Chapter 434: The famous Lawrence Xu (please vote for me!)
[Fan Xiaopang appears in Cannes, stunning in dragon robe]
[Fan Xiaopang looks stunning in dragon robe Cannes]
[Fan Xiaopang wears a "dragon robe" and appears on the Cannes red carpet with a lot of grace]
[Fan Xiaopang responded that the Cannes look is too ugly, this explanation can be called domineering]< br>
[The man behind Fan Xiaopang, Lawrence Xu]
[.]
Unsurprisingly, when "Rizhao Chongqing" premiered, Fan Xiaopang's draft was again in the country The entire Internet was flooded.
This is the norm.
Paris at the same time.
Xiangyang is welcoming the arrival of Ellie Saab at home.
This old guy came as soon as he came, and he brought a lot of exciting things with him.
Xiang Yang was embarrassed when he saw Liu Qianqian, who had a big belly, unceremoniously opened the package and put a date in her mouth under the old man's trick, and then showed a very satisfied expression. Be reserved.
Black tea with dates is really easy to satisfy.
It’s just that this joy was interrupted by Bea Shaffer not long after.
Lawrence Xu came to see me?
Why did he come to me?
Xiang Yang frowned in surprise.
"Boss, no matter what he is here for, you should meet him."
"Well, okay." Xiang Yang nodded, that's right.
There is no need to refuse his visit.
Maybe
Soon, Xiang Yang, who glanced at Ellie Saab, roughly guessed why the other party came to visit him.
Cannes Film Festival, red carpet, haute couture dress.
In fact, compared with the popularity and controversy caused by Fan Xiaopang's "dragon robe" in China, the really embarrassing thing is that no one paid attention to her on the Cannes red carpet.
God’s calculations are not as good as those of others. Even before the carefully prepared outfit has even appeared, another ‘Pang Fan’ has already appeared on the red carpet.
The host on the Cannes red carpet got his name mixed up.
But the Cannes host is really not to blame for this. It was Fan Xiaopang who got into the wrong car arranged by the organizing committee, which delayed his arrival.
After all, the host at the scene was not Chinese, so he broadcast according to the original list, which led to this own incident.
If the vice president of the film festival had not rushed to the red carpet at the end and gave Fan Xiaopang a hug at the entrance of the Film Palace, the photojournalists would not have known that they had photographed the wrong person.
This is normal.
In China, Fan Xiaopang is the queen of topics, but not many people know her abroad.
The faces of Chinese actors who are well-known to foreign countries on the international red carpet are Cheng Long, Li Lianjie, Gong Li, Yang Ziqiong and International Zhang who have many Hollywood works.
Compared with these people, Fan Xiaopang’s international reputation is obviously not that far behind.
Even Qin Hao, who is not popular in China, is more well-known in Cannes than Fan Xiaopang, who came to the film festival for the first time, because at least he has works.
What does Fan Xiaopang have?
Only ambition is nothing without a platform to show off oneself.
The platform cannot be built overnight.
Ellie Saab has a deep understanding of this.
He came to Xiangyang’s house mainly for two things, one was the documentary and the other was Bea Shaffer.
These are the carriers of the platform.
Think about it more than a year ago when I invited Xiang Yang at the show, hoping that he would join his team, but now I have to rely on Xiang Yang to achieve something.
Ellie Saab couldn’t help feeling that if he could turn back time, he shouldn’t be so polite at that time.
From a designer's point of view, Xiangyang has been silent for a long time and has produced very few works.
But from the perspective of a brand, he made HYS, a start-up sub-brand, frequently appear in the eyes of the brand audience in a short period of time before the physical store opened.
Look at the sports media during the Cannes Film Festival.
Amid the Tour de France scandal, HYS called for the establishment of ITRA (International Trail Running Association), UTMB conducted large-scale coverage before the start of the African race, and the international anti-doping agency held a press conference in the African region.
This matter is not a big deal.
Just let FIFA also hold a special press conference for the World Cup in South Africa.
Emphasize that this time anti-doping will conduct strict blood and urine tests and conduct anti-doping investigations.
Let’s look at the yoga activities in full swing in North America.
To be honest, if it weren’t for the fact that Elie Saab’s brand positioning was not in line with the other competitive TV show mentioned by Xiang Yang, Elie Saab would have wanted to pay for it again. Money was used to sponsor the program.
“We can no longer focus solely on the red carpet and fashion week. Times are changing, and luxury brands must proactively penetrate into the daily lives of consumer groups from more angles.”
This was the most intuitive realization he had during his communication with Xiang Yang when he came here today.
Movies, TV series, online media and offline activities are combined.
Let Hermès use the HYS sub-brand and the Hermès Film Investment Company to attract the attention of young people, and let people who originally felt that they were far away from the Hermès brand get to know each other again.
Should Elie Saab also follow suit?
Although, ElieSaab's brand positioning is advanced customization.
But it started to enter the field of ready-made clothing in 2005, but it did not develop well in this field.
In the past five years, Elie Saab is still highly relied on only for cocktail dresses and evening dresses, and the response of the ready-to-wear market only caused a splash in the 'oil' region.
The vast markets in Europe, America and Asia have not yet been developed.
Ellie Saab, who wanted to have a good chat with Xiangyang about this matter, knew that Xiangyang could not spare time today, so she took the initiative and said:
"Xiang, if you have something to do, I'll leave first."
"Saab, if you're not busy, please help me meet him so that I won't be embarrassed with someone I don't know well." Xiang Yang quickly waved his hand and said modestly.
Ellie Sabo pursed her lips.
After asking for his consent, Xiang Yang smiled at Bea Shaffer and said, "Then invite him over."
"Okay, Boss."
Bea Shaffer's eyes were crooked Smile and talk to smart people to save time.
Especially obedient and smart people.
Not long after she left, a commercial vehicle quickly arrived outside Xiangyang's house.
It can be seen that Lawrence Xu has also made sufficient preparations in advance.
Knowing that the other party was here to discuss things, Xiang Yang had no intention of letting Liu Qianqian go to greet him, so he and Ellie Saab walked to the door of the workroom.
“Director Xiang, Director Elie Saab.”
Seeing Elie Saab, Lawrence Xu, who got out of the car, quickly greeted him warmly.
When it comes to advanced customization, Ellie Saab is a master.
"Okay," After shaking hands with him, Ellie Saab looked at Xiang Yang and then said: "You can do the same as Xiang and call me Saab."
Lawrence Xu swallowed his throat and hurriedly He nodded to Xiang Yang and said in Chinese:
"Director Xiang, thank you."
"You're welcome." Xiang Yang smiled slightly and said, "We are all one family, come in quickly."
Responding to the other party in Chinese, Xiangyang pulled him into the workroom.
Under the arrangement of Bea Shaffer, Annabelle quickly served black tea and dates.
"My workplace is very ordinary, and I don't have any good green tea at home, so I can only borrow flowers and offer flowers to the Buddha with the good things Saab just brought."
Xiang Yang smiled, just for Lawrence ·Xu drew closer to Ellie Saab, "Come, try it first, this date tastes very good."
"Director Xiang is too polite." How dare Lawrence Xu Disgusted, he glanced at the clothes on the mannequin and quickly picked up the tea cup and said:
"Indeed, it is not easy for us overseas to drink good domestic tea."
Xiang Yang nodded. He rarely drank tea, and every time Principal An came, he would go along a little bit.
And since Liu Qianqian became pregnant, he didn't even need to drink wolfberry.
How about that? Ask Annabelle to prepare some boiling water, and let Lawrence Xu drink a cup of wolfberry directly?
While thinking about it, Ellie Saab and Lawrence Xu were already chatting.
Lawrence Xu, who studied in Paris, also speaks French and English very smoothly.
There is no barrier to communication between them.
After the three designers got together, the topic naturally revolved around clothing.
“Hey, it’s normal for something like this to happen.” After hearing Lawrence Xu lamenting what happened on the Cannes red carpet and some domestic comments, Xiang Yang comforted him.
The name of Fan Xiaopang’s ‘dragon robe’ is ‘Dongfang Xiangyun’.
Needless to say, in France, it was not Lawrence Xu who was embarrassed by a mistake on the red carpet.
But when it comes to clothes, the craftsmanship is indeed worth a closer look.
Xiang Yang is also familiar with Yunjin.
More than 30 embroiderers took 15 days to complete the hand-embroidery for the dragons and phoenixes hovering above, embellished with auspicious clouds.
The force is too strong.
"This is actually the design idea of Fan Xiaopang's stylist Bu Kewen. I..."
"What about the pattern making?"
"I participated in the pattern making."
Despite what Lawrence Xu said, there were some things that went wrong in the conversations between experts.
Let’s take the Yun Brocade, which Lawrence Xu said was his favorite.
When Xiang Yang asked him how he planned to use this unique luxurious fabric and exquisite embroidery to combine it with Western three-dimensional tailoring, and what kind of effect he would use in terms of techniques, size, and structural processing.
Lawrence Xu stuttered and kept talking about "spirit".
Xiang Yang, who has rich experience, immediately discovered the problem.
Pattern making is very important in the garment making process.
If we say, the designer gives a piece of clothing a soul.
Then the patternmaker fabricated the skeleton for the garment.
How to achieve perfect transformation from design drawings (two-dimensional) to ready-made garments (three-dimensional). The answer to making the design more exciting lies in pattern making.
It’s okay if you keep going in circles around the ‘spirit’ in front of outsiders.
But we are all designers, and we have our own judgment on design ideas.
Besides, what we want to discuss is how you presented this idea and its subsequent transformation.
Listening to his talk, let alone Xiangyang, Ellie Saab also frowned.
If the idea is not Lawrence Xu's and there is a problem with the pattern making process, then to put it simply, he took someone else's design, found a pattern making master, and then hired a group of highly skilled embroidery workers
“Isn’t this just a second-rate dealer?!”
Xiang Yang was shocked when he understood this. No wonder Lawrence Xu’s later works revolved around the elegant yellow robe.
How to say this thing.
When you first come up, you want to attract people’s attention, and your bold design ideas can really make people’s eyes shine, but over time, you will become tired of the aesthetics.
With only three axes, you are destined to not go far.
“The design is not made up of enough craftsmanship”.
The constant accumulation of excessive elements on clothes will give people an overly complicated and cumbersome feeling.
It looks expensive at first glance. Although it represents exquisite craftsmanship, the workshop show is different from the fashion show.
"Then it seems that I was right to keep Saab today." With a smile, Xiang Yang smiled at Lawrence Xu and said, "Let's have tea."
He gave Xiang Yang an understanding look, Ellie Szabo also picked up the teacup.
Such a scene is something he is all too familiar with. In his own country, he is often visited by other people who want to develop in the field of high fashion.
What Lawrence Xu does is not uncommon in the field of fashion design.
Designs full of strong ethnic elements will certainly arouse people's curiosity and discussion. You can attract topics through novel, avant-garde, and bold styles. That is what London and Milan Fashion Weeks do.
Lawrence Xu Sansan, who knew he was shy about showing off, picked up the tea cup. When he held the bitter black tea in his mouth, his eyes wandered, thinking about how to change the topic.
Sensing that Xiang Yang was not interested in continuing the conversation, Bea Shaffer, who was accompanying him, picked up the tea cup and took a few sips without leaving a trace, then stood up and left the workroom.
About ten minutes, she walked in again and said with a smile: "Boss, I have a phone call that I need you to answer."
"Xiang, you should keep a distance from people like this." After Lawrence Xu left, Allie Saab patted Xiang Yang on the shoulder and said with a cautious expression.
Of course Xiang Yang understood the truth. He sighed sadly and nodded: "Yes, I know."
It is not difficult for second-tier merchants to become famous by relying on luxurious fabrics and exquisite embroidery skills.
There are many such people among the "non-staff" of Haute Couture Fashion Week.
But there is a market for such “couture designers” in China.
Just like Fan Xiaopang’s boldness, at least in China, she received the feedback she wanted.
“This bit of ambition is on my body, frankly!”
After Qin Hailu sent out a scarf, Fan Xiaopang directly fought back through his own scarf:
"If she thinks it is ambition, it is her ambition, not mine. This dress is on her body It may not be suitable.”
The retort between the two instantly ignited the enthusiasm of netizens.
What entertainment stars do is, of course, to add entertainment to the lives of the public.
While the war of words began, some netizens only discussed this dress.
Chinese-speaking mainland actresses often appear in dresses with Chinese elements at international film festivals. Red satin, red bellyband, cheongsam, and folding fan have all appeared. Blue and white porcelain, phoenix chaoyang, peony, and begonia patterns have also taken turns to arouse topics.
But this time, it was extremely hot.
Some people think that Fan Xiaopang is not worthy, some people think that this kind of design with obvious feudal dross should not appear on the red carpet of Cannes, and some people kindly gave Fan Xiaopang a "Fan Huang", " Titles such as "Fan Ye" and "Fan Queen".
“It’s really starting to change.”
Watching Lawrence Xu’s business car leave, Xiang Yang thought about it for a while.
Well, it wasn't Fan Xiaopang who started it.
Before this critical moment in 2010, domestic celebrities still cared about reputation. After all, gold cups and silver cups were not as good as the audience's reputation.
But after the "dragon robe" incident became popular, a bad image was no longer a big deal. It became important to maintain good relations with the media and create an illusion of popularity.
Then a bunch of carpet stars came out one after another from the mainland.
Fan Bingbing was indeed mistaken for the red carpet at Cannes in 2010. If you are interested, go and search.
In addition, Lawrence Xu should be familiar to everyone, he is the one who designed the costumes for the movie version of "Three Lives Three Worlds".
What does this designer say? He and his brand are not members of the French Custom Fashion Association.
I was just a guest member, and later an off-site designer.
Everyone outside the venue should understand that just spend money.
But there is a big gap between formal members and guest members, because formal members will be awarded the title of advanced customization designers. Currently, there are only 14 brands.
There are 4 associate members, Valentino, Armani Haute Couture, Elie Saab and Viktor & Rolf.
There are 14 guest members. It is different from the previous ones and will change every year.
So Lawrence Xu is no longer among them.
But this person has always promoted himself as a high-end fashion designer, and does not carry out in-depth design of clothing with Chinese elements. The clothes he makes only care about gimmicks to hype himself up.
If you are interested, you can just look online.
Guo Pei has basically always been a guest member. Although she also has a dark history and likes to fold materials, she can still spark discussions with her unique Chinese element design at a haute couture show in a certain year.
And Lan Yu is also a non-staff member, similar to Lawrence Xu, so I won’t introduce him further.
(End of this chapter)