Chapter 405: It’s impossible to offend Gu Wei for you
On July 25, the movie "Legend of the Conferred Gods" held a premiere press conference in Beijing called "The Conferring God Ceremony".
Xiang Huaqiang and his wife from [China Star Movies], Mr. Yu Dong, the president of [Bona Film and Television], as well as Xu Yin, the director of [Legend of the Gods], actors Li Lianlian, Fan Bingbing, Liang Jiawui , Xiang Zuo, An Zhijie and others attended.
Media from all walks of life came to the scene one after another, and the main creators showed up to elaborate on the plot of Fengshen and chat about interesting things behind the scenes.
When asked at the scene why he agreed to star in the movie, Li Lianlian answered with a smile.
"Actually, Mr. Xiang approached me about filming 'Feng Shen' five years ago. He told me that he wanted to make a legendary story that could highlight Chinese magic. I was very moved after hearing this, so I came."
< br>"As far as we know, this is the first time Mr. Xiang Zuo has played an important role on the big screen. What do you think of a young actor like him?"
Although during the promotion, Xiang Zuo His name has always been ranked behind other celebrities, but as the son of boss Xiang of China Star Movies, he collaborated with big-name stars such as Li Lianlian for the first time in his acting career, so the media is still paying close attention to him.
Li Lianlian smiled and looked at Xiang Zuo, who was standing beside him.
“I have great confidence in him. As far as I know, Xiang Zuo has been practicing martial arts for ten years and five years of hard work.
Looking at his current body shape and posture, he feels like a young Huang Feihong.”
I don’t know whether it was sincere or because his father was present, but Li Lianlian praised Xiang Zuo throughout the whole process.
The following When the media interviewed Xiang Zuo, he reciprocated the favor, saying that Li Lianlian was his idol since he was a child, and that he learned kung fu all because of the influence of watching his movies when he was a child.
In "Legend of the Gods", Li Lianlian starred. Jiang Ziya led Lei Zhenzi and other strange people to fight against Daji and King Zhou.
Li Lianlian was also his idol and life mentor in real life.
Later, he got so excited that Xiangzuo even performed a set of boxing skills on the spot. He performed well and attracted applause from the guests present.
However, there was no two-minute routine in total, and he was covered in sweat after the left stroke. It felt like he had not trained his body well through ten years of martial arts training.
Later in the press conference, a reporter asked investor and producer Xiang Huaqiang what his expectations were for the movie’s box office.
Mr. Xiang is full of confidence.
“Our movie is an absolutely big production. From the cast to the special effects production, it is no less than a Hollywood blockbuster. I have full confidence in [Legend of the Gods].
Our goal is to benchmark last summer’s “Monster Hunt”.
I expect the box office to reach 2.5 billion. ”
This remark caused a burst of exclamation from the media in the venue.
Although the domestic film market is becoming more and more huge, "Mermaid" at the beginning of the year even achieved an astonishing box office of 3.3 billion. .
However, there are only three domestic films that have reached the 20 box office, including "Mermaid" with 3.3 billion, "Monster Hunt" with 2.6 billion, and "The Richest Man in Xihong City" with 2.2 billion. br>
In other words, "Legend of the Gods" is aiming to be among the top three in the domestic box office rankings.
Because of the investment scale and cast, no one dares to say that "Legend of the Gods" will not work until the movie is released.
In the past two years, there have been too many domestic films that have achieved high box office. The box office of "Charlotte Troubles", which cost 20 million, has exceeded 1 billion.
[The Return of the Great Sage] is a cartoon with a box office of 1.7 billion, and [Legend of the Gods] is a large-scale production with a cost of 500 million. International superstar Li Lianjie and a number of domestic first-line stars are also participating, so expectations are higher. It's also normal.
The media present were surprised, but not too surprised.
At this time, no one noticed that Yu Dong, who was standing at the edge of the stage as the film's co-producer and the CEO of the publisher, his smiling expression froze slightly when he heard Xiang Huaqiang's words, and the corners of his mouth twitched slightly.
His wife Jin Qiaoqiao, who was standing beside him and attended the event with him, discovered something was wrong with her husband.
"What's wrong?"
She asked quietly.
“Well~it’s okay”
Yu Dong quickly adjusted his expression after hearing this.
The premiere press conference of [Legend of the Gods] lasted about 2 hours, and finally ended in a harmonious atmosphere.
The film crew achieved the purpose of publicity, and the media got the news they wanted, and everyone was happy.
To be honest, today's premiere press conference is a bit petty compared to "Legend of the Gods", a big-budget movie with an investment of 500 million.
No audience was invited, no movie was shown, and other than the main actors and actresses of the movie, no other stars in the circle were invited to celebrate to increase their reputation. It was just a pure press conference, and it ended with an interview with some media. .
It doesn’t have any of the trappings of a big-budget movie. For example, last year's Chinese New Year movie "Lao Pao Er" was produced with a production cost of only 40 million. More than 4,000 audiences were invited to the premiere ceremony before the release. Nearly half of the entertainment industry's stars attended, and the pomp was comparable to major domestic movies. film festival.
And after the movie was screened at the premiere ceremony, it also attracted enthusiastic support from the 4,000 audience members, and the publicity effect reached its peak.
In the end, [Lao Pao'er] also relied on good publicity and high reputation to achieve a box office of 900 million in last year's Lunar New Year.
Second only to [Xunlong Jue] of the same period and Gu Wei's [Embroidery Spring Knife 2].
Compared with "Legend of the Gods" and "Lao Pao'er", Xuanfa gives people the feeling of being tucked away.
Obviously it is a high-investment, big-ticket production starring a handful of big stars. Apart from the fact that the studio has been releasing new posters and promotional videos two months ago, there has not been a single screening of the movie. It’s shocking. audience appetite.
“Dong Yu, the publicity of Gu Wei’s [Detective Chinatown 2] has been overwhelming recently, and I feel it has had a great impact on our movie.”
The press conference ended. The smile on Hua Qiang's face faded, and he spoke to Yu Dong beside him with some worry.
“There is no way, Mr. Xiang, the distributors of Gu Wei’s film are China Film, Enlight and Wanda.
As far as I know, the publicity fee is a real 100 million. "
Yu Dong emphasized the four words.
"You also know that our movie only claims to have an investment of 500 million, and the publicity and distribution expenses will definitely not be able to keep up. Other people's.
Bona tried his best, but it’s hard for a clever woman to make a meal without straw."
Xiang Huaqiang was a little embarrassed after hearing what Yu Dong said, but he also knew that what they said was correct.
You can't spend one dollar and get someone to do the same thing that cost ten dollars.
“I understand, and I don’t mean to blame Yu Dong.
The key is that our two movies are released too close to each other, and I’m afraid that [Legend of the Gods] will suffer in the scheduling.”< br>
Yu Dong thought for a moment.
“I understand Mr. Xiang’s concerns, but the only movie that is really a big hit on the market recently is Cheng Long’s [Escape].
Now in its second week of release, the box office in a single day is only about 50 million, and the proportion of films scheduled is slowly declining.
Even if [Tang Detective 2] gets the highest proportion of films when it is released, our [Legend of the Gods] will definitely have a place in the film schedule. "
"We have so many big-budget movies with big-name stars. Does Yu Dong think that the film schedule will not be able to catch up with [Tang Detective 2]? "
Xiang Huaqiang frowned slightly and asked unwillingly.
"It's not that I am too ambitious to destroy my own prestige. Although we have many stars, [Tang Detective 2] is a big one after all. Selling movie sequels, the first one took 1 billion at the box office, and theaters are very optimistic about the second one.
Moreover, in addition to China Film, Enlight, and Wanda, the producers of "Tang Detective 2" later introduced five companies: Youku Films, Jingcheng Yaolai Media, Jinyi Pictures, Dadi Times, and Hengdian Pictures. In addition to Youku Films, the others All have theater resources.
So it is almost impossible for us to get more films than "Tang Detective 2". "
What Yu Dong said was reasonable and well-founded, and Xiang Huaqiang could not refute it.
After speaking, Yu Dong patted Xiang Huaqiang on the shoulder and said with a smile:
"Don't be discouraged, Mr. Xiang. The domestic film market is now very huge. No matter how popular a movie is, it can't be eaten up. As long as the audience likes it, our movies can also sell well."
Last summer's "Monster Hunt" was so popular, it didn't prevent "Pancake Man" and "Charlotte's Trouble" from getting high box office."
Yu Dongfang said it very nicely, but in his heart he was actually [Legend of the Gods] I don’t have high hopes.
The main reason is that he has already seen the finished film.
As one of the big names in the film and television industry, Yu Dong has watched countless films. , I can't say that I can 100% tell the quality of a movie, but "Legend of the Gods" is indeed too bad.
The real effects and promotion of the movie cost 500 million yuan, and so many big stars participated. The acting doesn't match at all.
Therefore, the publicity strategy he formulated is that no matter how much he promotes it, he will definitely not arrange any screenings.
I hope that with the fame of Li Lianlian and others, the film will achieve good results as much as possible. This can be regarded as him fulfilling his responsibility as a promoter.
[Bona Films], as a co-producer, invested very little money in [Legend of the Gods], and he has already pocketed the money from the announcement, so even if the film loses money in the end, the relationship with Yu Dong Not big either.
And he didn't want to offend Gu Wei at all because of "Legend of the Gods". After all, this movie was a "China Star" movie, and Boss Xiang planned to use it to praise his son.
The movie "Operation Mekong" that will be released in the second half of this year is a film controlled by Bona, and Yu Dong even pointed to Gu Wei to help him make money.
(End of this chapter)