Chapter 670 Worry-free Development
The capital city in August is the hottest time of the year. Fortunately, the temperature in the morning is not that high yet, which is the greatest comfort to workers who get up early to go to work.
The office building where [Wei Tianxia] is located has a unified central air conditioner, and the air conditioning is very strong.
After entering through the gate, you are greeted by a cool breeze, which is completely different from the scorching heat outside.
After Gu Wei bought the building, he hired a specialized company to renovate the inside and outside of the building, and also updated some facilities.
The building is owned by companies owned by Gu Wei. It has a unified canteen, a dedicated fitness center, a lounge, etc., which are open to all employees, so working in this office building is quite comfortable.
In the office, Gu Wei was making tea, and sitting opposite Li Muge, wearing a white T-shirt and jeans.
Compared with when he was filming [Si Teng] a few months ago, Li Muge's face is darker, obviously from the sun.
"Director Li, you have been working hard recently"
Gu Wei placed a cup of steaming tea in front of Li Muge.
"Mr. Gu, you're so polite. This is what I should do."
At the end of May, [Si Teng] finished filming. Li Muge returned to Beijing with the materials and plunged into the editing room to start the post-production of the film. deal with.
Of course, the main work is still done by the company's editors, but as a director, Li Muge must be involved in the entire process.
After initial editing, fine editing, dubbing, special effects, subtitles, soundtrack, etc., [Si Teng] was almost done with the post-production process. Li Muge left the capital again and took several staff members around. Selecting locations for the [East Palace] shooting that is about to begin.
Finally, it took him more than half a month to decide on several shooting locations such as Hengdian, Bashang, and Dunhuang before he returned to the capital.
"When do you expect [Donggong] to be turned on?"
Gu Wei picked up the tea cup in front of him, blew on it, and took a slow sip.
"It will be mid-September. Some of the scenes at the previously scheduled shooting locations will also take time to set up. In addition to Mr. Gu and Miss Meng Ziyi, other characters will also need time to be screened."
" Director Li still needs to worry about the subsequent work."
Li Muge smiled.
"Actually, it sounds like a lot to do, but the actual workload is not too big.
The shooting team is still the same team as before [Si Teng]. There will be dedicated people in charge of arranging these things, and it will be done soon. Done.
Everyone has worked together once, so it will be easier to do anything else."
Gu Wei put down the teacup in his hand and nodded.
"How did Director Li think about the matter I mentioned before [Si Teng] concluded the wedding banquet?"
After filming, Gu Wei warmly invited Li Muge to join, but he didn't agree immediately and said he would think about it.
“I’ve thought about it. Thanks to Mr. Gu for his attention. The cooperation with [Si Teng] has been very smooth. In the past six months or so, I have gained a deep understanding of [Wei Tianxia] and am willing to join the company.”
Li Muge did not hesitate this time. He had obviously thought about this matter, and it was within his expectation that Gu Wei would invite him again.
"Very good, then welcome Director Li to join us. I hope we can have a pleasant cooperation in the future."
Gu Wei smiled and clapped his hands. If he can recruit Li Muge to his company, future TV series, especially As for idol dramas, I don’t have to worry about having no one available.
"Our company also has other well-known directors such as Wen Muye and Rao Xiaozhi. They are all currently working on the crew. I will introduce them to Director Li when I have time."
"Director Wen's name is well known to me. "I'm Not the God of Medicine" was so well shot
I have also seen "The Unknown" directed by Yao Xiaozhi, a very capable director."
For Gu. Li Muge respects the two company seniors Wei mentioned. Not only are they film directors, but they also have very good works, which are beyond his reach at the moment.
After reaching an agreement with Li Muge, Gu Wei took him to chat for a while, and the two discussed some things about the future shooting of [Donggong].
As for the follow-up signing, he, the boss, naturally does not need to worry about it. There will naturally be dedicated staff to deal with Li Muge for the detailed contract.
After finishing his work at the company, Gu Wei took time to visit [Wuyou Media] in the afternoon.
Compared with the last time, there are more people here, and it is a very busy scene with everyone coming in and out.
". So far, the company has signed hundreds of anchors, most of whom are distributed across the country.
Liu Siyao, Xu Yisha, and Sun Yi have all grown to have tens of millions of fans
In the first half of this year, the company also signed contracts with Duduo, Sister Maomao, Guangdong couple, etc. They are all Internet celebrities with hundreds to tens of millions of fans.
Since last year, with its deep capital and rapidly expanding scale, the company has ranked first in the Douyin MCN organization monthly list for several consecutive months.
At present, with the vigorous development of the Internet celebrity market, there are more and more new MCN companies.
But there are few that can compare with us.”
In the general manager’s office of [Wuyou Media], Lei Binyi and Gu Wei reported on some of the company’s achievements in recent times.< br>
As the real manager of the company, he felt that [Wuyou Media] was developing too fast.
With no shortage of funds and manpower, and with the vague support of the [Douyin] platform, [Wuyou Media] has developed rapidly at a speed that no one could have imagined.
While listening, Gu Wei looked through the company's data tables for the past few months and kept nodding.
In fact, he receives these documents every month. Only by looking at the summary now can he feel the rapid development of [Wuyou Media].
“Very good!
[Wuyou Media] has developed so well without Mr. Lei’s professional management and hard work.”
Gu Wei praised with a smile.
“The main reason is that the resources provided by you, boss, are too great. Well, the company's development direction is clear, and there is no shortage of funds, talents, fame, and connections.
I just fulfill the responsibilities of a manager.”
Lei Binyi is very humble, and he also knows in his heart the fundamental reason why the company can develop so well.
< br>
According to the instructions of Care Guard, Wuyou Media is now deeply involved in Douyin platform, and Douyin has grown into the largest short video platform in China. It not only has the largest number of users but also has the largest number of Internet celebrity talents.
[Wuyou Media] As the first MCN company to allin Douyin, it has naturally benefited from the development of the platform.
What’s more, the boss is also Byte’s major shareholder. Although Douyin has not explicitly helped [Wuyou Media], the company can always receive some news about changes in the platform’s trend in advance.
One step ahead, and the advantages here are unimaginable.
In addition, with [Wei Tianxia] as the backing of [Wuyou Media], some channels can be opened with the help of sister companies.
Finally, there is the boss’s biggest drawcard. Lei Binyi sometimes thinks about it. It’s normal for [Wuyou Media] to develop quickly. It would be strange if it didn’t develop well.
“No need to be modest, I can see Mr. Lei’s efforts. The development of the company cannot be separated from your efforts.
Of course, there is also the joint efforts of other senior executives of the company.”
Gu Wei paused.
“I have planned to set up a share option pool in the company by the end of this year at the latest. I will invest 10% of the shares in it for the first time. By then, the company’s executives will have the opportunity to get the corresponding shares. Options.
Mr. Lei is definitely the one with the most.”
As the company develops better and better, some things are indispensable, such as the share option pools that many large companies will set up.
After all, I want to If you want a horse to run fast, you must feed it well.
Some employees with strong abilities and outstanding performance need to be tied up with stock options.
However, the company's shares are not enough. It's not free, there are many additional conditions attached to it. For example, when an executive receives stock options, he must have worked for the company for a certain number of years before the shares truly belong to him.
If you resign before this time, you will be deemed to have automatically given up your shares.
As early as two years ago, when [Wei Tianxia] was developing better and better, Gu Wei had already set up an option pool in the company.
For example, Yang Liwen, Zhao Mingcheng, and executives from various major departments of the company all hold stock options in [Wei Tianxia] to a greater or lesser extent.
"Thank you, Mr. Gu." At this time, Lei Binyi did not shirk anymore. After all, real money and silver interests were involved. The smile on his face already showed his mood at this moment.
“How is the influencer delivery model that I ordered before now developing?”
In 2018, selling goods in a live broadcast room is not as popular as it will be in the future.
The earliest e-commerce live broadcast was launched by Taobao in 2016. It was still trying to cross the river by feeling the stones at the beginning. After two years of development, some results have been achieved. However, compared with the Taobao platform, the turnover of live broadcast transactions is still too small. few.
Now that Douyin is on the rise, there are not many Internet celebrities on the platform to bring goods.
“I tried a few games before, and the results were very good. The sales of the company’s Internet celebrities with the highest number of fans can reach millions of yuan per game.
Given by the supplier The commission is very high, and I think this will be a big profit point for the company in the future.”
Lei Binyi didn't think about the online celebrity monetization channel of selling goods through live streaming at first. He used to work on a traditional live streaming platform like YY, and he still thought of monetizing through advertisements and audience rewards. Now the boss lets them try live streaming to bring goods, which seems to have opened a door for him, and he seems to be able to see the vast space for development.
Gu Wei nodded.
A few million per game is too little in his opinion. Those big Internet celebrities in the future will easily sell tens of millions or even hundreds of millions per game.
If you catch up with a shopping festival like Double Eleven, the sales will be even more exaggerated.
But it’s not the right time yet, live streaming sales haven’t reached its peak yet, and being able to sell millions in one session is already an ability only top internet celebrities have.
“Yes, in the future the company’s main energy will be invested in the field of live streaming e-commerce.
There is a vast world with great potential.”
“Understood.”
"How are suppliers selected now?"
Gu Wei asked another question that he was very concerned about.
In his opinion, the most critical aspects of e-commerce live streaming are two points: first, product selection and then selling.
Choosing good products is sometimes more important than finding a big internet celebrity to sell the product.
For example, anchor A buys the goods directly from the manufacturer and sells them for 10 yuan each. Anchor B is more famous than A, but gets the goods from the dealer and sells them for 12 yuan each in order to make money.
At this time, even if B has many fans, he may not be able to buy A. After all, no one is taken advantage of. Most people who buy things in the anchor's live broadcast room are trying to get a bargain.
The appeal of the phrase "lowest price on the entire Internet" is huge.
Of course, this lowest price is the real lowest price, and things like asking other channels to increase prices do not count.
This is still a matter of price. If the purchaser you find is unreliable, you get fake goods, or the quality of the goods is simply not good, it will have a huge impact on the popularity of the Internet celebrity anchor.
So having a good product selection and a good supply chain is the core competitiveness of e-commerce live streaming.
“Because the current scale of live broadcast sales is not very large, most of them choose first- or second-level dealers of some brands, and the products they sell are mainly big brands that are familiar to ordinary people.”
Gu Wei pointed his finger at the table.
“Set up a special product selection department, and then find manufacturers of major brands to directly discuss the purchase and sale of goods.”
“But our current scale is too small, and manufacturers may not Care." Lei Binyi said with some worry.
He can understand what Gu Wei means, but manufacturers of other big brands will not care about your sales volume.
“If you can’t negotiate with a big brand, you can talk to a small brand first. As long as the product quality can be guaranteed and the product can be returned or replaced when there are product problems, they can all become partners for our cooperation.
The sales volume is currently small, but our sales will increase in the future.
At that time, those big brands will take the initiative to become our suppliers.
In short, we need to contact the manufacturer directly and don’t get the goods from the dealer.”
Gu Wei made a decision directly and settled the matter.
In fact, doing so There are two advantages. First, there is no middleman to make the difference. As long as you negotiate with the manufacturer, the items sold in the live broadcast room of [Wuyou Media] will be the lowest price on the entire Internet.
Second, the quality of the product is guaranteed, and the manufacturer will be directly responsible for any problems that arise, so that the reputation of the anchor who sells the product will not be damaged.
As for the sales scale, I believe that within a year, it will not be [Wuyou Media] looking for manufacturers, but the manufacturers of major brands looking for them directly.
Compared with the internet celebrity who first went it alone, Gu Wei has the biggest advantage, that is, he has many internet celebrities, including just a few big internet celebrities.
Everyone can share a set of product selection supply chain when selling goods on live broadcast. In this way, when the total sales increase, the company can use this as a bargaining chip to negotiate with the brand.
“I’ll arrange for people to set up a product selection department right away.” The boss said and all Lei Binyi could do was execute.
"Mr. Gu, I have two more things I want to ask you for your advice."
"Say." Gu Wei looked at him and said.
“Firstly, the company currently has more and more Internet celebrities signing contracts, and they are all over the world. It is quite convenient for Beijing to serve anchors from the north, and a large number of Internet celebrities from the south come to the company. The trip is very troublesome, and it is also difficult for our staff to go to the local area.
I think we should set up another headquarters in the Internet celebrity city of Hangzhou to make [Wuyou] a dual headquarters model, which will also be more convenient. The contracted anchor from the south provides services."
Gu Wei touched his chin.
"What you said makes sense. If the headquarters is set up in Hangzhou, the venue will be easy to find. Do you have any good candidates for the person to host it?"
"I think Director Xu from the Operations Department and Li from the Commerce Department The managers are all relatively suitable, and their abilities are no problem. If you bring some employees there, you can set up the job in a short time.”
Lei Binyi did not directly appoint the person, but listed two suitable candidates for him. Boss, this is also his workplace wisdom.
After he finished speaking, information about two people appeared in Gu Wei's mind.
As a senior executive of [Wuyou Media], Gu Wei is quite familiar with it.
"Xu Jie, I think she is more suitable." Without hesitation, Gu Wei directly selected the candidate.
The reason is also very simple. Director Xu was one of the employees transferred from [Wei Tianxia] when [Wuyou Media] was just established, and Manager Li was a talent recruited later.
For Manager Li, all he faced from recruitment to work was Lei Binyi, the general manager of the company, while Gu Wei was just a big boss who rarely showed up.
Xu Jie was one of the first employees to work with Gu Wei. She used to be Yang Liwen's subordinate, and she knew the big and small kings of the company better than anyone else.
“I will arrange this at the next meeting”
"What's another thing?" Gu Wei asked, taking a sip of water from the table.
“That’s right, [Wuyou] is signing more and more internet celebrities now. I wonder if we can organize a party to meet our own company’s internet celebrities, similar to a “Weibo Night”.< br>
Gathering rare Internet celebrities from all over the world
This is not only a good gimmick that can attract a lot of traffic, but also allows these Internet celebrities to see the true strength of the company and strengthen it. Their sense of belonging"
Gu Wei's eyes lit up after hearing Lei Binyi's words.
"This is a good idea, you can start doing it.
But don't worry, you can find a place with a beautiful scenery at the end of the year to do it. You must be fully prepared in advance. Don't be afraid of spending money. The budget can give you A little more, it’s best to make this an annual event for Internet celebrities.
“Understood, Mr. Gu, I will prepare the plan and send it to you later. "
"Yes~ Once it's done, I will also attend.
At that time, we will bring some artists from [Wei Mingxia] to support the event, so that both the topic and the traffic will come rolling in."
Lei Binyi looked excited after hearing this, and at the same time he was also excited. He admired Gu Wei's idea very much.
He felt that he just made a suggestion, and the boss immediately accepted it and quickly improved it, otherwise he was the boss.
"By the way, I was browsing short videos online recently and saw a very interesting Douyin account called "Crazy Little Brother Yang".
You can contact him later and sign him to the company as long as the conditions are not too outrageous.”
After Gu Wei finished speaking, Lei Binyi knew which Internet celebrity it was. As the manager of the No. 1 MCN company in the industry, he knew most of the famous Internet celebrities on the Internet.
He also knows the account "Crazy Little Yang Brother". It is a pair of twin brothers. The younger brother is called "Little Yang Brother" and the older brother is called "Big Yang Brother".
The two often make some funny short videos, which are very interesting and attract many people to watch.
Currently, I have about 6 million fans on Kuaishou and more than 1 million fans on Douyin. I am considered a medium-level funny internet celebrity in the industry.
“Understood~”
Although he didn't know what the boss liked about them, since he gave the order, it wasn't something difficult to do. He just went back and signed "Crazy Little Brother Yang".
With the current reputation and size of [Wuyou Media], as long as you pay a signing fee, I believe "Crazy Little Brother Yang" will be very willing to invest in the company.
After all, it is easy to enjoy the shade under the big tree, and being able to be close to [Wuyou Media] is also a good thing for the Internet celebrity itself.
The corners of Gu Wei's mouth curled up slightly.
Lei Binyi doesn’t know, but he knows that “Crazy Little Yang” will be a benchmark in the Internet celebrity world in the future. He has more than 70 million fans on Douyin alone, making him the most popular fan in Douyin. an account.
It has used its own influence to flex its muscles in the field of e-commerce live broadcasting, and has also established its own [Three Sheep Group], which can be said to be a very good money tree.
However, in addition to its own comedy talent, the success of "Crazy Little Brother Yang" cannot be separated from the support of the Douyin platform. It is hard to say whether it can achieve such high results again.
But even if it is not as popular as Yuan Shikong, with the comedy talent of Brother Yang, he can become a tens of millions of Internet celebrities, and you will definitely not lose money by signing them.
(End of this chapter)