Chapter 209 Xiangyang is an LSP! (Please subscribe!)
Thank you to the Chinese fans?
10% of the sales price.
Although he didn’t understand how the specific sales of the jerseys were broken down, Xiang Yang probably made a judgment in his mind after reading the contract.
Generally speaking, it is calculated based on the net price after paying taxes.
Manufacturers usually charge a 30% share of the net price. Taking the net price of this jersey as an example of 62.5 pounds, they earn the equivalent of 18.75 pounds.
Marketing, advertising, design, and distribution expenses account for approximately 20%.
The retailer earns the most, 40%, and the rest is the money received by the club.
So why are sports brands such as Adidas and Nike willing to spend large sums of money to sponsor clubs? Because at least 90% of profits are controlled by their channels.
This is just an applied formula. Special edition jerseys produced by clubs like this are more often sold in the club’s fan stores. Naturally, the fees the club can earn from it will no longer be pitiful. A few pounds.
But if it’s labeled as the China Special Edition.
If it’s only sold in China.
“Sorry, I have to focus on Fashion Week next month, and then I’ll take my girlfriend with me. I’m on vacation, so thank you very much for the invitation, but I’m sorry.”
Xiang Yang declined the other party’s kindness.
Because in China, who would be willing to spend hundreds of dollars to buy a club uniform?
Xiangyang doesn't have the time or energy to fight for this kind of thing where he can earn high returns purely through sales volume, because it's not worth it.
He was too lazy to fight for some gimmick.
"What if we can authorize your T.J to be responsible for manufacturing?"
Ron Gurley glanced at Xiang Yang, and as for Little John next to him, well, who makes this easy to talk to? The guy is a die-hard fan of Paris Saint-Germain, "Xiang, our Chelsea club will do our best to promote this jersey in China.
In addition, you don’t have to worry about sales, we have the lowest guaranteed sales Commitment. If you are concerned about this, we can sign a supplementary clause.”
Xiang Yang thought for a while, and he expressed his concerns while hesitating, "Mr. Gurley, it's not about money, but the spending power of China's fans.
I think you may not understand, They love your club, but the high price of genuine products will put them off. If you sincerely cooperate, can the price of this version of the jersey match China's consumption level? "
" In terms of price, we will make certain concessions. I believe in the ability of our market research team in this area. As for cost control, we also understand the manufacturing cost of a jersey.”
Ron Gurley frowned, he really hadn't considered this.
"Uh" Little John looked around, smacked his lips and said:
"If the manufacturing is left to us, we will find the best manufacturers to make these special edition jerseys. Of course, we would also like to thank you for believing in the quality of our T.J. products."
"."
After seeing off Chelsea’s CEO, Xiang Yang and Little John returned to the office.
Sarah just walked out of Flamel's office and noticed the two people in a hurry. She came to the door of Xiangyang's office with something in her hand and snickered, and knocked lightly. glass door.
"Come in, Sarah." Little John opened the door with a smile and made a gentleman's gesture, "Are you here to see me?"
"No, I'm here to deliver something to Xiang."
Sarah responded with a smile. Instead of handing the bag to Little John, she walked into the office and handed the bag to Xiang. Voice:
"According to your size."
"Uh, thank you." Xiangyang took it over and over, and quickly put the paper bag into his desk without even looking at it. In the drawer, tightly stuffed.
“What is so mysterious?”
Little John said disdainfully.
"It has nothing to do with you. By the way, bring this with you when you go to China." Xiang Yang rolled his eyes at his friend, took out two invitations for the September show from under the paper bag, opened them and confirmed After there were no questions, I signed my signature on it.
After checking again, he handed it to Little John and said:
“Don’t forget to ask Le Maire and Axel to sign, and you must ask the public relations department to help them. Book your flight, this is a distinguished guest.”
“Okay, don’t worry.” Little John smiled.
In serious matters, he would never joke, and besides, Xiangyang helped him a lot.
Jersey!
Producing an exclusive special edition jersey for a giant Premier League club is really cool!
When the time comes, use your power to get the signatures of the corresponding players on these jerseys.
This is a solid collection value.
In addition, Xiangyang's design is no joke. He will definitely give this jersey a different meaning and make it unique.
"Why are you so happy?" Sarah asked curiously.
“You don’t understand.”
“He’s just having fun because he’s mentally ill. Just leave him alone.” Xiang Yang said.
"Xiang, you have wronged me." Little John retorted: "I would rather earn your money than steal money from the pockets of lovely fans! Just wait. , I will definitely give you a surprise.”
"I've heard this many times."
It wasn't until noon that Liu Qianqian got up from her bed.
Yesterday Xiangyang and her stayed at Principal An’s house, because when they went out, they brought back all the food, rice balls, and stuff. With so many things going on yesterday, the two of them didn’t Why do you want to go back to your own home?
When she went downstairs, she saw that her mother and Zhao Xin were not there, but there was upside-down food on the table. Liu Qianqian smiled slightly.
Only mother is good in the world~
After thinking about it, she took out her mobile phone and sent a text message to her friend Su Chang.
After a while, the phone call came directly.
"Sissi, ok, I finally answered the phone."
As soon as the phone was connected, Su Chang joked.
“Hey, how can I make you worried~”
Liu Qianqian was in a very good mood. "Another big news. To be honest, I was really scared to death by you this time."
"I didn't expect to be photographed, but it's good. "
After the two of them laughed and chatted for a few words, Liu Qianqian turned the topic to something she cared about while eating lunch. If she thought about it carefully, she really expected her best friend who grew up in Shangjing to give her some reliable advice on this matter.
“Ah, you two are going to meet your parents soon.”
Su Chang exclaimed softly, and instantly remembered the last time he went to Xiangshan in advance to explore the terrain.
It turns out that this little girl hates getting married. I really underestimated her.
Su Chang thought so.
"Let me tell you, Xiangyang told me that his father turned out to be retired from the army, and he was very fierce. Yesterday, I was shocked."
Recalling that I secretly listened to Xiangyang yesterday. His father spoke with a straightforward tone, really a bit like the policeman he had seen in the Xiangshan Cafe before.
Horizontally.
On the other hand, Xiangyang’s mother, Lao Zhao, speaks in a gentle tone and should be an easy person to deal with.
Liu Qianqian analyzed this.
"Oh, that's not surprising." Su Chang smiled and explained a little.
If she guessed correctly, anyone of Xiangyang's father's age who had been a soldier would have been to the south and seen blood.
If you are a police officer, you will inevitably bring your work habits into your life.
Plus, he speaks with an old Beijing accent.
“Tell me, come to me for this matter, what do you need me to do for you?” Su Chang’s nose turned up, she said Sijiucheng is much more familiar than Liu Qianqian.
"Hey," Liu Qianqian smiled sweetly and said in a shy tone: "I just want to ask you what is appropriate to bring to your home for the first time."
"I have no experience in this. Ah!" Su Chang was stunned.
"." Liu Qianqian was annoyed when she heard this, "What you said is similar to me!"
"Haha, don't tell me, you will have it right away."
"You hate it!"
At night, Lao Xiang returned home early in the morning after work.
Holding an old-fashioned broom and holding a cigarette in his mouth, the cigarette ashes fell while sweeping the yard. Lao Zhao, who was riding an old 26 bicycle back, saw it and didn't bother to criticize it.
She asked about Liu Qianqian's affairs with the young people in the unit. It would have been better not to ask. After asking, she was frightened.
"Lao Xiang, tell me something."
After setting up the bicycle and ignoring the vegetables brought back in the basket, Lao Zhao asked directly.
"Hey" Lao Xiang sighed, scattered the cigarette ashes on the ground again, and said:
"The girl is a good girl, and she is a good girl. She is also very handsome, those It’s a pity that all the messy things are made up on the Internet.”
After saying that, he glanced at Old Zhao and said regretfully: "It's a pity that your son is not worthy of me."
Old Zhao: "."
There are no flowers or applause, but there are countless The praise.
Chelsea Football Club, after the release of the third official scarf, has gained huge influence among the fan base.
Even Ron Gurley did not expect that a brief announcement would receive hundreds of thousands of likes and tens of thousands of comments in China within an hour.
Even the club’s Facebook page was flooded with Chinese fans who came to express their gratitude.
'A simple photo, three people, a Chelsea scarf', coupled with a specific message about the special edition jersey officially announced by Chelsea Club, has such an unimaginable effect effect.
“Hello Chelsea family
Xiang Yang, graduated from Central Saint Martins College of Art and Design in the UK. He once worked at LACOSTE and currently works in the women’s wear design department of Hermès, where he served as the director of “Midnight in Paris” and “Midnight in Paris”. "Black Swan" and "Downton Abbey" costume design.
We sincerely thank him for accepting the club's invitation to design a special edition jersey for China's Chelsea fans in the 2009-2010 season.
How to participate
Q&A with prizes”
“Oh my god, is this designer so awesome? ! He also won the Hermès Young Designer Award! I admire you so much, Chelsea fans are so lucky. "
"No wonder the football wife likes him, he even talks and laughs with Abramovich."
"This jersey is probably too expensive, right? Did any of you get any small gifts from Chelsea? Authentic, this seems to be selling for several pounds in London. ”
"Let me tell you, this guy is an LSP. He designed several black silk styles during Fashion Week. They were given as gifts at Gaultier's show, and they can be resold for hundreds of euros!"
"One piece Is it possible to sell a piece of black stocking for several hundred euros? Are you dreaming?”
“You don’t understand fashion, so if you don’t believe it, go to the Internet and read the link for yourself”
“You know fashion? ? Who wears those ugly clothes?”
“It’s crooked upstairs, let’s talk about black stockings.”
"Why can't Manchester United make a special edition for Chinese fans? Damn the Glazer family!"
"I thought it was some idea, but it turned out to be like our Real Madrid."
"Does Real Madrid have a Chinese fan version?"
"Hey, then this designer named Xiang Yang has cooperated with Chelsea, so what is our football sister-in-law doing?"
" Football sister-in-law I’m busy wearing black stockings, let’s go @ her!”
"."
(End of this chapter)