Chapter 491: Consumed Reputation and Feelings
According to Chinese tradition, the new year is truly entered after New Year’s Eve.
The Year of the Rooster Spring Festival Gala is over, and the reviews on the Internet are really not high.
To be honest, there are quite a lot of language programs in this year’s Spring Festival Gala, and the number of crosstalk and sketches is almost the largest in recent years.
This is what the audience wants to see. Although the songs are nice and the dances are beautiful, everyone still hopes to smile more when watching the party on New Year's Eve.
But unfortunately, the quantity has increased, but the quality has not kept up.
[Big City, Little Love], [Wife], [True Love Forever], [Tianshan Love], etc. It can also be seen from the names that the themes of these sketches are positive enough, but the core of comedy is The "irony" cannot be seen, the baggage is not heard, and the audience is left indifferent.
Fortunately, there are still some outstanding aspects in singing and dancing, which help the Spring Festival Gala to regain some reputation and not have any merits.
Zhang Jie and Mao Amin sang "Fireworks in the City", Lu Han and Chen Weiting sang the old song "Love You Ten Thousand Years", and Zhang Yixing and Jing Boran's song and dance "Move Healthy" all attracted some audiences. look.
Brother Cheng Long and representatives of ethnic minority college students from across the Taiwan Strait and three places sang a song called "Country". The melody was not only catchy, but also fashionable. Many audiences were very satisfied with Cheng Long's performance this year.
Of course, what surprised audiences across the country the most during this year’s Spring Festival Gala was Gu Wei’s “Young China Talk”.
Gu Wei, who has been on the Spring Festival Gala stage for the third year, is actually under a lot of pressure, because the results of the previous two years’ programs [Red Ling] and [Heaven and Earth Dragon Scale] were so good that audiences across the country are not interested in him this year. I am also looking forward to the Spring Festival Gala program.
If you sing some old songs from the past, such as "Proud Boy" and "Lonely Brave Man" that were first released by Gu Wei, although they are also very good, they will lack new ideas and the audience will be disappointed and there will be no surprises.
When the program for this year’s Spring Festival Gala was announced and everyone discovered that Gu Wei’s program was a solo song [Young China Talk], everyone knew that this was another new song composed by Gu Wei himself. The audience was very excited about it. The expectations for this new work have also been raised to the highest level.
Fortunately, Gu Wei still did not disappoint everyone.
Mr. Liang Qichao's lyrics paired with Gu Wei's music are exciting, majestic and majestic.
[Young China Story] continues the Chinese style of [Chi Ling] and [Heaven and Earth Dragon Scale]. Although the music style is different, the core of the song has not changed.
It is also a red song with the main theme and positive energy, but the style of the song is more pop-oriented.
Catchy and soulful, it is definitely a rare quality song in the Chinese music scene in recent years.
After the Spring Festival Gala, [Young China Talk] spread on the Internet, and QQ Music, Kugou Music, NetEase Music and other software immediately launched free versions.
Gu Wei is not a professional singer and has only released a dozen songs since his debut.
He does not mean making money by singing. Songwriting and singing are not only his personal hobbies, but also a means for him to expand his influence.
So all his songs can be listened to for free on music software.
[Young China Talk], as a new song, quickly rose up on the major hot song charts, and soon reached the top position.
This situation is not unexpected. After all, the Spring Festival Gala is a national stage. No matter how much other songs are promoted, they cannot be as fast and wide-covered as this channel.
[Young China Talk] Being able to dominate the Spring Festival Gala is definitely loved by most of the audience across the country!
【It’s not easy. I finally heard Gu Wei’s new song again. One song a year is not bad. As your fan, I really cried to death! 】
【Sure enough, I was not disappointed. I have said before that Gu Wei's musical talent is definitely unique in today's Chinese music scene.
Unfortunately, he is not a singer.
Those who like his music can only listen to it during the Spring Festival Gala or when he promotes his new movie! 】
["Young China Talk" is really a sincere song. On the night of New Year's Eve, my grandfather who watched the Spring Festival Gala with me listened to the whole song very carefully. I seemed to be able to see the tears in his eyes.
Compared with last year's "Heaven and Earth Dragon Scale", the emotions contained in this song are more profound, which is great! 】
【Gu Wei said this is a positive Chinese style song every year since "Chi Ling".
Can all red songs be rolled up with this quality in the future? I will definitely listen to them every time! 】
【I found that since Gu Wei’s debut, except for one song “Light Chaser” which deals with the love between men and women, all other songs have far-reaching ideas and are majestic.
Although I didn't like the movie "The Great Wall" that was released last year, I loved "A Bridge of Fate" so much.
The lyrics of that song are "Out of the Fortress" by Wang Changling, which is similar to "Young China".
It is indeed a song written by one person! 】
【.】
[Young China Talk] shined in the Spring Festival Gala and spread throughout the streets and alleys across the country during the Spring Festival of the Year of the Rooster, but it was not too big for the singer himself influence.
Gu Wei's fame has long reached a limit. This opportunity for an ordinary young artist to become famous is just the icing on the cake for him. At most, it will help Gu Wei increase his nationality and impress some middle-aged and elderly people who are not star-struck. More profound.
On New Year's Eve, I stayed at home with my parents to celebrate the New Year. I had a day off at home. Gu Wei's cell phone rang from morning to night. There were so many people sending him messages to say New Year greetings.
The company’s executives, friends in the industry, and people who have cooperated with Gu Wei in all aspects.
Nazha, Reba, and Zhang Tianai all send WeChat messages and make phone calls. During the Chinese New Year, Gu Weida hid in his bedroom and kept replying to messages and phone calls, not daring to let his parents hear.
On the first day of the Lunar New Year, several blockbusters for this year’s Spring Festival are being released one after another.
Among them, the most popular and most watched one is "Journey to the West: Conquering the Demons" directed by Xu Ke and produced by Zhou Xingchi.
Although the director is not Zhou Xingchi, he is the producer, screenwriter, and producer. The movie is a sequel to the 2013 Spring Festival hit "Journey to the West: Conquer the Demons".
So everyone regards this film as Zhou Xingchi's film.
Just like the audience thinks that Wang Jiawei is the soul of "The Ferryman", not director Zhang Jiajia.
The reason why Zhou Xingchi invited Xu Ke to join this time is entirely to make up for the shortcomings in his movies - special effects.
Director Xu Ke is definitely the best in the country in terms of special effects. His 2001 film "The Legend of Shushan" is still regarded by many as a classic in terms of special effects even more than ten years later.
Zhou Xingchi’s comedy + Xu Ke’s special effects have made everyone look forward to this [Journey to the West: Conquering the Demons].
Moreover, from 1.2 billion for [Journey to the West: Conquering the Demons] in 2013 to 3.3 billion for [Mermaid] last year, from 4 investors to 9 investors to 21 producers today.
With the rising profits, more and more capital is coming in. For Zhou Xingchi and the capital behind him, [Journey to the West: Conquering Demons] only allows victory, not defeat.
These are also the reasons why Zhou Xingchi roped in Xu Ke to join him in completing the film.
Judging from the current situation, new and old players from all walks of life really want to copy or even surpass the box office glory that "Mermaid" once created. Compared with "Mermaid", this time "Journey to the West: Conquering Monsters", whether it is resource allocation or promotion Strategies are even better.
Among the 21 issuers of [Journey to the West: Conquering Monsters], there are not only the original funds of [Mermaid] such as Xinghui, Hehe, Matt, and Lianrui, but also funds from Wanda, Dadi, The theater resources of Jinyi, Hengdian, etc., as well as the e-commerce resources of Taopiaopiao and Maoyan, from online to offline, from the Internet to physical theaters, this kind of resource allocation can be called luxurious.
The amazing thing is that Huayi Brothers, who had previously formed a relationship with Zhou Xingchi in "Journey to the West: Conquering the Demons", are also among the producers.
In terms of publicity, [Journey to the West: Conquering the Demons] once again used the operating techniques of [Mermaid]. For example, it also chose the Spring Festival period, adopted the "hunger marketing" strategy, did not watch the film before the release, and promoted "star-starved" online. "A movie ticket for me", offline Zhou Xingchi took Xu Ke and the crew on a road show across the country.
The film studio announced that the total investment cost of "Journey to the West: Conquering the Demons" is 440 million, and the publicity and distribution expenses alone are as high as 120 million.
It is 20 million more than the original promotion cost of the current domestic box office champion [Tang Detective 2].
On the first day of the Lunar New Year, the domestic film market’s share of the film schedule was divided among several films released on that day.
Among them, [Journey to the West: Conquering the Demons] undoubtedly ranks first with 33% of the film schedule.
This is not surprising. This film is indeed the film with the largest investment and the most anticipated film during the Spring Festival this year. Cheng Long's "Kung Fu Yoga" and Han Han's "Riding the Wind and Waves" have similar filming proportions, both around 20%.
The final 27% was shared between the comedy "Forgetful Village" starring Shu Qi and Wang Qianyuan and the two cartoons "Bear Infested: Fantasy Space" and "Feng Shen Dao: Nezha Haohai".
[Forgetful Village] It can be a little more about 12%.
In the afternoon, Gu Wei came out of the bedroom to eat.
“Are you finally willing to come out of the room?”
“Well~ I’m quite busy at work, so I can’t be quiet even during the Chinese New Year, so I’ll make a phone call in the room to handle some things.”
< br>
Gu Wei smiled awkwardly.
He would be in trouble if his parents heard the phone call in the living room.
“Your dad and I had a video call with relatives at home to say New Year greetings in the morning. We don’t have anything to do today. Let’s go out to watch a movie together as a family later?”
“Okay, Mom, why did you remember? Did you go out to watch a movie during the Chinese New Year?”
Gu Wei didn’t have any objections to this.
"If this were in my hometown, your mother and I would go out to play mahjong right now.
I am unfamiliar with the place in the capital, and there are no relatives or friends around. I always have to find something to do, and we can't be a family of three at home. Are you staring?”
“Mom, you’re right
Is there anything you want to see?”
“Your dad said he wanted to watch Zhou Xingchi’s "Journey to the West: Conquering the Demons" Chapter】."
Gu Wei turned to look at his father.
“I thought about it, Cheng Long’s [Kung Fu Yoga] also looks good, but I still look forward to Zhou Xingchi’s [Journey to the West: Conquering the Demons], after all, the previous [Conquering the Demons] was pretty good.”< br>
Dad Gu explained.
“Okay, then I’ll make a call and book a venue.”
Although the Spring Festival is the peak movie-watching period, Gu Wei’s relationship allowed the nearby Wanda Cinema to give it to him It’s okay to have an empty theater.
As for the issue of "Journey to the West: Conquering the Demons" being a bad movie, Gu Wei didn't consider it. If his parents wanted to watch the movie during the Chinese New Year, he just watched it with them and had fun.
"Whatever venue is included, there are only three of us, just buy tickets."
"That's okay, I'll book it now."
Gu Wei hesitated for a moment and then Agree.
Celebrities wear masks and hats in real life. It is difficult to be recognized without anyone paying special attention.
He took his parents to watch a movie again, and it didn't matter even if he was secretly photographed by the paparazzi.
After eating, Gu Wei took his parents to the nearest Jinyi Cinema.
After getting their tickets from the machine in the lobby, the three of them waited for a while before entering the cinema.
Gu Wei wears a black mask and a peaked cap, and has a tall and slender figure. Anyone who sees him will think he is a handsome guy, but no one would think that behind the mask is the big star Gu Wei.
There are many people in the theater, and the auditorium is even more packed. In recent years, domestic audiences have developed the habit of watching movies during the Spring Festival holiday. This is what Gu Wei's parents would suggest to go out and watch. movie reasons.
[Journey to the West: Conquering the Demons] took less than two hours to watch. After the movie ended, Gu Wei and his family walked out of the theater.
“I didn’t expect Zhou Xingchi’s movie to be made like this!”
Gu Wei smiled.
"Dad, is it too far from what you expected?"
"Indeed, the story of Journey to the West, which is also a dark-themed adaptation, is much thinner than the first one"
As he spoke, Dad Gu frowned and thought for a while.
“I feel that the actors’ acting is not very good. What are Tang Monk and Monkey King playing?
I remember that the one who plays the leading role is called Li Jiaheng. Sure enough, many people on the Internet are now criticizing Xiaoxian. The meat is not unreasonable. Compared with him, Wen Zhang's performance in "Conquering the Demons" was so good."
Gu Wei smiled bitterly.
“Dad, your son is the biggest kid in the entertainment industry.”
"Um~
Son, you don't count. I've seen all of your movies and your performances are all good. Four years of acting are not in vain!
By the way, don't forget to celebrate the New Year these days. Go to school to visit your former teacher. Although you are a big star now, you must not forget to respect your teachers."
I was originally talking about movies with my father, but the topic suddenly changed to school.
“Don’t worry dad, whenever I have time every year I will go back to school to visit my former teachers. My teachers also helped me a lot when I first debuted”
Dad Gu nodded with relief.
“But Dad, you are right, Zhou Xingchi’s this year’s [The Demon Subduer] is indeed quite disappointing, from the actors to the plot.
If you are celebrating the New Year, bring It is easy for children to have psychological shadows when watching the movie.
The only redeeming feature is the special effects. Director Xu Ke has indeed achieved the ultimate in special effects."
"You think this movie will lose money. What? I read on the Internet that [Subduing Demons] invested several hundred million”
Gu Wei shook his head.
“Although the film was not well made, it will not be a loss. With the names of Zhou Xingchi and Xu Ke, and with the early publicity and the most popular Spring Festival schedule of the year, [Conquering the Demon] can also make back its money. , but the reputation of the movie has not improved, and it is impossible to achieve the results of "Mermaid".
The reputation of Zhou Xingchi's films has gradually declined in recent years. There is a big gap between the high scores of "Westward Journey" and "Westward Journey" of 8.9 and 9.1, and then the Douban score of "Mermaid" dropped to 6.9
This "Demons" is probably going to set a record for his movies. The rating is a new low."
Gu Wei frowned as he spoke.
"There is no doubt that Zhou Xingchi is a master of comedy, even the king of comedy, but his feelings and reputation have been consumed a lot in recent years. Many netizens said that before we owed him a movie ticket, now he owes us a good work"< br>
Gu Wei talked a lot about movies with his father. Zhou Xingchi is also a very important symbol for their generation.
“Dad, watching [Journey to the West: Conquering the Demons] today was a bit depressing. Tomorrow I will take you two out to watch Cheng Long’s [Kung Fu Yoga]. I have watched that film in advance. It is a traditional Cheng Long action comedy. It’s good to watch it during the Chinese New Year.”
“Ask your mother.”
“Idle time is idle. Let’s go out to watch that movie together tomorrow and then go shopping. Shopping”
Gu Wei's mother agreed.
Asking for votes!
(End of this chapter)