Chapter 523 Bea Shaffer’s sudden awakening
“Haha, I think Mr. Jean is cute too.”
Ding Zhong smiled brightly after receiving the praise.
Seeing this, Xiangyang was slightly startled and complimented each other on how cute each other was. This was really hilarious.
"How about this, Mr. Ding, if you have time on the weekend you can participate in our activities. Unfortunately, I don't have time this week, but I can entrust Xiang and my brother to take care of you."
Pulling Ding Zhong along, Little John was like an enthusiastic salesman, actively inviting Ding Zhong to learn about his favorite sports.
Even the ‘Old People’s Team’ formed with Xiangyang and the others also moved out.
During the last fashion week, Xiangyang held a press conference at a community event, and an idea came to his mind.
There are many community competitions in Europe.
In the history of football leagues, amateur leagues developed as a community have always promoted the development of football.
The vast majority of wealthy clubs were actually amateur clubs when they were first formed.
It can even be said that no giant in the top league has a history of struggling in the quagmire of the amateur league.
It is not a perfect club.
Let’s create a ‘Community Shield’ cup~
Imitating the early FA Charity Cup, inviting PSG to compete with Parisian community teams will definitely make him famous.
Maybe, the name of this trophy will be called "Little John Cup" in the future~
When the time comes, he will change the name and it won't be called "Let".
Call "Louis".
This style is the best in France and crushes Xiangyang to death.
I dare to ask, in the long history of France, except for that little man, who can surpass the "Saint Louis" of the Capetian Dynasty!
"You've almost had enough." There was a hint of playfulness in the corner of Xiangyang's mouth, waking up Little John from his dream.
What are you doing in broad daylight?
“It can be seen that Mr. Rang likes football very much.” Ding Zhong thought that it would be feasible to go and watch Xiangyang’s football match instead of playing football.
If the time schedule works out, just relax.
If you really want to go, wouldn’t it be nice to have Xiangyang with you?
"He really likes football." Xiang Yang said with a smile, "But this weekend."
"When you finish playing football, I will arrange for you to go to PSG to enjoy a top football match." Little John suddenly interrupted. He glanced at Xiang Yang who was ruining his good deeds, and then said:
"Since we want to expand the European market, it is always good to know more people."
Xiang Yang was stunned. Next, it seems that it is indeed beneficial for Anta to get to know Macron. This is not wrong.
But Little John said this purely for his own selfish reasons.
Besides, it’s not certain whether Macron will be available this week. They always call to make an appointment on Friday night.
It is normal for someone to be unable to come for something.
After all, we are all social animals, not teenagers with abundant physical strength and time.
Narrowing his eyes, Xiangyang suddenly changed his mind.
The objects of sports sponsorship are mainly divided into three categories: events, sports teams and athletes.
The more famous the event and the more famous the sports team, the higher the sponsorship fee will be because of its influence.
Athletes, too.
But unlike sports events and sports teams, the cost of sponsoring potential rookies is not high.
In the future of international football, is there anyone with more potential than Mbappe?
Definitely.
It's just that athletes not only look at talent, but also fate.
How many talented athletes have fallen because of an injury?
How many talented athletes have become members of the vast crowd of social animals?
"Mr. Xiang is really free?"
Ding Zhong was slightly surprised to see Xiang Yang suddenly change his mind.
"Of course, Rang's idea is actually quite good." Xiang Yang, who rarely supported Little John, continued with a smile:
"On Saturday, I recommended a young man to Mr. Ding. He is very capable of exclusive sponsorship. Potential."
"Oh, that's right."
Ding Zhong laughed, "How embarrassing is that? Your company also has funds and activities to sponsor athletes, which is very worthy of our study. ."
"Not the same."
Xiang Yang shook his head.
There are many types of sports athlete sponsorships, and HYS does not engage in the research and development of sneakers in the professional field of football.
At most, Mbappe’s future image rights and name for commercial publicity are enough.
And compared to talents like Mbappe, players with legendary inspirational experiences like Jamie Vardy are more in line with the style of HYS brand promotion.
This is why the Hermès Sports Fund is more inclined to people who are not doing well in sports.
Only when a life full of tragedy welcomes the moment of glory can others awaken their beautiful yearning for a positive life from their hearts.
Genius
Genius belongs to another world.
Ding Zhong thought for a while, "Then I really want to see which child can get Mr. Xiang's approval."
"Then it's settled, I'll Just call and make arrangements." Little John's mouth was smiling, and his eyes were a little wet when he looked at his friend.
How can I thank Xia Xiangyang?
This question has been plaguing Little John’s mind throughout noon.
It wasn’t until after dinner, when he heard Xiang Yang inviting Ding Zhong to his office for a chat, that Little John suddenly had an idea.
“How about I bring the antique clock from home and decorate it in Xiangyang’s office.”
“Yes, that’s it.”
Anyway, he will move out of the villa he bought after it is renovated. This is no different from being kicked out of the house.
It’s a one-and-done trip, no money spent, no losses.
As for dad asking Xiang Yang for this antique clock, that is a matter between the two of them.
After Little John left, Xiang Yang finally breathed a sigh of relief. Even Ding Zhong felt his body relax. When he came to Xiangyang's office, he sighed with emotion: "I didn't expect that Mr. Jean is really different."
"Mr. Ding will understand him once we get to know him better." Xiang Yang smiled.
Bi Shaffer brought tea.
"It really makes Mr. Ding laugh. The reception here is a bit crude." Looking at the assistant with satisfaction, Xiang Yang turned his head and said to Ding Zhong.
It’s not that he is deliberately modest.
The name of Fujian white tea is well-known in China.
"Mr. Xiang is too polite. In fact, my father is better at tea tasting. When it comes to the exquisiteness of tea, I just heard it from hearsay."
Ding Zhong didn't notice anything different. He had observed it.
When they met in Huaxia, Xiangyang didn't pay much attention to drinking tea.
"But if Mr. Xiang likes it, or if his family needs it, I can give some to Mr. Xiang to try."
"Thank you very much."
Xiang Yang nodded, is this considered a bribe?
Absolutely not.
No matter how expensive the tea is, it can’t keep up with what the two of them want to discuss.
Were they talking about tea?
No.
Blowing on the hot air rising from the cup, Xiang Yang smiled and said: "I hope that HYS can have a happy cooperation with Anta in the future, especially on the FILA brand."
"Mr. Xiang, in a short time We at Anta don't care much about profits, don't worry about that." Ding Zhong said with certainty: "I just don't know, what are you going to do next?"
With my father's support last night. , Ding Zhong decided to go straight to the topic.
In the final analysis, what is imperative is to look at long-term interests.
In other words, how can we help this US$600 million investment recover its costs and get the profits it deserves?
Not only Ding Zhong and Anta were very concerned about this, but Bi Shaffer, who was standing quietly next to him, also paid attention to Xiang Yang's next words.
But when Xiangyang opened her mouth, she was stunned.
As expected, her boss was playing tricks on her and even spoke Chinese.
“FILA hasn’t appeared at Milan Fashion Week for a long time.”
Xiang Yang said, putting the hands in his hands After putting down the tea cup, he continued:
"In my opinion, in the future, young people in China, or young people all over the world, will be more eager to express themselves, show their own charm, and pursue the recognition of others than our generation. In this way, I think of what I have said to Ding before. "Always expressed."
Ding Zhong nodded.
Xiang Yang not only said it, but also made him think deeply about it.
As a practitioner, he recognizes this sentence very much.
People in his position like him and Xiang Yang are very optimistic that the clothing industry will usher in a major leap forward in the next 10 years.
This kind of leap is particularly obvious in China.
With their pockets bulging, the new generation of young people are more willing to try new things and care more about the outside world.
So much so that in order to show their differences, some young people do not hesitate to live a life collectively known as the "moonlight tribe".
This is the general trend.
The changes of the times will never change due to individual will. The advent of consumer society is reflected in all aspects.
If you want to dig deeper, you can at least go back to the early 1990s.
In this regard, Xiang Yang and Ding Zhong are not capable of changing this trend.
To be honest, it’s good to be able to keep your money in your own country.
How to stay, or to put it more purely from a businessman's perspective, how to get a share of such an irreversible trend, depends on how the two companies layout FILA next.
So, Xiangyang’s tone is neither high nor low.
He was very practical.
After acquiring the FILA brand, on the one hand, it acquired FILA's international branches to earn revenue from overseas markets, and on the other hand, it used Milan Fashion Week to shape FILA's fashion attributes and attract more people's attention.
The two complement each other and are indispensable.
After saying this, Ding Zhong digested it for a while and asked tentatively: "What Mr. Xiang means is that we will take the majority of this investment?"
"If possible, Best.”
Xiang Yang also gave a clear answer, "However, I personally suggest that Anta can follow Decathlon's example and set up a design and R&D center overseas. I think Milan is actually quite suitable."
"This"
Ding Zhong smiled, this young man would really find a place for Anta to spend money.
Let’s talk about sponsorship for a while, and talk about a design center for a while.
To build this design center, we not only need to recruit people from overseas, but also send people from China.
Send people
Recruit people
"Mr. Xiang, if Anta invites you to Milan Fashion Week to support us, please make time."
The smile that instantly appeared on Ding Zhong's face made Bei Shaffer's brows slightly raised.
Then Xiangyang's hearty laughter made her heart feel as if ants were crawling around her.
"It's bad, I must have been plotted by Boss!"
Bea Shaffer suppressed her emotions after thinking about it. She had decided to quietly sign up for a Chinese learning class when she was free this weekend. .
"Is it possible?"
When a question came to mind, Bea Shaffer clenched her hands unconsciously.
She was surprised to find that she might have misunderstood Little John from the beginning.
It turns out that I have always been in the camp of ‘evil people’
(End of Chapter)