Chapter 554 The Tortured Xiangyang
Ding Zhong smiled silently when he noticed Bea Shaffer's expression on the screen.
He knew that Xiang Yang’s invitation was not innocent.
The Venice Film Festival is far more famous in China than the Toronto Film Festival.
At this juncture, is there any difference between my appearance in Milan and my appearance in Venice?
Whether or not to go to Venice to support him live is not a matter of Xiang Yang's decision.
But he was willing to go all the way.
Because, this is for their common cause.
Silently lowering his head and reviewing the sufficient information compiled by the secretaries overnight, Ding Zhong felt that Xiangyang's forward-looking determination to acquire the FILA brand really laid the foundation for Anta's move into high-end sportswear.
Keep a firm grasp on the important growth engine of the company in the future.
How important this is for a company.
If Xiang Yangdian had not figured this out, no matter how well Anta operated FILA domestically in the future, it would be making wedding dresses for others when it entered the international market.
But now, it’s different.
"In that case, I would like to welcome Mr. Ding." Xiang Yang thought about the things he wanted to do in Milan, and a confident smile appeared on his face.
In the future, Anta's market value can reach 200 billion yuan.
Now, under his own guidance, he has acquired FILA, gradually completed the acquisition of the brand, and then followed the trend to establish the Milan Design Center.
Think about it, this is really interesting.
When people mention Anta’s success, they will always mention themselves, so that’s a great honor.
Tsk, tsk, tsk, it’s beautiful just thinking about it.
“Director Xiang, how about we fly directly to South Korea together then?”
Ding Zhong is determined and will not hesitate.
“Ah, South Korea.” Xiang Yang was surprised, looking at the beauty, and almost forgot to urge Axel to prepare the money.
Axel was also amazed when he heard that Anta had raised US$500 million in such a short period of time.
Chinese people are really too rich.
"Xiang, give me a few days, I will prepare the money before you go to South Korea." He looked at Xiangyang and said thoughtfully.
$100 million.
Taking it out directly is not a difficult task for Hermès, a well-known brand in the luxury goods industry.
Especially, after spending 100 million euros to set up the new cash cow ‘HYS’.
From its establishment to now, just one year has paid off.
It is no exaggeration to call HYS a ‘cash cow’.
Although there are few physical stores, with online sales, sales are rising every month.
It can be said that it is the most successful product line launched by Hermès in recent years.
But the meeting that should be passed must still be passed.
Especially after the establishment of H51, it is impossible for such a major investment matter to be discussed with family members first.
As for the meeting, what to say.
He has already prepared the manuscript in the past few days.
Anta wants to spend US$500 million to acquire FILA, and it’s just a brand.
How much did Hermès spend to establish HYS?
Now we will spend another 100 million US dollars to fill the loopholes in HYS's brand layout, and use partners to develop physical stores in a short time to achieve large-scale layout.
Only a fool can’t see the profit behind this.
"Okay, I don't have anything else to do." After drinking the black tea that Axel usually brought out to entertain distinguished guests, Xiangyang patted his butt and prepared to leave, "It's been a busy day, and it's time for me to go home. "
But before he got up, Axel suddenly frowned when he saw that he couldn't wait to escape.
"Wait a minute"
Xiang Yang swallowed, why are you waiting? I don't work overtime.
“One hundred million US dollars, isn’t it worth saying thank you to me?” Axel sighed, it would be a complete waste to give such good tea to Xiang Yang.
Xiang Yang, who was about to sit down, looked at Axel speechlessly.
What's there to be thankful for?
You are a big capitalist, you still care about this
Uh.
Remembering that he will also become a member of H51 next year, Xiangyang glanced at the future chairman of Hermès, with a look in his eyes. With a faint smile, "Thank you, my respected Mr. Axel."
Hearing this thank you, Axel suddenly felt that it would be better to just let Xiang Yang go.
But when it came to money, he had something to ask Xiang Yang.
"Xiang, if the acquisition is completed, how will you plan the remaining funds? I mean, do you have any ideas?"
According to the investment bank that Hermès cooperates with The target, the premium for acquiring the FILA brand will not be much.
Including the 100 million from Hermès, the US$600 million will definitely be endless.
How to plan the remaining money is a question.
In this regard, according to his judgment, Mr. Ding of Anta will still listen to Xiangyang’s opinion.
So he also planned to listen.
Because in Axel's eyes, Xiangyang is not a creative director who only knows design.
“The remaining money.”
Xiang Yang, who didn't react, was also stunned for a moment. He really hadn't thought about this.
If it was Little John, the answer would only be two words: divided.
But such a ridiculous suggestion would never come out of Xiang Yang's mouth. After sitting down again, he frowned and thought for a while, then shook his head.
When it comes to private investment, he can give reasonable opinions on buying Bitcoin and stocks.
If Axel has too much money and really has nowhere to spend it, just buy a building. But as the remaining funds for the acquisition of the FILA brand, it would be very wise to use them.
"I heard someone tell me that Jean originally proposed to acquire a football club?" Axel saw that Xiang Yang was also stunned by the question for a moment, and then expressed his plan, "Do you think it is feasible? ?”
“Buy a football club?” Xiang Yang’s eyes almost popped out.
It’s ridiculous that these words came not from Little John’s mouth, but from Axel’s mouth.
Axel smiled and explained: "I went to the Parc des Princes last weekend."
Hearing this, Xiang Yang came back to his senses and nodded understandingly.
After PSG was acquired by the oil guys, the chairman’s box obviously became the ‘reception room’ of the Qatar Group in Paris.
I have been there myself, so it is not too strange for Axel to be invited to the scene.
I don’t know who was present at that time.
“From a business perspective, acquiring a football club is indeed feasible. It can not only help FILA build its brand, but also increase its reputation in a short period of time. But Axel”
After a pause, Xiang Yang glanced at the empty tea cup subconsciously.
Just as he was about to continue speaking, Axel wordlessly picked up the teapot and filled his cup with black tea.
Xiang Yang watched all this eagerly. When the tea was full, he said in a daze: "I don't mean that."
"Go on." Axel looked at him lightly. I glanced at him, do you think I believe it?
Xiang Yang bit his lower lip in grievance, "I really didn't, I just want to remind you that the water in this pool is very deep."
"The water is very deep?" Axel frowned as he picked up his teacup.
“Well, yes.” Xiang Yang nodded vigorously, “Besides, let’s not talk about anything else, the remaining funds we have are only tens of millions of dollars at best. You can’t possibly acquire a Ligue 1 company. The club. Don’t forget what it’s called.”
I couldn’t remember Bernard Tapie’s name for a moment, and Xiangyang got stuck.
But Axel quickly understood what Xiang Yang meant.
Ligue 1 is definitely not suitable.
But if this amount of money is used in other leagues, the wealthy clubs will definitely have no chance. It is impossible for Hermès to imitate the Glazer family's debt acquisition of Manchester United.
"It seems that I am overthinking it."
"Not really."
Xiang Yang glanced at Axel and said, "If the acquisition What about a team in a lower league? Anyway, it depends on what our purpose is. If it is just for profit, then a team in the Premier League is more suitable. But if it is just an investment for brand marketing, it is better to choose. There is still a lot of sex”
“Lower League Premier League”
For a moment, Axel, who was still undecided after hearing Xiang Yang's suggestion, took a deep breath and said, "I'll think about it again, but I think it's necessary to set up a sports division for the company next year."
"Learn RedBull?" Xiang Yang asked.
“You can really listen to their opinions.”
Axel smiled. When he was thinking about this matter, he actually made reference to some practices of the Red Bull Group.
Because of the relationship between HYS, the two brands have cooperated in many sports projects, and they have reached a certain partnership.
As Hermès and HYS participate in more and more projects.
It is indeed necessary to set up a special department to guide and take charge of this area.
"Then hire a professional sports manager." Xiang Yang smiled, is there any difficulty in this?
Just spend money.
Uh.
"Axel, you're not going to put this department in HYS, are you?" Xiangyang tried his best to calm down, but his tone was still a little panicked.
Axel, who originally had no such intention, was about to take a sip of tea, but found that Xiang Yang’s face looked like he wanted to slip away again, and couldn’t help but joked:
“Well, this It’s a good suggestion.”
“I”
“Is it too different from the style of our main brand?”
Seeing that he had defeated Xiang Yang's army, Axel showed a slightly proud expression.
Laziness needs to be cured.
It won’t be cured without treatment.
“Establishing a separate company would be too confusing in terms of authority. By the way, don’t you still want to be a director of an international cross-country race? You may be the only one who is more suitable in the company, aren’t you right? "
"Well, it just so happens that HYS and Anta are jointly acquiring FILA. If there are other operations, you can take the lead."
For a moment, Axel's voice was the only voice left in the CEO's office at the headquarters of Hermès on Fubao Avenue.
When Xiangyang walked out in a daze, he felt like crying.
Bea Shaffer, who was standing at the door, thought what was wrong with him when he saw this.
"You'd better disappear from my eyes now, my dear little bee, I feel very uncomfortable now."
I glanced at Bea Shaffer with a lifeless look, and was moved by Axel Xiang Yang, who has been ravaged by you, is gritting his teeth to death.
Why, everyone thinks he is very idle.
You are obviously very busy, okay?
Bi Shaffer looked at it for a few seconds not knowing what was going on. After handing over Xiang Yang's briefcase, he warned: "When you go back to drive, slow down."
"." Xiang Yang said nothing and nodded slightly.
After walking out of the building with his bag in hand, he walked straight towards his car.
As soon as he sat inside, Xiang Yang didn't even bother to insert the key, so he fished out his cell phone from his trouser pocket and made a call with his eyes closed.
"Dududu"
After a few beeps, Liu Qianqian's voice came from the phone, "I guessed that Little John must have just told you."
Before she could finish speaking, Xiangyang said in a very low tone: "Wife, I miss you."
Liu Qianqian, who was still shopping in the mall, was holding large and small bags. Almost at this second, her body froze.
My heart was tightly grasped by something.
There is only one hello left in my mind.
Why does his voice sound so tired
(End of chapter)