Chapter 424 Intangible Cultural Heritage Service Huadao Company (please vote for me!)
April 10, Saturday.
Early on the weekend, Liu Xiaoli started to prepare.
No matter what, Han Sanping and Yu Dong are both important figures in the Chinese film industry, and she will not neglect the most basic respect and etiquette.
The entertainment industry is like this. It’s not easy to make friends, and it only takes a minute to offend someone.
For this reason, she also specifically told Liu Qianqian not to wander around the house wearing big underpants like in the past.
Of course Xiang Yang understands this.
But he never expected that after Yu Dong and Han Sanping came, they would discuss jointly investing in setting up a clothing rental company in China.
Little John also looked surprised.
It’s not that the two of them are being dismissive, but that since T.J was acquired by Hermès Film Investment Company, the scope of its independent management rights has been very small.
Neither Xiang Yang nor Little John had any say in the matter of cooperating with Huaying and Bernard.
"So that's it." Han Sanping sighed, picked up the tea cup, looked at Yu Dong and smiled, "Look, our usual work investigation is not careful enough."
"I'm sorry, Mr. Xiang and Mr. Rang, I was rude about this."
Yu Dong grinned a little embarrassedly. He finally persuaded Han Sanping in the past few days, but he just mentioned it. The mouth is useless.
"Mr. Yu, you don't have to be so polite." Xiang Yang waved his hand.
After listening to the other party's story, he probably knew what the situation was.
Don’t mention this kind of thing if T.J was acquired. Even if he was not acquired, he would not choose to do such a thing.
Too busy, no energy, not short of money, etc. There are many reasons why he would refuse this seemingly good proposal.
The reason why it seems so is because if you want to reverse the problem of domestic service and education, it is not about establishing a company, but about the concept.
This concept was created by people working in the film and television industry.
It was caused by the blind boasting of the media.
Of course, it is also indispensable because of the audience of these movies and TV series.
As for the Hong Kong film production team, from the director to the actors and production staff, why are they so arrogant?
The reason seems obvious to Xiangyang.
Some people are willing to praise them, and they have been spoiled for so many years.
Don't they know that the price quoted on Fuhua Road is simply insulting to investors in the inland areas?
People are just so used that they are too lazy to come up with a clever name.
Who said that he is an actor from Hong Kong Island and the Bay Area? Just write "International Superstar" on the movie promotion.
Who told you, investors, that you still use these directors when you know that they have an unwritten agreement with the directors from the north?
Losing money is totally deserved.
But even though he thought so in his heart, Xiang Yang would not say these words.
He dislikes and dislikes some people in Hong Kong Island and Wanwan, so he can choose not to cooperate or interact with them.
Han Sanping and Yu Dong were unable to do this.
So.
In Xiangyang’s opinion, this matter is purely talk and not speculation.
"Actually, Mr. Yu is not wrong at all." Little John saw that his friend had stopped speaking after he finished speaking. He probably guessed that Xiang Yang didn't want to express too many opinions, so he cleared his throat and said with a smile:
"T.J, a subsidiary of Hermès Film Investment Company, will also attach great importance to its development in China in the future."
But as soon as he started to change his tone, he changed his tone and said with a wry smile: "But our company has just started. , the Hermès Group has been in a lot of trouble recently, so it has no idea of expanding its business for the time being."
Hearing this, Yu Dong fell silent.
He knew that the other party was just taking care of each other's face, so he kept his words alive.
It cannot be taken seriously.
As for this matter, Liu Qianqian, Liu Xiaoli, and Principal An who came with them, who were completely speechless, also quietly drank the drinks in their hands.
On the other hand, Han Sanping smiled slightly and said: "So my point of view has always been to take your time. Start with a movie first, pick out some important links and let you do it, and then wait until the time is right. The content of cooperation continues to expand.”
“Cooperation is possible.” In this regard, Xiangyang gave Han Sanping a lot of face.
Mainly, this is also in line with his ideas.
Moreover, the initiative for cooperation can always be held in his hands, and he does not have to take offense when anything happens.
For the fashion industry, fans of entertainment stars are very malicious.
He doesn’t want to scold himself all the time when he has nothing to do.
"Then I'll go back here and see if there are any good projects that I can hand over to Mr. Xiang to take charge of." After hearing this, Yu Dong hurriedly struck while the iron was hot.
At least, this trip cannot be in vain.
"If there is anything I am particularly interested in, I will definitely make time for it." Xiang Yang responded.
We sat down and chatted for more than an hour, and then visited the workshop in Xiangyang Villa. After communicating for a while about the dresses that had just been pattern-made, Yu Dong and Han Sanping chose to leave.
Seeing the car drive out of the villa, Xiang Yang sighed.
I want to live my life peacefully, why is it so difficult?
“What, do you have an idea?” Principal An, who had been with him for most of the day, glanced at his son-in-law and said, “Don’t put too much pressure on yourself. The greater the ability, the greater the responsibility. Those words are just deceiving. ”
"Yeah." Xiangyang nodded. He also felt that such remarks were reprehensible.
As a human being, don’t put gold on your face when you have nothing to do.
Aren’t you saying things like this in American movies to subtly justify what you do?
It turns out that some people really take this kind of saying as a rule of life.
If he really has that free time, Xiang Yang would rather find someone to take photos of "China on his fingertips" and promote China's intangible cultural heritage.
That's right, if you don't have the time or energy to do these things yourself, you can find someone to do it.
But this requires money.
Xiang Yang suddenly felt that his situation was too small just now. Fortunately, Little John was left alive.
How did this guy become smarter?
Glancing curiously at Little John who was chatting and laughing with Liu Qianqian, Xiang Yang frowned.
"Liu, Laura went to the hospital today. She said she would come to see you tomorrow." Sensing his friend's appraising gaze, Little John raised the corners of his mouth slightly, deliberately pretending not to see it.
After Little John left, Xiang Yang was not idle.
After sorting out his thoughts, he called Jiang Qiong'er in Shanghai to inquire about the feasibility of the matter.
She has had more contact with inheritors of intangible cultural heritage than she has.
"Of course this is a good thing." In the Shangxia headquarters, Jiang Qiong'er immediately gave his opinion after receiving the call.
Intangible cultural heritage, although there are more and more.
But the number of lost intangible cultural heritage items is also increasing rapidly.
Why are so many intangible cultural heritage on the verge of being lost?
Lack of money is the main reason.
The deeper reason is that in the era of consumerism, few people really pay attention to the cultural core of intangible cultural heritage, and few explore the meaning of their own culture.
At this point, Xiang Yang did not dare to shamelessly say how concerned he was.
After finishing Song Jin, he also put aside the things he had focused on when he returned to China as his attention shifted.
“Mr. Jiang, I always feel that there is something missing in Shangxia’s publicity strategy. Don’t you think that shooting such a series of intangible cultural heritage short films will promote Shangxia’s brand promotion?”
"Huh?" Jiang Qiong'er laughed questioningly, and then understood what Xiang Yang meant.
"You have set your sights on me." She laughed.
"Sister Jiang, please don't say that. I really think this is worth doing, and the biggest benefit is the disadvantage."
"It is indeed worth it, but..."
"How about this, how about I think about the overall idea clearly and write a plan first, and then discuss it with Sister Jiang in detail?"
"That's okay, you have to work harder." Jiang Qiong You smiled when you heard this, not to mention how satisfied you were with Xiang Yang's suggestion.
At the beginning, I inadvertently pulled this red thread.
“Don’t worry, Sister Jiang, just wait for my good news.”
After hanging up the phone, Xiangyang began to unravel the thoughts in his mind. write down the content. As he wrote, he discovered that it was not that he had not noticed this before, but
Forget it, it makes sense for the king not to go to court early.
The fact that I can pick it up now just shows that the timing was wrong.
Xiangyang quickly found a justifiable reason for himself, and no longer wasted energy on such details, but focused on straightening out his thoughts.
For such a documentary, Xiangyang knows the value it can awaken.
The success of "A Bite of China" is enough to prove this point
At night, under the dim light, Liu Qianqian opened the door carefully.
Thinking that Xiang Yang was making clothes, she was surprised to find that he was actually writing something, which made her come over curiously, "What are you writing? Show me."
"Some thoughts on promoting intangible cultural heritage." Xiang Yang smiled.
"It seems that my father wrote it." Putting her hand gently on Xiangyang's shoulder, Liu Qianqian lowered her head and took a look and said.
Xiang Yang smiled weakly. Principal An did write it, but what they wrote was different.
"Is it because Mr. Han and Mr. Yu came here today and gave you new ideas?" Liu Qianqian asked.
“It doesn’t count, it doesn’t count.” Xiang Yang shrugged and said in a relaxed tone:
"How should I put it? It gave me some new ideas, just enough to combine the two."
Yes, Xiangyang felt that T.J would invest with his superiors to set up a service company to specifically find non-profit companies. The possibility of inheriting a well-produced service for movies and TV series will be approved within the Hermès Group rather than cooperating with China Film and Bernard.
After all, Shangxia was also funded by the Hermès Group.
We all belong to the same family.
As for this kind of documentary about intangible cultural heritage, you can entrust the shooting team of China Film and Bernard to be responsible for it, and it can also have a good cooperative effect.
As for the production cost, it is not that much for both Shangxia and T.J.
When the production is completed, Shangxia, Hermès, and HYS will be able to receive profits from brand promotion. The profits from the copyright can also be used to pay for the operating expenses of the Fuhuadao team composed of intangible cultural heritage inheritors.
Overall, everyone benefits.
Seeing that Xiangyang was willing to put in so much effort to do what he wanted to do, Liu Qianqian smiled and said: "Well, I support you. If your company doesn't give you money to do this, I will pay for it." You do it.”
“Okay, if it doesn’t pass, I’ll ask you for money to do this.”
Xiang Yang smiled slightly, took Liu Qianqian's hand in his palm and kissed it gently.
“It’s so numb.” Feeling the moisture coming from her fingertips, Liu Qianqian smiled and said, “Then you help me back to the house, then kiss me good night, I won’t do it tonight. "You're going to sleep."
"Urge me to sleep?" Xiang Yang was stunned for a moment.
“It’s almost 10:30, haven’t you looked at the time?”
In the real world, there are really criticisms of inheritors cooperating with luxury brands through artistic licensing and design Methods, including cooperation between Hermès and intangible cultural heritage inheritors.
In addition, this kind of cooperation will extract a certain percentage of remuneration for the licensor's intellectual property rights from the turnover in accordance with international practice.
Therefore, in fact, intangible cultural heritage has always been linked to luxury brands, because handicrafts are always one of the important reasons why people are willing to spend a lot of money to own or buy luxury goods.
As for why luxury brands cooperate with intangible cultural heritage with great fanfare, the article also mentioned the brand’s strategy to establish its own image, so I won’t go into details here.
(End of this chapter)