Chapter 465 Unsurprising Celebrity List
In December, not only "Three Lives Three Worlds Ten Miles of Peach Blossom" has begun to promote, but "Love Saint", which will be released at the end of the month, has also successively released the "Become First" version of the poster, "Single" "Dog" poster and stills from "How to Get Out of Singles".
One version of the released trailer specifically cut out Gu Wei's guest character "Wang Kun", from running to having a heart attack, into a black and white photo and put it on the tombstone, which almost made Gu Wei's movie The scenes in it were all cut into the trailer, and "Love Saint" really attracted the attention of many viewers because of its reputation as Gu Wei.
This is a bit like the future movie "Happy Twist". As long as Shen Teng makes a cameo, he will be cut into the protagonist in the trailer. Today, Gu Wei's box office appeal is stronger than that of Shen Teng in the future. Naturally, the company's own films should take advantage of this fame.
Of course, we didn't go too far in the promotion. The poster clearly stated that Gu Wei was a "special appearance", so it didn't count as deceiving the audience.
Coincidentally, "The Great Wall", which was released earlier than "The Holy Love", also used Gu Wei's banner in domestic promotions.
Although the real protagonists of this Sino-US joint venture blockbuster are Matt Damon and our sweetheart, during domestic promotion, the drama studio forced Gu Wei to be the only two-parter on the poster. The friendly appearance of each scene occupies a place.
On some posters of [The Great Wall], Matt Damon stands in the middle, with Da Tiantian and Gu Wei in gold armor standing on both sides, looking very intimidating.
In addition, the song "A Bridge of Destiny" sung by Gu Wei is used as the ending song and the main promotional song of "The Great Wall". Audiences who have not watched the drama may think that Gu Wei is in the movie based on the position of the poster. How heavy is the role?
[Predecessor 3] In the rest area of the set, Ni Ni was drinking a cup of milk tea while scrolling through his mobile phone.
"Gu Wei~
Director Zhang's Sino-US co-production blockbuster [The Great Wall] is about to be released. Why don't you go out with the team to promote it?"
Ni Ni debuted as a girl. , I have always been very grateful to director Zhang Yimou. She has paid attention to all the movies directed by Zhang Yimou. Recently, the promotion of "The Great Wall" has been in full swing, and the Internet is full of news about this movie.
“I’m just trying to be a soy sauce. I’ll just wait for the premiere in two days to support me. I’ll forget about the other promotions with the group.”
“Just a soy sauce?”
Ni Ni was very surprised.
“But from the publicity, I feel that you are at least the second male lead!”
“Haha~ Although it seems a bit arrogant to say this, [Great Wall]’s early publicity is obviously trying to rub me the wrong way.
Of course, due to the relationship between China Film and Wanda, it doesn’t matter if they take advantage of it.
The main domestic distributor of this movie is LeTV Pictures. Publicity is what they are best at.”
Gu Wei was not surprised at all. After all, his own company's movies used the same promotion method.
"This
When the movie is released, won't the audience feel cheated when they find out that you don't have that many roles?"
Gu Wei looked indifferent.
“It is clearly stated on the poster that I am a special star and it is not a lie.
If the later movies are really popular, the audience won’t care about this little thing.”
On December 6, Forbes released the 2016 Chinese Celebrity List, selecting 100 celebrities who have outstanding performance in their respective fields in 2016. As candidates.
Using multiple indicators such as income, exposure, and work influence, celebrities from mainland China, Hong Kong, Macao, and Taiwan, including singers, actors, hosts, directors, models, and athletes, but excluding business celebrities. , Internet celebrities, etc.
In this issue of the Chinese Celebrity List, Gu Wei is firmly at the top of the celebrity list with a celebrity income of 420 million (PS. Forbes Celebrity List is about personal business operations. Income is not included)
Fan Bingbing, who ranked first last year, fell one place this year to rank second with an income of 244 million. Her three consecutive years at the top of the celebrity list were finally ended by Gu Wei.
In fact, last year, if Fan Bingbing hadn't had the hit movie "The Legend of Wu Mei Niang" at the beginning of the year, and Gu Wei's endorsement last year had not expired, his personal income was relatively low according to Forbes, only 100 million. Normally, last year's top spot would change hands.
Of course, even if Forbes calculated that Gu Wei’s income as an artist this year was 420 million, it would not be accurate.
In January of the new year, Gu Wei renewed his endorsement contract with 9 new brands, including Lay's Potato Chips, Baicaowei, Master Kong Ice Tea, Mosen Glasses, L'Oreal Men, KFC, Tuborg Beer, Ching Yang, and Watsons. product, the two-year endorsement fee totaled 410 million. In the second half of the year, he endorsed King of Glory, earning 60 million in two years.
The two-year global spokesperson contracts signed with Coca-Cola and Porsche last month are US$15 million and US$10 million respectively.
Not counting remuneration, Gu Wei's pre-tax income this year is as high as 650 million yuan from endorsement fees alone.
It seems exaggerated, but this is the benefit that Gu Wei's only fame in domestic entertainment has brought him.
Everyone knows about these endorsements, but the real endorsement fees are kept confidential. When Forbes makes statistics, it can only guess based on past experience.
It is normal for there to be a gap between the income on the list and the actual income.
The third place on this year’s celebrity list is Lu Han. As the most popular traffic star in domestic entertainment under Gu Wei, his annual income is 183 million, and he has a strong ability to attract money.
His former teammate Li Jiaheng ranked 9th with an income of 136 million.
Due to the huge sales of "Xiu Chun Knife 2", which she collaborated with Gu Wei, and some of her own TV series that received good ratings, she ranked 4th this year, with a personal income of 170 million.
Huang Xiaoming and baby, one is seventh and the other is eighth, with incomes of 160 million and 140 million respectively.
Neither Nazha nor Zhang Tianai from Gu Wei Company made it into the top ten, between ten and twenty.
The release of this year's Forbes celebrity list did not surprise everyone. Gu Wei's rise to the top is natural and not a big news.
If Gu Wei didn't rank first in this year's list, it would be news and would trigger various discussions.
Now, everyone seems to agree with this ranking. Netizens are happy to see it and sigh that Gu Wei makes a lot of money. Fans have another asset to brag about their idol.
“It doesn’t matter if I’m not as good as Gu Wei, the other stars are all more senior, why is Lu Han ahead of me?”
Li Jiaheng looked at the hot rankings online. , complaining dissatisfiedly.
Nowadays, he has long lost the motivation to surpass Gu Wei. In fact, the box office performance of the other party's movies this year has had a great impact on him.
He returned to China and made a few movies. His small-budget romance movie made more than 200 million at the box office, which he felt was very good, and its box office appeal was also considered top-notch in domestic entertainment.
But Gu Wei has made three movies in succession this year, "Xiu Chun Dao 2" with 1.03 billion, "Operation Mekong" with 2.08 billion, and "Detective Chinatown 2" with 3.9 billion. Within one year, the box office of his starring role exceeded 7 billion!
To put it mildly, the other party’s results were so exaggerated that they had completely shattered Li Jiaheng’s “Taoist heart”, leaving him with no energy left to chase after him.
Gu Wei had just become popular two years ago, and he had just returned to China. At that time, Li Jiaheng always wanted to compare with Gu Wei, and was still unconvinced when he saw that his popularity and reputation were not as high as those of Gu Wei.
Now when the gap between the two reached a certain level, he completely lost the intention to compare and simply stopped thinking about it.
But Li Jiaheng still paid attention to his former teammate Lu Han.
“In terms of popularity, Lu Han has [Running Man] to help him gain popularity. The movie [Tomb Robbers] he starred in also sold 1 billion at the box office in the summer. It is not surprising that he can rush to this position. ."
Agent Huang Bin explained on the sidelines.
“But don’t worry, Zhou Xingchi’s [Journey to the West: Conquering the Demons] starring you will be released during the Spring Festival in less than two months. After this movie is released, I believe you will become a star It can be a big improvement.
iQiyi is planning to produce a music variety show. I think it is very consistent with your tone. I am communicating with them.
So don’t worry, wait and see in 2017. If everything goes well, there will be no problem in surpassing Lu Han. ”
(End of this chapter)