Chapter 695 Live Broadcast Promotion
Some TV series are very popular as soon as they are aired because of the starring stars and good promotion.
But in the follow-up, because the quality of the plot could not keep up, or the storyline was not pleasing, the results of the TV series became worse and worse, which is the so-called "start high and go low".
Last year’s [Ruyi’s Royal Love in the Palace] and [Tiansheng Changge] were both like this.
There are also some dramas that do not have big stars joining them, and the investment cost is not high, but the quality of the plot is popular, and the results were mediocre when they first aired. Later, as word of mouth fermented, various data continued to rise, which is a "low, open, high" Walk".
This was the case with "East Palace" in the original time and space. The male and female protagonists were new actors with little reputation. In the end, because of the quality of the show, they counterattacked through word-of-mouth.
There is another kind of drama, which has all kinds of publicity resources in the early stage and is broadcast with everyone's expectations. The quality of the drama is also very good. As the plot develops, the results are getting higher and higher, and it creates Various ratings records are called "high and explosive".
【Do you know】It is a typical "hit high and blast away" type of TV series.
Starring Gu Wei and Zhao Liying, the production team of Noon Sunshine has attracted the attention of countless viewers before it was broadcast.
After the TV series was launched, it did not disappoint everyone. Both the plot development and the acting skills of the actors were excellent, and the story was particularly attractive. The audience would not give up after watching a few episodes.
Since the TV series was launched on December 25 last year, the ratings data have been rising. As of mid-January, when "Knowledge" was broadcast for nearly a month, the highest ratings in 52 cities exceeded 3, and the average ratings reached 2.68.
After New Year's Day, various satellite TV stations have launched many excellent TV series, but the ratings are far behind compared with [Know or Not].
In addition to the outstanding ratings of satellite TV, [Knowledge] is also far ahead in terms of online broadcast volume.
30 days after its launch, the number of online views exceeded 10 billion, and the total number of topic reads exceeded 48 billion, becoming the first TV series in 19 years to have both online views and topic reads exceed 10 billion!
It has logged into Weibo’s hot search list 181 times, triggering a heated discussion among netizens. The number of short video views on Weibo has exceeded 9 billion, and the daily #knowledgepreview# has triggered a viewing craze among netizens.
Zhifu body, Zhifu character discussion, Zhifu emoticons, etc. have become popular phenomena among the people!
Mango Station is making a lot of money.
Although [Known Do You Know] has not finished airing yet, and it is only the beginning of the year, its performance is not inferior to the "King of Dramas" in previous years, or even better.
Originally, the losses caused by [Tiansheng Changge] last year were all made back on [Zhifu].
You must know that 【Do You Know】 is a 78-episode costume TV series. According to the broadcast speed of two episodes per day on weekdays and one episode per day on weekends, the finale will not be until mid-February.
With nearly two months of broadcast time and super high ratings, Mango Channel made a lot of money in terms of advertising fees!
January 20, [Life Events] crew.
After the day's filming was over, Gu Wei said hello to the people he was filming with and prepared to go back to the hotel.
"Brother Wei, are you going to go back to the live broadcast soon?" Xin Zhilei has already changed out of his costume and is holding a hair tie in his hand to tie up his loose hair.
Although she is older than Gu Wei, she is far behind in terms of fame and status, and she is also a big investor boss.
The young actors in the crew are either called "Brother Wei" or "Teacher Gu", and most of the staff are employees of [Wei Tianxia], basically called "Mr. Gu" or "Boss".
"Yes, how do you know?" Gu Wei was a little surprised.
He will indeed have an online connection with Zhao Liying, Zhu Yirong, Zhang Jianing and other main actors of [Do You Know] today.
The TV series is about to enter another climax, and they followed the requirements of the video platform to conduct live broadcasts for promotion.
“Of course I’m watching the trailer. I follow [Know or Not] every night. The main creator’s live broadcast event was promoted on the platform a few days ago.”
".I forgot about this. I didn't expect you to be following the drama too." Gu Wei said with a smile.
“[Do You Know] is really good. I started watching it when it first aired last month and couldn’t stop.
Even if I go out to work, I have to watch the two episodes of the day at night After watching it.
My mother is also following this drama and will send me voicemails from time to time to discuss the plot."
"Haha, thank you for your support, aunt"
"A few days ago she knew that I was going to film a movie with you, and asked me to ask you, when will Minglan and Gu Tingye get married?
Minglan is a good girl, you must not let her down"
Gu Wei couldn't help laughing and revealed the plot directly.
"You can send a WeChat message to your aunt now and tell her that the two of you are getting married in these two episodes today."
"Haha~ Okay, I will tell her later."< br>
"Boss, the debugging has been completed. Just connect directly when the time comes."
"Thank you for your hard work~"
In the hotel room, Gu Wei sat down, and within a few minutes, he arrived at the company. Online live broadcast time.
After clicking the mouse, Gu Wei first entered the live broadcast room.
Other people’s small windows on the computer screen also lit up one after another, and familiar people joined the live broadcast room one after another.
"Hello, Liying, Yilong, Teacher Liu Lin, and Sister Gao Lu, long time no see!"
Gu Wei smiled and raised his hand to greet the others.
Others also responded.
I don’t know since when, celebrity live broadcast has become a means of promoting TV series. Especially in the past two years, starring live broadcast has become almost a necessary part of promotion.
The main process is for the actors to chat with each other, review interesting things during the filming, and answer some questions from the audience who entered the live broadcast room.
"Gu Wei, why are you wearing a hat? Are you filming on the set?" At the beginning of the live broadcast, everyone chatted with each other for a few words, and Zhao Liying asked Gu Wei.
"I am currently on the set in Wuhan. I wear a hat because my hair is cut short." Gu Wei said with a smile, and then reached out and took off the peaked cap on his head.
There is nothing to keep secret about the appearance of the new drama. The hat he wore was also considered by Yang Dan for his image, but Gu Wei didn't care. "Cut it so short!" Zhao Liying sighed.
“The plot requires it, and this is not the first time I have cut my hair. I did it in the first half of last year when I was filming a movie.
I didn’t expect to have to cut it off again after half a year.” Gu Wei shrugged and said nonchalantly.
A few people chatted with the parents for a while, and then entered the question-answering session.
There is a host of the platform in the live broadcast room, and she will choose some questions from netizens for everyone to answer.
“How did you get this drama?
I was able to take [Do You Know] all because of Li Ying.
To be honest, when [Noon Sunshine] first sent me the script, I wasn’t very interested, because [Do You Know It] is a TV series with a female protagonist
At that time, I was filming in Shanghai, Li Ying He came to visit the crew with a lot of things and persuaded me for a long time, and finally I agreed to take on this drama."
"Why do you listen to Zhao Liying so much?
Of course it’s because we have a very good relationship.”
“Haha, of course this is one aspect.
Li Ying and I were good friends when we filmed "Shanshan Is Here" together many years ago.
Later, my company produced "The Legend of Chu Qiao". I felt that the role of "Chu Qiao" was hers, so I invited her.
Liying readily agreed, but made a request that I play the male lead "Yu Wenyue".
I happily agreed at the time, but later I found out that I had no schedule and couldn’t take the photo.
So I promised her that we would make up for this cooperation in the future.
No, [Know or Not] just made up for it.”
Based on the question, Gu Wei explained the ins and outs of taking over the filming of [Know or Not].
Netizens began to refresh the screen.
[So it turns out, the Yutang couple is really in love.]
[What a pity, I really want to watch "The Legend of Chu Qiao" starring Gu Wei and Li Ying~]
[The connection is so deep, you two really have a special relationship, so we might as well just get together.]
[.]
After Gu Wei finished speaking, Zhao Liying covered her mouth while looking at the comments from netizens. chuckle.
“What Gu Wei said is fine, but I have to correct him.
The reason why I can play [Do you know] is actually because of him.
Gu Wei filmed "Nirvana in Fire" very early and has a very good relationship with Mr. Hou and Director Kong of Noon Sunshine.
[Do you know] During the preparation, Mr. Hou asked him if he had any suitable people to recommend.
So I received the invitation.”
After she finished speaking, the netizens who were scrolling at the bottom of the screen became even more excited.
This live broadcast did not take too long. , it ended before [Knowledge] was played that day, but the effect was surprisingly good
That night, the number of viewers in the live broadcast room exceeded 10 million, and the number of interactions exceeded 20 million.
Even the ratings and single-day broadcast volume of [Knowledge] reached a new high that day.
Of course, in addition to the main reason for the live broadcast for publicity, the surge in ratings is also related to the fact that the plot of "Know or Not" has entered the climax stage of the male and female characters' wedding.
[To say that Zhao Liying is playing Minglan, it is better to say that she herself is Sheng Minglan, strong and cute. Gu Wei and Gu Tingye are both named Gu. Today they are getting married in the play, so they might as well be together outside the play! 】
【Yes, yes, Minglan and Gu Ershu are the most suitable ones. I didn't expect that there would be so many twists and turns in taking on this drama.】
[Today’s wedding scene was so enjoyable to watch, “From now on, I will be the oldest among men, and you will be the oldest among women!” Uncle Gu’s marriage proposal was so domineering! 】
【.I can’t bear to see it, but I am anxious to see it. Are everyone the same? 】
【I never follow dramas, but I like this drama very much, so I watch clips from various channels.
But I really couldn’t bear it today. No wonder [Do you know] has been praised so much by others? The picture quality is very good, the music style is also very warm, and the overall feeling is comfortable. Things with this kind of quality are now available It’s rarely seen in TV series! 】
[The moment Minglan went out, my grandmother held Minglan’s hand and said okay. I burst into tears. Minglan had a hard life without her mother since she was a child. Fortunately, she has the love and care of her grandmother and her careful cultivation. I hope Minglan Lan can always be sweet after marriage】
【.】
After the wedding, the plot of 【Do You Know】has also progressed to the next stage.
After the climax, various data of the TV series also declined slightly, but they were all within the normal range.
After the live broadcast, Gu Wei, Zhao Liying and other main creators forwarded the two protagonists' wedding posters, one red and one green, on their respective Weibos to coordinate the promotion.
At the end of January, many new dramas were launched on the market one after another.
The costume martial arts drama "Little Girl Flowers Are Not Qi" starring Ariel Ariel and Zhang Binbin; the costume romance film "Peerless Daughter" starring newcomer Gong Jun, which Haixi Media strongly recommended; the second collaboration between actresses Wu Jinyan and Nie Yuan who were popular last year [Hao "The Legend of Lanthanum"; "Ghost Blowing the Lantern: Wrath of Qing Xiangxi" starring Pan Yueming and Gao Weiyan, etc.
However, whether it is a TV series or a drama broadcast online, almost no drama can become popular.
[The Legend of Hao Lan] did not replicate the success of last year's [Story of Yanxi Palace], and the results of [Ghost Blowing the Lamp: Wrath of Qing Xiangxi] were also relatively average.
There is only one film [Do You Know], which became popular from the end of 2018 to the beginning of 2019. It’s almost February, but there is no film on the market that can compare with it.
(End of this chapter)