Chapter 323 There is someone who always has to show off (please vote!)
Twenty minutes later, Liu Qianqian got up.
Xiang Yang, who was still asleep, vaguely heard someone Liu Qianqian was calling.
When he woke up, Liu Qianqian had already finished washing and changed into clean clothes. She wore a gray loose knitted gown over a white silk shirt. This outfit was indeed very beautiful for her.
Elegant and fresh, yet natural and decent. The key is that it looks comfortable.
"You're not up yet, are you?" Seeing Xiangyang squinting at herself, Liu Qianxi walked over and muttered.
"Lie down for a while and you'll get old."
Xiang Yang chuckled.
Liu Qianqian is too lazy to pay attention to him. This guy likes to deliberately tease people. Yesterday, he held on to her and refused to let go.
"Get up and eat! Don't wait for my mother to urge you." Liu Qianqian The corner of his mouth moved, "Don't forget, you have to participate in activities today."
"Yeah, I understand."
Xiang Yang nodded and sat up.
After a big yawn, he casually stroked his messy hair twice, looked at Liu Qianqian with dull eyes, and then suddenly waved to Liu Qianqian.
"What's the matter?" Liu Qianqian walked to the bed in confusion, leaned over and lowered her head in front of Xiang Yang.
“I had a great time last night.”
When he said this, Liu Qianqian's curious eyes instantly turned into disgust. She knew that this guy was going to be dishonest again in the morning.
Forget it, I chose it myself
Comforting herself, Liu Qianqian frowned and asked:
"What clothes should I wear?"
" It's fine as it is." Xiang Yang shrugged slightly and said, "Just change your pants and don't wear anything too thin to avoid the cold."
“Can you really dress so casually?”
“It’s not good to be low-key, the event is the theme.”
Most luxury brands do charity by organizing a party.
Please go to some fashion media, and then invite some celebrities, film and television stars and so-called PartyAnimals (people who are keen on socializing) to gather together under the title of ‘Charity’.
Firstly, by doing this, the brand can save a lot of venue rental fees and celebrity invitation fees in the name of charity. Secondly, it can also attract the spotlight to the brand’s logo to achieve publicity. purpose.
But in this way, charity has become a vassal.
The World Wildlife Fund conducts a survey every year to evaluate the social contribution and environmental protection of luxury goods groups.
It has to be admitted that high-end luxury brands like Hermès often get a C-level passing score in such surveys. As for other luxury brands under investigation, such as Bulgari , LV, PRADA, L'Oreal, etc., getting an F grade is not an accident.
“Luxury brands want to use the name of charity activities to establish a healthier image in front of the public, so that the public ignores their negative impact on the natural and social environment.”
It’s every time The most unbiased evaluation after the rating activity.
But this does not prevent luxury brands from sparing no effort to publicize every charitable activity they participate in to the media and the public.
This situation is not what Xiang Yang likes.
H.Y.S’s next brand promotion will mostly be linked to the word ‘charity’, and it will also convey the brand’s themes of health, sports, vitality and so on.
So from the beginning, Xiangyang planned to create a ‘pragmatic’ charity style for H.Y.S in front of the media.
Instead of wasting a large budget on food and drinks, as well as the decoration and display costs of the exhibition site, it is better to save these money.
You know, at charity dinners, these expenses often occupy the biggest expense.
Although this dinner event is hosted by Hermès and Van Cleef & Arpels and cannot be exempted from vulgarity, there is nothing wrong with expressing your thoughts appropriately.
Of course, you can't do this yourself.
Although the fashion industry is all about expressing yourself, you cannot create your own uniqueness by putting yourself on the opposite side of everyone else.
For this reason, after expressing his thoughts, Xiangyang won the support of Hermès.
Richemont Group saw that Hermès was going to hold a pragmatic charity party. In order to cooperate with the other party in holding the event on Christmas Day, they could only cooperate.
So much so, when reporters rushed to the Champ de Mars on Christmas afternoon to report on the event, they were surprised to find that on the empty lawn, in addition to mineral water with the brand logo and Hermès and Apart from the Van Cleef & Arpels logo, there was basically no special arrangement at the scene.
It’s not like nothing. There is still a Christmas tree about 5 meters tall that has been decorated.
The ribbons hanging on each gift box are the logos of the two brands.
So. What is this event?
The reporters who came to report the event were whispering to each other and exchanging their opinions. To be honest, they would prefer such an event to be held in a luxurious five-star hotel.
Because it is much more comfortable to be warm indoors in this weather than to have to stay in the outfield.
Xiang Yang and Liu Qianqian were still preparing, and the villa soon welcomed its first 'guest' - Principal An.
"You brat." Upon seeing his son-in-law, Principal An shook his head feebly, "Tell me, what do you think of making such a big fuss?"
"I don't think much about it, I just do something practical."
"You have to know what's going on." Principal An paused for a moment, as if he wanted to say something, but held back.
"I know." Xiang Yang murmured.
I really don’t blame him for things like this happening in China.
As the creative director of H.Y.S, he is only responsible for the design of the brand's entire series. As for the implementation of promotional activities, this is Axel's responsibility.
In the interview with "Le Monde", he also cooperated with the other party's work.
Let's support each other.
On the side, Liu Xiaoli frowned when she saw Principal An scolding Xiang Yang as soon as he entered the house.
This is Xiangyang's villa, not Principal An's three-story old house. When a child does something good, where can he get his turn to point fingers?
"You're almost done. If you want to drink tea, make it yourself."
She said this and walked into the kitchen to prepare some food for Little John who was waiting to come over later.
After listening to Liu Xiaoli's words, Principal An had two thoughts: First, as a man, I have to be generous; second, as Xiang Yang's father-in-law, I should find an opportunity to say what I should say.
"Dad, I'll make you tea, hehe." Liu Qianqian stood up and smiled. "My daughter is still sensible." For a moment, Principal An's heart felt warm.
But the water hadn’t boiled yet, so Little John drove over with Laura in his car. When he came to Xiangyang’s house and saw Principal An, Little John’s eyes were full of surprise. , "Uncle An, are you here to cook Christmas dinner for us?"
Principal An: "."
"Laura, are you participating in the event today?"
Facing Laura's arrival, Liu Qianqian also burst out with a look of joy on her face.
She will go to the scene with the people from Van Cleef & Arpels in the afternoon. After all, she is the spokesperson of Van Cleef & Arpels.
Laura smiled and nodded, “Yeah, but I Let's go with Little John and Xiang." After that, she hugged Liu Qianqian and handed the gift in her hand and said:
"Merry Christmas, I prepared a gift for you."
"Hehe, I've prepared a gift for you too. I'll get it for you later." Liu Qianqian's eyes lit up.
Faced with the interaction between the two women, Xiang Yang, Little John, and Principal An looked at each other, and then they didn’t know who said the words, "How about we go outside and enjoy the sunshine?" The sun?”
“That’s a good idea. The warm sun in winter is the most comfortable.”
“Yes, that’s right.”
Lunch is still good. Consider it happy.
At one o'clock in the afternoon, a Mercedes-Benz commercial vehicle appeared in front of Xiangyang's house.
As the head of Van Cleef & Arpels’ public relations department, Grimaldi personally took Liu Qianxi to the preparation area of the event and met with Nicolas Bos, Van Cleef & Arpels’ global president and CEO. .
Seeing that Liu Qianqian was dressed in a gray style and did not forget to wear a brooch from the 'Folie des Prés series' given to her by Van Cleef & Arpels on her chest, Grimaldi felt special for her. A big thumbs up.
In such a low-key occasion, it is the best choice to use an inconspicuous brooch to highlight the brand you endorse while creating calm elegance.
"Everyone, wait a minute, we will meet at the event." Grimaldi said goodbye to several people with a smile.
"Aunt Liu, aren't you coming with us?"
While waving goodbye, Little John turned his head and asked Liu Xiaoli curiously.
"I'm not going. Won't Sissi be with you when she gets there?" Liu Xiaoli shook her head and looked at her son-in-law, "You should leave as soon as possible, so as not to waste time. "
"Okay, Mom, let's go." Xiang Yang patted his chest proudly.
He felt that he was the right father-in-law to come today, because he could clearly feel that his status in the family had been improved.
Just when he was about to take a step forward, Xiang Yang suddenly realized that to be happy in life, he said hello to Principal An with a smile on his face.
"Uncle An, let's go. See you in the evening."
Principal An took a deep breath and said with a serious face: "Let's go."
Unlike Xiang Yang and the others, they arrived at the Champ de Mars and walked directly into the event.
After arriving, Liu Qianqian also had to be accompanied by Grimaldi and walked into the event with Nicholas Boss.
But as soon as she arrived at the preparation area for the event, Liu Qianqian quickly discovered that some things were different from what she had originally imagined. The feeling here feels familiar.
“Hello, Liu.”
As soon as they met, Nicholas Boss noticed the pins on her clothes, and the smile on his lips couldn’t help but grow a little more.
After the kissing ceremony, he then smiled and complimented:
“When we get to the scene, we will accept interviews with the media. I hope you can show your charming appearance in "Midnight in Paris" Come and light up Paris at Christmas”
"Mr. Nicholas Boss is so complimentary." Liu Qianqian pursed her lips modestly.
“By the way, there is good news I want to tell you first.”
“Please tell me.”
“We at Van Cleef & Arpels are preparing for this time We have specially designed a dog-shaped brooch for our charity event. We are going to select 12 representative dogs, including your favorite Schnauzer.”
“Ah, really? That's great." Liu Qianqian covered her mouth, her eyes widened, and asked happily: "Is it for auction? Can I buy it with money?"
"No, we will give it to you directly when the time comes."
Nicholas Bosch smiled generously.
He quickly rejected Grimaldi's proposal after hearing the proposal to make brooches specifically to raise money for charity events.
How can you use cheap gems?
Why only make a commemorative brooch with the image of Labrador?
This makes Van Cleef & Arpels too petty.
“By the way, we still have to wait for someone, and then we set off together.”
As soon as Nicholas Boss finished speaking, there was a sound of exclamation from the door outside the rest area, Liu Qianqian Curiously, he turned his head to look at the door. Several bodyguards in black walked in first.
“They are coming.” Nicholas Bosch straightened up with a smile.
As soon as he finished speaking, Sarkozy, wearing a black turtleneck sweater and a casual suit, walked into the preparation room with his wife Carla Bruni and a Labrador. district.
Bruni also dressed very ordinary.
The blue knitted sweater is covered with a white-collar shirt and a sleeveless light down jacket, which looks very approachable.
“Don’t be too nervous, he always doesn’t want to miss such a lively occasion.”
Nicholas Boss laughed quietly to Liu Qianqian.
Liu Qianqian felt very familiar with these words, and she almost couldn't help but chuckle.
"Hi Liu, long time no see, Merry Christmas."
Sarkozy and Carla Bruni, who came in, also immediately recognized Liu Qianqian standing next to Nicolas Boss.
He was deeply impressed by the Elysee Palace.
His polls rose
"Hello, Madam President, Mr. President." Liu Qianxi greeted gracefully, "Merry Christmas, can I pet the dog? ”
"Of course."
France is a world-famous pet country. About 45% of households own pet dogs, totaling 7.5 million. The French people's love for dogs is very solid among the public, and it is not surprising that politicians like to show off dogs in the eyes of the public - "The Dog Life at the Elysée Palace"
(This chapter End)