Chapter 496: Mobile phone cases are the blue ocean
Mobile phones don’t make money, they only make money from accessories.
Among them, mobile phone cases, which are booming hand in hand with smartphones, are naturally the most profitable.
As of 2023, the famous market research company NPDGroup has published a survey showing that 75% of mobile phone users around the world have purchased mobile phone cases, a key accessory.
Among them, iPhone has the highest ranking, reaching 87%.
Users of major Android brands also have 66% of consumer groups who will buy it.
In other words, when the number of new mobile phones worldwide reaches 1.4 billion in 2021, about 1 billion users are using mobile phone cases.
What is even more exaggerated is that there are actually 10 million users who consume about 12 or more mobile phone cases every year.
What are the uses of mobile phone cases?
In addition to the function of protecting mobile phones, it is also the simplest fashion item.
"Different colors, different pattern combinations, and different materials can not only be used in different scenes and worn with different styles of clothing to show their uniqueness, but can also inject freshness into life."< br>
The Hermès 2011-2012 spring and summer show has just ended. Xiang Yang, who wanted to leave but failed, was forced to accept an interview with reporters.
In addition to responding to his feelings about this show, of course he was also asked about the latest developments of HYS during the fashion week.
“Like other products, the user preferences and fashion trends of smartphones are also very difficult to grasp. Therefore, in addition to focusing more on the research and development of materials, we also hope to reflect the quality and uniqueness in our products. . I believe it will become the third accessory besides lipstick and necklaces in the future.”
"Yes, mobile phone cases often inherit people's emotions and habits. It is also a representative of social attributes and an expression of personality."
In the noisy show environment, Xiang Yang talked eloquently .
Personalized customization services must of course be launched, otherwise how can we be embarrassed to make money from rich people.
From a business perspective, HYS’s mobile phone case is actually a fashionable item. It seems to be just an inconspicuous accessory, but in fact it is aimed at those with high consumption in the age group of 20-35. Strong female crowd.
Of course, the men have no intention of letting it go.
Don't underestimate this thing, there is a reason why all luxury brands will launch it one after another in the future.
Because it is the product with the lowest single price in luxury brand stores.
The price is only entry level.
People who buy are often regarded as "foolish people with too much money".
But its repurchase rate is very high.
In fact, even if they are not luxury brands, they are just some trendy brands that are good at making mobile phone cases, and they can get tens of millions of dollars in financing based on this.
So this kind of money is not earned in vain.
If you make money, you won’t make it in vain.
"The third accessory?" Little John, who was standing next to Xiang Yang and waiting for him, really didn't dare to agree with his friend's face.
But if you can’t stand it, someone will recognize it.
As soon as this statement appeared in the relevant reports of Fashion Week that day, it aroused the attention and discussion of many people in the fashion circle.
In the fashion world, lipstick and necklaces have a unique status.
As for the mobile phone case.
Friends in the fashion circle who have been in close contact with Xiang Yang, of course, as always, all praised this statement.
Fashion is all about the right to speak.
During fashion week, designers from major brands are accustomed to using their works and show layouts to explain their thoughts on the next trend.
As a member of the fashion industry, is there a problem with Xiangyang saying this?
Of course not.
But just like Little John, many people were dismissive of Xiang Yang's words, and even thought it was just to gain a reputation.
Xiang Yang just smiled at such remarks.
When it comes to his vision for the next ten years or so, he has never been slapped in the face.
It’s just.
“Honey, can you comfort me tonight?”
“Huh?”
Hearing this, Liu Qianqian couldn’t help but feel There is annoyance, "I have promised to help you make a short film, please don't go too far~"
"This is too much to ask for." Xiang Yang sighed slightly.
But Liu Qianqian smiled slightly, changed the subject and asked: "When we were eating just now, did you have any thoughts on what Little John and Director Scott said?"
" Yes, of course." Xiang Yang said, his face drooping even more.
I thought this meal would be simple, just introduce Liu Wen to Ridley Scott.
I never thought that something like Little John would happen.
Liu Qianqian, who wanted to be a good listener, suddenly changed her mind.
Xiang Yang would be punished if he lied to her.
Smirking, she raised her hands and rubbed Xiang Yang's face until it became bulging. She smiled and said, "Then tell me quickly."
"Woo hoo." He pouted and made a hesitating sound to Yang Yang.
After being rubbed several times, he felt his face being released.
With a wry smile, he said: "In fact, I have a plan in mind for the joint mobile phone case of "Alien", and it can also be linked with Musk."
"Really? I I don’t believe it.”
“Why are you lying?” Xiang Yang stared at Liu Qianqian and took her into his arms and said, “I can’t lie to anyone.”
“Tch~. "
Liu Qianqian raised her head and gave Xiang Yang an honest look.
Feeling that this was not enough, she opened her mouth and added: "That means I am smarter now, otherwise I would have been deceived by you just now!"
"Just now? Did I?"
Xiang Yang licked his lips.
"Hurry up and say it properly."
"Really, I swear." Sensing that his wife's tone had become a little urging, Xiangyang quickly put on a serious look, "Aramid Have you ever heard of fiber?”
After receiving another roll of the eyes, Xiang Yang gave another wry smile.
When it comes to synthetic fiber materials such as aramid fiber, it is estimated that few people can react.
But if we say it has another name - Kevlar.
People who like to buy mobile phone cases in the future will definitely have a sudden realization.
Essentially, Kevlar is a type of aramid fiber, and the reason why the two are named differently is because when the trademark was originally registered, one was in Europe and the other was in the United States.
This material is very mysterious because it was first regarded as a strategic material and was not disclosed to anyone.
The initial application fields were also in high-tech fields such as spacecraft and rockets.
With its unique visual sensory effect, coupled with its application fields, it is most suitable to combine the two and use it in the Alien series.
"You are quite smart." Liu Qianqian pursed her lips and praised.
"Of course." Xiang Yang, who was holding her in his arms, was overjoyed when he heard this. He couldn't help but lower his head and tap Liu Qianqian's forehead, and said proudly:
"I can't catch you if I'm not smart. ."
"It's a pity that no matter how smart you are, I will keep you in check." Liu Qianqian clenched her fists and said with a demonstrative smile.
“.” Xiangyang frowned and smiled bitterly.
“What, you have an opinion?”
"How dare you."
"Hey, does this sound like you are resentful?"
"No resentment, that's all." As he spoke, Xiang Yang tightened his arms around Liu Qianqian's shoulders. Liao Xin smiled and said:
"There is a lot more joy than a little farewell than a newlywed, hehe."
The autumn night is endless, and the affection is endless.
The next day.
While having breakfast at the hotel where he was staying, Yu Chengdong noticed Xiang Yang’s remarks last night.
“This one called Xiang Yang is really something!”
Looking at the HYS Community App that was installed just yesterday, Yu Chengdong became more and more eager to see Xiang Yang. .
When he returned to the hotel yesterday, he locked himself in the room and never came out.
Systematically recalling the shopping experience in front of the HYS store was not enough, so he also wrote down every detail.
After he finished writing, he wanted to say something.
“Hermès really found a treasure.”
Yu Chengdong also agrees with Xiang Yang’s view that he is very optimistic about mobile phone cases.
After finishing shopping at the HYS store, he took Tao Jinwen and did not leave in a hurry. Instead, he carefully observed the store.
The vast majority of people who come to the smart watch area come to match a new watch chain.
Instead of buying a smart watch.
Because these customers already exist.
And what surprised him was that HYS’s watch chain was not just for its collaboration with Garmin.
20mm, 22mm, and 24mm that are common for mechanical watches, and 16mm and 18mm that are common for quartz watches are also available.
Individual customized services can also be provided according to different customer needs.
It can be said that.
In order to bring a satisfactory shopping experience to any customer who walks into HYS, a lot of effort has been made.
Yes, after only about two hours of careful observation, Yu Chengdong was fully convinced in his heart that HYS had brought the best service from a high-end luxury store into a sports brand store.
He was even more complimentary about the improvements made by HYS.
However, how to make the shopping guide do this patiently? He knew that if he wanted to learn from it, he would need to find Xiang Yang himself.
It is not impossible to get an internal training manual from Hermès or HYS.
But this is obviously more troublesome than meeting Xiangyang.
"Lao Yu, hurry up and eat. Why are you staring at your phone?"
Tao Jinwen, who was sitting opposite Yu Chengdong, asked curiously.
"Hey, I was watching how others built tall buildings, and I used my brain to see how we could use these in our company." Yu Chengdong said.
"Raise a tall building?" Tao Jinwen thought to himself: "Don't let the building collapse."
Yu Chengdong, who was not thinking about eating at all, subconsciously stuffed a piece of bread into his mouth and chewed it. A few mouthfuls.
After swallowing, he suggested: "Old Tao, I'm going to go to the HYS store today to have a look."
"You still want to go?" Tao Jinwen opened his mouth in surprise. , "Lao Yu, don't be stunned."
"It's not that I'm crazy, I just want to make more preparations." Yu Chengdong said slowly, "Although I'm not sure how much HYS's marketing model has anything to do with the designer named Xiang. I'm not sure either. How much can we use the model, but I vaguely feel that it will be of great help to us."
"We still need to develop ourselves better, don't we?"
" You are right." Tao Jinwen commented on Yu Chengdong's second sentence.
As for the first sentence.
He feels that it is too difficult to take what he has seen and experienced back into HUAWEI’s terminal business and apply it.
Unless Lao Ren can support me.
Otherwise, this road will definitely not be easy.
"How about this, Lao Yu, why don't we also go to other HYS stores, or else we always look at this one, okay?"
Conversation between Yu Chengdong and Tao Jinwen He glanced at it, nodded and said:
“That’s what I meant.”
(End of this chapter)