Chapter 306 A sudden post (please vote for me!)
Liu Qianqian is still in France, but she is the one reporting in China.
Van Cleef & Arpels' invitation to serve as the spokesperson for the Asia-Pacific region has also received widespread attention in France.
“As the “pinnacle on the top of the pyramid” of jewelry, the noble Van Cleef & Arpels is making a bold attempt to open up the mass market in China.”
As soon as the news of the endorsement came out, European brands The fashion circle also lamented that things have changed.
Unlike other famous brands such as Bulgari, Cartier, Tiffany, etc. that are among the world's top jewelry brands, Van Cleef & Arpels has always been low-key and like an outlier.
It is not an exaggeration to say that it is the 'Hermès' among jewelry brands.
There is very little publicity and little ties to celebrities.
But anyone who knows the Van Cleef & Arpels brand knows that it has never needed to market its own brand story like other brands.
When it comes to brand-building marketing strategies, there is no better tool than storytelling.
Such as Chanel's legendary life, Estee Lauder's entrepreneurial story, Lamer's miraculous repair of burns, etc., not only can make a profound impression on consumer groups, but a good story itself will also inject a magical spiritual core and soul into the product.
Van Cleef & Arpels does not need a story. It is a brand that was born with a silver spoon in its mouth.
"VanCleef&Arpels" is derived from Esther Arpels, the daughter of a Dutch gemstone family, and Alfred Van Cleef, the prince of diamonds.
The brand born out of a romantic love has long been sought after by nobles in Europe.
Its four-leaf clover series will be "inadvertently" used by celebrities to show off their taste in the future.
Amid such discussions, Hermès’ global creative director Pierre and CEO also immediately noticed the official announcement from Richemont Group.
As for the defection of ‘Princess Sissi’ to Van Cleef & Arpels.
The two smiled slightly.
There wasn’t much of a reaction.
Even when being interviewed by the media, I just send my blessings.
Because before Liu Qianqian signed, Xiangyang had already greeted them and asked for their opinions.
“Xiang, although we have a good cooperation with Liu, and we also value her commercial value, just like the sub-brand H.Y.S you control, have you considered inviting your wife to become a partner? Good story?”
“If you let Liu refuse the invitation from Van Cleef & Arpels because of concerns about our feelings, it will only make others think that our status is too low.”
< br>"If you have time to worry about this, it is better to promote our advanced custom jewelry series. I heard from Hardy that it has received a lot of attention on Hong Kong Island."
And France brought this sudden news Unlike the official endorsement announcement and the surge in sales in the Asia-Pacific and Chinese markets, China's focus is more on Liu Qianqian herself and the endorsement of luxury goods.
The headline of the report was horrifying.
['Blessed by the gods' Van Cleef & Arpels]
[Not a close friend, not an ambassador, China welcomes its first luxury spokesperson]
[From 'first love' to ' Muse', Liu Qianqian was crowned the Queen of Fashion]
[Liu Qianqian airborne as the spokesperson of Van Cleef & Arpels, the 'little flower' crushed all the 'big flowers']
【.】
Unlike the media, netizens are more concerned about how much Liu Qianqian’s endorsement fee will be this time?
After being popularized by other netizens, I have a certain understanding of Van Cleef & Arpels, and many people choose it to discuss this pragmatic issue.
Of course Liu Qianqian’s friend Su Chang is also curious about this question.
This level of luxury is too far away from her, but it does not prevent her from enjoying it at all.
"It's not much, my endorsement fee is 200,000 euros."
Facing this problem, Liu Qianqian didn't hide it at all. Lying on the sofa in the living room, she let the sun shine directly on her body and squinted her eyes. Said the mobile phone with the amplification turned on.
“200,000 euros? So low?!”
“Uh, it’s different.”
Endorsement fees refer to the fees paid by brands to spokespersons.
The level of endorsement fees is closely related to the spokesperson's popularity, influence, exposure, brand budget and marketing strategy.
But endorsement fees are also very particular.
There are endorsement fees that are paid in one lump sum and endorsement fees that are paid each time.
For example, Marion Cotillard, who has collaborated with Liu Qianqian in "Midnight in Paris" and is currently filming "Inception", as the spokesperson of Dior, the endorsement fee is paid on a per-time basis.
In every large-scale public event or brand event, as long as she is invited to attend, the brand will pay a sum of money according to the contract.
Liu Qianqian's price of 200,000 euros is already quite high considering her popularity.
Because Marion Cotillard only costs about 500,000 euros for each endorsement.
"So that's it, but" Su Chang, who was confused, said worriedly after listening to his friend's explanation: "Then with your current body, can you attend those activities of theirs?"
"You can shoot the commercial first, and then we can talk about the rest later. The contract period is quite long."
"How many?"
"3 years, hehe."
In Chanel, Lafayette, who was listening to the planning plan for the 'Paris-Shanghai' event, frowned after hearing the feedback from the Greater China CEO.
"This little guy is really."
"When you see him, you have to criticize him properly."
For the Chinese fashion circle After all the hot spots were taken away by Liu Qianqian, Lafayette immediately thought of Xiang Yang.
The hot spot that he finally created in the Chinese fashion and entertainment circles was easily transferred to Liu Qianqian by the person he was optimistic about.
As a chess player, he saw the meaning of Xiang Yang's move at a glance.
Little guy, I am not willing to be a chess piece.
Originally, after creating a discussion, I would give Brother Xun the identity of the brand ambassador of China District as soon as the event was over to continue to maintain the popularity. He knew that his affairs were being discussed by Van Cleef & Arpels and others. Xiang Yang was so confused. A mere brand ambassador can only achieve limited focus.
Spokesperson>Brand Ambassador>Brand Friend.
The Asia-Pacific region is two levels higher than the China region, and the effect of this splash is different.
However
Chanel has no shortage of sales to begin with, and the Title cannot be given too generously. The specific title to be given to Brother Xun still needs to be carefully considered.
“If I had recruited Xiang Yang, I wouldn’t have to waste energy on such trivial matters now.”
In Lafayette's view, although he admires Brother Xun, she is just a star after all.
On the other hand, Xiangyang is not like that.
If I had hired him, I would have made Liu Qianqian the spokesperson of Chanel now.
It saves trouble and is easy.
Xiang Yang was also very happy to be able to secure Liu Qianqian's identity as the spokesperson for Van Cleef & Arpels in the Asia-Pacific region.
He was also very satisfied with the special treatment he had received.
There are many endorsements, material shoots, and magazine covers in the Asia-Pacific region, which are the most basic brand marketing. As long as Liu Qianqian takes the time to participate, she doesn't have to worry about her income at all.
Not long after the signing, Richemont Group set up a marketing team responsible for Liu Qianqian's side.
Carry out customized publicity planning for Liu Qianqian.
Responsible for handling this matter, although Xiangyang will not be too involved, he still takes some time to discuss it with his mother-in-law and wife every night.
After a brief understanding, it was not beyond his expectation that Van Cleef & Arpels was most concerned about creating a good personal image of Liu Qianqian.
Especially for the social aspect.
The second is Liu Qianqian’s personal works and achievements.
"This is normal. If H.Y.S signs a spokesperson, it will also consider this point."
Under Liu Qianqian's command, Xiang Yang carefully arranged his clothes and smiled.
Unlike Hermès, although H.Y.S will not hire spokespersons, it will have the titles of brand ambassador and brand friend for athletes who cooperate with H.Y.S.
Athletes in all aspects.
Good social image and the influence of athletes on the sports they participate in are what Xiangyang and the brand focus on.
Generally, after a cooperation is reached, there will be an inspection period of 2-3 years before the title will be given.
So, sponsored athletes like Qiu’s mother still have an empty head.
Liu Qianqian understands what Xiang Yang means, but if she cooperates, Liu Qianqian will face a problem, that is, she will spend a lot of time and energy on the Asia-Pacific region, or China.
In this case.
Not only will my invitation to the UK to participate in the filming of "Alien Prequel" be affected, but I and Xiang Yang will also have to live a married life in two places again. .
"Who told you?"
Xiang Yang said, put down his clothes, came to Liu Qianqian, gently held her hand in his palm and smiled: "We at H.Y.S are also very good. Is it okay to pay attention to the Chinese market? And our stores in Shanghai are the first to be launched.”
"Will you go to Shanghai often in the future?"
Liu Qianqian's eyes lit up and she looked at Xiang Yang and asked.
"The house can't always be empty and unoccupied, right?" Xiang Yang pursed the corners of his lips, leaned down and gently bit Liu Qianqian's lips, then carefully savored the words left on her lips. After tasting the plums, he smiled and said:
"My wife will have to work hard from now on."
"It's not hard, hehe." Liu Qianqian muttered, squinting and jokingly said:
< br>
"How much rent does Mr. Xiang plan to pay me each month in the future?"
"Look at what you said to my wife, my pocket is cleaner than my face."
Smiling, Liu Qianqian suddenly Blinking, "Fortunately, I didn't buy a Ferrari for my mother."
"Hurry up and pack your clothes. I'll check them when you're done," Liu Qianqian pinched Xiangyang's cheek, finished with a smile, and made a phone call gesture.
She also had to report to the director of "Alien" about leaving Paris and going to China.
Not only that, you also have to go to school to apply for leave.
in the country, Principal An has no time to spare these days. Originally, "Wanjiang" was almost done, but Han Sanping suddenly came to the door through Cheng Long's introduction.
After some communication, I found out that the other party, China Film Group, was planning to invest in a historical film about the old-timers’ youth in France.
I would like to ask him for advice on some script content that needs to be prepared in the early stage.
He was almost busy with this matter. He was about to go back to Paris and received another task.
Go and clear up space for houses in Shanghai.
“These two children are really, they can’t take any time off.”
Principal An couldn’t bear to hear that his daughter couldn’t let go of some work during pregnancy. I made a complaint.
After hearing Principal An’s complaints, the old friend on the side asked what Xiao Liu was doing when he returned to China, and thought for a while, “Old An, you have to tell your daughter about charity. But take control.”
“What’s wrong?”
Looking at the look on the face of his old friend who worked at the publicity outlet, Principal An knew what must have happened.
"The secrets here, some of our comrades, please don't talk about this outside, we are still investigating."
On Xiangyang's side and Liu Qianqian were about to return to China to get the certificate, An The principal was getting angry about eating some melons.
A post suddenly appeared on a community forum.
At first this post did not attract much attention, but as more and more curious netizens became interested, whether it was Chanel’s upcoming event in Shanghai or Liu Qianqian’s top luxury endorsement, they all Overshadowed by what was covered in the post.
[International superstars made fraudulent donations, and huge amounts of money disappeared]
[Shocked! According to insider reports, International Chapter.]
[.]
(End of this chapter)