Chapter 426 The olive branch offered by CNC (please vote!)
“HYS unites global sports brands to promote the establishment of ITRA”
This topic quickly gained media attention amid the chaotic scandal reports their attention.
Whether it is HYS or Xiangyang, they immediately became an alternative in the luxury goods circle.
Because according to Axel’s revelation, this proposal was first proposed by Xiang Yang in an internal meeting and was unanimously recognized by the entire group.
There are many collaborations between luxury brands and sports, but it is really rare for HYS to perfect a competitive sport in such an alternative way. Regardless of whether this proposal takes shape or not, anyone with a discerning eye can see at a glance that HYS will turn the page in the future development history of cross-country running, an emerging sport.
Beifian, Garmin, RedBull and other brands that received Axel’s call also responded immediately.
After all, as a brand owner, we sponsor competitive sports not only for profit, but also to create a healthier brand image in front of the public.
A good image is the foundation of everything.
The brand’s image is overturned every day due to the ‘banned drug’ scandal.
As a sponsor, the brand is confident in its tough attitude.
When a large-scale sport is held, the sponsorship of brands is indispensable and neglected, and the right to speak is often very important.
Because before the competition, sponsors often take action very early to promote the event in various products and activities.
This is just like the 2020 European Cup held in 2021.
Before the postponement was announced, sponsors had already poured out materials and publicity for the 2020 European Cup.
Want to change the words 2020 to 2021?
European football team thinks nothing of it.
It is precisely because of the objections of sponsors that UEFA's official website issued an announcement stating that the European Cup postponed to 2021 will still be called "European Cup 2020".
It is impossible for top football events to compete with sponsors, let alone emerging events such as cross-country running.
After receiving the notice, the French cross-country running association held a press conference to support the establishment of ITRA. Subsequently, more and more cross-country running associations in various countries began to respond to the organization proposed by the sponsors. .
Everyone knows the truth about cake.
Everyone benefits from the successful promotion of the event, except those athletes who rely on ‘banned drugs’.
After UTMB Africa announced that it would cooperate with the anti-doping agency to conduct blood tests for athletes in the professional group during the competition to ensure the fairness of the competition, some people cited physical health as an excuse , regretfully announced its withdrawal from UTMB’s competition this year.
Inside the Fourqueux golf course.
Stepping onto the lush green field, Axel, who was swinging, shook his head after receiving the news.
"It seems that some people are really using banned substances in cross-country running events."
He was a little afraid to think that once this kind of scandal was revealed after the race, it would affect the UTMB event sponsored by HYS. What kind of dilemma are you facing?
The humiliation caused by failure in this kind of international competition has an impact on the brand is no joke.
"I think some people will still take risks." Xiang Yang had no other choice about his worries.
Just like the golf in front of him, once he encounters a slope, he becomes worried and hits the bunker and surrenders directly.
In his opinion, if it could be so easy to prevent competitors from using banned drugs, there would be no anti-doping organizations.
"Well, for the athletes we sponsor, contracts with supplementary terms have also been issued." Axel also understood that this kind of thing cannot be prevented.
Only by severely punishing those who cross the red line without mercy can the brand be protected from the influence of these athletes as much as possible.
Little John, who had been dealing with local French television stations a lot in the past two days, had other ideas. In front of Axel and Xiangyang, he expressed his views without any scruples.
“I think we can sponsor “Between Cities” to dilute the connection between HYS and professional competitions.”
"'Between Cities'?" Axel frowned and handed the sand wedge in his hand to the caddy.
"Between Cities", a large-scale fun sports game show, has been the program with the highest ratings in France since its creation in 1962.
And each country in Europe has successively launched its own version of "Between Cities".
Even China has them.
Each program often involves two or more cities participating in interesting sports competitions. While helping to promote the national fitness movement, the program is also known for its huge production scenes, huge investments, and over a thousand live audiences for each show, making it a huge influence.
This year's "Between Cities" international finals will be held on July 24, local time in Paris, France.
Among the teams participating in the finals, there are also Chinese figures.
The Yinchuan team from China will compete for the championship of the finals. If it succeeds, this will be the second time that China City has won the championship in the international finals.
“This is a good idea, but it’s a pity.” Axel looked at Little John with a smile.
Obviously, he is very interested in Little John's proposal, but "Between Cities" has no shortage of sponsors, and the cost of sponsoring this program is not small.
And the finals are about to begin. Even if you want to sponsor, do you still have to fulfill the original contract?
“Have you received any feedback from France2 about the documentary proposal you made?”
“We are still in communication. I have already met the person in charge of CNC. They are very supportive of us this time. I'm very interested in the project, though."
Little John said, casting his eyes on his friend.
It's not that he messed up the matter, but it was agreed with Xiang Yang that it should be started in China first.
After communicating with Han Sanping and Yu Dong to reach an agreement to assist in the filming, the internal meeting had just been approved, and the two documentaries were still in the process of registering copyright, and someone was eyeing the good stuff.
The other party’s background is not small.
CNC.
French National Film Center
In France, all documentaries are managed by the CNC, whether they are film documentaries or TV documentaries.
Because of good projects, they will directly participate in the production.
In addition to providing about 60% of the budget to help solve the practical problem of funding sources for documentaries, CNC will also cooperate with other departments to participate in locally produced films related to the culture of other countries.
Whether it is the Marseille Documentary Film Festival and the Paris Real Film Festival, these two French specialized documentary film festivals have received the support of CNC to be held continuously.
"I personally think that China's part still needs to maintain the independence of the program."
Xiang Yang nodded. Since his golf ball fell into the sand trap, he directly Withdrew from the competition.
"Of course, I have checked T.J's accounts. We can completely support China's "Fingertips" and "Tongue Tips" independently, and there is financial assistance from both sides."
Little John quickly showed a smile .
According to project estimates, 8 and 7 episodes of the two documentaries will be shot respectively.
The production cost of each documentary is about 5 million yuan.
Such an investment is completely feasible for T.J, who has obtained sufficient funds through "Downton Abbey" and has not blindly expanded. Just 1 million euros.
T.J can still get it out if he squeezes.
Hearing what the two said, Axel glanced at Xiang Yang hesitantly before deciding: "Then let Ms. Jiang Qiong'er fly to Paris, and I will arrange the contract. Signed.”
“I’ll arrange it right away,” said Little John.
"But what do you think about "Between Cities"?" Axel's voice was full of hope, "You can come up with such a good documentary idea, and I think it's also good for such an amateur variety show. You may have some good ideas.”
"Amateurs," Xiang Yang frowned slightly and said with a smile, "I really have no idea about amateurs. But for the athletes we sponsor, I think we can make a sports competition program."
"Oh? Are you a professional player?" Axel asked with interest: "Tell me what you think."
"Uh" Xiang Yang cleared his throat and said with a smile:
“In fact, HYS’s publicity strategy relies on sports events and athletes as intermediary carriers to bring us closer to our customers. The risk of sports scandals, to put it bluntly, we can never escape.”
“In this case, it is very unfair to the outstanding athletes we sponsor.”
"How about we organize our own activities, give them some bonuses, copy other sports competition variety shows, and use copyright fees to prevent these athletes from relying too much on competitive performance to seek commercial value."
On the side, Little John listened carefully.
Why is this routine so familiar? It is very similar to the theory of ‘slap and give a sweet date’ that Principal An told him.
“But this is not easy.” After Xiangyang finished speaking, Little John hurriedly expressed his opinion, “The bonus, the production cost of the program, and the publicity fee are all...”
“You can first communicate with the TV stations in France 2 or France 4.”
Axel thought it was feasible.
The purpose of establishing Hermès Film Investment Company is not to better promote the brand’s positive publicity in the film and television field.
Now that Xiang Yang has given the idea, someone needs to do it.
This person is naturally Little John.
“Damn it, I turned out to be a handyman for Xiangyang.” Regarding the fact that the job fell on him in the end, Little John glanced at his friend angrily, and while muttering in his heart, he was also thinking about playing ball. There's not much left.
Coming out of the golf course, Axel was treated to a lunch as the winner of the competition.
As soon as lunch was over, little John, who was taking the Xiangyang car home, asked in a pretentious manner: "Great designer, please tell me your ideas."
" Ah, what? Are you talking about the show? "
"What if?"
Xiang Yang raised his eyebrows in disdain.
He said while driving:
“I’ve already said it all, you just need to mix the content of variety shows from other sports and competitions, and then combine it based on the competitions we currently sponsor and the events that the athletes are good at.”
“It’s yoga, it’s gymnastics, it’s cross-country, it’s marathon, it’s...”
Little John counted on his fingers, his emotions brewing, “You tell me , which event is more suitable to bring all athletes together?"
"Well, you can ask the professionals."
Xiang Yang was too lazy to share Little John's worries.
Because he was tired of dealing with the sudden scandal, he himself was very tired.
"That's right." Little John looked at Xiang Yang silently, and found that his friend really seemed to have no specific ideas, so he gave up on the matter and said, "Do you need to go to the airport on the weekend? Need help?”
Xiang Yang said softly.
Liu Qianqian’s aunt and her family came to Paris this weekend, and they must pick them up in person.
"Don't you need to spend the weekend with Mr. Han and the others?"
"No, they went to Cannes." Little John boasted, "They wanted to invite me to go with them, but I didn't agree. By the way. , I also saw the female star who came to your office yesterday, what’s her name?”
For a moment, Little John, who couldn’t remember Fan Xiaopang’s name, frowned.
"The crew of "Rizhao Chongqing" came here so early?" Xiang Yang was surprised.
“Everyone has been here for several days.”
"Why are you here so early?" Xiang Yang asked.
"Public relations, but the actress has no hope, but the actor should have no big problem." Little John glanced at Xiang Yang speechlessly and said:
"The actor named Qin, He has been nominated for Best Actor twice. I asked Binoche and other people on the jury, and they were all very impressed by him."
Xiang Yang couldn't help but smile when he heard Qin Hao's name. The corners of his mouth twitched.
“Do you think there is still hope for me?”
Alas, it's a pity that such a good actor has to wait several years before he becomes famous.
“I heard from our Laura that Liu is quite interested in him.” Little John said with a smile.
Although the script of "Time Traveler" is still being written, the theme is becoming increasingly clear.
He quite likes the tone of this movie.
Especially what Laura told him and the theme Liu Qianqian came up with: For the people we love most, don’t say forever, just say cherish.
Very flavorful.
"When Liu completes the script for the movie, if the quality is acceptable, I will buy the movie rights." Little John felt that he was a good friend.
"Why did you buy it?" Xiang Yang was a little absent-minded.
"Of course it's a remake." Little John said: "Do you know "The Untouchables"? Now there are producers from Hollywood coming to our door."
"Movie Isn’t it released yet? Does Disney want to buy it?”
"Absolutely." Little John nodded, "Weinstein International Pictures is also considered Disney, but Disney is also interested in purchasing the copyright for the remake. It depends on what Anna Wintour thinks."
< br>"Weinstein"
Hearing this more familiar name, Xiangyang didn't just grin, "Don't get too close to this guy."
"You also know about him?"
"Nonsense, who knows what Harvey Weinstein did?"
"Haha, do you think Pepper Gwyneth Paltrow really won the Oscar because of him?"
"How do I know" is the indisputable fact that she won the Oscar for "Shakespeare Love" Xiang Yang said he was speechless about the incident, "But it's possible for Aunt Mei, what do you think?"
"This is normal." Little John shrugged his shoulders and said with a smile:
< br>“But Weinstein’s public relations strategy is right, let every judge see the movie first.”
(End of Chapter)