Chapter 454 UTMB is very popular in China (too shameless to ask for a monthly ticket~)
A cooperation involving two big brands cannot be settled in a sincere meeting.
After the initial contact and understanding of each other's intentions, the two parties agreed to continue to maintain contact, and this meeting came to an end.
Actually, what Xiangyang wants is very simple.
He just wants Apple to pay a sum of money to HYS for every electronic product with a licensed appearance in the future.
This is equivalent to the fact that when Apple users pay in the App Store, the company to which the App belongs needs to pay Apple tax.
HYS designs and Apple handles sales. It’s great that both parties make money together.
As for Tim Cook, in his communication, he has repeatedly emphasized that they want to buy out the design patents at once.
How visionless is it to agree to such a thing?
Hearing that Xiangyang was so thoughtful about HYS's performance, Axel was so moved that he was speechless.
The sales of Garmin watches are certainly gratifying, and they have also brought a good amount of joint revenue to HYS, but Garmin’s market share is compared with Apple.
“I’m afraid Tim Cook and others won’t I will agree easily." Axel's tone was a little worried.
"Let's see, I believe they will come to us again."
There was a hint of confidence in Xiang Yang's tone.
He really didn’t believe that Tim Cook was unmoved in the face of such a vast market.
He's not Steve Jobs.
As for the subsequent negotiations to finalize the details, Xiangyang does not need to pay too much attention. Axel is much more professional than him in this aspect.
However, from his attitude, Xiang Yang also found some clues.
Hermès owns the right to speak, and it has become more important unknowingly.
Aware of this, Xiang Yang inadvertently flashed a proud smile at the corner of his mouth.
What is this called?
The east is not bright, the west is bright.
This feeling of not being able to participate in conversations at home for a long time has deepened with the birth of two babies.
Now when I get home, there is no small stove to eat.
“Hermès wants to cooperate with Apple?”
While Xiangyang was endlessly lamenting his experience, the outside world was attracted by Tim Cook's visit to the Hermès headquarters.
Even though this news was quickly denied by Hermès insiders.
However, after digging deeper, the media increasingly confirmed that the contacts between the two parties have made substantial progress.
Yes, in the eyes of the media industry, HYS can also represent Hermès.
In the fashion circle, HYS cannot be easily represented by ‘Hermès’.
Since its establishment, it has been dormant for nearly a year, relying on various activities, sponsorships and catering to the tastes of today's young people.
HYS’s explosive sales performance at the beginning of its opening did not sink immediately because the popularity dissipated.
On the contrary, due to the emphasis on offline experience and the business strategy of online sales, new brands with only a few stores have won the support of a large number of consumer groups.
After hearing the shocking news that Apple was going to cooperate with HYS, not only the executives of other brands attached great importance to it, but the consumer groups were also shocked by the news that had not been personally acknowledged by the Hermès Group.
In the HYS App community, many people left messages expressing their expectations for this kind of cross-border cooperation.
Many people even said that they gave up the idea of replacing their mobile phones and wanted to save money to support this cooperation.
Are HYS products expensive?
To be fair, it is really more than twice as expensive as those competing brands, and there is no discount.
But it has won the favor of the vast majority of people by virtue of its various activities.
Just like the event at the Hua Xia Cross-Country Run that ended not long ago, the contestants who used their points from other activities organized by HYS to redeem air tickets and hotels for free not only received the participation gift packs distributed on the spot, but also saved a lot of money. An expense.
Not only does it save money, some people even think that HYS is doing charity by organizing cross-country running events!
Domestic media have reported that the success of this cross-country run is not just at the competitive level, but also sounded the clarion call for the vigorous development of a region's tourism industry.
According to official statistics, there were as many as 1,500 professional participants in the first 35KM, 50KM and 100KM cross-country race around Siguniang Mountain.
The number of people who come to experience 5KM and 10KM is even higher than tens of thousands.
For a time, hotels and B&Bs in the entire Siguniang Mountain area were all in a situation where it was difficult to find a room.
Even the nearby county hotels and the few B&Bs have people staying there.
According to conservative estimates, in addition to the round-trip transportation costs borne by the organizers jointly established by HYS, Garmin, and RedBull, the cost of food and accommodation for professional players alone is as high as 3,000 yuan per person.
But for those who come to experience 5KM and 10KM at their own expense, this time is not in vain.
In addition to being able to personally experience the unique beauty of Mount Siguniang, which is known as an outdoor paradise, they can also use their won event points and participating tag numbers to redeem the lottery on site.
The prizes are naturally provided exclusively by commercial sponsors.
“This quick-drying T-shirt is actually sold on the website for 1,000 yuan!”
“This cotton short-sleeved shirt is actually sold on the official website for 1,200 yuan!”
“Oh my god! You guys! Look at this sports watch I won, the official website price is 3300!”
“And here, look at this pair of hiking shoes, 1600!”
“This 75-liter mountaineering shoe! The bag sold for 5,400! I feel like I’m rich!”
Unlike the Chinese participants who shouted excitedly, many foreign participants who came to China to participate in the competition with the points from the African Division were a little jealous.
“HYS is really too biased. Why don’t we have these things in the African competition area?”
“Sorry, the store has not officially launched sales at that time. But you can rely on the existing Points can be redeemed for lottery tickets in the product mall.”
The HYS staff who have undergone rigorous training and were selected to serve this cross-country event explained politely.
“I still want to go to France.”
"Of course, I can check your points for you."
The staff at Garmin on the side felt something was wrong. It was obviously a jointly organized cross-country event, but it felt like the benefits of publicity were being taken away by the partners. .
They also provide sports watches here!
HYS and Garmin’s joint watch!
HYS is not the only one.
"Excuse me, what is this Birdman Flying Competition?"
"This is a traditional competition event of Australia's Moomba Festival. In order to enrich the UTMB finals, it was specially held on the Seine River in Paris. Birdman Competition Originated from Greek mythology”
“Greek mythology?”
The participants who asked this event were curious.
This is really weird for HYS, it actually teamed up with RedBull to engage in such a weird competitive event.
Who says it's not strange?
The HYS shopping guide who was in charge of the reception was also speechless about his company’s weird culture.
It just feels like there is nothing that HYS can’t do.
Wouldn’t it be better to use the money from sponsoring such events to open more stores?
In this regard, Liu Qianqian said, of course it’s not good~
"If you give me a surprise for your own good like this, will you be talked about in the group?" Lying on a comfortable and warm chest, Liu Qianqian hugged one of Xiang Yang's arms.
Xiang Yang smiled: "Isn't this pretty good."
"What's so good about it is that even Director Scott laughed at you after hearing about it. Could it be that Can Axel and the others see it?" Liu Qianqian's voice was mixed with a slight gasp as she felt the lightness of Xiang Yang's fingertips on her skin.
"It's not as complicated as you think." Hearing such a voice, Xiangyang puffed up his chest proudly.
There is nothing more worthy of pride than a woman who can satisfy herself.
"Actually, there was something wrong with the large-scale competitive competition program that Little John was planning to host, so..."
As Xiang Yang spoke, the movements of his hands did not stop.
Liu Qianqian pursed her red lips and almost couldn't hold back a sound. After glaring at him angrily, she grabbed Xiang Yang's mischievous hand and placed it firmly on her fair skin. below the clavicle.
Smooth skin immediately becomes pink and tender.
Is this a reward?
Of course.
Liu Qianqian has never been stingy in rewarding Xiang Yang.
Especially, because he has recently been reading a lot of stories about Greek mythology in order to prepare for the prequel of "Alien", he brought this little surprise to himself.
She didn’t believe it. Xiangyang said that the purpose of HYS and RedBull in sponsoring this weird flying competition was just for the entertainment of young people.
Naturally, he wouldn't believe it. He was using his friend as a cover.
"If you love me, you should just say it directly." Lying weakly on Xiang Yang's body, Liu Qianqian murmured softly.
"Sister, I don't have to say anything." Xiang Yang curled his lips.
He felt that the whole world knew about it.
“Then I want to listen to you too!”
"Okay, then I'll talk as I do, and try to get five-star reviews for my service, hehe."
Xiang Yang was sweating like rain, and the main person in charge of the UTMB event was not idle either.
After a large-scale cross-country running event, there are many things that need to be summarized.
To be honest, everyone in the UTMB organizing committee was surprised that the first session could achieve such success in China.
This is inseparable from the support of local leaders.
Without their help in coordinating the search for volunteers, these people at UTMB would not necessarily be sure that this competition would be held so smoothly.
Different from urban running, cross-country running also places great emphasis on the professionalism of volunteers.
The physical fitness and environmental familiarity of volunteers are very high.
Being able to recruit the local alpine cooperation team to serve as volunteers was of vital help in ensuring the event.
But there is no reason to help in vain if you are busy.
The reason why local people in charge take it so seriously is because the organizers are really willing to spend money.
The economic effects brought by such large-scale activities are more intuitive.
In just one week, the participants who came to experience the cross-country running event brought an economic effect of nearly 100 million yuan to the local area.
For big cities, this little money may be nothing.
But it’s different in the mountains.
The county where this cross-country event is held has an annual GDP of less than 1 billion yuan, and the income of many locals is only 10,000 yuan.
On weekdays, surrounded by mountains, if you want to develop tourism, you face too many financial problems, too high risks and other reasons.
The local person in charge hopes that people in the mountains can go out and see the outside world.
Now, people from the outside world come directly to the home.
They all come with money.
Will this make the local person in charge unhappy?
In a special interview with the program team of "Economic Half Hour", the local person in charge said very proudly:
"We organize such an event for economic benefits. Co-founding a large-scale event with such a well-known company and a responsible organizer is a valuable asset for the urban residents around Siguniang Mountain.”
“The next focus of our work is to provide the best service for the people. We are fully prepared for next year's event. The UTMB organizers are summarizing their experience. We have also discovered many problems. For example, the hospitality facilities around the competition area are backward and the standards of B&Bs need to be improved."
"Our difficulties still exist. There are many large tourist buses that need to climb Balang Mountain to reach our mountain town. This is the main reason why we have not been favored by tourists in the past. However, I believe that with the continuous development of cross-country running events, these will change and people's lives will change. It will get better and better.”
The more he spoke, the more excited he became. Behind the local person in charge, a red slogan with white letters was floating gently in the wind.
“Mountains of gold and silver are not as good as clear waters and green mountains.”
After the popularity of “Economic Half Hour”, the local area suddenly welcomed research teams from other provinces and cities.
In southwest China, towns in large mountainous areas hope to see with their own eyes how Mount Siguniang develops a tourism economy based on mountain sports.
The UTMB Event Committee also received many visits after hearing the news.
Other regions also want to co-host events with UTMB?
This.
Faced with this situation, the event director of UTMB did not refuse immediately, because he really didn’t count on it.
Who said it works?
Of course it is Xiang Yang who is the director of the International Trail Running Association (ITRA), but is too lazy to even take a step forward.
In fact, he also wanted to lose face and didn't want to bear the title of 'director'.
But HYS is one of the founders of ITRA. The entire council has one chairman, two vice-chairmen, one treasurer, 6 representatives of associations from all continents, and 15 directors. HYS has to send a Represented.
After all, HYS also paid for ITRA’s sponsorship funds.
North Face, Columbia, RedBull and other brands have also funded ITRA, and they also occupy director seats.
But they are all appointed representatives.
HYS is the only company that directly accuses it.
After receiving the feedback from UTMB, Bea Shaffer took the news very seriously, and she, who was never polite to Xiang Yang, came directly to the door.
After simply listening to the report, Xiangyang thought for a while and asked hesitantly: "Do you have any ideas?"
"I think this is important for the promotion of the brand and the promotion of the event. It's a very good thing, but there are many things we need to pay attention to, especially the quality of the competition, which needs to be carefully inspected," Bea Shaffer said without any hesitation.
Xiang Yang glanced sideways at her while listening.
Obviously, he was a little disdainful of his secretary's mysterious confidence.
"Why, am I wrong?" Faced with Xiangyang's attitude, Bea Shaffer frowned.
Xiang Yang nodded and said with a smile:
"You, just ask Little John for advice on this matter."
"Should I ask him for advice?" Bi Xia Fu was confused.
“You’ll know if you ask”
I’m so sorry, my wife came to BJ for a few days and then returned to Hangzhou.
When she came, she introduced me to a small game called "Container Fun Match". Seeing that she couldn't play it, I started playing it myself as soon as I was anxious. Then I became addicted to it. Now I have played level 54 and my eyes are almost going blind.
But I didn’t play today~
Because I have realized my mistake.
I'm really sorry, everyone.
I will stay away from women and games from now on
Concentrate on coding!
By the way, there are so many ads in this crappy game, damn it!
(End of this chapter)