Chapter 524: Divide the Cake
The domestic film market in April can be described as a dominant one. From the beginning to the end of the month, dozens of movies were released, with a total national box office of 4.8 billion in a single month, including [Fast and Furious 8] 】One movie accounts for more than half of the box office.
With the rise of domestic films in recent years, the domestic market for Hollywood blockbusters has become smaller and smaller.
It can be said that except for the [Marvel] series of superhero movies, other Hollywood blockbusters that have achieved high box office around the world have mostly failed to make any splash after landing in China.
However, the [Fast and Furious] series has suddenly emerged and is extremely popular in the country.
To be precise, this racing-related action movie series only became a popular IP after the release of "Fast 7" the year before last.
[Fast and Furious 6] was released in China in 2013, and the final box office was only over 400 million. Although it was very good, it was much worse than the [Transformers] series of the same period.
Until 2015, affected by the news of the death of the male protagonist Paul Walker, "Fast 7" became a big hit in China, with a box office of 2.4 billion in one fell swoop, taking over the domestic movies at that time from "Transformers 4" The throne of box office champion.
To be honest, an actor who was filming a racing movie died in a car accident when a supercar lost control. He most often lamented that he often walked along the river without getting his shoes wet.
Gu Wei also doesn’t know why the domestic audience misses a Hollywood actor whom the other side of the ocean doesn’t understand at all.
It can only be said that [Fast and Furious] did a good job in publicity and the consumption of the dead was clearly played.
In short, the [Super 8] series has become famous after 7, and this year's [Super 8] will continue to sell well.
The box office took in 1.3 billion yuan in the first three days of the week, an average of more than 400 million yuan per day. You must know that this is April, there are no holidays, and it is not a prime period. This momentum exceeds all previous domestic movies. , even the current domestic box office champion [Tang Detective 2] was far behind in its early release.
Of course, Hollywood blockbusters always work hard in the first two weeks, but they are not good in the long run. The final box office of "Super 8" was only double the first week's 2.6 billion.
However, this is already the movie with the highest box office since the beginning of this year, and the box office champion [Kung Fu Yoga] during the Spring Festival is only 1.7 billion.
Sitting in the car on the way to the airport, Gu Wei looked at the movie box office data for this month on his mobile phone.
He doesn’t care at all about the high box office of [Fast and Furious 8]. [Wolf Warrior 2] will be released this summer, and there won’t be enough Hollywood blockbusters by then.
[Wolf Warrior 2] has been scheduled for July 27, which is still three months away from release.
The movie has been releasing posters and trailer videos one after another since the beginning of the year, and it is slowly warming up. It will not be until one month before the release that the publicity and distribution department will focus on publicity.
The original investors of [Wolf Warrior 2] were Gu Wei’s [Wei Mingxia], Wu Jing’s [Dengfeng International] and Lu Jianmin’s [Spring and Autumn Times Pictures], of which Gu Wei accounted for 40%, and Wu Jing and Lu Jianmin were 30% respectively.
After the filming of the film was completed, Gu Wei negotiated with Wu Jing and Lu Jianmin, and Gu Wei led the way and allocated 5% of their investment shares to China Film, Enlight, Wanda, Huayi, Bona, and Taopiao. Ten domestic entertainment media companies include Ticket, Yaolai Media, Jinyi Pictures, Dadi Times, and Hengdian Pictures.
Some of them account for more, and some account for less. The total 15% investment share has a premium of 80 million yuan, which will eventually be invested as the film’s promotion funds.
The ten investors that Gu Wei found basically cover all publicity points from online ticket purchase to offline theaters.
As long as the money is in place, a movie can be promoted in all directions without any blind spots.
Of course, the most important thing is that these companies have all cooperated with Gu Wei. Not to mention China Film and Enlightenment, the following theater companies were Gu Wei's partners when filming "Tang Detective 2".
The cooperation between everyone was very pleasant, and everyone made money following Gu Wei.
When Gu Wei came to the door this time with [Wolf Warrior 2], even though it was a premium investment, several companies still signed the contract without hesitation.
They are optimistic about Wu Jing, and they believe in Gu Wei, who has been leading them to make money.
According to the premium given by Gu Wei, [Wolf Warrior 2] will have to get at least 1.2 billion at the box office for investors such as Enlight to make back their money, but everyone believes that with Gu Wei starring, this The movie is worth at least 1.5 billion+.
For [Wolf Warrior 2], Gu Wei has taken into account everything that can be considered. Coupled with the quality that is better than the original version, Gu Wei believes that the box office of the original version will be even higher. Not too difficult.
"Boss, this is coming from the company headquarters, the list of all domestic movies to be released in the next three months."
Executive agent Yang Dan handed a paper form to Gu Wei.
“You shot a solo cover for [People] magazine at the beginning of the month, and now the May issue has pre-sold 60,000 copies”
“[People] is a serious magazine after all, I remember The pre-sales for the quarterly magazine shot for VOGUE in Japan last month exceeded 100,000, and the Japanese special edition shot with Yui Aragaki also exceeded the sales record for the highest month last year."
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Gu Wei looked at the movie release list in his hand and frowned slightly.
Although the company's drama "Take My Brother Away Quickly" has been scheduled to be released in the summer, Gu Wei is still hesitating about the specific time.
Because the publisher hired China Film Group, they were quite flexible in choosing the release time. If Gu Wei wanted to open his mouth, it would be no problem at any time.
After all, this is Miss Han’s directorial debut, and China Film Group has given it the green light.
“VOGUE is an internationally renowned fashion magazine, and [Character] is certainly unmatched in terms of circulation.
But in China, [People] targets more high-end groups and has greater influence among high-level people.
Boss, your single cover and exclusive interview in this issue of [People] have been favored by many official media Report"
Gu Wei nodded.
"Is [Hua Shao 3] going online? "
"This Sunday at 8:30 pm, Mango Channel will premiere, following He Jiong's new variety show [Longing for Life Season 1], and Mango TV will broadcast it simultaneously.
In addition to the 12 feature films edited by the program team, each issue also has two to three VIP extra episodes, which cannot be seen on TV. Only members who have subscribed to Mango TV can watch it."
As Gu Wei's As an executive agent, Yang Dan is not only responsible for arranging his daily schedule, but also has all the information about his work.
“It seems that the production team of [Flower Flowers] is very confident in the third season.”
Gu Wei raised his head and was a little surprised
"Mango Channel has been promoting this variety show since you took it over, boss, until the end of the recording of "Hua Shao", and released several songs in the middle. Promotional video.
Judging from the public opinion on the Internet, everyone is looking forward to this season's "Hua Shao".
In addition to the old viewers of the previous two seasons of Hua Shao, many netizens on the Internet who like your film and television series have become interested in [Hua Shao 3].
The number of reservations for [Hua Shao 3] on Mango TV has exceeded one million.
Many people are optimistic that this episode of "Hua Shao" will have a new breakthrough in ratings, and may be able to catch up with the newly revised version of "Running Man"."
As a qualified agent , it is also an essential skill to keep an eye on the Internet news about your own stars
[Running Man] is recording its fifth season this year. It is said that after Reba joined as a new resident MC, the number of female members in the show increased. In order to avoid conflicts in the program's positioning and tonality, the program team removed [Running Man] ], the word "brother" in it was changed to "Run".
This allows the program to be positioned more broadly and reach a wider audience.
The more official explanation is this, but in fact, the copyright purchased by Blueberry TV and [RunningMan] has expired, and the new copyright fee has not been negotiated.
After changing the name, it becomes a pseudo-original variety show without having to pay high copyright fees.
In addition, in recent years, the country has been implementing policies to restrict Korean entertainment, which is commonly known as the "Korean Restriction Order." Blueberry Channel's actions are also in response to the country's call to a certain extent.
"Haha, I feel that a large number of netizens want to see me make jokes on [Hua Shao]. After all, the reputation of this variety show was not very good before."
Gu Wei also checks WeChat when he is free. He uses Douyin and sees all the comments made by netizens.
In addition to his die-hard fans, many netizens want to see Gu Wei appear in "Hua Shao 3" in the same embarrassing situation as Jing Bairan and Yang Yang in the last season. After all, it is very exciting to see big stars making fools of themselves. Interesting things.
"[The Legend of Chu Qiao] should be online soon, right?" Gu Wei remembered that this drama was scheduled to be released in May. After all, he was not the lead actor. After the copyright was sold, he paid much less attention to it.
“On the 6th of next month, it will premiere at the [Youth in Progress] theater on Mango Channel, and Tengxun Video, iQiyi, and LeTV Video will also be online simultaneously.
Our company’s Li Xian and the heroine Zhao Liying went to Happy Camp last week. Mango Channel attaches great importance to this heroine costume drama and has done a very good job in publicity.”
(End of Chapter)