Chapter 314 UTMB Competition and "Downton Abbey" (please vote for me!)
The conversation ended somewhat unhappily.
He simply couldn't remember what kind of movie Lu Zheng had invested in that could be compared with "Braveheart".
Hung up the phone angrily, Xiang Yang gasped and complained: "Be brave, der."
"No swear words."
Hearing his words, Liu Qianqian patted Xiang Yang dissatisfiedly. How could she spit out fragrance in front of the baby?
As for "Brave Heart" from Little John's mouth, of course she knew it.
Mel Gibson directed and acted, written by Randall Wallace, starring Sophie Marceau, Brian Cox and others, a film about the Scottish national hero Marceau Valet. Movies about soldiers.
In the movie, in addition to the sentence "Freedom" that left a deep impression on people, the sound of the Scottish bagpipes at the beginning was playing as it gracefully passed through the navy blue mountains and the white mist rose from the river. .
The 68th Academy Awards for Best Picture, Director, Cinematography, Sound Effects Editing, Makeup, as well as nominations and Golden Globe Awards.
While the film's history is littered with plot inaccuracies, it also confuses William Wallace's timeline and misleads viewers about Scottish culture.
Even the title of the movie, 'Braveheart' is wrong (the nickname 'Braveheart' was given to Robert the Bruce, not Wallace).
But the success of the film in 1996 made people willing to explore that period of Scottish history.
"How about we watch this old movie tonight?"
Looking at Xiang Yang, Liu Qianqian suddenly suggested.
Hearing this, Xiang Yang pursed his lips and nodded with a smile. The annoyance in his heart drifted away in Liu Qianqian's voice.
Yes, I have told Little John that he is the CEO of Hermès Film Investment Company. There is no need to block his willingness to cooperate with Lu Zheng and Han Sanping.
Collaboration projects or movies that you have never heard of are not necessarily bad movies.
Instead of caring so much about objective facts, it is better to pay more attention to the beauty of subjective feelings.
If you think about it differently, at least you don’t have to watch a horror movie today.
[H.Y.S joins hands with Garmin to sponsor UTMB, and the prestigious event welcomes the strongest sponsor]
[The brand promotes the commercialization of UTMB, becoming the most 'luxury' cross-country running event]
[H.Y.S once again Make efforts to promote the professionalization of cross-country racing】
When I went to London to participate in the casting of "Downton Abbey", a Chinese who was not familiar with sports events once again received sponsorship from H.Y.S.
UTMB, founded in 2003, is known as the 'Tour of Mont Blanc', a large-scale outdoor cross-country race held in three countries: France, Italy and Switzerland.
In the more than five years since its launch, it has quickly grown from a hundred people to a thousand or ten thousand people.
For this reason, the organizers of the event have to face the addition of new distance categories for runners of different strengths to choose from, and they also face huge economic pressure.
As an outdoor sports event, the fact that it can attract so many contestants even without prize money illustrates the unique charm of this event.
Contrary to media reports, H.Y.S is actually not as simple as sponsoring, but directly acquiring UTMB registered companies.
Strictly speaking, Garmin is the sponsor of the event.
The reason for choosing to cooperate is naturally because H.Y.S has unrivaled advantages in France.
Many people have overlooked that the H.Y.S brand found a partner at the beginning of its establishment - the French National Institute of Physical Education and Sports.
When did sports events become just sports?
After H.Y.S took over the operating rights of this sport and became the sole organizer of the event, it was destined to promote this event to become a world series event.
At this point, the Institute of Physical Education and Sports, as one of its partners, must of course take advantage of its own huge advantages to promote the popularity of this sport.
The long-term connections with sports departments in more than 40 countries can completely help H.Y.S provide strong assistance when promoting this event for its own benefit.
And they are happy to do it.
This allows UTMB to invite professional athletes from all over the world to participate in this competition, or to hold the points competition of this event in other countries to attract more outdoor cross-country enthusiasts to participate. The promotion problems faced are much easier than imagined.
It’s just that to hold a successful event and build it into a top-notch product, money is the foundation, and people who know how to run the event are the key.
Especially the experience in organizing events.
UTMB, which has only been held in China, still faces many challenges when moving to other countries.
When Xiang Yang just arrived in London and went to ITV to join Little John and others, Axel called directly.
“Xiang, I just communicated with the co-founders of UTMB, and it is obvious that we do not have enough ability to hold the World Series at once.
They provided us with a The solution is that in addition to the local competition in France in 2010, they think it is most suitable to hold such cross-country races in two countries to accumulate experience."
"Then the United States and China will be fine."
Xiang Yang gave this answer without even thinking about it.
He felt that any event without athletes from these two countries would be almost boring.
"Well, we are planning to hold one in Africa, you know." Axel said with a smile.
“.”
Hearing Axel mention Africa, a chill ran down Xiangyang’s back, “Then three will be enough. I think we still need to consider it at the beginning of the competition. Let’s talk about China’s promotion strategy.”
"Okay, then I will discuss it with them."
Axel nodded. He and Xiang Yang had similar ideas. After all, the reason for making such a big move was to comprehensively promote the H.Y.S brand.
The importance of developing the Chinese market goes without saying.
"Then I'll wait for your good news." Xiangyang smiled, "By the way, how are we making progress on the yoga side?"
"It's going pretty well," Axel mused. He said, "Lululemon's response is not too late, but the competition between us is all business, haha."
"Has the website been built?"
"Of course, the APP you proposed is still under development. It is a new thing for us. The head of the newly established department said that your idea has brought them A lot of trouble, haha.”
“Then I can’t help it.”
Xiang Yang was also helpless. He was not engaged in software development, so he could only leave these things to the program. members to complete.
"Take your time, by the way, we have contacted the people on the HW mobile phone side." Speaking of this, Axel said bluntly, although the HW mobile phone side is willing to satisfy the H.Y.S side The demand was put forward, but their mobile phones and brand influence are more than a little bit interesting.
Xiang Yang also expressed his understanding of this.
HW mobile phones, let alone compared with the iPhone, in the market around 2010, it had no competitiveness in the face of market hegemons such as HTC and Samsung.
At this point, Xiangyang, who was used to using BlackBerry, switched to HW because of Liu Qianqian, and he was also convinced.
However, from the perspective of a reborn person, Xiangyang’s thinking is different from Axel’s perspective.
In his opinion, it is better to have nothing and start at a low level.
“Let’s take a look,” Xiang Yang, who was not eager to push the matter forward, smiled and asked, “Then how are we doing with the iPhone licensing?”
“This Already got it."
Axel said with a smile, as if he finally got the jelly beans.
He still values cooperation with Apple more, "You should do the next thing."
"Well, wait until I finish my work here." Xiang Yang said firmly.
British ITV television station.
Little John, who came from Hollywood, was smiling and chatting with Julian Fellowes.
The topics spoken by the two people cannot escape the history in the script.
The main content of the first season revolves around the story of the reign of King George V of England from 1912 to 1914. The actors for the 21 main roles need to be determined in just a few days.
Everything was tightly arranged around the audition, and Sarah's costume team brought all the costumes needed for the main characters from Paris.
When director Brian Percival walked in with the script and coffee, he saw the two of them chatting enthusiastically. He sat down in his seat and asked with a smile:
"Are you there? What are we talking about?”
“We are talking about how the Titanic sank,” Julian Fellowes said with a smile.
According to the setting, the story of the first episode of the first season is based on the sinking of the British White Star Company cruise ship Titanic in April 1912.
Because the heir to the estate was killed in the sinking of the Titanic, the story focused on the issue of the heir to the Grantham estate.
Brian Percival took a sip of coffee and smiled: "Speaking of this, have you heard about the Chinese passengers on the Titanic?"
"Really? "?" Little John raised his eyebrows.
"I don't know the specifics. I looked it up when I was preparing newspaper props." After Brian Percival finished speaking, he looked at Julian Fellowes.
The screenwriter has a lot more information in this regard than what he has seen.
Julian Fellowes nodded, "Indeed, there is, but this history is very little known, and many records are also controversial.
They are not stowaways, but employees of the Donald Steamship Company"< br>
The topic stopped abruptly with the arrival of Xiang Yang before it had time to start.
"Xiang, you're here." Seeing Xiang Yang, Little John immediately stood up and welcomed his old friend who was willing to support him selflessly.
"Hi, everyone, long time no see." As soon as Xiang Yang came in, he complained: "There are all reporters at the door. This fight is a bit big."
"The first time, the attention is definitely higher." Julian Fellowes stood up and said with a smile.
Yes, today’s audition has attracted much attention in England.
The topics created by the media are almost making this TV series that has not yet started filming be like the "Harry Potter" series, with those who have acted in it and those who have not.
Like Mrs. Maggie Smith, she is interested in playing Violet Crawley in "Downton Abbey"
"Xiang, take a break first and drink a cup of coffee. ”
"Okay, I just need a drink."
After a few people greeted each other cordially and found that the producer representative from ITV had not arrived yet, Xiangyang sat down next to Little John.
"How is Liu?" Little John turned his head and began to whisper to Xiang Yang.
“She flew directly from Shanghai to New York.” Xiang Yang said with a smile.
The crew of "Black Swan" is also preparing to start filming, and Liu Qianqian's vacation has also been announced. After Xiang Yang and Little John meet in London, they have to rush back to Paris, and then go to New York to meet the crew of "Black Swan" Convergence.
Participate in the opening ceremony there.
“Someone invited us to dinner tonight.”
Little John raised his eyebrows pretending to be mysterious.
"Dousen? Juan Fu?"
"Haha, no, you will definitely not think of it."
The smile on Little John's face became even more mysterious.
“You didn’t bring that Lu Zheng here, did you?”
Seeing this, Xiang Yang’s tone became a little wary. Although he didn’t object to Little John trying more, he even knew that He may face losses in film investment, but he is also willing to support the development of his friends.
After all, investment is risky, and Little John’s character is that of a tall man who will turn his nose up if he doesn’t like to twitch.
But let Xiang Yang go to Smiley and go have dinner with Lu Zheng who had deceived Little John.
It was inevitable that he would feel uneasy.
"How is it possible? You will know when we meet in person."
After he finished speaking, people from ITV arrived. He gently opened the door and apologized to a few people: "I'm sorry, everyone, I was delayed by the actors."
With his arrival, the audition began quickly.
Xiang Yang took the information Sarah had prepared in advance and thought about it while flipping through it.
Who could it be tonight?
(End of this chapter)