Chapter 789 is getting hot
The time has entered August.
In view of the icy film market after opening at the end of July, the General Administration has taken many measures.
For example, Shanghai, Shanghai, Guangzhou, Shenzhen and important ticket warehouse cities across the country issued a bunch of "movie tickets" to encourage audiences to spend.
On the Internet, ticketing platforms such as Meituan and Maoyan have launched special discounted movie tickets.
Under the banner of "rescue the market", [Zhou Chu Removes Three Evils] and [Eight Hundred] quickly became famous due to the tacit understanding of various companies, and the publicity work was smooth.
In addition to the official authorities, all parties in the film and television industry hope that these two movies will achieve good results.
Even companies and individuals who usually dislike [Wei Ming Xia] and [Huayi] now hope that their movies will sell well.
Now is not the time for competition and infighting. The general environment is not good, and the entire film and television industry is declining and shrinking.
It turns out that when the industry was good, the film and television industry was prosperous, and the injection of capital allowed everyone in this circle to make money. The difference was that some people ate meat and others drank soup.
The film and television industry is currently experiencing a cold winter, with capital retreating and the YI boom catching up. Let alone making money, many people have not even had a job in the past six months.
The cold market after the opening of cinemas gave many people a blow. Everyone is eager to have good works to break the current deadlock.
Not only will the market return to the state it was in half a year ago, but at least good box office results will help the movie market to warm up a little, and it will also give other movies that have been withdrawn and delayed from release more confidence.
“.[Zhou Chu Removes Three Evils] is definitely the most challenging movie I have shot in recent years!
It’s not about how difficult this film was to shoot, but the story The subject matter itself and the role I play can be regarded as a new attempt since I entered the industry."
In the hotel room of the crew, Gu Wei was live broadcasting to promote a new movie that was about to be released.
Thanks to Gu Wei’s popularity and the support provided by Douyin, the number of people online exceeded one million at the beginning of the broadcast.
As Gu Wei interacts and chats with netizens, this number continues to soar.
“The movie revolves around a wanted criminal named Chen Guilin. As for the story, you should be able to tell something from the title.
In [Shishuoxinyu] [ Everyone should know the story of "Zhou Chu's Killing of Three Pests". Zhou Chu, who was roaming the countryside, got rid of tigers in the mountains and dragons in the water. In the end, he found out that he was the third pest in the eyes of the villagers, and he regretted it
Of course, movies and allusions are different. You have to go to the cinema to see the details to know."
"I have made many movies in recent years, and "Zhou Chu Removes Three Evils" is the most special one. .
It is different from previous works. The protagonist is not even decent in the traditional sense, and feels a bit like an anti-hero in a Hollywood movie.
After all, everyone in Zhou Chu knows that he is one of the three evils and the tyrant in the countryside.
But it is precisely because of this that the later scenes of fighting tigers and killing dragons are even more dramatic.
The scale of this film is very large. In fact, I am very grateful to the General Administration for their accommodation. Almost nothing was deleted from the original film, which is very rare.
From this point, we can also see that the review of domestic films is becoming more and more inclusive and humane."
Gu Wei tried his best to promote [Zhou Chudi] without revealing the plot. Three Evils], from time to time I answer some questions from netizens
"Heroine?
The heroine is Zhou Ming, but to be honest, her role is not too big.
This is the second time Zhou Xi and I have filmed together. We had a great time cooperating in "Young You".
But that time she played a perpetrator, this time she played a brand new role that was very different from "Wei Lai". ”
“Villain track?
Haha, Zhou Xi is indeed very suitable for this track, but if he keeps acting, he will inevitably be labeled.
Xiaomei is very talented and hard-working. Everyone will see her wonderful performance in [Zhou Chu Eliminates Three Evils], and fans who like it will be pleasantly surprised.”
".My current job?
I am currently filming in Shanghai. It is a comedy. It is very interesting. It will definitely not be seen in a short time. It is estimated that it will not be released until next year at the earliest.
I can tell you that this drama has two male protagonists, and the other male protagonist is Zhang Songwen, who is the villain in "Zhou Chu Eliminates Three Evils"
Teacher Zhang Songwen's acting skills are particularly good. >
Do you still remember the popular movie "The Hidden Corner" two months ago, where he also had a wonderful appearance?"
Gu Wei saw that many netizens asked him about the Magnolia Award. He thought for a moment and replied:
“Although I was nominated, I feel that my probability of winning the award is not high.
My mentality is very peaceful. After all, I have already won the Magnolia Award for Best Actor.
I will definitely attend the award ceremony in two days.
I will be filming in Shanghai. Convenient.
Moreover, [Qing Yu Nian] received 6 nominations for the Magnolia Awards this time, second only to [Little Joy], which had 8 nominations. In addition to being the protagonist, I am also the producer of this drama, so I will definitely attend.”
After chatting for a while, the number of people online in the live broadcast room has exceeded 5 million. Gu Wei looked at the time.
“Okay, let me tell you something. This live broadcast is not only promoting the movie. In addition, I also brought some discounted movie tickets here. The link is just below the screen. Friends who are interested can buy two and take your family and friends to the theater to watch the movie in a few days. The quality of the movie is guaranteed. "Worth the price of admission"
Yes, Gu Wei sold movie tickets during this live broadcast.
As early as November 2019, the movie [beneficiary] took the lead in trying "live broadcast selling" Ticket".
Starring Dapeng and Liu Yan were guests in Viya's live broadcast room to promote the film and sell movie tickets. A total of 116,666 movie ticket coupons were sold out within 6 seconds.
This attempt not only achieved great success, but also provided a new idea for film promotion.
Since then, more and more movies have used ticket sales in live broadcast rooms for promotion and ticket sales.
Gu Wei’s live broadcast this time was mainly for promotion, and it was also a matter of course that he put movie tickets on the shelves. [ Zhou Chu Eliminates Three Evils] movie.
As he finished speaking, the corresponding link appeared in the live broadcast room. Gu Wei didn't care and was about to say something else.
Suddenly, the comment area below the live broadcast room began to post comments like "It's gone!", "I didn't get it!", "Are there any more?".
There are also messages such as "Haha, I grabbed two", "Watch three with my family", "Watch two with my girlfriend", "Snatch 100!".
Gu Wei didn't expect that the tickets would be sold out so quickly. You know, they had prepared 1 million movie tickets, and even with a discount, they still made more than 20 million yuan.
“Thank you for your support, but buying two or three tickets is normal. If you buy 100 tickets, are you going to give a movie ticket to all your friends?”
Gu Wei knew that if one million movie tickets disappeared in seconds, some fans must have bought dozens or hundreds of them to support him, but he still had to persuade him.
“I am very grateful to everyone for supporting the movie, but I really don’t want to buy so much at once. Just watch two or three with friends and family. No one’s money comes from the strong wind.< br>
If you just bought more, you can get a refund on the platform.”
After that, he glanced at the comment area, and the most popular comments were: “I didn’t get it!”, “Come again!” "Point!", "Too little!"
It seems that although 1 million movie tickets have been put on the shelves, there are still only a few who have actually grabbed them in the live broadcast room. It's normal when you think about it. A considerable part of the millions of people in Gu Wei's live broadcast room today are his fans, and most of the others are casual fans who like his film and television works. The die-hard fans alone have digested 1 million pictures. Movie tickets are very easy to buy, not to mention that you can buy dozens or hundreds of them at once.
Gu Wei turned his head and looked at Yang Dan outside the camera. There were some staff around him for this live broadcast.
“Let’s communicate and put some more movie tickets on the shelves.”
Not long after, another 1 million movie tickets were put on the shelves in the live broadcast room. Although they were all sold out quickly, Gu Wei No more was added this time.
That night, terms such as #GU伟直播外围[Zhou Chu Eliminates Three Evils]#, #GU伟上BOTWWO MILLION MOVIE TICKETS LIGHT IN SECONDS# became hot searches.
Gu Wei's live broadcast not only made "Zhou Chu Removes Three Evils" even more famous, it also increased the movie's pre-sale box office by more than 40 million.
Everyone once again witnessed his super popularity and unparalleled appeal.
Many fans of Gu Wei posted screenshots of their ticket purchases online to show off that they had grabbed tickets in the live broadcast room to show their support for their idol.
【No matter what, I must go see Gu Wei's movie whenever it comes out, and I have already bought two tickets for the premiere day! 】
【To support my brother’s new film, I grabbed 50 pictures in the live broadcast room and plan to give one to each of my friends! 】
[Upstairs, it’s you who made me unable to buy it twice during the live broadcast, so I had to buy it on the platform]
[I haven’t gone to the cinema to watch a movie in more than half a year, so I’m going to check it out. , and Gu Wei’s new film should be worth watching.]
[After watching the trailer, I feel that Gu Wei has made another breakthrough in this movie. The character image is very different from the roles he played before, etc. Let's show it and see how it goes.]
["Zhou Chu Removes Three Evils" is a very interesting movie title. Judging from the poster and trailer, Gu Wei's role is a bit confusing. After watching his live broadcast, I feel that this movie The movie will give the audience a big surprise! 】
【Gu Wei is so popular. Not to mention the popularity of the live broadcast room, millions of movie tickets were sold out in two seconds. I originally wanted to grab two, but the result showed that they were sold out. It’s all gone.】
[2 million movie tickets are sold out in seconds. It’s not that my brother can only sell 2 million tickets, but only 2 million tickets are on the shelves. Otherwise, even if the number is doubled, they will be sold out.
Always support my brother’s movies! ! 】
“The netizens are so enthusiastic, why don’t you prepare more tickets?”
Resting in the room at night, Reba asked doubtfully.
She was wearing a light yellow nightgown, which was cool and comfortable. She was leaning on Gu Wei's arms like a boneless mermaid, holding a plate of grapes and feeding one to Gu Wei from time to time.
Gu Wei put his arm around her slender waist, placed his warm hands on her cold and delicate thighs, and rubbed them casually.
“That’s okay, it’s not enough. The main purpose of my live broadcast is to promote the movie. Selling tickets is just incidental and cannot be prioritized.
And I know in my heart that those who buy tickets in the live broadcast room Most of them are my fans.
After the live broadcast, I looked at the backend data. Many people bought dozens or hundreds of photos at once, and there were also hundreds or thousands of photos from normal cinemas. The hall only has one or two hundred seats, which is equivalent to covering several venues.”
Gu Wei ate a grape and continued.
“I have confidence in my movie, and I don’t need to search for fans. Although it is voluntary, I don’t think it is good.
After reading the data, I asked the staff to contact my personal account I bought hundreds or thousands of tickets and asked them for a refund."
"Then they refunded it?"
Gu Wei shrugged: "No, I bought one or two later and got a refund. , If you buy too much, no one will get a refund.”
Those with a small number are most likely passers-by, and they may refund their tickets later due to various reasons, but those with a large number must be Gu Wei's fans, many of whom are very fanatical and it is impossible to refund their tickets.
……
It is getting closer and closer to the release of [Zhou Chu Removes Three Evils], and the pre-sale box office of the movie is also rising.
Although all offline promotional activities including the premiere have been cancelled, the popularity online has hit new highs.
On short video platforms such as Douyin and Kuaishou, netizens can often see trailers and some edited highlights about [Zhou Chu Eliminates Three Pests].
On Weibo, Wu Jing, Deng Chao, Wang Baoqiang, Yang Mi, Liu Yifei, Yang Zi and other friends who are close to Gu Wei are retweeting Weibo to help him promote it.
Of course, there are also stars from [Wei Tianxia], [Jiaxing Media], and [Wow Haw Haw].
Dozens of celebrity artists, large and small, became huge and lively at once.
Although the movie hasn't been released yet, it suddenly seems to have returned to the peak box office stage of the movie market last year. There is no such thing as a bad environment or a cold market.
Huayi Headquarters.
"According to the current momentum, before the movie is released, "Zhou Chu Removes Three Evils" will almost get more than 200 million in pre-sale box office.
As expected, Gu Wei's personal influence and box office appeal are too strong. , as soon as he came out to promote it, the popularity of the movie immediately skyrocketed."
Wang Zhonglei sighed while looking at the pre-sale box office, which is still slowly rising.
“So I didn’t let [Eight Hundred] and [Zhou Chu] be released at the same time.
In fact, the market has not changed. What you see is just Gu Wei using his own influence Created.
The most important thing now is how to take advantage of the wave of popularity brought about by "Zhou Chu's Three Pests"."
Compared to his younger brother Wang Zhonglei, Wang Zhongjun, who is the real helmsman of [Huayi], has both vision and courage. The best in the circle.
He always sees problems accurately and sharply.
Wang Zhonglei lowered his head and thought: "I understand. I will let the publicity department formulate specific measures later. .
Rather than riding on the popularity, "Eight Hundred", which was released 10 days late and was also a "bailout film," also has reason to get everyone's support and attention"
Wang Zhongjun smiled and nodded.
“Another point is that [Zhou Chu Removes Three Evils] has completely given up on offline event promotion.
We can pick up this aspect.”
“Now It’s not very convenient, right?”
“The road show will most likely not be possible, but the premiere can be held as usual in Beijing. Let’s find more film critics and stars to show up and praise our film.
It will be scheduled just one week after the release of "The Weekly Elimination of Three Evils".
I estimate that the market will definitely be heated up by Gu Wei's movie by then, and we will use this shareholder trend to completely spread the reputation of the movie."
"Understood."
(End of this chapter)