, the film schedule of "Monster Hunt" was lowered due to the influence of three newly released movies: "Shaun the Sheep", "The Magician" and Da Peng's "Pancake Man". to 33%.
However, the box office did not drop, and it still achieved an astonishing result of 173 million that day.
The box office in the first two days was 345 million, which is not inferior to the three Hollywood blockbusters in the first half of the year.
What is even more commendable is that while [Monster Hunt] had a good box office, its reputation has remained at a high level.
Both professional film critics and ordinary audiences speak highly of this film.
After Douban opened the score, 100,000 people collectively scored a good score of 7.3, which is a rare high score for a domestic commercial film.
【Heaved a sigh of relief, after being devastated by several domestically produced squibs in the past month, I finally saw a surprisingly sincere work! 】
["Monster Hunt" really shows the technological progress of domestic films. The 3D animation and real-person effects have the audio-visual feel of a Hollywood blockbuster. The plot and action design are very smooth, and the performances are on point! 】
【Everyone worked hard to show a cute and tender world. The few interludes in the middle are the shining points of the film, they are beautiful~】
【Excellent, Gu Wei It still didn’t disappoint me, the cute “Huba” was a great surprise! 】
【Five-star praise, special effects and rhythm performances are the best among domestic movies, and it is rare to be very imaginative.
Huba is very cute, Gu Wei and Bai Baihe have great acting skills, and the other actors are also very interesting! 】
[A great work that combines Chinese and Western elements, with Hollywood animation-style jokes and Chinese-style fantasy costumes, a family-friendly comedy.
Zanzan’s animation effects have created a new generation of national cute pets, Huba Huba~]
[.]
[Anle Pictures] Beijing Headquarters, President’s Office .
Jiang Zhiqiang breathed a long sigh of relief after looking at the box office data of [Monster Hunt] in the past two days and the reviews of the movie on the Internet.
Although he is always calm on the surface, director Xu Chengyi will calmly comfort him when he is occasionally anxious.
But he, who has already invested his entire net worth, is the one who cares most about the movie.
Just a few decades of experience in the world have given Jiang Zhiqiang the psychological quality to remain calm even when the mountain collapses.
He knows better than anyone else that negative emotions such as tension and anxiety can only bring bad things. Being calm and doing the best possible job is the key to success.
And as the real backbone of the company and the crew, he cannot panic anyone.
Now that the movie has been released, even though it has only been released for just two days, judging from the results and word-of-mouth, it is certain that the movie will be a hit.
You don’t have to worry about the box office failure and your bankruptcy. Instead, you can make a lot of money. Jiang Zhiqiang breathed a sigh of relief, and at the same time, his inner happiness slowly showed on his face.
It’s just that he has long been able to keep his emotions and anger intangible, and no matter how big things happen, he will not cause more emotional fluctuations.
“Mr. Jiang~”
The door of the office opened and the assistant walked in.
"How much money is left for the promotion of [Monster Hunt]?"
"40 million has been invested in the early stage, and now there is 10 million left."
What the young assistant said about the company's most important projects Memorize the data.
[Monster Hunt] has a total investment of 350 million, of which publicity funds account for 50 million, which is the same as the total cost of [Pancake Man].
Jiang Zhiqiang frowned after hearing this.
"Notify the main person in charge of the publicity team to gather in the conference room in half an hour. The company must continue to invest money, and we cannot relax for a moment in publicity!"
(End of Chapter)