Chapter 415: Profitable before filming
Before and after the release of [Tang Detective 2], the main creative team ran dozens of road shows, during which they were asked all kinds of tricky questions, so for this media During the meeting, no one took it seriously.
No matter what the media asked, several people answered with ease.
"Excuse me, Director Gu, why Wang Baoqiang didn't arrive today. We noticed that it seems that Wang Baoqiang was not here when the crew landed in Beijing yesterday."
"Wang Baoqiang left the crew a few days early due to schedule reasons. I have other work now, so I can’t come”
Gu Wei was not surprised when some media mentioned Wang Baoqiang.
Since leaving the group that day, there has been no news from him.
Only the next morning, when the money Gu Wei promised to lend him arrived, Wang Baoqiang received A thank you WeChat message.
Gu Wei didn't know what kind of state Wang Baoqiang was in now.
The media meeting ended before noon.
Gu Wei said goodbye to Liu Yifei and left with Naza.
“I’m going to the company, will you come with me?”
Gu Wei asked Nazha in the nanny’s car.
“I’d better go home. I had a hard time running a road show outside some time ago. I finally came back and I didn’t have a good rest last night.
Just now, Sister Yifei reminded me that I have grown up. I have dark circles under my eyes, so I have to go back and get some beauty sleep”
"It's not that you have to, I can't stop you."
Gu Wei complained, he felt a bit like he was getting an advantage and being obedient.
Nazha was also a little embarrassed.
“Didn’t I forget that I had to get up early to hold a media meeting today? You didn’t know to remind me.
And even though you knew I was very tired, it still took such a long time, It ended up making me sleep so late.”
Gu Wei didn't expect that the blame would finally fall on himself.
“Okay, okay, it’s all my fault”
The nanny car was driving slowly on the roads in Beijing. There were many cars on the road at noon, and the speed could not be increased. Fortunately, Gu Wei didn't have anything urgent to do.
"Gu Wei, aren't you angry with me?"
As they were approaching the Palm Springs International Apartment, Naza suddenly asked.
"I'm angry with you, why?"
Gu Wei was a little confused.
"Sister Yifei originally invited you to be a guest alone, and her mother also wanted to entertain you, but I had to go with you.
I thought you might be unhappy."
Nazha looked at Gu Wei worriedly and said cautiously.
Gu Wei rubbed her head and said a little funny:
"Just go, as the host, Sister Yifei has agreed, how can I be unhappy.
Let's go together. Just for a meal.
I just happened to meet Yifei’s mother, Aunt Liu. The last time I saw her was when I was filming [Xiu Chun Knife], it’s been more than 4 years.”
< br>After hearing Gu Wei's words, Nazha hugged his arm happily.
"Don't worry, I will be very obedient outside and will never cause any trouble for you!"
Nazha has experienced so many things along the way with Gu Wei. She knows that she is in love, life and They can't live without each other in their careers.
Due to her status, she never asked anything about Gu Wei, but when it came to Liu Yifei, she would always feel anxious.
The car arrived at the underground parking lot of the community.
"Will you come over tonight?"
Nazha, who was about to get off the car, was a little reluctant to leave.
Gu Wei smiled.
“Of course~
I’ll come back to celebrate the Chinese Valentine’s Day with you in the evening!”
“Oh!
Then I’ll prepare a meal and wait for you.”
Nazha put her arms around Gu Wei’s neck, kissed his cheek lightly, and walked out of the car happily.
After sending Nazha home, , Gu Wei took the car back to the company.
In the afternoon, Gu Wei concentrated on some work he had accumulated during his absence. In the second half of this year, [Wei Ming Xia] will lead the production of three film and television dramas. "Take My Brother Away Quickly" and the TV series "Sweet Honey as Ashes as Frost" were launched last month and are currently being filmed.
The TV series "You Are My Glory" co-written by Gu Wei and Reba is still in preparation and is expected to start filming at the end of August.
Although [You Are My Glory] is not as good as [Xiangmi] in terms of cost, this is a TV series in which Gu Wei himself plays the male lead. In the eyes of everyone, [You Are My Glory] They are all the most important projects of [Wei Tianxia] in the second half of the year, bar none.
“Boss, since our company started preparing for [You Are My Glory], after the news of your starring role was released, countless manufacturers came to us, hoping to cooperate with us. In the TV series Implementing advertising placement for one's own products
After a month of screening and negotiation, and communicating with director Lin Yufen, Yuanqi Forest and Glory were finally selected without affecting the filming of the TV series. series mobile phones, OPPO series mobile phones, 21 Gold Vita, Pepsi-Cola, Hepnokai infant formula milk powder, Pulse Vitamin Functional Drink, Tongcheng Travel, Estee Lauder Freezing Age Platinum Face Cream, Estee Lauder Eye Cream, these top ten brands were successfully shortlisted and became our advertisements Partner. "
In the office, Gu Wei looked at the information in his hand and listened to Yang Liwen's report.
"The total advertising cost of these ten brands is 48 million, plus 50 million from our largest product placement provider [Honor of Kings] in this drama.
The total advertising cost of [You Are My Glory] The entry fee is 98 million. "
"Tsk, the cost of this drama is 60 million, which means that we have already made a profit of 38 million before the filming of the TV series has started.
After the filming, when we started selling broadcast rights, we made as much as we sold!
It’s really profitable to make TV series now!”
Gu Wei sighed.
Yang Liwen reminded Gu Wei with a smile on her face.
“Boss, it’s not making money from TV series, it’s making money from TV series with you in it.
These advertisers are all here for your name.
Everyone I believe that with your participation, this movie "You Are My Glory" will not be worse than last year's "A Slight Smile Is Allure" in terms of playback volume and popularity in the future. Everyone will naturally give us money if they are profitable."< br>
Gu Wei nodded.
He also knew what Yang Liwen said.
[You Are My Glory] These embedded advertising costs may seem very exaggerated, but no brand merchant will feel that they are suffering a loss.
Gu Wei’s previous film [A Slight Smile Is Alluring] is the best example.
At that time, the TV series had 14 brand implanters, and sales skyrocketed after the TV series became a hit.
The most rewarding thing is [A Chinese Ghost Story] implanted by NetEase.
Although due to the stepped contract signed with [Wei Tianxia], NetEase ended up paying 30 million in advertising fees.
However, the popularity of [Weiwei] has caused the game [A Chinese Ghost Story], which occupies a large part in the TV series, to repeatedly hit record highs in the total number of logged-in players of the PC game.
[A Chinese Ghost Story] mobile game rose 114 places on the iOS free list on the day the TV series started airing, firmly ranking in the top 3 of the App Store free list.
Cui Zhimin, the marketing director of NetEase’s Leihuo Game Department, was so happy that he went crazy and mentioned Weiwei’s help to the game more than once in public.
It is precisely this kind of successful example. When Gu Wei was preparing to film "You Are My Glory", Tengxun Games did not hesitate to shell out a huge advertising fee of 50 million. This time, he did not even use a ladder contract. Sign and have 100% trust in Gu Wei.
Of course, Tengxun has read the script and knows that [Honor of Kings] plays a very large role in the TV series.
“Boss, many TV stations and video platforms have called me recently to express their interest in the drama [You Are My Glory].
Among them Mango Channel and Blueberry Channel and Shanghai Satellite TV are the most active."
Gu Wei nodded. All three TV stations have cooperated with him before, and the cooperation was very pleasant. Now he has a new TV series coming out. Please pay attention in advance. Also To prepare for the later competition to buy films.
[You Are My Glory] This drama is a little different from Gu Wei's previous dramas. Since there are many game parts in it, it is still unclear whether it will be a star in the end.
Although Gu Wei has made a lot of changes in the content in order for the TV series to achieve star status in the future, after all, the original version did not achieve star status, and he is not 100% sure.
The current censorship requirements are simply not as strict as they will be in the future. After all, his last year’s [A Smile Is Alluring] also had a lot of game content, and it didn’t delay being a hit on Blueberry Channel.
When the production of "You Are My Glory" is completed, Gu Wei will sell the first-round broadcast rights to whomever will pay more and help the TV series successfully pass the review of the State Administration of Radio, Film and Television. .
After working at the company for a long time in the afternoon, Gu Wei got off work in the evening and got into his nanny car.
"Boss, this is what you asked me to buy."
The assistant said and handed him a black gift box with extremely luxurious packaging.
Gu Wei took it, opened the box, and nodded.
“Very beautiful”
Yang Chaoyue’s face looked as usual, but he was extremely envious in his heart.
She had purchased the items, knowing full well how expensive and beautiful the jewelry in the box was.
She is also a woman, and jewelry also has an unparalleled attraction for her.
‘If someone can give me such beautiful jewelry, I can do anything’
(End of this chapter)