Chapter 339: Help in times of need
“Mr. Gu, most of your endorsements last year will expire around the middle of this month. Recently, brand owners have been communicating with us about contract renewal.”
Yang Liwen said and put the pile of information she had been holding on the desk in front of Gu Wei.
“Any questions?”
Gu Wei picked it up and looked through it casually.
The number of endorsements he has increased and decreased over the years has remained at around 10. Although the number is not large, due to the increase in endorsement fees year after year, coupled with the high endorsement fees from some big international brands like LV, this number The annual income is considerable.
“Old manufacturers who have cooperated with us for more than two years all hope that this renewal can sign a two-year contract at once like other celebrities.”
Basically all the brands that Gu Wei has endorsed before It's a one-year contract, which is a bit against the rules, but this is a buyer's market. If you don't agree, just get together and leave. There are many brands that want to be endorsed by Gu Wei.
“What is my current quotation for external endorsements?”
“This year, the team has raised it again based on your current performance and popularity, as well as the contribution of past endorsement products to the brand’s sales. Your external quotation is now 20 million per year.”
Gu Wei touched his chin and looked at the brand information in his hand.
“I remember I saw Andy Lau’s external endorsement fee quotation before, is this the price?”
“Yes, your current fee is basically the same as Andy Lau and Liang Chaowei in Hong Kong and Taiwan. A-list stars such as Huang Xiaoming, Deng Chao, Zhang Ziyi, and Fan Bingbing are still asking for 10 million per year. "
"Can the brand accept this offer, which has doubled from last year? "
Gu Wei is a little confused. He also knows that he is very popular and well-known, but in terms of endorsements, his management team has always been in charge of him. He is only responsible for taking photos and acting in commercials. How does the team negotiate with the manufacturer? He doesn't know.
Last year's endorsement fee was still 10 million per year, which doubled in one year. In his opinion, this increase was a bit exaggerated.
Yang Liwen smiled.
“Mr. Gu, you have launched two popular TV series this year, especially [Nirvana in Fire], which is a hit for almost all age groups.
Plus one is broken. The movie "Monster Hunt" is a record in Chinese film history. This achievement is unique in domestic entertainment.
And the LV global endorsement contract we signed in May suddenly raised your endorsement level. Come up.
Although the endorsement fees for large international contracts like LV are not universal, there is no problem in increasing your normal endorsement fees by a small amount.
Had it not been for the acceptance of the domestic market, our originally planned quotation would have been even higher! "
"Okay, the team is professional in this area, it's up to you to decide. It's okay to sign a two-year contract with this endorsement fee. I only look at the final result. ”
Gu Wei said.
“In addition to the old partners whose contracts are due to be renewed this year, there are also some new manufacturers who want to join in, and some of them conflict with your previous endorsement categories. .
The Qingyang we are talking about now is similar to the previous Rejoice. In the end, you can only choose one of the two depending on the price and benefits.
So your final contract value may be higher than the current quotation of 20 million per year. "
Gu Wei nodded.
After the two chatted for a while about the endorsement issue at the beginning of this year, Yang Liwen said again:
"Mr. Gu, yesterday Wen Mu I also got a call from the director. He congratulated you on the movie's success, and wanted me to ask you when you can join the set to film the guest scene. ”
"This Wen Mu, you have urged me to do this several times!"
Gu Wei was a little funny.
“After a few days when the box office of [Xiu Chun Knife 2] stabilizes, I will make time to go there.”
With the three-day New Year’s Day holiday, the domestic film market has ushered in the Lunar New Year period. A small climax.
On New Year's Day, the total box office of the national film market in a single day exceeded 400 million, of which three movies, "Xiu Chun Dao 2", "Old Pao'er" and "Xun Long Jue" contributed more than 80%.
On the second day after its release, [Xiu Chun Dao 2] relied on its high reputation and popularity to achieve a high box office of 160 million on New Year's Day.
Left [Lao Pao'er] and [Xunlong Jue] ranked second and third with 85.92 million and 73.11 million respectively.
The comedy "One Thought in Paradise" co-starring Shen Teng and Mary, due to word-of-mouth and publicity issues, did not rise but fell at the box office on New Year's Day, with only 21.54 million.
Looking at the box office trends and online audience reviews, this second movie starring Shen Teng will most likely be a hit.
As expected, on the 2nd and 3rd, the reputation of "One Thought in Paradise" was fermented, and the film schedule was canceled one after another. The three-day holiday only received less than 40 million at the box office, plus the 30.14 million on the first day. , there is no hope for this film to exceed 100 million, and industry analysis points to around 80 million.
In fact, it is normal for such a small-budget comedy to have such a box office, but after all, Shen Teng and Mary just starred in a hit comedy with a revenue of 1 billion+ this year, and now it is surprising that the second movie only achieved this result.
This was also a blow to their rising stars.
The biggest winner of the New Year’s Day schedule is none other than [Xiu Chun Knife 2]. The box office exceeded 100 million for three consecutive days. The movie was released for 4 days, and the total box office exceeded 500 million, reaching a good result of 524 million. .
Even on Monday, the second week after New Year’s Day, the movie still had a good result of 46.52 million in a single day.
At the same time, the box office of "Lao Pao'er" and "Xunlong Jue", which performed well during the short holiday, both dropped to less than 20 million on the 4th.
But this is not surprising. "The Secret of the Dragon" has been in its fourth week of release, with a total box office of more than 1.4 billion. It can now gross more than 10 million in a single day, which fully demonstrates the excellence of this movie.
[Lao Pao'er] was released in its third week, so its single-day box office has always been higher than [The Secret of the Dragon], and its total box office has exceeded 600 million.
This is not the first time that Feng Xiaogang has starred in a movie. As early as 1995, the film company he founded in partnership with Wang Shuo and others made a movie called "I Am Your Dad".
That movie was directed by Wang Shuo and starred Feng Xiaogang, but it was banned before it was released.
Until Guan Hu directed this film "Old Paoer", Feng Xiaogang once again starred in the starring role. No one expected that he, a big commercial director, and an actor's films would actually surpass the box office of the films he directed. .
"Senior Brother Lu, congratulations~
Haha, it's all thanks to you for taking the good photos, Senior Brother. I'm just an actor, and I don't have as big a role as said on the Internet. It's all just bragging by netizens and my fans. Okay, that's it. Let’s meet up with Director Han for a while.”
After chatting with Lu Yang for a while, Gu Wei hung up the phone with a smile on his face.
[Xiu Chun Dao 2] is a foregone conclusion, and the happiest people are Lu Yang, Gu Wei and China Film.
They are all producers. The success of the movie not only means a surge in fame, but also the most important thing is the income of real money.
After a while, Gu Wei called again, this time it was Dami Mi.
“Hello? Sister Mi~
We are all happy together. Sister Mi is also responsible for the success of the movie. Who made you popular?
Tonight Huh?
Okay, there’s nothing to do. Then I’ll go to your house directly after I get off work.”
Yang Mi called. Due to the huge sales of [Xiu Chun Knife 2], she offered to invite Gu Wei to her house in the evening. Let’s have a meal to celebrate. Another one, "Three Lives, Three Worlds, Ten Miles of Peach Blossom" will be released soon. She wants to talk to Gu Wei, the male protagonist, about the role of the TV series
This kind of request for Da Mi Mi. , Gu Wei couldn't refuse. It just so happened that Nazha had exercised too hard in the past two days and needed to recuperate, so Yang Mi was an unintentional helper.
[Huayi Brothers] President's Office
Wang Zhongjun. I feel very good looking at this financial report in my hand.
In the second half of this year, several movies invested by Huayi have become hits.
Two popular movies on the market now, "Lao Pao'er" is produced by Huayi alone, and "The Secret of the Dragon" is jointly produced by them, Wanda and Enlight.
There is also the movie [Exes 2: Spare Tire Strikes Back] released last month. Although the box office was only 250 million, the cost was low and it made money in the end.
Box office revenue comes second. The success of the movie has caused the company's stock price to rise steadily. This is the bulk of his wealth and income.
"Brother, tell me why you didn't let me stumbling upon that boy Gu Wei. Now his movie is a hit again!"
On the luxurious sofa on the side of the office, Wang Zhonglei sat with his back stretched out, took a sip of the tea mixed on the tea table in front of him, and said with some dissatisfaction.
Wang Zhongjun put down what he was holding and looked at his younger brother who looked similar to him.
“I have told you a long time ago to curb your arrogant and domineering temper. The entertainment industry today is no longer what it was 10 years ago. Although Huayi is still a large private company, it is larger than us. There are many companies with strong foundations, so don’t mess with anyone at every turn? Are you a gangster? We are businessmen, making money is the first priority!”
Wang Zhonglei curled his lips, but did not refute. I know what my brother said is right, but after so many years of being domineering in the entertainment industry, some concepts and habits cannot be changed for a while.
“Although we at Huayi were the boss in Beijing and one of the best in the entire entertainment industry, the market in the film and television industry was too small at that time, and we couldn’t make much money despite all the hard work throughout the year.
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Now that the market has expanded, even capital giants such as Alibaba, Tencent, and Wanda have entered the market. Our voice has weakened, but it is easier to make money.
Isn’t it just for money that we started this business? "
Wang Zhongjun was a little lost in thought as he spoke, seeming to be thinking of the hardships of starting a business in the early days of the company's establishment.
"In the current entertainment industry, win-win cooperation is the general trend.
The cost of film and television investment is becoming more and more huge, and the risks are getting higher and higher.
Regardless of the fact that there are many big-selling movies nowadays, once a big-invested movie suffers a loss, it is an unbearable loss for a company.
One more friend is better than one more enemy! "
As the chairman of Huayi, Wang Zhongjun has always had a clear view of the development of domestic entertainment.
"From now on, it will be good for you and me. How will everyone do? "
Wang Zhonglei on the opposite side asked uncertainly.
"Stupid, don't worry about him if he has no interest in us.
Gu Wei's current movie, although popular, was actually released much later than "Lao Pao'er" and "Xunlong Jue". The impact on them will be limited.
Even if you ask the trolls to criticize him and reveal some negative information about him, which will ultimately lower his box office, it will not have any effect on our movie.
If it is released at the same time and there is a fight over film arrangement, do you still need me to teach you how to do it? Wouldn't it be great if you didn't do it when [Villain Angel] was released?"
"Haha~ I am. I'm just a little unhappy with that guy Gu Wei. He's too hot now and feels a little arrogant!
He didn't agree to several invitations and didn't take us seriously at all. "
Wang Zhonglei said.
"You are such an adult, why do you still have the temper of a child?
For a popular star like Gu Wei, we must strive for the opportunity to cooperate with him instead of going against him.
If he can continue to be successful, then we will lean in and share his success.
Isn’t that what light does? I heard that Bona also collaborated with him on a movie some time ago.
There is no stupid company in the industry that can really become bigger and stronger. "
Wang Zhongjun said earnestly.
"I understand, brother!
If there is no conflict of interest with us, we should try our best to cooperate with him and use his popularity to make money for us. At the most, we should give him a small share. Only when the cake becomes bigger will everyone make money.
After all, he can't be so popular forever. As capital, we will always be invincible. ”
Wang Zhongjun smiled and nodded.
(End of this chapter)