Chapter 377 How did financing turn into selling the company?
Lei Binyi is a little confused.
I was busy at the company when I suddenly received a call from someone who claimed to be [Wei Ming Xia Film and Television Company], saying that I wanted to talk to him about becoming a shareholder.
He thought he was a liar, but the other party said he wanted his phone number from Panda TV, and said it was from the company of big star Gu Wei.
Lei Binyi has been working in the video industry for more than ten years. He has worked in product, operations, copyright and marketing, etc. In recent years, he has been working in a live broadcast company and has a certain understanding of the entertainment industry.
The [Wei Mingxia] that the other party mentioned on the phone seemed familiar to him, but when he mentioned Gu Wei later, he completely remembered it.
In the past two years, the name Gu Wei has become almost unparalleled in popularity in China. People of all ages have always seen his film and television works.
Even if you don’t watch movies, TV or the news, you should definitely watch the Spring Festival Gala. His songs have become the most popular song and dance program in the Spring Festival Gala for two consecutive years.
So even the elderly know that there is such a young youngster who is handsome and can sing well, and the songs are full of positive energy and patriotic sentiments.
[Wei Tianxia] As a company under Gu Wei, it now has a certain reputation both inside and outside the industry.
Lei Binyi had seen relevant reports in the news before.
Although he was curious as to why a big star like Gu Wei was interested in a small company like his, he did not dare to neglect it.
Because he had seen the recent popular news on the Internet, [Jiaxing Media] raised 300 million yuan, with a valuation of 1.5 billion, and the major shareholder Gu Wei paid 150 million in cash.
No need for 150 million, a few million would be enough for him to be happy.
Lei Binyi graduated from university in 2000 and has been a part-time worker for 16 years. He has been working hard in the video industry. In 2014, he became the department manager of the YY Entertainment Channel Promotion and Cooperation Department, which was considered a formal contact. the live streaming industry.
After more than two years of exploration, he has figured out the entire process of Internet celebrity live broadcast operations and marketing. Later, because there was no hope of promotion and salary increase at his old employer, he was not willing to be a laborer forever, so he simply decided to do it this year I resigned in March and started working on my own.
Relying on the millions of savings he had saved over the years and the connections he had accumulated in the industry, he quickly attracted a group of people and founded [Wuyou Media] at the beginning of this month. Small company.
Although the company is new, there are only two or three big cats and kittens, and there are not many signed anchors, but he is confident that as long as one anchor becomes popular, the money he makes every year will be better than working in the company. Much.
【Wei Tianxia】Company.
“Boss, Tengxun Games has an endorsement for you~”
"Which game? League of Legends?"
Gu Wei was a little surprised. He was still playing it yesterday. Could it be that he is about to become a spokesperson.
“No, it’s a new mobile game released last year called [Honor of Kings].
Tengxun just contacted us to convey their intention to cooperate.
Although It’s a new game, but the momentum of this mobile game is very good now. Tengxun means to use your popularity to completely make the game popular.”
Yang Liwen said.
“How much is the endorsement fee?”
“60 million for two years. In addition to basic publicity and advertising, we also have to attend some game competitions.”
"Tengxun Games is very sincere. It is much higher than the cost of other endorsed products at the beginning of the year. Is this price considered top-notch for domestic product endorsements?"
Gu Wei did not expect it either. Teng Xun's move was so generous.
"Indeed, but considering that this is a game endorsement, it may have a certain impact on your image. In addition, [Honor of Kings] is a key project of Tencent, so the price is reasonable."
Yang Liwen Explained.
"Haha~ What age is it now? In the past, celebrities risked being scolded by their parents for endorsing games. Now universities are opening special e-sports majors. In a few years, e-sports may become a new competitive category. If your project is included in the Olympics, are you still worried about the risks of endorsing the game?"
Gu Wei smiled and didn't care.
Nowadays, those born in the 80s and even the 90s are parents. They grew up playing video games, and their concepts are naturally different from those of the older generation.
Gu Wei remembered that Cheng Long, Gu Tianle, Zha Zhahui, Zhen Zidan, etc. all endorsed web games that looked very low. Except for netizens who criticized them for being too tacky, no parent had ever said anything about them. Endorsement games should not influence children.
After all, times have changed.
"You can discuss the specific conditions with Tengxun. If there are no problems, just sign the contract."
Gu Wei finally made the final decision on this endorsement.
“Understood, boss”
After Yang Liwen left, Gu Wei sat in the office, holding his head in one hand and thinking about something.
The agent said that the endorsement of [Honor of Kings] reminded him of a TV series he had watched before.
Although it was not a big hit, it was definitely a hit at the time, and it once paralyzed the website when it was broadcast on the Tengxun video platform.
All results are very good, especially the advance on-demand broadcast of TV series, which made the platform a huge profit of 200 million.
However, at this time, even the novel adapted from this drama has not been written by the author.
If he remembered correctly, the original novel was probably written by Gu Man in 19 years, but it doesn't matter. The plot of the TV series is very simple. With the strength of his company's screenwriting department, there is no problem in writing a script for such a sweet drama.
Just do it when you think of it and call the assistant in.
"Inform the people in the screenwriting department that there will be a meeting in the large conference room in 10 minutes."
After a while, in the large conference room.
Gu Wei was sitting in the main seat, and several screenwriters from other companies were sitting on either side of him.
“I called you all here today because I have a very good script idea that I want to hand over to you for completion.
The story is about a love story between an aerospace worker and a big star.
< br>The male protagonist is named Yu Tu. He graduated from Tsinghua University. He is the proud son of heaven and an unreachable academic god in the eyes of everyone
In the end, the rocket was successful, and Yu Tu and Qiao Jingjing also hugged each other tightly. .
Okay, that’s the basic storyline. Is there anything else you don’t understand? ”
It took Gu Wei a while to retell the main line of the story and the characters involved.
"Mr. Gu, you have told the story very clearly. It is very easy to have a full plot behind such a main outline."
Chen Xiang, sitting in the first position on the left, is the screenwriter. The head of the department, he said with a smile.
"Okay, Lao Chen, then this project will be handed over to your team. After it is completed, bring it to me for review. If there are any problems later, I will modify it."
Speaking of which, the door of the conference room Opening it from the outside, the assistant walked in and said something in Gu Wei's ear.
"Mr. Gu, Mr. Lei from [Wuyou Media] is here. He is in the reception room."
Gu Wei nodded.
"Okay, that's it for today, I'm waiting for everyone to submit the script"
"Boss, what's the name of this script?"
"[You are mine Glory!”
In the reception room, Lei Binyi was a little nervous.
Although he confirmed through the phone call that he was not a liar, when he actually arrived at [Wei Mingxia]'s company and was told that the big star Gu Wei would come to see him, he still felt a little uneasy.
At this time, the door was opened from the outside, and a handsome figure walked in from the outside.
Lei Binyi stood up quickly. Although it was his first time to see the visitor, he had seen him countless times in film and television works. It was the big star Gu Wei.
"Hello, Mr. Gu, my name is Lei Binyi. This is the first time we meet. You are much more handsome in person than on the big screen."
Gu Wei reached out and shook his hand with a smile on his face.
"Hello, Mr. Lei, you're welcome, sit down"
"Okay, okay"
After the two sat down, Gu Wei didn't directly talk about financing. Instead, he asked about the live broadcast circle.
It was quite strange for Lei Binyi to meet a big star like Gu Wei for the first time. He just said whatever Gu Wei asked, and the two of them chatted happily for a while.
"Mr. Lei, since you are so good at your job and have so much experience, why would you think of picking someone out of a big company to start your own business?"
Gu Wei asked curiously after hearing Lei Binyi's work experience.
"Mr. Gu, to tell you the truth, I am 38 years old and I am about to turn 40. Although I have so many years of work experience and have made some achievements in my industry, but in In the original company, middle-level leadership was the limit.
To put it bluntly, I had no room for advancement. But I really couldn’t bear to admit it. To put it bluntly, I felt that I was still capable in this industry, not as good as those in the company. What's wrong with senior leaders?
Even without the platform of a big company, I can still make a living outside.
In that case, why not come out and give it a try! ”
Lei Binyi said it impassionedly, but in fact it also expressed the aspirations of many middle-aged workers.
Career development has reached a bottleneck, and there is no way to rise, or like Lei Binyi Either come out and fight, or you can just hang around until you retire.
Gu Wei nodded.
"I understand, let's get back to business.
I have also heard about Mr. Lei's company. It was just established this month and is still relatively small."
Lei Binyi heard that Gu Wei I smiled sheepishly when I said that.
"What is the valuation you give to your company? How much cash do I have to pay if I want to raise funds? How many shares can I get?"
Gu Wei asked.
Lei Binyi hesitated.
“Although my company is still in its infancy, I have invested a lot of real money, and now the main framework of the company has been set up.
Of course, it is less than one year old. Month, there will definitely be no profit."
After saying this, he looked up at Gu Wei and gritted his teeth.
“If Mr. Gu can come up with 2 million, I can give you 40% of the shares to support the development of the company.”
Gu Wei thought for a moment.
“I invest 2 million to get 40% of the shares, which means that the valuation after financing is only 5 million.
What is your current valuation of your company at 3 million?”< br>
Pause for two seconds after speaking.
“I would like to ask, how many employees does Lei Corporation have now?”
"Counting me 12 people"
"How many anchors have signed contracts?"
"Two."
"They shouldn't be famous, right?"
< br>Gu Wei guessed.
"It is true that they are not well-known now, but based on my many years of experience, they all have good qualifications. Even if they cannot become a leading anchor in the future, there is no problem in becoming a small Internet celebrity."
Lei Binyi emphasized .
Gu Wei was silent after hearing his words.
The reception room also fell into silence.
To be honest, he took it for granted when he started this matter.
Because Gu Wei knew that [Wuyou Media] would become the number one MCN company in the country in a few years, he thought it was good from the beginning and wanted to take a share of the company before it was too powerful. Now it seems that is not the case at all. That's what happened.
"What does Mr. Lei think of the size of my company?"
Gu Wei suddenly asked.
"[Wei Mingxia] is now an absolutely big company in the film and television industry, there is no doubt about this."
Although he didn't know what Gu Weiwen meant, Lei Binyi still said with support .
Gu Wei nodded.
“The office building we are staying in now was bought by me last year and is a fixed asset of the company.
Several companies under my name are in this building , on the upper and lower floors, with about a few hundred people.
The other floors are temporarily rented out to other companies.
In 2015, only [Wei Tianxia] A film and television company invested in a film and television drama with a revenue of several billion and a net profit of nearly 1 billion
Mr. Lei, how do you think my company compares with your old employer, YY Live? "
Gu Wei looked at Lei Binyi and asked.
" This
yy can have more employees, but the profit cannot keep up with you, Mr. Gu. ”
Lei Binyi told the truth.
"Originally, I was just interested in the live broadcast industry, and I thought I might be able to use it later if I get involved now.
But today, I saw that the scale of your company, Mr. Lei, is really too small.
Even if I invest 2 million, it is still far from the MCN company in my heart!”
After hearing this, Lei Binyi’s face immediately turned gloomy.
“However, Mr. Lei, if you don’t mind, you can sell [Wuyou Media] to me. Of course, you will still be the general manager, your position will not change, and the company will always be under your leadership in the future.
In terms of salary, I will give you the top standard in the industry.
I will immediately inject 50 million into the new company to expand the company's scale.
You don’t even need to worry about talents. We can directly transfer key personnel from the finance, legal, administrative, marketing and other departments of my company to [Wuyou Media] to build the skeleton, and the remaining personnel will be externally recruitment.
A large MCN company will be formed soon.
In the future, just focus on discovering and cultivating Internet celebrity anchors. ”
After speaking, Gu Wei picked up the water glass in front of him and took a sip.
On the opposite side, Lei Binyi was still digesting Gu Wei's words in a daze.
“By the way, Mr. Lei, the valuation you have given your company now is 3 million. I can add 1 million and acquire it for 4 million.
In fact, your company has nothing, I The main thing that matters is you, you should be able to understand."
Gu Wei added again.
After a long time, Lei Bin came to his senses.
“Um, Mr. Gu, can you let me go back and think about it?”
“No problem, Mr. Lei, just think about it, I’ll wait for your reply here.
But don’t delay for too long. If you don’t agree, Mr. Lei, I’d better find someone else as soon as possible.
After all, it takes time to find a headhunter.”
Gu Wei finally gave him a little more pressure.
Lei Binyi, who came out of [Wei Tianxia] company, was still in a daze.
He did not expect that when he went to negotiate for financing, someone would eventually acquire his company.
But having said that, the conditions offered by Gu Wei were indeed too tempting.
The company he originally invested 1 million in has quadrupled in value in less than a month. Is there anyone who can make money faster than this?
And according to the process described by Wei Wei, he will soon become the general manager of a large company with dozens or even hundreds of people, fully realizing his original wish.
Although I am the boss of my own company now, it is still unclear whether a small workshop with more than a dozen people will be able to survive in the end.
Now that we have Gu Wei as our backing, even if [Wuyou Media] encounters any difficulties in the future, we can definitely approach the parent company for money and people.
After returning to the company, looking at the more than 100 square meters of office space he rented, sitting in his cubicle office, Lei Binyi silently made up his mind.
“This business can be done!”
(End of this chapter)