Chapter 224 Some people are so happy that they can’t help it (please subscribe!)
“Rich people will exist at any time, but what determines their consumption behavior is their mentality.
Our first half of the year The performance has increased by 17%, but the current stock price is only about half of last year. No matter how successful the product design is, no one thinks that there will be a peak sales season next.”
Milan Fashion Before the start of the week, in an interview with the media, Bernard Arnault expressed how the LVMH Group judged the market prospects after the economic recovery. He said:
“LVMH in 2009 after the financial crisis Showing superior resilience. The quality of our products and the joint efforts of the group and all its brands are the keys to us gaining market share.”
Looking through their semi-annual reports, their brands Fendi, Donna Karan and Marc Jacobs have all shown good resilience in difficult economic times, while Hennessy and Parfums Christian Dior have performed well in emerging markets. Resilience; Sephora's revenue and profits grew.
But a closer look reveals that its main growth business all comes from Asia, and LEOWE is not among the brands that are bringing business growth to LVMH Group.
This made LVMH, which attaches great importance to the profitability of its brands, couldn't help but think about how to bring a strong performance boost to the brand. So in just over a month, the sales performance of a personal brand has increased by leaps and bounds. their attention.
This brand is: Gaultier’s personal brand of the same name.
After some research, the group leadership headed by Bernard Arnault discovered something interesting after conducting many internal meetings.
The rapid growth of Gaultier's personal brand performance does not come from his amazing clothes, but from the souvenirs on the show.
That is, the stockings designed by Xiangyang.
As soon as several pairs of stockings were launched on the market, they immediately triggered a frenzy of buying. Everyone who flaunts themselves with fashion seems to be afraid of missing out on this item with a strong gimmick.
In the secondary market, a pair of brand new Logo stockings can be sold for twice as much.
The young man in front of them is eye-catching for more than one thing. According to the information they gathered, the young man in front of them has the design leadership of a new series in Hermès, and is responsible for the film and television production of competitors. Investment voice.
Xiang Yang, who was suddenly asked about this, smiled and declined softly: "Thank you Mr. Bernard Arnault for the invitation. I am very happy to stay at Hermès for the time being."
Positions are always tempting. , becoming the design director of a luxury brand is what all designers are eager to pursue, and they can also embrace LVMH's thighs from now on.
Just thinking about it is a rare and beautiful thing.
"Besides, I just brought my lover to attend a friend's show today." Xiang Yang paused, "So this thing is a bit flattering to me."
" It doesn't matter, we will send out the formal invitation later." Bernard Arnault said with a smile, and looked at Lafayette and said with a smile:
"Dear Mr. Karl, if you don't mind, how about we meet again at the Chanel show?"
"Of course," Karl Lagerfeld nodded and smiled. The moment his eyes turned to Xiang Yang, he smiled. There is even a sense of satisfaction, "Chanel will always open the door to you."
Fendi belongs to LVMH, but Chanel does not.
He understood the meaning hidden in Xiang Yang's beautiful words as soon as he heard it, and so did others.
Liu Qianqian held Xiang Yang's arm, her eyes wandering between the few people.
Coincidentally, at this time, a waiter passed by several people with a champagne tray. Anna glanced sideways and said with a smile, "Why don't we have a glass of champagne together to celebrate the success of Karl's Fendi show this year."
"That's the best."
Bernard Arnault, who was rejected, didn't feel disappointed, everything was as he expected.
It is normal for young people to be greedy for the success of a brand and not to easily accept challenges, but such people have never experienced any setbacks. After Xiang Yang encounters a bottleneck in Hermès' development, he will naturally think back to his invitation today.
Picking up the champagne glass, he chatted and had a drink with Xiang Yang, then handed the other party his business card and said: "LVMH's door will always be open to you."
"Thank you."
After standing together and chatting for a while, Bernard Arnault left.
As soon as the evening celebration party ended, Xiang Yang took Liu Qianqian to say hello to Anna and Karl and walked out of the show. The outside was still full of media interview vehicles, as well as pick-up and drop-off vehicles prepared by the brand for guests.
As soon as he got in the car, Xiang Yang took a deep breath.
Liu Qianqian's slender fingers grasped Xiang Yang's palm. She knew in her heart that Xiang Yang's heart was not as calm as it seemed on the outside, and the moist palm betrayed him.
Feeling his lover's company, Xiang Yang forced out a slightly stiff smile.
"I'm just a little more sensitive, nothing wrong?"
"Sensitive?"
Liu Qianqian frowned. She couldn't feel it intuitively even though she was in a circle. There is a hidden meaning in this sentence, and it is impossible for Xiangyang to explicitly say that LVMH Group is secretly acquiring Hermès.
He himself didn’t intend to get involved in this matter, so how could he push Liu Qianqian into the fire?
However, what needs to be done still needs to be done.
The first time she returned to the hotel, Liu Qianqian, who had been tired for a day, went to wash up and change clothes. Taking advantage of this gap, Xiang Yang took out her mobile phone and called Axel in Paris.
Photos from the show will definitely leak out. It will not become a secret that the head of LVMH invites him to join the brands under their group. Perhaps this matter has been spread by interested people as soon as it happens. It's not necessarily the case at the top of Hermès.
“Loewe?”
After Xiang Yang’s call, Axel, who was having dinner with his uncle Patrick, frowned. After thinking for a moment, he said in a joking tone:
"Haha, Xiang, come back to Paris as soon as possible. Although the climate in Madrid (Loewe's headquarters) is pleasant, Fubao Avenue is your home.
The movie project has just started, and you are now handing me your resignation. If so, I will at least let your resignation letter gather dust for a few years before I consider opening it.”
“Well, I’ll go back tomorrow.” Xiang Yang shrugged, his tone also very calm.
The communication between the two people was like talking about an innocuous thing.
"Are Liu satisfied with the clothes?" Axel said with a smile.
"Of course, she likes it very much. It's very comfortable." Xiangyang looked at the closet. On the table at the closet, there were also several Fendi bags that had just debuted at the show, including the new FF pattern bags for the spring and summer of 2009. The colorful colors make people feel fresh and happy when they see it, which is very suitable for the atmosphere of spring and summer.
Baguette, RollBag, cross-body messenger bag, suitcase are all available, and it is difficult not to attract attention when placed on the brown table.
"As long as she likes it, I worked hard to find her an 'Ocean Walk' from 10 years ago."
'Ocean Walk' released in 1999, center of the frame She is the goddess of love and beauty in ancient Greek mythology.
Liu Qianqian, who attended the premiere on behalf of Hermès, was given this scarf to appear at the movie's premiere. In a way, apart from Hermès' expensive leather goods, this is the best 'gift' that Hermès can give.
Because Hermès’ ready-to-wear collections are not suitable for display on the red carpet.
Looking through the entire collection before 2009, only the unconventional Gaultier tried to incorporate red carpet elements into the Hermès women's haute couture collection, but these clothes were not the same as the exquisite haute couture evening gowns of other actresses. In comparison, there are more than one inferior ones.
Different from other high-end ready-to-wear series and haute couture, Hermès still advocates the concept of 'mobile wardrobe'.
"Okay, I won't say any more. We will have a good chat when you return to Paris."
After Axel finished speaking, Xiangyang nodded.
With something on his mind, he hung up the phone, listened to the sound of water rushing in the bathroom, and then smelled his own body.
A sophisticated man must love cleanliness, change clothes and bathe frequently so that his beloved woman will be less disgusted.
Xiang Yang, who knew this well, threw his mobile phone on the bed and walked softly and slowly to the fragrant bathroom.
In the bathroom, vast amounts of water vapor filled the entire room.
With the hot water on, Liu Qianqian was gently wiping her delicate skin with a bath ball filled with foam. With a "click", the bathroom door lock was twisted from the outside.
However. Looking at the tightly closed door, Liu Qianqian’s mouth revealed a touch of teasing, she would not leave the door unlocked when taking a shower.
Unsurprisingly, the Fendi show Word quickly spread throughout the luxury brand's upper echelons.
In addition to the senior executives of Hermès who held a meeting to pay attention to the matter the next day, senior executives of Kering Group and Li Feng Group, which are inseparable from French luxury brands, also noticed what happened in the show.
“Invite a Chinese designer to serve as the design director of your brand?”
Although this is an incredible idea, it seems that doing so is indeed more reliable than the publicity effect of painstakingly selecting brand spokespersons in Greater China.
The president of Kering Group, who was attending Milan Fashion Week, even had a conference call with executives in Paris directly at his hotel.
If the LVMH Group has brands waiting for talented designers to take the helm, Kering Group, which owns Gucci, YSL, AlexanderMcQueen, Zegna, Stella McCartney, Sergiorossi, Balenciaga, and Printemps, is even more eager to be nurtured in this regard.
"I hope to get all the information about this person named Xiang as soon as possible."
After arranging this matter, when listening to his assistant report on the schedule for the Gucci show in the evening, he asked casually Said: "Are we inviting Chinese stars to our show this year?"
"President, wait a moment." The assistant looked through the list and quickly found a person's name on the list.
“Oh my god! Is this really true!”
Hearing that he was arranged to attend the Gucci show with the president of Kering Group at midnight, Fan Xiaopang was surprised and a little confused. mouth.
She could never have imagined that she would be treated so seriously by a luxury goods group.
“Little fat lady, congratulations.”
The editor-in-chief of "L'OFFICIEL Medium Magazine" who was in her room was also stunned for a moment when he heard about this incident. Why did this kind of good thing like pie in the sky suddenly fall on Fan Xiaopang?
How do you view the treatment of celebrities at the show?
The most intuitive thing is to look at the person sitting next to her.
The editor-in-chief of "L'OFFICIEL Medium Magazine" who is familiar with this can't help but take a breath and remind himself that this matter is not a dream.
But
But why would Fan Xiaopang, who was treated like this, be placed in such a hotel room by Gucci? Are the clothes provided also out of season? This is really surprising, because it doesn’t make sense.
"Maybe it was a temporary idea." Fan Xiaopang quickly realized this while being excited.
"This is also possible. But this is a good thing, isn't it?"
The editor-in-chief of "L'OFFICIEL Medium Magazine" finished with a smile and said: "It seems that you want to Stay in Milan for a while, and we will cooperate with you well."
"Really?" Fan Xiaopang's eyes flashed.
What is this called?
Thinking that Liu Qianqian attended Fendi last night, and there was no waves at all, but she got such great news, she couldn't help but think of Xiang Yang, the man who repeatedly rejected her kindness.
The other side.
Liu Qianqian, who was wearing sportswear and a sun hat, put her hands on her waist, and directed Xiang Yang, who was carrying large and small bags, to check in with the help of the flight attendant.
“When we arrive in Paris, will someone pick us up?”
"Yes, Little John will drive over."
"It's all your fault that I can't even go to Laura's show tonight."
"This is not good, you put Fendi I gave these things to you for a reason after all.”
(End of Chapter)