Chapter 422 Sponsorship before the Cannes Film Festival (please vote for me!)
Little John is busy preparing for the Cannes Film Festival, and Xiangyang is not idle either.
It has not yet been decided whether to attend the Cannes red carpet in person, but Xiangyang received a call from Axel while at work during the day.
He will accompany the group's senior leaders on business trips to Cannes and Nice.
As soon as she heard that Xiang Yang was leaving again, Liu Qianqian stretched her neck, and the unhappiness of separation was clearly written on her face.
"How many days do you have to go?"
"How many days..." Xiangyang smiled. France is so big, how many more days do you need to go? With a wry smile, he found a travel bag and packed the clothes he needed to prepare. He smiled and said:
"I will stay there for one night and come back the day after tomorrow."
"It's because of the movie. "No?"
"Yes." Xiang Yang nodded.
The Cannes Film Festival may not last long, but it is the most important two weeks for the sales performance of local luxury stores.
In the past, he didn't need to care about this because of his position.
But it’s different now.
In fact, not only the Cannes Film Festival, the World Cup and UTMB events will involve Xiang Yang's energy, but even the Tour de France cycling race, which has changed due to the World Cup schedule, has something to do with HYS.
Although HYS is not a sponsor of the Tour de France, it is an important event in France, and HYS’s style is more in line with sports...
So...
So naturally a Tour de France team came to our door.
The team also needs sponsors.
A total of four French teams will participate in this year’s Tour de France.
The company that came to our door was AG2R Racing Team.
There is a reason why they were targeted by this team. Before they were sponsored by AG2R, a well-known French insurance company, their main sponsor was PetitCasino, a French supermarket group.
In addition to operating supermarkets, this group also has an important business, coffee shops...
This is the coffee shop that Xiangyang and Little John often visit.
"It seems that just picking up your wool is not enough, now we have to kidnap the whole sheep."
Liu Qianqian couldn't help but smile, and there seemed to be a smile in her eyes, " Will you be able to drink coffee for free in the future?”
"Uh..."
Xiang Yang shook his head and said speechlessly: "I haven't decided to sponsor this team yet. I just had a little contact today."
"Actually, I hope to sponsor this team this year. I saw your HYS logo on the Tour de France,” Liu Qianqian said after thinking about it.
“Why?”
Xiang Yang was stunned at first. How boring is my wife? She is paying attention to the serial method?
"Because of Armstrong, didn't he announce that this year's Tour de France would be his last race after his comeback? There will definitely be a lot of people paying attention."
"Armstrong..."
Suddenly Xiangyang frowned when he heard the name.
“Seven-time Tour de France champion~”
Liu Qianqian was a little confused that Xiangyang, as the creative director of a brand that sponsors so many sports, did not know the name of this athlete.
No wonder the competitions sponsored by HYS are all niche, and they spend so much energy promoting UTMB events...
“You don’t think I’m talking about Colonel Armstrong in “Murder on the Orient Express”, do you? "He helped Xiang Yang get two silk bodysuits from the closet. Liu Qianqian, who came to him, handed them over and said with a satisfied smile:
"But if you can think of this movie, It proves that there has been progress during this period, hehe."
Xiang Yang was slightly stunned, what is this?
Why didn’t you say that the man who landed on the moon was also named Armstrong…
Forget it, what's worth discussing about a guy who uses banned drugs? He probably won't be around for a few days.
As for American athletes, there is nothing surprising about using banned substances.
Anyway, one by one, all athletes from a country have asthma and are discharged from the hospital.
In fact, it is not the United States that has taken asthma to the extreme in the world, but Norway from Europe. Almost every medal this country has won in world-wide competitions can be related to "asthma" .
“By the way, will Little John go with you?”
"He's not a senior executive in the company."
"I think you didn't invite him on purpose, just like you didn't invite me."
Liu Qianqian said, raising her hand and using her index finger He poked Xiang Yang's arm hard, and his cheeks bulged.
"Then you really wronged me..." After Xiang Yang finished speaking, he hugged Liu Qianqian and asked, "Do you want to come with me? Riding in the car will be boring."
"I didn't know why I didn't go until I reminded her." Liu Qianqian glanced at Xiang Yang angrily...
She really wanted to, but unfortunately conditions didn't allow it.
And she also knew that Liu Xiaoli would not agree.
After leaning aggrievedly on Xiang Yang's shoulder for a long time, Liu Qianqian said: "You should clean up quickly and then go to bed early. Just remember to bring me some unique and delicious food."
< br>"Okay, what would you like to eat."
"Do I still need to check this myself?"
The corner of Xiang Yang's mouth twitched, and he quickly waved his hand to express no need.
But he didn't give up. He slapped Liu Qianqian's forehead hard before he gave up.
Don’t tell me, this little girl is becoming more and more interesting when she becomes fierce.
……
What goes up must come down.
Since "The Devil Is Coming" and "In the Mood for Love" successively won the Special Jury Award, Best Actor, Best Director, and Technical Award at the 53rd Cannes Film Festival in 2000, Chinese-language films have been losing ground in Cannes. .
Even in 2002, 2003, 2007 and 2008, he did not receive any awards at the Cannes Film Festival.
The most outstanding achievements in these years are Maggie Cheung's Best Actress Award in 2004 and the Best Screenplay Award in 2009.
Actually, awards are quite strange in China.
Winning an award outside should be a happy thing, but when it comes to the box office, the performance is mediocre.
But you said these awards are not important. Once a Chinese film is shortlisted, or a Chinese filmmaker is nominated for some awards, the media pays special attention to it.
Same this time.
Not long after Xiangyang set out, Bernard, one of the important producers of "Rizhao Chongqing", also quickly sent senior officials to Paris.
As soon as Fan Xiaopang created something hot, the media immediately caught wind of it.
I even started to predict who is more likely to win the Palme d'Or between "Rizhao Chongqing" and "Legend of the Sea"...
But if you pay attention to Cannes, just pay attention to Cannes. Some media will not open their eyes and insist on mentioning Oscars.
It's okay not to mention this. As soon as it is mentioned, Xiangyang's previous scolding of Oscar is again used as a topic of conversation after dinner.
Even Liu Qianqian’s fans suddenly became excited.
The first batch of lists was announced together with "Rizhao Chongqing" and "Legend of the Sea" and "Legal Copy".
Its appearance soon attracted the attention of Liu Qianqian’s fans.
Although foreign posters rarely include producers, producers, production companies and other messy information, every fan who is still paying attention to Liu Qianqian knows that this actress has disappeared for almost two months some time ago. What are you going for?
“I haven’t eaten dog food for a long time, and I feel like something is missing in my life...”
“Upstairs, are you cheap?!” “Will Sissi appear in Cannes? Red carpet? "
"By the way, why do I expect "Legal Copy" to win awards, and also hope that "Rizhao Chongqing" can win awards..."
"Hey, what should I do! I feel like Liu Qianqian is really going to be overpowered this time...that XXXX named Xiang"
"..."
I woke up early in the morning and saw various domestic scarves. Zhao Xin, who was discussing this topic, felt a little speechless.
Liu Qianqian’s due date is around the time of the Cannes Film Festival, so how could she possibly attend it.
But this topic suddenly aroused discussion among Liu Qianqian’s fans, and she reluctantly asked for Liu Qianqian’s opinion on whether she wanted to reply.
"Hey, of course I have to reply."
Ever since Liu Xiaoli ordered her not to use her scarf, Liu Qianqian hasn't looked at her scarf account for a long time.
Even if I brush it, I won’t be as sleepless and forgetful as before.
"Sissi, don't forget to congratulate Director Wang and Director Jia." Liu Xiaoli also fully agreed with the reply to netizens' concerns.
Liu Qianqian nodded.
Soon, the three of them discussed and published a draft about the scarf, and by the way, they mentioned the main actors of the two movies.
Seeing her personally admitting that she would not participate, the fans' interest immediately dimmed.
But Xiaopang’s side was burning very hard.
In order to show Fan Xiaopang’s uniqueness, fans immediately crowned Fan Xiaopang, who was attending the Cannes Film Festival for the first time, the title of “International Fan”.
QQ, Tieba, scarves, etc., as long as there are people, Fan Xiaopang fans are everywhere.
Why did Liu Qianxi refuse to attend the Cannes red carpet?
Aren’t you afraid of making a fool of yourself?
Who doesn’t know that pregnant women will gain weight?
The reason why she didn't come out was because she was ashamed of herself, but now she has gained self-awareness.
Besides, can she compare with Fan Xiaopang when she participated in the Cannes Film Festival?
Our little fat sister wants to be a member of a wealthy family.
"Little fat sister, can you take a look at my reply?"
I noticed that the comments of fans of Fan Xiaopang became more and more popular. As time went by, Yang Tianzhen immediately compiled an article specifically to thank Liu Qianqian for her scarf.
The content naturally spares no effort to prevent Fan Xiaopang’s fans from using Liu Qianqian to stir up Fan Xiaopang’s popularity.
Liu Qianqian is not Li Bingbing or International Zhang.
Yanya's press release can't be written blindly on her.
Even Yang Tianzhen knows this, let alone Fan Xiaopang, who has been in the entertainment industry for so many years and also has one foot in the fashion industry.
"Send it quickly, send it quickly."
After reading it again, Fan Xiaopang urged him repeatedly.
She doesn’t want what happened to Brother Xun and Jiu Zhang to happen again to her.
How to say it?
The more I understand, the more fortunate I am that people only want to stay in their own small circle.
But the more I feel lucky, the more I regret it.
The more she regretted, the more jealous she became towards Liu Qianqian.
What does Xiangyang represent?
business value.
And it’s not just ordinary commercial value.
This is what Fan Xiaopang is most concerned about now.
Otherwise, what are you doing by working so hard on filming and creating topics and hot spots?
It is nothing more than to let yourself have more topics and let them gradually increase their commercial value.
As a result, this kind of thing makes people angry when compared with others.
Since Liu Qianqian got together with Xiang Yang, she has only filmed a few movies and attended a few events to get the endorsement of a top luxury brand like Van Cleef & Arpels?
She knows that once Liu Qianqian returns from childbirth and announces her return to work, her current good situation will be broken.
After thinking for a while, Fan Xiaopang, who felt that he still had to rely on surprise to achieve success on the Cannes red carpet, said to his assistant who had finished handing out scarves:
"Tianzhen, can you help me?" I’ll contact Lawrence Xu, I’d like to see the clothes he designs.”
"Okay little fat lady." Yang Tianzhen nodded.
She also feels that although Armani attaches great importance to Fan Xiaopang this time, these high-end dresses are too easy to appear on the Cannes red carpet.
If you want something unique, it would be better to find a specialized fashion designer to customize it.
And Lawrence Xu, who has always been known as the go-to designer for Chinese movie stars competing on the red carpet at international film festivals, and who also designed "Peacock" for Zhang Jingchu, is actually a perfect fit.
Although Xiang Yang is awesome, he doesn’t make high-end dresses.
Looking at the events Liu Qianqian attended recently, she was dressed in such a plain way that she almost caught up with amateurs.
On the red carpet, what you see is advanced customization.
[HYS announced that it will sponsor the AG2R team to compete in this Tour de France]
[HYS, a subsidiary of Hermès, becomes the AG2R team to compete in the Tour de France. Designated sponsor of training sportswear】
【.】
Not surprisingly, even though Tour de France athletes have repeatedly been involved in scandals in the sports world for using doping, this sponsorship was quickly approved by an internal meeting on the day Xiang Yang returned from Cannes and Nice. .
And it appeared on the French sports media the next day.
Of course, no one would report the fact that Axel, Xiang Yang and the others went to inspect the brand's stores.
This is just an ordinary job.
“I went out to play and made such a big noise when I came back. I didn’t even notify Little John.”
Some people are very dissatisfied with this matter.
After Bernard's top management arrived and Han Sanping helped make the connection, Little John didn't pay much attention to other things in the past few days. He only learned about this news through media reports.
This move undoubtedly confirmed what Xiang Yang told Liu Qianqian.
Little John is not a senior executive, so it is not his turn to get involved in this kind of thing.
However, Little John didn’t think so.
This was a naked betrayal. Xiang Yang was always the first to report this kind of thing to him.
It’s better now that I’ve made it clear that I won’t play with him anymore.
“A ruthless guy.”
Using the Chinese idiom he had just learned, Little John mentally labeled his friend.
Through the accompanying translator, Han Sanping also learned about the contents of the newspaper and said with a smile:
"It seems that Xiao Xiang has been quite busy recently."
This time he came to Paris and was so busy that he hadn't seen Xiang Yang yet.
Hearing this, Little John, who had just put the newspaper aside listlessly, suddenly became energetic.
He showed a friendly smile to Han Sanping and said:
"If Mr. Han needs it, I can make arrangements. We just need to inspect the work."
"Inspection work?" Han Sanping thought Little John was joking, but he immediately understood and said with a smile: "We really want to see how Xiao Xiang's clothes are doing.
This is part of the content shot in Paris, The most important prop"
(End of this chapter)