Chapter 100: Use a Performance Card for New Endorsers
After all, this is the first company to find its own brand endorsement after the collapse.
Wu Mu feels that he still needs to show everyone a demonstration effect.
Using two 10 million performance cards to help the brand boost sales can also let everyone know that he still has "fans" and the fans really pay for it.
In this way, other brands might be able to fool him. The brands that wanted to terminate their contracts with him in the past might also withdraw their thoughts.
But since they all use performance cards, it would be a huge loss to reduce the price of their endorsements. They have to add a symbolic one million anyway.
After all, if the two performance cards are used, half of the brand's endorsement fee will be recovered instantly, which is equivalent to using 6 million to sign him for two years, which is definitely not a loss.
After Wu Mu set out his conditions, he put the matter behind him, played on his mobile phone and played games for a while before going to bed.
But after receiving Duan Mingxin’s Rouyun tissue paper, I couldn’t sleep.
Rouyun Paper Factory, director Zou Dezhong frowned and thought about whether he could agree to the condition after receiving a call from the factory's operations director.
After thinking for a long time, he was a little undecided.
This price is still a bit too high. They are not afraid of the higher price. They can still pay 20 to 30 million, but they are afraid that after paying such a high price, it will have no effect. Then A bit of a loss.
Zou Dezhong thought for a while and simply asked his eldest son Zou Xing, who was a supervisor in the factory and was waiting to take over.
"Axing, what do you think about this?"
What do I think?
Zou Xing immediately said rudely: "How can he agree to such a price? He is crazy about money. Isn't this price one million higher than his previous price?"
Too special This is too much!
After you collapse your house, your net worth will increase, right?
He was originally not in favor of finding Wu Mu to endorse him. After all, how could a young man like him know about Wu Mu’s reputation on the Internet?
Wouldn’t it be counterproductive to ask such a coercive person to endorse their factory?
But even if his father insisted, he could only hold his nose and admit it.
He originally thought that Wu Mu, who received their endorsement invitation, would be happy to agree directly.
But who would have thought that the other side of that piece of shit would be unhappy and want to increase the price!
That bitch doesn’t know how to deal with his situation!
His house has collapsed like this. All other brands have asked to terminate the contract. Now finally a new brand like theirs has come to the door. Instead of grasping at straws, they are increasing the price?
This is reasonable! ?
Zou Dezhong also felt that it was unreasonable.
But if they want to increase the price, what can they do?
If it were in the past, he would definitely not agree to such conditions.
But now.
Zou De sighed inwardly, knowing that his family knew their own affairs, and the efficiency of their Rouyun paper towels had been declining for three or four years in a row.
Five or six years ago, their brand could barely hold a place and maintain a certain market share relying on word-of-mouth and quality.
However, with the decline of the economic situation in recent years, the overall market has entered a stage of consumption downgrade. Brands like theirs, which rely on reputation and quality, have undoubtedly been hardest hit.
However, the top brands in the industry are still increasing investment in marketing, and their thinking is a bit outdated. He who doesn’t understand marketing can’t keep up.
Even if various social media operation groups are established following the trend, they cannot save the decline at all. Under the current circumstances, not seeking change is simply a slow death.
The idea of asking Wu Mu to be a spokesperson came to me after I attended a dinner party a while ago and heard Jiang Nantian talk about interesting things about Wu Mu selling goods.
Purchasing goods from Jiangnantian and then selling them at ten times the price. Still in short supply?
Who wouldn’t be jealous after seeing this!
Zou Dezhong had an idea at that time and thought about whether it would be effective if he asked Wu Mu to speak for their factory. After he had the idea, he didn't rush in immediately. Instead, he found someone to start research.
After this research, I found that this thing seems to be really feasible.
He originally thought that the people who bought Wumu products were like what Jiang Nantian said, Wumu fans rushed out.
But after carefully investigating the people who buy Wumu products, he doesn’t know how many fans there are, but a large number of them simply think that Wumu’s image is good-looking, and even the products they buy look high-end and exquisite. And place an order.
Just one face makes people think that the product is high-end and exquisite?
This man has an outstanding image. He is not blind and can see it, but can he really produce such an effect just by relying on his image?
To this end, he specially made a batch of samples with the image of Wumu printed on them, and went around looking for people to ask how they felt. Unexpectedly, many people actually said that they felt good and that their eyes lit up.
Now he couldn't sit still at all, so he contacted Wu Mu for endorsement.
But he really didn’t expect that this person’s endorsement fee would actually increase after his house collapsed.
Twenty-six million.
Zou Dezhong thought for a while and finally made up his mind, "Sign! It's only twenty-six million, you can't afford to lose."
Wumu was undoubtedly a little surprised when he received the news that Rouyun Tissue Paper was going to sign a contract. This brand is so bold, so he wants to sign it even if he increases the price?
Duan Ming is even more confused about what the hell is going on. Before Wu Mu’s house collapsed, he had a company to help him with marketing, and the endorsement fee was only 25 million.
Now that the house has collapsed and there is no company marketing, the endorsement fee can increase by one million?
It’s a bit too magical, brother.
Wu Mu quickly signed a contract with Rouyun Tissue Paper. The endorsement fee was 26 million after tax. According to the previous agreement, the company would not share the money and it would all belong to him.
After the new endorsement contract is signed, the next few days will be the shooting of promotional advertisements and various materials.
After all this work, Rouyun Tissue finally officially announced the news of Wu Mu as the new spokesperson.
Wu Mu also posted an official announcement on his Weibo account.
Under his new Weibo account, which has more than one million followers, dozens of comments instantly appeared on his new Weibo account.
“Wubao’s new endorsement, buy it and buy it!”
"Great, Wubao's first endorsement in a long time!"
"Haha, finally a brand has discovered Wumu's excellence."
All speeches from his fans .
Well, new fans emerged after the house collapsed.
After all, there are so many successful songs and so many outstanding performances in programs. No matter how great this house is, it will definitely have some new fans.
Some come for the effect of his show, and some come simply for his appearance.
To be honest, I don’t like Wu Mu very much.
These people were shouting loudly, which really made him feel weird.
He feels that it is not as pleasing to the ears as Wu Gou.
He doesn’t need any fans at all. He just relies on his performance card to cut leeks. He feels at ease, but if he is asked to call on his fans to buy goods, he feels a little uncomfortable.
Fortunately, these people are still only a very small part, and his anti-fans still occupy an absolute dominant position.
Within a few minutes, his black fans appeared on the scene.
(End of this chapter)