Chapter 287 The Devil: "Xiang is the future global leader!" (Please give me your monthly vote!)
"Eat melon, eat melon! Everyone, go to the popular scarf!"
"Oh my God ! Liu Qianqian and Xiang Yang were wiped out by Zhuo Wei’s paparazzi!”
“I’m dizzy, family members, hurry up, there’s a big melon!”
“What’s going on, family members? ? Who understands! ”
"It's over. Sissi won't"
Three days later, after the alarm clock rang, a hazy Jiang Mumu walked to the bathroom while rubbing her blurry eyes.
The moment she clicked on the QQ group, she let out a piercing scream, which was very long.
As he said, Zhuo Wei's reputation is indeed not very good.
No matter which celebrity you are a fan of, you don’t want to see your celebrity appearing on his or her scarf.
Jiang Mumu, who is the biggest fan of Liu Qianqian and Xiang Yang, is naturally no exception.
“My boss is going crazy!”
After confirming the flashing messages in the QQ group again, Jiang Mumu knew that she was right, and her heart was in her throat. .
As a person who has officially entered the fashion industry, she has recently been listening to the gossip that her predecessors popularized before award ceremonies in the entertainment industry. She has been paying attention to the entertainment industry, and she knows a lot about it herself.
After all, there are only so many awards.
There are only a few excellent films that can be nominated.
Under the situation that the business abilities of the big flowers are about the same, it is possible for whoever wins the prize to win.
So.
"Someone wants to blackmail Liu Qianqian!" The second before she clicked on her scarf, Jiang Mumu secretly wondered who was so bad! Who is so blind!
Do these entertainment stars really not pay attention to fashion?
They don’t know what kind of sensation Hermès’ announcement two days ago caused in Europe and the United States?
My boss! Now he is the creative director of the Hermès sub-brand!
Don’t they know what this means!
Waiting for the gap in the loading interface, the rebellious Jiang Mumu couldn't help but let out a "poof" when he thought about it, and muttered:
"If it weren't for him, As for me, I’m working overtime to finish the manuscript!”
"Even though the crow's feet have grown out, they still don't give me a signed photo of me together."
However, the loading screen had just ended. She found Zhuo Wei's 'Fengxing Studio' account in the scarf search and clicked in to take a look. , stunned.
A group of photos, including a group photo of three people in a cafe, a group photo of three people eating burgers, and a photo of Xiang Yang and Liu Qianqian alone and a long paragraph.
As we all know, the reason why bibs have micro-characters is because the amount of text is not as large as what a blog can write, and only 140 characters can be entered.
At this point, it is a complete plagiarism of Twitter’s settings.
The reason why Twitter is designed this way is because the text message limit in the United States is 150 characters, and the 10 characters reserved are to leave space for the name of the person tweeting.
“What is this???”
With a question mark on his forehead, Jiang Mumu was not to mention how surprised he was.
She even thought it was a joke that her boss and Liu Qianqian actually accepted an exclusive interview by a 'paparazzi reporter'
I am a "Vogue Medium" and have passed the internship period An editor is actually worse than a paparazzi reporter? !
Thinking of the fawning phone call she made to Xiang Yang two days ago and being hung up ruthlessly, Jiang Mumu's teeth made a "chicking" sound.
But hey, this is really an exclusive interview!
Clicking on the second set of photos of scarves, Jiang Mumu opened her eyes in surprise after seeing the manuscript.
In the middle of the short composition composed of photos, there is a photo of two people. Liu Qianqian is holding a wafer cone in her hand. The colors of the two ice cream balls appear to be vanilla and blueberry. .
While biting her lips and teeth slightly, she smiled lovingly towards the sun.
She was smiling and looking very playful.
The blooming smile and the wide corners of the mouth make people smack their lips.
"Dog food couple!"
Zhuo Wei's scarf started with these four words directly on the heads of Xiang Yang and Liu Qianqian.
“What a stupid name, it should be ‘dog food couple’.”
After reading the title on the first page, Jiang Mumu expressed disdain. The focus before and after was obviously distracting. Although she was not with the two of them, Little John did share some gossip with her.
From the gossip she knew, she determined that Xiangyang's status in the family was not high.
When Jiang Mumu knew this, she was of course very happy and delighted to see it. After all, in her heart, Liu Qianqian was the real owner, and she had never been confused about this.
While she was watching it with gusto, other fans and melon-eating troops who came after hearing the news were also quickly reading Zhuo Wei's scarf.
Only two scarf articles are not much.
People who watched it immediately started leaving messages, yelling at Zhuo Wei for not being a human being.
You are a paparazzi, why do you give me dog food when you have nothing to do!
“Out of curiosity, I came to Paris. I am very curious about what happened to Liu Qianqian in the past six months or so.
Under the pressure of HY and TR, she became famous in a short period of time Coupled with the constant popularity, this is the reason why I want to explore my authenticity.”
“I got the boarding pass smoothly, and after 2 hours of waiting, I boarded the plane smoothly, because it was cramped on the way. I couldn't stretch my legs in an economy class seat, and it was difficult for me to fall asleep because my middle-aged body had put on weight. So I boringly flipped through the information my colleagues had found before, and inadvertently asked a question in my mind: < br>
What kind of person is Mr. Xiangyang of Hermès? "
"I was so hungry when I got off the plane and rushed to Fubao Avenue. In order to make it easier to stay, I came to a cafe near the Hermès headquarters. Just a few minutes later, I was still devouring it."
“When I first saw him, I was a little surprised. Maybe I couldn’t afford a fine and decent suit with my whole year’s income, but I confidently said that my tie-tying skills are better than those in front of me. This designer is a little better.
It was only after two days of contact that I learned that the tie knot that Mr. Xiangyang wore at the Hermès shareholder meeting that day was tied by Liu Qianqian herself. "This 'dog food' is similar to the dog food I ate later. ratio, the concentration is not high. ”
"Mr. Xiang Yang is very easy to talk to. It only took a while for Liu Qianqian to go from being surprised to accepting my unexpected encounter with them when she saw me. She gave me the impression that she has changed a lot"
"On the first day The contact between the two gave me the feeling that the interaction between the two was very sincere, and they treated me the same way. Perhaps because my attention was gradually attracted, I talked a lot with Mr. Xiangyang. He basically said whatever he wanted, even when I asked him quickly. He gave me positive answers about my brother’s issues.
He told me very seriously: He is a designer who has taken professional public relations training courses.”
8 text screenshots. After reading the content, no matter what kind of curiosity they clicked on Zhuo Wei's scarf, they really ate a lot of 'dog food' in a passive situation.
The key is that this ‘dog food’ is not full because it is not finished at all.
The public who are happy to eat melons don't care at all what the 'Hermès shareholders' meeting' mentioned in Zhuo Wei's article is, and they don't know what kind of controversy has been caused by the establishment of H.Y.S, a sub-brand of the Hermès brand, which is currently being discussed crazily in the fashion circle. Sensational, they only express one thing through the keyboard - Zhuo Wei, where are you down there?
"The name 'Dog Food Couple' is a good one! Does that burger restaurant taste really good?"
"Liu Qianqian is indeed the woman I have fallen in love with! But the surnamed Xiang cut off the Hu!"
"So, paparazzi can also write positive reports? Is it true that Liu Qianqian and this designer are so affectionate?"
"I have always been curious about Liu Qianqian. Why did you get married so early, now I understand.”
"It turns out that men's romance can be so emotional. I suddenly want to find a designer boyfriend."
"Xiang Yang is worthy of being a designer at Hermès. Look at his self-cultivation, and then look at the domestic drag queens." I don’t know what my last name is.”
“Haha, I really have a grudge. Is Mercury going retrograde recently?”
The client who accepted Zhuo Wei’s three-day interview. Xiang Yang, while the domestic public is busy eating his and Liu Qianqian's melon, is currently in the headquarters building of Hermès, signing documents non-stop.
H.Y.S——Creative Director
To be honest, after three days of digesting this sudden position and title, Xiang Yang still couldn't believe it.
Because this is the secondary brand of Hermès, something that never existed in the previous life.
As the first full-series creative director of this brand in the future, you can imagine the pressure and opportunities he will face.
How much pressure is there?
When Hermès officially announced that it would create a new brand product line for young people, Hermès’ stock price rose by 13% that day.
The stock price still rose by 8% the next day, which directly shows that the secondary market recognized the establishment of Hermès as a sub-brand.
On the day of the announcement, Xiangyang’s mobile phone received almost no interruptions in calls.
It doesn’t matter if Karl Lafayette, Lord Pirates, Gaultier and others who live in the same time zone make a special call to congratulate me, it’s okay to call Elie Saab who is not very far away.
But in New York, Anna Wintour, who had just woken up in the morning, was stunned to chat with Xiang Yang for more than half an hour after hearing the news.
There is only one sentence that is repeated over and over again throughout the article: "Vogue" American magazine closes the annual issue in December and opens the annual issue in January. If you have agreed to other magazines before being published, don't blame me for turning your back on others.
Xiang Yang also knew very well about this invitation and knew why Anna Wintour did this.
To put it bluntly, people just use the power in their hands to directly praise him.
Unambiguous and abrupt.
Vogue US, as the first of the four major publications, has always stood on the altar and maintained high popularity and circulation.
Different from the other three major magazines, the cover of the American issue of "Vogue" not only expresses fashion, it also declares another theme: he/she is a global leader.
Taking out the closing annual issue of 2009 and the opening annual issue of 2010 and giving it to Xiangyang is equivalent to Anna Wintour, the old devil in the fashion industry, directly telling everyone in the fashion industry one thing:
He belongs to my mother.
In this regard, Xiang Yang could only spread his hands: The women I know are all so domineering, and they never care about my feelings
"Xiang, congratulations." Within a month, This was the second time Axel had exchanged contracts with Xiang Yang. After signing his name, he shook hands with Xiang Yang and said with a smile:
“I hope we can have a happy cooperation.”
"Of course we will cooperate happily. No one knows me better than you."
Xiang Yang smiled slightly and shook hands with Axel vigorously.
In addition to being the commercial director of Hermès jewelry and shoes, the other party also serves as the deputy CEO of H.Y.S. Being with someone he is familiar with fills Xiang Yang’s anxious heart with expectations for the future.
With the future CEO of Hermès protecting him and a group of friends waving flags and cheering around him, there is nothing to worry about.
“Axel, after my trip to Florence and London is over, I would like to discuss the matter of brand spokesperson with you.”
"Brand spokesperson." Axel frowned and turned his head to think, "You mean, we have to rely on celebrities to open up the market?"
"Not celebrities, but athletes." Xiang Yang smiled. .
“Well,” Axel groaned. He didn’t expect that Xiangyang would play so hard when he first came up.
For the secondary brand, Pierre and Patrick did mobilize 10% of the group’s internal cash reserves, and handed over approximately 100 million euros to Axel to operate this company that has attracted much attention since its establishment. brand.
However, 100 million euros is actually too much for running an ambitious sub-brand
It's a bit unsatisfactory.
Not to mention that Hermès has always maintained a distant but close relationship with celebrities. Those athletes whose endorsement fees are as high as 100 million euros can actually do nothing at all.
Let’s not talk about football players, let alone tennis players, just those NBA stars. The endorsement fee of 100 million US dollars in 10 years could not even enter the Top 5 in 2009.
“Let’s change our thinking and instead of asking them to be endorsements, we can directly promote the movement itself. What do you think?”
“You mean, we should be the Red Bull of the fashion industry?”
(End of this chapter)