Chapter 201 The Quietly Coming of the 'Scarf' Era (please subscribe!)
"You are not a toy brat! How did you agree to me in the first place!"
"It's the other way around. Damn you! Look at what those women are wearing!”
“I worked so hard for you to study abroad, why don’t you just mess around outside! Just burn this newspaper to your grandpa and let him climb up to settle the score with you!”
“Dad, my grandpa is an atheist.”
"Hey! You dare to talk back, bastard, don't you?"
The phone was on the loudspeaker.
On the table.
Xiang Yang spread his hands and frowned as he endured Lao Xiang's cursing on the phone. Well, he still felt like he was sitting at home and the pot came from the sky.
Little John was having fun on the sidelines with the mentality of joining in the fun.
Although he couldn't understand what the person on the phone was saying at all, judging from Xiang Yang's reaction, what the other person said must not be good.
But who is this person?
Little John was curious as to why Xiangyang didn’t hang up the phone.
On the other side, Lao Xiang felt like his lungs were going to explode. How could this little brat be such a no-brainer that he was cuddling with these blond and blue-eyed foreign girls and even published it in the newspaper?
The old Xiang family has lost all their dignity by this brat!
Lao Xiang, who has a traditional and conservative mindset, cursed and felt his liver hurt.
Xiang Yang felt his head hurt even more when he heard this. He was so annoyed that he had already greeted Jiu Zhang countless times. He had nothing to do but bothered himself. He was really sick from idleness.
Also "Perfect 2", I am very proud of you!
The anger in Xiang Yang's heart, which has always been uninterrupted with these Chinese entertainment stars, was also ignited.
If you really want to attract investment and discuss cooperation, come over and let us have a chat. I don’t look at the monk’s face but also the Buddha’s face. I will never add chaos to this or mess around.
Xiang Yang still dared to say this with a pat on his chest.
This kind of thing, even if he met Fan Xiaopang, when he didn't want to see him in his heart and didn't want to have anything to do with him, he didn't want to disgust him.
When he got angry because of the bad relationship between his girlfriend Liu Qianqian and Hua Yi, he put it down after some choices. As a result, he was scolded by his father.
"Dad, my contact with them is just for work, and there really isn't any of the nonsense that the media talks about."
Xiang Yang took advantage of Lao Xiang's tiredness of scolding, and quickly explained. .
"Stop being so silly with me. Come back during the holidays and go on a blind date with me." Lao Xiang said angrily.
“I don’t.” Xiang Yang refused, “I have a girlfriend.”
“Hey, you really found me a blond guy, right? You bastard.”
“Dad, you are a dog.”
“You son of a bitch!”
Xiang Yang didn't answer the call, thinking that you could scold him as much as you wanted, but he still didn't believe that the phone was not in arrears and was shut down.
Sure enough, a few minutes after Lao Xiang had recovered his breath, his cell phone was shut down because international long distance calls were too expensive.
Hearing the sudden beep sound from his cell phone, Xiang Yang felt that he was finally saved.
"What's the matter, man? Who is that person on the phone?" Little John leaned forward and asked curiously.
“My father.”
"Your father?!" Little John opened his mouth wide.
Seeing this, Xiang Yang rolled his eyes and said, "If you're not my biological father, how can I let someone lecture me like this?"
"Uh"
Little John scratched in embarrassment Head, he felt that what his friend said made sense, at least he had never seen Xiang Yang act so cowardly before. But one thing is that he also envied the other party in his heart.
How wonderful it would be if we were separated from JCE by thousands of miles of mountains and rivers.
"Because?"
"Don't mention it, I'll get angry if you mention it."
Taking a deep breath, Xiang Yang explained what happened in China, emphatically He talked about the influence of this star called International Chapter in China and why a small interview with her can cause an uproar for her.
After hearing what he said, Little John was stunned. How could a brand spokesperson who made his fortune through marketing and the red carpet have such influence in China?
No, to be precise, the international chapter is represented by Armani’s sub-line, EmporioArmani’s Asian spokesperson.
What is the sub-line for?
The secondary line is based on the main line and is designed for young consumers who cannot afford the main line. This is Armani's first initiative, which is good, but Armani and Hermès have a conflict.
Do you really think there are no contempt chains in luxury brands?
Luxury designers give each other face publicly, but they are also harmonious in private?
“Xiang, you should do something.”
Little John stood up, came to Xiangyang, patted his friend on the shoulder, and said, "She shouldn't compare you with Armani designers, let alone use you as a gimmick.
In some respects , you represent Hermes."
"You don't have a fever, right?" Xiang Yang glanced at the other party in surprise, "I represent Hermes, haha."
"No, Xiang."< br>
Little John waved his finger, "You represent the Hermès film team, and you also represent T.J."
"Haha" Xiang Yang sneered. This guy would really put himself in a good position and even put T.J. and Hermès together. "Forget it, Little John, there are some things you don't understand. If I refute her publicly, the only person who will be embarrassed is It's me."
Xiang Yang said and stood up.
This topic made him feel very bad. He planned to go downstairs to smoke a cigarette and drink a cup of coffee at the same time.
“Why?”
Little John, who followed, asked curiously.
"If I say something that makes some people dissatisfied, they will misinterpret what I mean and then raise it to a terrible level to condemn me and possibly implicate my parents."
"So Exaggeration?" Little John said in surprise.
"Forget it, let's not talk about it." Xiang Yang sighed helplessly as he walked downstairs. He was depressed because of this incident and didn't want to cause trouble to Lao Xiang and Lao Zhao. Who knows? What will some radical netizens do?
Besides, he didn’t want to drag Liu Qianqian, who had finally escaped from the quagmire, into the water before his wings were full.
Going up, it seems very cool.
But what happened
While he was thinking deeply about whether there was a better solution to this matter, Little John thought of a good idea.
It’s not easy for Xiangyang to come forward, so I’ll come forward.
You can't just watch your friends suffer and do nothing, right? How can this be done? What if this guy is in a bad mood and loses all the 'small treasury' he finally earned.
Downstairs, I drank a cup of coffee and smoked a cigarette with Xiang Yang.
After coming up again, Little John brushed his face and walked directly to the office floor where Axel was located. After a while, he met the first person in charge of Hermès Film and Television.
Every time he saw Little John, Axel felt strange.
How did he and Xiang Yang get together.
"Little John, what do you want me to do?" He stood up and said casually, and Axel asked Little John what he wanted to drink.
"Director, I'm here to solve the problem for Xiang."
Waving his hand, Little John said sternly: "This is a very critical problem related to our film and television team."
"Oh? What's going on."
Axel frowned when he heard about Xiang Yang.
"That's right, an Armani spokesperson. A Chinese star. She has brought troubles to Xiang Yang's life. Just now Xiang Yang was severely scolded by his father, and he seemed to have lost his mind. The same soul.”
Listening to Little John's slightly exaggerated description, Axel's face also sank.
This kind of thing is really nothing.
There are also many celebrities in Europe and the United States who say they are bald and grunty during interviews, but Xiangyang’s life has been troubled by this and has affected his work, so this matter can be discussed more seriously.
Xiangyang is the one that Hermès focuses on cultivating.
The big show is about to start, the money for film and television investment has also been allocated, and the secondary line is getting ready to go in high-level talks.
"Okay, I understand, you go ahead and do your work."
In front of Little John, Axel couldn't say much, but as soon as the other person left, he directly picked up the On the landline, he said to his assistant: "Call me the office of the CEO of Greater China."
"Please wait a moment, director."
Not long after, I got the third With first-hand information, he went directly upstairs to the office of Patrick, the top-level CEO.
After waiting outside for a while, he saw his uncle.
"Do you need to come forward to solve this kind of thing?" Patrick felt that his nephew was totally useless. If they cared about being touched like this, they wouldn't have to do anything else that day.
How many celebrities are eager to have the slightest relationship with Hermès.
Furthermore, Xiangyang’s public relations training was really in vain. Can’t he solve such a trivial matter?
"No, uncle." Axel expressed a different view.
“Xiang is from China, and their family relationships there are closer than ours in France.
This kind of impolite behavior will happen one after another in the future, which will make him very embarrassed. If it is not handled well, it will also put him in an embarrassing situation."
There were 2 incidents in Shangjing Axel, who has more than 20 years of working experience, took a long time to explain clearly the relationship during this period.
Hermès attaches great importance to the long-term development in China, and also attaches great importance to Xiangyang, a designer from China, in the group in the future. The international chapter's behavior is undoubtedly a behavior that puts Xiang Yang personally and Hermès' future profits in China at risk.
For once, Xiang Yang did not express his position. >Twice, Xiangyang said nothing.
The third time, Xiang Yang said something he shouldn't have said?
It is not difficult to fire a designer who brings trouble to the group. In later generations, the pirate who brought Dior back to its peak was directly fired by Dior because he made wrong discriminatory remarks (discrimination against JEW) in private. Expelled.
What is the price?
Not only has the brand value been affected, haute couture and ready-to-wear products are also accused of being boring and plagiarized every year (horse-faced skirts and flower-and-bird paintings all happened after the pirate master left.)
And these, in a sense, represent damage to the company's interests.
The dilemma Xiangyang faces can be avoided and solved.
Pierre asked Xiangyang to take public relations training in order to make him realize that his words need a better way of expression, but language can be misinterpreted and fabricated.
No matter what angle he started from, Patrick felt that something should be done.
After all, Hermès is now spending real money to cultivate Xiangyang, and it also spends a lot of money.
"Okay, you go ahead and do your work first, I will consider this matter."
After thinking about it for a while, Patrick did not give a clear and direct reply. He also needed to make choices before he could come up with a reasonable decision. And for this decision, he also wanted to ask Giorgio Armani, who was rumored to be critically ill but alive and well.
Giorgio Armani, who was born in 1934, until 2022, still holds many positions and is in charge of the entire Armani empire.
Although this brand was established in 1975, the results achieved through marketing really make other brands look up to them.
August 14, 2009.
On the day the scarf officially became a social media and started to be downloaded by Chinese people who pursue new trends, not long after International Zhang registered his own scarf, he received an invitation from Armani Greater China.
To be precise, it was an appointment
Of course, as soon as Xiang Yang parked his car after returning home from work, Liu Qianqian walked out of the room with a smile on her face and her mobile phone.
Fantuan and Laifu followed closely behind.
"Xiangyang, have you registered when I asked you to register?"
"Ah, what?"
"You won't forget, right? Hehe, this is so fun."
As Liu Qianqian said, she hugged Xiang Yang who got off the car and was about to go back to the house, and said with excitement: "Changchang, Jiajia and the others They have all been downloaded. Even my mother has come down. Please follow each other.”
“Scarf,” Xiang Yang smiled after looking at Liu Qianqian’s mobile phone page: “I can download it. But you'd better use your vest to communicate with me."
"What is a vest?"
"Uh"
I originally wanted to rest, but I received the station section and the wind vane on No. 10.
(End of this chapter)