Chapter 301 The box office king?
[Monster Hunt] is in its third week of release, and its momentum is still unabated. Although it no longer has the exaggerated achievement of breaking 100 million in a single day, it can still get more than 60 million at the box office on weekdays.
However, it also set a record, with the box office exceeding 100 million for 11 consecutive days.
The longer a movie is released, the greater the impact of quality reputation on the box office.
Generally speaking, although the box office release cycle of ordinary movies is one month, 80% of the box office takes place in the first two weeks.
By the third week, there will be a lot of decline, and the next ten days combined may not be as good as the results of the two days in the first week.
The box office trend of [Pancake Man] is quite typical.
It broke 800 million in the first two weeks and almost reached 900 million, but it plummeted in the third week, with less than 30 million in a single day, and it was still falling further. In the next 20 days, it took another 200 million at the box office. That’s pretty good.
It was mainly due to word-of-mouth. Among the early moviegoers, there were many fans of "Diaosi Man". Coupled with the highly targeted publicity, "Pancake Man" became very popular.
Later, ordinary viewers walked into the theater and felt that their expectations were very different after watching the movie, which naturally caused the movie's reputation and ratings to drop.
But it doesn’t matter, the box office has been pocketed by the producers, and breaking 1 billion is natural for this movie.
A new member has been added to the billion-dollar domestic movie box office club.
While Director Dapeng was enjoying the honor of becoming a director of blockbuster movies, he also had to endure the backlash from audiences who were tricked into watching movies in theaters but were dissatisfied with the quality of the movie.
At this moment, he is completely immersed in the praise that is pouring from the sky. He may not realize how much impact this kind of backlash from word of mouth has on him personally.
Actually, Gu Wei feels that the success of "Pancake Man" is due to another person more than the director and starring Da Peng.
That is producer Chen Zhixi.
Objectively speaking, the quality of "Pancake Man" is really average. The reason why it can achieve such a high box office is that the right time, place and people are indispensable.
And Chen Zhixi is the one who skillfully uses all available conditions to support the movie, single-handedly helping "Pancake Man" become a hit.
I have to say that Chen Zhixi’s ability to catch popular items and promote popular items is really strong.
[囧], [Chinatown Detective], [Pancake Man], three of the top ten domestic movies at the box office were produced by her.
And these movies have a common feature, they are all actors who cross over to become directors.
Chen Zhixi is good at discovering the advantages of this kind of cross-border director shooting movies, and provides targeted promotion in publicity, using the least amount of money to make the best results, and the publicity and distribution are extremely cost-effective.
Relatively speaking, the box office trend of "Monster Hunt" is relatively strong. Two weeks later, it can still achieve high results with its good reputation.
The last movie with this kind of box office trend was "The Return of the Monkey King".
So the later a movie reaches the end of its release, the more important word-of-mouth becomes.
Since the beginning of the year, two of Gu Wei's starring films have become hits, and his achievements are unprecedented in this time period, not to mention unprecedented.
Some media on the Internet have broken down the movies he has made since he started his career, including "Monster Hunt" which has not yet been released, "Xiu Chun Dao", "Detective Chinatown", "Left" "Ear" four movies, with a total box office of more than 3.5 billion.
This kind of achievement was completely outstanding in 2015.
Excluding international superstars like Cheng Long and Li Lianlian who have entered Hollywood, he already has the highest box office performance among mainland male stars.
Of course this calculation is somewhat unfair.
Because with the development of the domestic film market, the box office of all films is getting higher and higher.
The results achieved by some popular models are even more amazing.
It is possible that the box office of one movie is higher than the combined box office of other people's movies in a lifetime.
In 2002, Zhang Yimou's "Hero" only achieved a box office of 250 million in China, which was not as good as the two-day figures of "Pancake Man" now. Can you say that "Hero" is not as good as "Pancake Man"? Li Lianlian How about a big friend?
But the media and netizens don't care about this. Anyway, Gu Wei's data is here, and they think that Gu Wei is now the number one male star in the domestic box office.
He is the only one, and Xu Zheng, Huang Bo, Wang Baoqiang, Ge You, Huang Xiaoming, Deng Chao and others are in the second gear.
What's more, the huge sales of "Monster Hunt" gave him the title of box office king.
This is no longer a compliment, but a naked compliment.
It is definitely not spontaneous from the media or netizens, there must be promotion from other companies and individuals behind it.
In the vanity fair of the entertainment industry, no matter how harmless and kind you seem to be, it is impossible to have no enemies.
This is the place where fame and fortune are transformed most intuitively, and where competition for resources is most intense.
Unless you don’t want to be famous or make money, as long as you are famous and your works are good, you don’t have to go to find people who will automatically appear to be your enemies.
Essentially, it’s because the cake is so big. The more famous you are, the more you eat, and you naturally squeeze out others’ share.
Standing in the way of wealth is like killing your parents. It would be strange if you are not hostile to you.
Of course the enemies here are not absolute. Everyone is begging for food from the same pot. Today they are enemies grabbing the box office, but tomorrow they may be partners working together on another blockbuster movie.
Just like when Gu Wei's "Tang Detective" was released, he competed with Huayi's "Private Customization" to compete for box office.
However, when preparing for the filming of [Predecessor 2] in the later stage, Huayi still came to ask Gu Wei to star, hoping to work with him.
As Gu Wei becomes more and more successful, even if he does not take the initiative, many resources in the circle will automatically move closer to him. Therefore, there are many companies and celebrities whose interests have been harmed.
These people will naturally be hostile to him.
Even though Gu Wei has tried his best to win over allies and tie some large companies to himself to achieve consistent interests, he still cannot avoid more people suffering losses.
He knows in his heart that there are many people in the entertainment industry who want him to fall.
As the saying goes, if Gu Wei fails like Wen Zhang, he will have enough resources to support several popular niche students.
Just like now, even though he has achieved good results, there are still people who want to blacken him by praising him.
Although it is not fatal, it will also cause him to lose some popularity and even make some Mesozoic actors in the industry dislike him.
Of course, there are many netizens who are just joining in the fun, and there are also ardent fans of Gu Wei. They are eager to blow Gu Wei as high as possible.
In the hearts of fans, idols are perfect. They are the number one at the box office and the king of the box office. Their brother deserves the best.
I don’t care too much about the box office of [Monster Hunt]. Regardless of whether he pays attention to it or not, this movie has already gained momentum. Judging from the current situation, there should be no problem in breaking 2 billion. As for whether it can break [Fast and Furious 7]'s box office record of 2.426 billion, it's hard to say yet.
After all, it has only been released for more than 10 days. [Anle Pictures] will definitely apply for an extension key, and the General Administration will definitely approve it.
Break the shadow of Hollywood on domestic films and let domestic films truly win the championship at the domestic box office.
On this point, the interests of the authorities and these film companies are consistent.
It depends on whether you rely on your true skills in the end or use some unsightly means.
Gu Wei has been busy in the company in the past few days.
[Detective Chinatown 2] is scheduled to start shooting in early August, and the movie script and storyboards have been completed very early.
The entire film is expected to be shot in 47 days, of which 40 days will be shot in New York, USA, and 7 days will be completed in the studio back in China.
The entire film is expected to require an investment of 350 million, including 250 million in production costs and 100 million in publicity funds.
[Tang Detective] The first part was filmed in Thailand in early 2013 with a cost of only 70 million. Now the production cost of the second part has skyrocketed.
On the one hand, the salaries of actors have increased. The salaries of Gu Wei, Wang Baoqiang, and Liu Yifei are quite large.
Among them, Gu Wei held three positions, director, screenwriter, and starring, and received a total salary of 60 million yuan.
As the absolute core of the film, Wang Baoqiang’s quotation of 20 million is very reasonable.
Liu Yifei's market price at this time was 8 million, and Gu Wei would naturally not give him less.
The total salary of the three people is 88 million, which has exceeded the total cost of the first film.
On the other hand, filming in New York is incomparable to filming in Thailand, and the various costs are very different.
According to the regulations of the Motion Picture Union of America, after applying for a special filming permit for a film shot in New York, all people employed must work for a union-registered job. personnel.
The selection range has been fixed, and the prices are not cheap.
Moreover, local staff are paid based on their time and are charged by the hour.
For example, the union's requirement is that if the working time is within 8 hours, if someone's salary is US$100/hour, if it exceeds 8 hours and within 12 hours, the salary is US$150/hour.
If it exceeds 12 hours, the salary will be doubled, which is 200 US dollars per hour. If it exceeds 13 hours, the salary will be doubled again.
If the meal time is taken up, the salary of all staff will need to be calculated separately, so once the time is exceeded, it is a very, very scary thing.
And each staff member must have a 12-hour rest period after completing this period of work.
In addition, working in the United States is from Monday to Friday. If you work overtime on Saturday, your salary is 1.5 times, and on Sunday, your salary is 2 times.
The cost of supporting actors, extras and other staff hired locally in New York is very high.
In addition, the plot of the movie needs to be shot in real locations at landmarks such as JFK International Airport, Times Square, Madison Avenue, the New York City Library, and the Brooklyn Bridge. The money spent is by no means comparable to previous filming in Thailand. .
As early as 2 months ago, Gu Wei contacted a Chinese-American Sophie who had worked in Hollywood, her Chinese name is Lei Meijuan, through various channels, and hired her as the assistant director of the crew .
Director Sophie grew up in Chinatown, New York, and later entered Hollywood to work hard.
I started working as a handyman on the crew, and later worked as a housekeeper and a set recorder. At the best time, I served as the assistant casting director in a small crew.
Although he has never become famous, he has accumulated many connections in all aspects.
She knows the process of filming in New York, as well as matters needing attention, the rental of various shooting equipment, the hiring of actors, the rental of venues, etc. at her fingertips.
So in order for the filming to go smoothly, it is essential for Director Sophie to be someone who is familiar with the local conditions and can communicate with the crew without any barriers.
Several people from the domestic film director team made a detailed 40-day shooting plan based on the script and shots, and after communicating specifically with the assistant director Sophie about the situation in the United States.
In the office, Gu Wei was concentrating on some materials prepared for "Tang Detective 2".
Yang Liwen knocked on the door and came in.
"Mr. Gu, Huayi is communicating with us and wants to buy the film adaptation rights of [A Slight Smile Is Alluring].
Do you think so?"
Gu Wei frowned. Raise your eyebrows.
There is a habit in the current film and television industry. If a TV series becomes a hit, in order to maximize the utilization of traffic, a movie of the same name will often be filmed to attract TV series viewers to the scene for a secondary harvest.
In the past few years, popular TV series such as "Step by Step", "Why Sheng Xiao Mo" and "Let's Get Married" were adapted into movies.
But there is a problem. Movies adapted from this kind of TV series are actually very difficult to make.
It is exactly the same as the plot of the TV series. The audience will say that the producer made money, looked ugly, and made too many changes. They will also be scolded for making blind changes, disrespecting the original work, and not being human inside and out.
So they have no traffic, often have a bad reputation, and have a high probability of being blocked.
Gu Wei had previously thought about whether to let [Wei Mingxia] film the movie version of [Wei Wei].
But without him or Nazha starring, it would be difficult to make a film that would achieve both box office and word-of-mouth success.
There is a high probability that the audience will say that it is a waste of money.
So this project has not been finalized for a long time.
Gu Wei's company has many high-quality film projects, but the [Wei Wei] movie version is a bit tasteless for him.
"How much did they quote?"
Gu Wei tapped his finger on the table and asked after thinking for a while.
"Huayi quoted 20 million, but I think there is room for improvement in their tone."
"Okay!
Continue to talk to them and test them slowly. Huayi’s bottom line is to sell Weiwei’s film adaptation rights at a higher price.”
"Understood, Mr. Gu!"
(End of Chapter)