Chapter 501 Rebus is here again
“What! You made a reservation too?”
At the dinner table, Xiang Yang clutched his chopsticks with both hands and his eyes widened.
"Well, that's right~" Liu Qianqian raised her chin arrogantly and said to Xiangyang in a warning tone: "Will you try glaring at me again?"
"Just try it. .”
Xiang Yang looked back at Liu Qianqian angrily.
With his wife, his main focus is to satisfy Liu Qianqian's various needs as much as possible, even if they are a little excessive.
Otherwise, she even said that the customized mobile phone case launched by HYS was an IQ tax, and she was actually willing to praise Lafayette.
Where is the logic in this?
Although, the tweed fabric is very famous for the mobile phone cases designed by Karl Lagerfeld.
But after all, it is the fabric used to make clothes.
Compared with the calfskin used in Birkin.
“Bah, there’s no comparison between these two things.” Xiang Yang, standing in his own company’s position, spat in disgust.
The tweed fabric used by Chanel is also called twill Tweel.
This fabric is known for its moisture resistance and durability, and can withstand harsh weather and climate. It is a traditional clothing cloth in Scotland and Ireland and is often used for outdoor activities such as shooting and hunting.
When he first designed HYS outdoor products, Xiangyang also thought about whether to apply this fabric to HYS.
But once I think about people’s habit of thinking that this fabric is unique to Chanel, I give up.
Unexpectedly, that old man Karl Lagerfeld actually used it to make money.
"I also bought it for Su Chang, Liangying, and Nana." Liu Qianqian raised her eyebrows provocatively, as if she was deliberately trying to anger Xiangyang.
After she finished speaking, she picked up one of the strawberries on the plate and put it in her mouth.
Very sweet~
"Haha, IQ tax." Xiang Yang complained.
The characteristic of this kind of fabric is that it is very easy to get dust, so it needs to be cleaned in time.
Do not use a brush. Use a roller specially designed to clean wool clothing.
So if you buy it to make a mobile phone case, what is it if it’s not an IQ tax?
"It's the same as using calfskin to make a mobile phone case is not an IQ tax."
"Mine is different."
Xiang Yang defended: "Wife, have you ever thought about it? One thing, why are there so few Birkin series? Why are there only 10,000 pieces of the customized series that cost more than 300 dollars? "Why do I want so many?" Liu Qianqian picked up another one. Put a strawberry in your mouth.
This one is very sour~
She squinted her eyes and chewed the pulp in her mouth. After swallowing the pureed meat and juice together, she couldn't help but feel sour.
“It’s like eating a strawberry. If you don’t put it in your mouth, how can you tell whether it is sweet or sour?”
Eating a strawberry must be like opening a blind box. Liu Qianqian picked up one again, held it between her index finger and thumb, and shook it in front of Xiang Yang.
Looking at the strawberries dangling in front of his eyes, Xiang Yang swallowed his throat.
He wants to eat it too.
"When you mentioned this, I remembered something." Xiang Yang's eyes were always staring at the strawberry that was very close at hand. He was about to feint a shot and launch another sneak attack.
Let Liu Qianqian be embarrassed in front of him.
"Well, tell me."
"Honey, do you know that the seeds on strawberries are actually sesame seeds."
Before he finished speaking, Xiang Yang suddenly moved forward. Before she could even open her bloody mouth, Liu Qianqian quickly retracted her wrist.
The smart eyes revealed were not only filled with surprise, but also full of teasing.
Even the corners of his mouth raised and he let out a contemptuous "haha".
The seeds on strawberries are all sesame.
Do you think I am a fool?
Xiang Yang, who did not get any advantage from his wife, came to the workroom feeling very unhappy.
Two years ago, before fashion week, he could fly to China.
A year ago, during fashion week, he could choose the show he wanted to go to.
Nowadays, not only major shows must obey Bea Shaffer's arrangements, but they must go there as much as possible to maintain social interaction within the circle.
Even in this leisure time in the morning, he still has to work.
“It’s really, really annoying.”
Reluctantly, he turned on the computer, entered the password, and muttered to Yang Yang.
He felt that he didn’t look at the almanac when he opened his eyes today.
If he had known that he would be so unhappy when he woke up, he would have slept through the day.
“Ding Dong”
“Ding Dong”
"Ding dong"
After several reminders, Xiang Yang sighed. Several emails came to his mailbox in the morning that he needed to check.
After swinging the mouse for a while and clicking on the mailbox, Xiang Yang was stunned for a moment.
It is the statistics of the number of mobile phone case reservations from HYS.
It was forwarded by Bea Shaffer.
Seeing that her assistant was so diligent when she got up early in the morning, Xiang Yang was embarrassed to be lazy. Basically, the emails forwarded by her were all that Xiang Yang had to go through in person.
“Hmph, I can’t buy my mobile phone case if you want to buy it.”
Seeing that the two customized mobile phone cases were all sold out, Xiang Yang swore that if Liu Qianqian wanted it Just go buy second-hand ones.
He doesn’t know how to open the back door.
He will definitely not be soft-hearted this time. As he spoke, he moved the cursor and clicked "Preview".
A statistical list of various models comes into view.
I don’t know whether it was made by a considerate assistant or a bar chart made by an employee responsible for statistics. Every scheduled model was listed one by one.
Xiang Yang doesn’t need to worry about how to make such a mobile phone case.
The Birkin series is completed by Hermès craftsmen, and HYS will also hire craftsmen to make the customized glass version.
This kind of customized mobile phone cases will still be a small business online in later generations.
The method of making it is not difficult.
The key points are to spray explosion-proof film, polish the surface of the glass sheet, and treat it with anti-fingerprint coating.
For various types of mobile phones, only hot bending is required.
This craft is not difficult in the presence of truly skilled craftsmen.
Of course, there is a reason to sell it expensively.
In this regard, both HYS's quality control and the selection of craftsmen will be strictly controlled.
What Xiangyang really wants to do is to have the design department come up with a design plan for the overall outer packaging as soon as possible.
“Someone actually customized it for Meizu M8.”
Although it is a customized glass phone case.
Although there are only 2.
But when he saw it, Xiangyang was still surprised.
Before Xiaomi M1 was launched, which domestically produced mobile phone was the most popular among consumers?
Xiang Yang is not sure about this. But come to think of it, Meizu M8 must be one of the candidates.
Then scrolling down, Xiang Yang, who had just experienced the surprise brought by Meizu, saw the familiar HUAWEIC8500 model and immediately started to curse:
"Damn, this person is definitely here to cause trouble!"
This mobile phone has just appeared, a 3G smart low-end mobile phone launched by HUAWEI and China Telecom.
Equipped with the Android operating system, sales exceeded one million as soon as it was launched.
The price is only 780 yuan!
If you ask why Xiang Yang knows so well, then although his wife is incompetent, she is still a spokesperson.
Before the mobile phone was launched, HUAWEI sent her two units for her to try out.
“It’s not her who ordered it, right?”
Seeing that the reservation number behind the model of this mobile phone also showed “2 units”, Xiangyang couldn’t help but speculate.
"Hehe~ This wife is real, she even ordered a couple's model."
In an instant, a feeling called joy came to Xiangyang's heart, and he murmured happily:
"How old are you? You still play with surprises."
"I missed a wave of popularity."
In a science and technology park in China, Shanghai.
Rebus commented after seeing that HYS’s customized mobile phone case was being sold out after Chanel also launched a limited version on websites related to digital technology.
Rebus declined to comment on its high price.
There is nothing cheap about luxury brands.
People who buy it will not focus on its practicality.
But it is a pity to miss out on this gimmick that can be used for hype, especially after the last time I ate it.
“Wait until next year, our Xiaomi mobile phone will also be launched.”
Having decided to take advantage of the popularity, Rebus secretly decided that he must order a few as secrets by then. A great gift to give back to the enthusiasts who support Xiaomi.
Although, the price of 1,999 yuan is the same as the price of Xiaomi mobile phone in his mind.
10 pieces can be customized, and it only costs 20,000 yuan.
At that time, it will be drawn directly from the first users and given away for free.
The publicity effect is better than spending money on advertising, and the cost-effectiveness is so high that I don’t know where it is.
If we do a good job in this wave of marketing, it is not impossible to spend more money to customize some spray paints priced at $99.
"Yes! How could I forget this!"
Remembering that HYS's spray-painted patterns can be customized, Rebus had a hint of cunning on his face and tapped out a brisk "" on the table with his fingers. "Click" sound.
Limited customized mobile phone cases are only for mobile phones that have been released on the market, but the color printing version does not have this requirement.
“Buy 100 of them first and try the water.”
As soon as Xiaomi’s Rebus neck scarf was updated, word spread instantly. The phone was not yet on the market, and suddenly it was customized by a fashionable luxury brand. Cell phone case.
Could it be that Xiaomi mobile phone is about to be unveiled?
Almost in an instant, Internet users who are concerned about digital technology enthusiasts gathered under Rebus's scarf.
Of course, being able to gather so many people in a short time.
Xiaomi’s official QQ group also played a key role.
That’s right, no one expected that Xiaomi set up a QQ group in order to better promote its mobile phones.
Although the mobile phone has not been released yet, MIUI1 has been released.
As a smartphone enthusiast, if you have not tried MIUI’s AndrodiROM, you are not in the QQ group of Xiaomi mobile phone enthusiasts.
It’s OUT.
Some people may look down on Xiaomi's various marketing methods, but what has to be admitted is that Internet marketing, how to grasp the mentality of young people eager to embrace technology, etc.
Xiaomi ranks second, and other companies really cannot take the first place.
"Mr. Lei."
"Xiaomi."
(I'm too lazy to explain, so everyone can make up their own mind, thank you~)
No, it didn't cost much, it just cost a lot of money. Some Chinese characters that everyone in the country can understand are just a win.
For those who don’t know, I thought Xiaomi and HYS suddenly launched a co-branded mobile phone case.
Naturally, Yu Chengdong and Tao Jinwen, who were still on the British Isles, learned about such a sudden industry hot spot immediately.
"Lao Yu, how can this be good!"
After Tao Jinwen put down the phone, his head was buzzing.
Originally, this trip was to explore how to cooperate with HYS.
As a result, Ying hasn’t been seen yet.
The backyard of my hometown was stolen.
"Huh?" Yu Chengdong was also stunned, and from the bottom of his heart he gave Rebus a thumbs up gesture.
This kind of marketing method is really unparalleled.
Why didn’t I think of that?
"How about we call Miss Liu quickly?" Tao Jinwen suggested.
He had met Liu Qianqian several times and had a good impression.
If you can't talk to Xiangyang, you can always talk to your own spokesperson.
"No, you can't make this call." Yu Chengdong, who came to his senses, waved his hand quickly, stopped him and said:
"Actually, it's good for Rebus to do this. Yes, we can take this opportunity to see what Xiang Yang’s reaction will be.”
“You still praise our competitors for doing well?”
"It's really amazing."
Yu Chengdong nodded, forced a forced smile and said: "Look, we came to buy this and that in the HYS store, and we never thought about it.
< br>We have to admit that they are indeed better at marketing than us.”
“I don’t think so.”
Tao Jinwen shook his head, clearly bearing the name of HYS. Fool other people's intelligence.
There is something worth learning.
"The facts are before you. It's useless if you don't admit it, right." Yu Chengdong patted Tao Jinwen on the shoulder and comforted him.
"." Tao Jinwen gritted his teeth.
"Okay, don't be too pessimistic. Rebus is just doing this to help us test the water."
"Test the water?"
"Yes," Yu Chengdong said with a smile: "No, we just want to see how HYS will respond."
"You mean"
(End of this chapter)< br>