Chapter 535 Please take good care of me in the future
The direct flight from Beijing to Paris takes about 10 hours. Gu Wei departed in the evening, rested overnight on the plane, and arrived early the next morning.
Celebrities attending shows are usually invited by brands, which is a win-win situation.
Every year during Fashion Week, when well-known designers release new products, they will invite celebrities from the fashion, sports, and literary and art circles through various channels to watch the shows.
The organizers and participants worked together to make the fashion show a hot event that attracted the attention of the media and the public. The brand's new clothing was promoted, and the celebrities who came to participate also brushed their faces and talked to the brand. Fang established a good relationship and also showed his status in the fashion industry.
So far, there are many large and small fashion weeks in the world, but the most high-end and most influential ones are undoubtedly Paris Fashion Week, Milan Fashion Week, London Fashion Week and New York Fashion Week.
Just like many celebrities in the past who attended the red carpets of famous film festivals, because major fashion weeks bring together many international fashion brands and luxury brands, coupled with the focus of various media, many celebrities are now not well-known. Celebrities and artists will get a ticket to watch the show through various channels, then take some photos of the show and send them back to China, and buy advertisements to promote them to help themselves promote themselves.
Celebrities also have another purpose in watching shows, which is to gain favor with brands.
Some celebrities hope to be endorsed by some high-end luxury brands, but their fame and fashion are not enough. To put it bluntly, they are not favored by the brands.
So we will first discuss becoming a close friend of the brand. Usually this kind of title will not be rejected as long as the star's tone is not too different from the brand's products.
Because the so-called brand friends are not spokespersons, but free tool people.
It is equivalent to a celebrity borrowing something from a certain brand to take pictures. There is no compensation for the celebrity's promotion, and there are no free products to use. The brand is completely free of charge to promote the celebrity's popular products.
The only benefit that celebrities get is that they can borrow the latest products, so that they can rely on big brands to improve their level.
The other is to gain favor from the brand.
It sounds like celebrities are "licking dogs", and this is indeed the case.
The relationship between brands and celebrity spokespersons is no different from the relationship between men and women.
Good girls are sought after everywhere, and there is no shortage of girlfriends for the rich, handsome and rich.
Luxury brands are like big beauties. The number of spokespersons is limited, so competition among celebrities is naturally fierce.
A rich and handsome guy like Gu Wei can be actively tipped, but he also has poor hardware skills, so he relies on proactively building relationships to "lick" him, hoping to get an endorsement in the end.
Of course, there are many celebrities who "lick", some have everything, and some have nothing.
After coming out of the airport, LV staff came to pick them up. Gu Wei and his party went to the hotel to settle down first.
Watching the show was just one aspect of his trip to Paris.
Gu Wei signed an endorsement contract with LV in 2015. Now two years have passed and the contract is about to expire.
I came here this time to discuss with LV the issue of subsequent endorsement contract renewal.
In the two years since Gu Wei became the global spokesperson of LV, judging from sales performance, sales in Asia have skyrocketed, especially in Greater China. In the past two years, sales have increased by 46% year-on-year. The sales of a domestic company have It accounts for more than 39% of LV’s global sales, and this proportion is still rising.
This kind of rapid growth is unprecedented for LV in the past ten years.
Of course, in addition to Gu Wei's personal influence, the rapid development of the domestic economy in the past ten years and the rising consumption level of the people are also one of the reasons why luxury brands like LV are so popular.
Because of knowing this, international luxury brands are now paying more and more attention to the Chinese market. It is easier for many domestic celebrities to get endorsements of big-name products than before.
LV is 100% willing to renew the contract with Gu Wei. After all, for them, the benefits brought by Gu Wei as a brand spokesperson are too great for LV, and no one is willing to give up.
Once someone is replaced, sales performance in the next year will decline, or the growth rate will not be as high as it is now. No one is willing to bear this responsibility.
However, the specific endorsement period and fees, as well as some of Gu Wei’s endorsement requirements in the contract, as well as LV’s global offline promotion efforts and other details, still need to be discussed by both parties.
Gu Wei doesn’t need to worry about these. There is a professional team to check for him. He only needs to watch shows, attend banquets, and chat with LV’s senior executives, and the team will naturally help with the rest. .
Because Gu Wei’s LV endorsement is about to expire, similar brands GUCCI and Dior are also in contact with him.
What’s interesting is that Dior and LV actually belong to the Moët Hennessy-Louis Vuitton Group, which are two subsidiaries of the LVMH Group.
But even so, everyone is not polite when it comes to competition.
With competing products, Gu Wei also has an advantage when negotiating.
"Gu, we meet again. You are still so handsome. I heard that you were selected as the world's top coach last year. You definitely deserve this title."
After settling in the hotel, Gu Wei met first LV executive, his old friend, creative director Nicolas Ghesquière.
"The selection is all based on fan votes. Aesthetics vary from person to person, and no one can satisfy everyone's preferences."
Gu Wei and Nicholas hugged each other gently, modestly. said.
"Oh~ no, no, no, I remember that the media's evaluation of you at that time was - a man who unified Eastern and Western aesthetics. I don't think it is an exaggeration at all.
This face is definitely God's most perfect work. ”
Nicholas’ tone is exaggerated, and so is his expression. It seems that designers in the fashion industry like to speak in this tone. Gu Wei smiled and didn't refute.
The two chatted for a while, and Nicholas tried to tell Gu Wei about the design concept of LV's new products during this spring and summer fashion week.
Gu Wei nodded frequently with a perfunctory smile on his face.
"Gu, Nicholas."
While the creative director was still talking, Michael Burke, the current CEO of LV, with a neat suit and meticulous hairstyle, walked over.
Beside him was a blond white woman wearing a low-cut evening dress.
"Mr. Michael, nice to meet again"
Gu Wei turned around and said hello to the CEO of LV, then looked at the beautiful woman next to him.
"Ms. Scarlett, long time no see."
This is none other than the internationally famous Hollywood superstar, the famous "Black Widow" Scarlett Johansson.
When Gu Wei was filming [Tang Detective 2], he was dating O Mei in New York and met her by accident. The two got to know each other through Olson's introduction.
"It's been a long time indeed. I didn't expect you, Gu Wei, to still remember me."
Scarlett looked at the corners of Gu Wei's mouth slightly raised, his sexy red lips, and his eyes seemed to contain endless secrets, making people want to explore.
Her facial features are particularly exquisite, which is unique even in Hollywood where beauties are everywhere. Coupled with the plump figure that is bulging forward and backward, the word sexy is reflected to the greatest extent in her body.
“You know each other?
Oh~ this couldn’t be better!” Michael was a little surprised at the acquaintance of the two.
"Gu~ Scarlett is LV's latest partner and a global spokesperson just like you. You will have to cooperate well in the future. I believe that with your support, LV will definitely achieve more brilliant results in the future."
Although Gu Wei's contract extension has not been finally signed, the two parties have actually roughly reached an agreement, but some details are still being discussed, so it is okay for Michael to say so.
"Gu~ I'm a new member. I will need more care in the future."
Scarlett smiled and stretched out her hand to Gu Wei, and the two of them shook it gently.
I don’t know if it was an illusion, but when Gu Wei let go, the other person’s finger lightly scratched his palm.
Looking at Scarlett's beautiful face that remained unchanged, Gu Wei said politely: "I can't say I care about you, we all cooperate with each other."
The four of them chatted for a while, mainly LV CEO Michael and Creative Director Nicholas talking to Gu Wei. Scarlett stood aside with a smile like a beautiful vase without interrupting.
"Has Mr. Bernard come to Paris this year?"
Gu Wei was deeply impressed by the "fashion godfather" he met at the last London Fashion Week.
"Unfortunately, Mr. Bernard has been in poor health recently and is recuperating at home." Michael shook his head.
"Gu~ are you really not considering being the finale of the LV show? With your figure, you will surely amaze everyone at the scene!"
Nicholas is still trying to persuade Gu Wei.
This year's LV show is the finale of fashion week, and he plans to let Gu Wei wear the latest clothes to appear on the stage of the LV show at the finale. I believe it will surprise everyone!
Nicholas thinks that Gu Wei's body proportions are extremely perfect and he is the best clothes rack. It would be a waste not to be a model on the catwalk.
"Professional matters should be left to professionals. As a spokesperson, I have my own job."
Gu Wei shook his head and still refused.
He has always believed that doing more is worse than doing less. Isn't it good to sit and watch the show? He is not a model on stage.
If he does well, he won't get much fame and blessing. If he doesn't do well, he will be ridiculed, which is thankless.
“What a pity.”
Nicholas shook his head with a look of regret.
He didn't think too much about it. He was purely from the perspective of a fashion designer, hoping that the show would have the best effect.
But since Gu Wei refused, he gave up the idea.
The other party is not another little star. It is an equal and cooperative relationship with LV. Things other than the contract can only be discussed.
(End of this chapter)