Chapter 187 Publicity Offensive
In the past six months, Rumsfeld thought he had done a great job.
For example, Sanyuan Heavy Industries secretly sold counterfeit CNC machine tools. It ordered Marubeni Trading Company to organize Japanese companies to dump CNC machine tools to the east, reduce machining and manufacturing costs, and suppress companies that purchased counterfeit CNC machine tools.
In this way, if you buy counterfeit goods but cannot get overseas orders, should you still buy counterfeit goods?
For example, Sanyuan Daily Chemical has risen strongly. On the one hand, it uses Sanyuan Agriculture to focus on blended oils and requires massive funds to purchase corn and soybeans. On the other hand, it takes advantage of the strong willingness of the East to join the WTO and hints to the competent authorities in the East that it will divest.
In the end, Sanyuan Daily Chemical was forced to transfer its business in the cleaning and care field and withdraw from the daily chemical field.
For example, Sanyuan Pharmaceutical relied on the style of martial arts to reverse the impact of negative news on Chinese herbal medicine and achieve great sales. It took the opportunity to spread Taekwondo and Karate gyms all over the East, and used the style of martial arts to sell vitamins, protein powder, and immunity period products. protein.
As a result, Unilever's healthcare business is growing rapidly.
For example, Saner Soybean Oil cooperated with Xiwang Group to launch Xiwang blended oil, which took the Eastern market by storm.
Unilever took the opportunity to merge with Wanhong Investment and secretly launched Baiduoli high-end edible oil, Unilever sunflower seed oil, Unilever peanut oil, and Unilever imported olive oil, seizing the market other than blended oils and running on them. Orchid Flower, Xiangmanyuan and other brands owned by Smith Family-Wilmar International-Yihai Kerry.
It can be said that in the past six months, Rumsfeld has responded appropriately and freely, perfectly reflecting his professional level and avoiding Unilever's heavy losses in frequent cross-border conflicts and fierce confrontations.
As for why Sanyuan Agriculture was not eliminated...
Come and try it!
Besides, do you really think this is against three-yuan agriculture?
No, this is a government-business alliance against the entire western Shandong, southern Shandong and southwestern Shandong regions.
To this end, Rumsfeld conducted a deep reflection.
He came to Dongfang to serve as the head of Unilever, and held two super enterprises, United Defense and Marubeni Trading Co., mainly to seize the early market before Dongfang joined the WTO.
Invest in processing manufacturing, invest in agricultural products and animal husbandry, invest in electronic technology industry, invest in fund and financial management industry...
When the East joins the WTO, United Defense's companies in North America will place orders with Unilever's companies in the East. The former will purchase and the latter will supply. High-quality and low-priced goods will soon appear in North America, and they will be sold at high prices, and the harvest will be rich. profit.
At the same time, investment in electronic technology and fund management companies can also go public in North America to absorb unimaginable funds.
All of this can add value to the entire industry.
After all, business increases, company scale increases, market value increases, and stocks continue to increase after listing...it's all money.
In short, the Oriental Market is like a super big cake. Whoever rushes in first can grab more.
But the capital that rushes in first must first kill the local companies that occupy this super big cake.
Including three-yuan agriculture.
In particular, Sanyuan Agriculture also has genetic optimization technology, ballastless track technology, plant-based ink pigment refining technology, and ultra-high-precision CNC machine tool equipment manufacturing technology...
The problem is, I can't chew it.
And the Smith family, which also belongs to the capital group, gave Yu Sanyuan an assist from time to time, causing Unilever not only to be unable to take advantage of it, but also to "steal the chicken but lose the rice" several times.
So Rumsfeld decided to kick the Smith family out first.
Logically speaking, the Smith family controls a large number of super companies through its own BlackRock and Vanguard funds, which is far more difficult to deal with than Sanyuan Agriculture.
However, what the two sides compete for is the Eastern market.
Marubeni Trading Company, which he controls, dominates Oriental's import and export business.
Wanhong Investment and Unilever, which it controls, are deeply rooted in the East.
If they make an offensive stance and let Yu Sanyuan take the lead, how can the Smith family not retreat?
As for how to let Yu Sanyuan take the lead...
Unilever sells functional drinks to Japan, Southeast Asia, Europe and the United States, corroding the markets of Red Bull, Coke, Pepsi and other companies.
Are these companies attacking Unilever, or the manufacturers of functional drinks?
Definitely the latter.
Therefore, Rumsfeld decisively transferred US$1 billion to Sanyuan Agriculture to ensure that Unilever would not attack Sanyuan Agriculture during the cooperation between the two parties in selling functional drinks.
"One billion U.S. dollars, about 8.57 billion blue notes. Based on the wholesale price of 1.8 yuan, Sanyuan Beverage must supply at least 4.76 billion bottles to Marubeni Trading Company."
4.76 billion bottles of drinks sounds like a lot.
However, the total beverage sales of Japan Island last year were about 3.54 trillion Japanese coins, which is about 300 billion when converted into blue giant coins.
in other words.
As long as the publicity is in place, 4.76 billion bottles can be consumed by Wajima in a month.
And this publicity will definitely be earth-shattering.
Otherwise how to stimulate Red Bull, Coke, Pepsi, etc.
Rumsfeld picked up the phone and contacted Fujima at Marubeni Trading Company.
Thanks to Lao Bu's protection, the other party was not interrogated by the North American intelligence system. He had also returned to Japan long ago and was secretly planning a plan to transform Marubeni Trading Company into a grain merchant.
A little bit.
Fujima received a call from Rumsfeld and learned that the Sanyuan functional drink was about to land on the island. He formed a publicity team as quickly as possible and asked to use his creativity to design a series of publicity copywriting.
Then send it to Yu Yang and ask for ‘distribution authorization’.
Yes, distribution authorization.
Because this is Sanyuan Beverage's own export business and has nothing to do with United Defense, Unilever, or Marubeni Trading Company.
…
Ten Mile Camp.
Yu Yang guessed that Rumsfeld was going to take action against the Smith family, and that the other party secretly approached him to purchase energy drinks worth US$1 billion in the name of buying dogs.
How can we not understand that Rumsfeld intends to directly compete with Red Bull, Coke, Pepsi, etc.
But there was no choice.
Because if we want to enter the beverage industry, we must go head-to-head with beverage companies.
Especially this time it is not a three-yuan daily chemical, which will be withdrawn after the fight.
But to stand firm.
Therefore, after Yu Yang thought carefully, he decided to 'play it out'.
After all, with United Defense, Unilever, Marubeni Trading Company, Wanhong Investment, and even Lao Bu's Carlisle Group secretly helping, our chances of winning are even greater.
For this reason, Area D of Sanyuan Chemical Industry was allocated to Sanyuan Beverage, and they worked overtime around the clock to carry out production.
Then use the production capacity of Sanyuan Plastic Factory to produce plastic bottles,
The production capacity of Shiliming Glass Factory-produces glass bottles,
The production capacity of Sanyuan Machinery Factory - production of cans, and with the help of Sanyuan Chemical Zone C - Sanyuan Daily Chemical, Zone B - Sanyuan Pharmaceutical, Zone A - Sanyuan Soybean Oil packaging line, after packing, take the railway Send to Qinggang Customs.
At this point, it only takes one week for ‘Sanyuan Chemical’ to be fully revitalized.
The total number of employees in the factory is expected to reach 490,000, coming from Tai City and Laigang City respectively.
The number of corporate headquarters employees resident in Xintai City is expected to reach 60,000.
The explosion in production capacity caused Sanyuan Plastic Factory to open a branch in Laigang City, Shiliying Glass Factory to open a branch in Laigang City, Sanyuan Machinery Factory to open a branch in Laigang City, and the transportation system of the enterprise became larger, directly or indirectly. More than 100,000 jobs were created.
Yu Yang made all arrangements, shut down the ERP office system, drank a bottle of wine, roared, and took a long breath.
The boss is getting tired and sleeps less and less.
This won't work!
Suddenly.
Fujima called.
"Yu Sang, I haven't contacted you for a long time. I miss you very much."
"I miss you too. It just so happens that I have a scapegoat in my hand. Do you want to take the blame again?"
"Yu Sang, we are very good friends, we can't always be like this."
"Give me three photolithography machines."
"..."
"It doesn't need to be too advanced, 180nm process technology is enough." "Yu Sang, Dongfang has 180nm equipment."
"I want yours."
"No, not really."
"Look for Canon, or look for Nikon...I'll offer $1 billion."
"Baga..."
"Fuck you, uncle, believe it or not, I will kill you tonight!"
"No, no, no, Yu Sang, I'm sighing, I mean, I'll do it if I try!"
“Remember, I don’t want a backward step-by-step approach, I want the latest deep ultraviolet DUV technology.”
"I don't understand. I need to understand before I can help you with the purchase. It may take half a year."
"no problem."
Yu Yang started the computer on the spot, used the intranet to contact the finance department, and transferred the US$1 billion temporarily stored in Dongfang Head Office from Xiangjiang Offshore Company to Sanyuan Agriculture's public account to Wanhong Investment set up by Marubeni Trading Company in Dongfang.
Teng Zhen received the money and was very happy at first, but then his heart froze.
Would Yu Sanyuan be so kind as to let him make money?
I’m afraid the blame has not been thrown on me.
"Yu Sang, we are best friends. If raising money hurts our feelings, I will give it to you."
"Isn't this bad?"
Before Yu Yang finished speaking, the financial staff informed through the intranet that the US$1 billion had been transferred back.
Such large transactions are basically handled at Dongfang Head Office. Perhaps the staff of Dongfang Head Office have not yet written the first voucher.
"Yu Sang, this contact is because I have important matters. You can check Sanyuan Agriculture's corporate email."
Hearing this, Yu Yang changed computers and found the email.
There are three videos attached.
One is...
In the picture, many athletes are sweating like rain, playing football, basketball, swimming, or long-distance running... and then when they win, they hold their hands and roar, looking up to the sky and roaring.
‘Roar, the way to victory! ’
One is...
In the picture, an office worker returns home from a tiring day. His wife prepares dinner and puts on sexy lace. Unfortunately, the office worker is overwhelmed and unable to do anything... Then late at night, a female scream of satisfaction comes from the dark bedroom. .
‘Scream, tonight is even better! ’
One is...
In the picture, the elderly lady was panting not long after walking, bending over and beating her legs... Then, the old lady was walking like flying, holding an energy drink in her hand.
"The first two are pretty good, the last one is a bit stretched."
"Yu Sang, what does pulling a cross mean?"
"It's nothing special... Why don't I tell you a commercial slogan? After drinking it, your waist won't hurt, your legs won't be sore, and you can go up to the fifth floor in one breath."
"..."
Yu Yang chatted with Fujima about Wajima's advertising and immediately gave him distribution authorization.
As for the rest, that's not something I should consider.
How much the other party can sell and how much they can earn has nothing to do with themselves.
………
…
Entering the late 2000s, people in the East, especially the working-class people living in metropolitan areas, clearly feel that they are different from the past.
Like toiletries.
Rejoice, Pantene, Head and Shoulders, as well as Lux and Chrysanthemum, which used to be relatively expensive, have not only cut prices across the board, but also increased the capacity of individual packages from 350ml per bottle to 750ml for one large bottle, and even launched 1.5L large barrels.
For Olay, Crest, Shubao, Bilang, Tide and Olay, buy three get one free and buy five get two free.
At the same time, a series of high-end toiletries have appeared on the market, such as Lancome, Vichy, Helena, L'Oreal, Maybelline, Garnier...
Another example is the pharmaceutical field.
With the rise of martial arts, Chinese herbal medicine, medicated diet, and dietary therapy have gradually entered ordinary households. However, correspondingly, a series of vitamins, various immunoglobulins, and many technological products that can strengthen the body without exercise have appeared. .
There is also a strange phenomenon.
Anyone who has seen exaggerated advertisements and listened to exaggerated propaganda should be able to understand that Sanyuan functional drinks are fake.
Totally a lie.
However, just like Zhang Liang’s colleague Xiao Wang.
Before yesterday, the other party still despised the Sanyuan energy drink, even dismissed it, ridiculed it, and vowed never to buy anything with the "Three Yuan" icon in the future.
Unexpectedly, the other party suddenly came to work this morning carrying a box of three-yuan functional drinks.
Drink at work in the morning, drink at lunch, drink at work in the afternoon.
“Didn’t you swear that you would never buy anything with the ‘Three Yuan’ icon on it?”
"That was me yesterday. Today I am reborn. I only love three yuan in this life!"
"..."
"Lao Zhang, please have a bottle too. Believe me, after drinking it, you will be reborn!"
"..."
Then.
The whole company started to drink screaming, roaring, and Yulaoji herbal tea...
…
Xiangjiang, ADM Asia Pacific Headquarters.
Mr. and Mrs. Smith sipped the improved, more effective soothing soup and checked the intelligence gathered from all over the East.
If a drink sells well just based on advertising, it will definitely not go far.
If a drink has overwhelming advertising, has its own special functions, and is very effective, then its position in the market will be unbeatable.
So in just one week, Sanyuan Functional Drink has gone through a lot in the Eastern market since its launch: no one bought it, few people bought it, a group of people bought it, and everyone bought it like crazy.
For example, office workers trigger panic buying of entire companies, which in turn triggers panic buying of entire office buildings.
For example, students will trigger the whole class to buy, which will then trigger the whole school to buy.
For example, the Dongshan Military Headquarters actually applied to ban the listing of ternary functional drinks and classify them as arms control items and strategic materials.
How to fight this?
Can’t fight.
What's even more outrageous is.
Roar, which was the first to land in Xiangjiang, was actually sold to Amazon.
Then a mysterious mercenary group, relying on two boxes of roars, drinking and fighting, neatly took down a military stronghold in North America that secretly transported noodles, and stole two surface-to-air missiles.
Grass.
Old Smith knew that many people in the North American military were engaged in illegal activities such as smuggling weapons and transporting noodles, but he never thought that mercenaries would steal the missiles.
So this incident shocked the North American Pentagon, and also stunned the chief executive, Colin.
Now the question facing Klin becomes whether it is a ban on sales or a purchasing spree.
(End of chapter)