Chapter 560 Even in Italy, it is Xiang Yang’s home ground
“Director Xiang comes to Venice?”
“Sister Bingbing, can I still lie to you?” Liu Qianqian said with a smile. : "He also specifically asked me to say hello to you and ask if you are free to go to Milan together then?"
"Yes, of course."
Li Bingbing didn't even think about it. I thought, and agreed under the watchful eyes of my sister Li He.
Xiang Yang personally invited!
What weight is this?
For example, this is like coming to this Venice Film Festival and staying with the festival chairman Marco Muller and the jury every day President Quentin Tarantino enjoys the film as well.
"Where do you guys live?" Li Bingbing asked.
"I'm not sure about this yet. He hasn't told me yet. What about you? Sister Bingbing."
"Me, I live in the Waldorf Astoria, the crew arranged it." Li Bingbing said, "But let's make a deal first, your sister Bingbing will arrive first, so if there is any dinner party, let me be the host. "
"Okay, no problem."
Liu Qianqian pursed her lips.
Xiang Yang has Xiang Yang’s circle, and she also has her own circle.
How to maintain the friendship between friends in the circle and take into account the face of her friends, Liu Qianqian has her own standards and measures.
She didn't believe it. When the time came, she coughed and Xiang Yang dared to rush to pay the bill.
Dare to make yourself angry again.
On this trip to Venice, he would not even think about climbing into his bed in the middle of the night.
Always thinking about getting away with it
But when it came to talking about the hotel, she decided it would be better to ask later. After all, the crew of "Black Swan" also had its own arrangements.
You can never let yourself get distracted from the film promotion team.
This is not conducive to unity.
Fortunately, Bea Shaffer quickly realized this after Annabelle finished crying.
It’s not that Annabelle is really brainless.
But there are some things that she can’t think of going to that level.
Or to put it more bluntly, I can rely on my mother's status in the fashion circle, so I don't have to worry about guessing and trying to figure things out, and I can ask my doubts in person.
This is not an inconspicuous advantage.
"Ah, yes, you reminded me." Xiangyang drank the refreshing coffee and said with a smile:
"Then I'll help you make arrangements and contact the crew of "Black Swan" , It’s best to let them stay in the same hotel as us.”
“Well, okay.” Bea Shaffer nodded.
Seeing her standing still, Xiang Yang frowned, "Why, is there anything else?"
Bea Shaffer said "hmm", "I asked Annabelle to prepare some information about the Venice movie. She will send in the festival information later."
"What, is there anything that needs attention in this film festival?"
"Yes, but it doesn't count." Schafer explained: "But more importantly, it depends on whether you want to attend the film festival, Boss."
"Attend the film festival?"
Xiang Yang looked at Bei Shaffer, a little speechless.
I just went there with my wife to take a look. There are no awards for best costumes or best art direction at the Venice Film Festival.
In the field of film, the San Marco Golden Lion maintains a tradition of paying attention to outstanding experimenters and pioneers, and encouraging the adoption of new artistic techniques and technical means.
In addition to the Best Film (Golden Lion Award), in addition to the male and female actors and scripts, there is the award for Best Technical Contribution (Photography).
I can't compete with him as a clothes maker.
Why did you show up at the film festival when you have nothing to do?
"Boss, if you don't go, there will be no one representing Hermès Film Investment Company." Bea Shaffer persuaded with a smile.
"The Social Network" is one of the opening films.
Although "Black Swan" has been determined not to participate in the main competition, it is still a popular film at the film festival.
Besides
Boss, you really thought you specifically asked for a multi-room suite. I didn’t understand what you meant.
I don’t mention it to save you some face.
"Okay, you can ask Annabelle to show me the information first, if I have time."
Xiang Yang looked at Bea Shaffer who was hesitant to speak, I felt a little uneasy.
It is not a good thing if the assistant is too smart.
He was about to wave his hand to stop Bea Shaffer from hanging around in front of his eyes today, when the cell phone on the table rang.
Seeing the call from Liu Qianqian, Xiang Yang immediately put on a smile and said, "Hey, wife, do you have anything to do with me?"
"Aren't you busy?" Liu Qianqian's voice sounded. Feeling a little surprised.
"Busy, but no matter how busy I am, my wife always has to answer the phone."
Hearing this, Liu Qianqian frowned slightly, then took a deep breath and said softly:
"I have something serious to tell you."
"Oh, tell me." Xiangyang lowered the corners of his mouth in a sly voice.
When Xiangyang heard that his wife called to ask about the hotel, he couldn't help but give Bea Shaffer a thumbs up.
Sure enough, the one I hired was better than the one arranged by the company.
No matter how smart Bea Shaffer was, she still neglected one thing.
Because Xiang Yang was going to visit Milan, she naturally had to give the other party a reason to invite him as she helped contact him in advance.
After a while, it was no longer a secret in the fashion circle that Xiang Yang made a special trip to Milan during the Venice Film Festival.
As one of our own, Italian Vogue was the first to send out an invitation for an exclusive interview.
Secondly, two editors-in-chief of "MUSE", an Italian high-end fashion magazine with minimalist aesthetic culture, and "GRAZIA", an Italian consumer magazine born in 1938, also sent invitations.
Of course, the magazine "ICON" aimed at male customers is also indispensable.
Even fashion magazines knew that Xiang Yang was coming to Italy. How could Karl Lagerfeld, the creative director of FENDI, not get the news.
Even, through personal connections, he knew that Xiang Yang’s first stop was Venice.
"Help me arrange a private jet."
Karl Lagerfeld, who had originally planned to go to Milan, decided to go to Venice to make an appearance.
He has not forgotten that Xiang Yang, who has not yet fully fledged, dared to fight with him during Paris Fashion Week.
"Do I need to inform Director Xiang?"
"We'll tell you when he arrives."
Karl Lagerfeld thought about it, he would be so overwhelmed by Xiang Yang at the film festival that he couldn't even lift his head. Come on, it's interesting.
“By the way, don’t forget to tell the people at the Venice Film Festival.”
“I’ll contact you right away.”
Lafayette is coming to the Venice Film Festival to join in the fun?
After receiving this news, the film festival chairman Marco Muller, who was in the discussion process with the sponsors, immediately took it seriously.
Any successful film festival is inseparable from brand sponsorship.
Just like the Cannes Film Festival, which has many top French luxury brands, Venice has also had its own good partners over the years.
Cartier jewelry, Maserati, Armani, Jaeger-LeCoultre and other well-known brands have been or will be the main sponsors of Venice movies.
Like this time, in addition to sponsoring, Maserati also plays an important role as a courtesy car.
The cars used by many international stars during the Venice Film Festival were Quattroporte sedans provided by Maserati.
The noble and elegant ‘Trident’ complements the international superstars. The continuous exposure of this main model during the grand opening of the film festival naturally has great benefits for the brand’s promotion.
But after hearing the cheerful look of the energetic film festival chairman in front of him, Red Bigland, the CEO of two major luxury brands, Alfa Romeo and Maserati, asked with a smile:
“Will Chanel sponsor any films to participate in the Venice Film Festival this year?”
"That's not true, Mr. Bigland." Mark Muller respected the question raised by the sponsor of the film festival. After answering the question, he also praised Maserati for its huge contribution to this year's film.
"Untouchable".
This kind of movie that can generate hundreds of millions of dollars in box office around the world is really rare.
To be honest, the effect of this movie on Maserati's global expansion of the brand market is not easily measurable.
"Mr. Muller was joking." Red Bigland heard him talk about the movie, and the smile on his face overflowed. "By the way, Mr. Muller, this year Hermès Film Investment Company has a film participating in the Venice Film Festival. Festival?”
“Yes.” Mark Muller said the names of “The Social Network” and “Black Swan” without hesitation.
But what made him a little regretful was that the latter did not participate in the competition.
Red Bigland nodded upon hearing this.
He is quite looking forward to having a good exchange with the CEO of Hermès Film Investment Company at the film festival.
Although they are all sponsors of the movie "The Intouchables".
But Maserati just sponsored a car, while Hermès Film Investment Company made a lot of money.
He does not envy the movie share, but sincerely wants to communicate in person.
After all, compared to the benefits of Hermès Film Investment Company, the expansion of the brand's reputation in the market is what he cares more about.
How much does a car company spend on marketing and promotion every year?
This is clear when you look at the proportion of advertising expenditures to total revenue.
Generally speaking, the unit is in billions.
Seeing that sponsors were interested in the two movies, Mark Muller immediately expressed that he could facilitate this beautiful thing after the premiere of "The Social Network".
"Mr. Mueller, that's really troublesome for you." Red Bigland smiled and shook hands with Mark Mueller to express his gratitude.
Then he said with emotion:
"The success of Hermès in movie marketing is really surprising."
"It is indeed." Marco Muller said with a smile: "But according to what I know, there are still some It's a coincidence."
"Oh? What do you mean?" Red Bigland was very interested in hearing it.
“I also heard what my friends said about this matter.” After thinking about it, Mark Muller gave a general outline of what he learned.
In the European film circle, everyone knows that Mark Muller, the chairman of the Venice Film Festival, is a China expert.
It is not an exaggeration to even call him the first person to introduce Chinese movies to the world (if you are interested, you can find out for yourself, I have written about it in another book, so I won’t go into details).
During his tenure as chairman of various film festivals, Chinese films often received some special treatment.
This year, the same is true for movies from China such as "Jingwu Fengyun·Chen Zhen", "Sword Rain", and "Detective Dee: The Empire of Heaven".
Because of this relationship, he himself had a good personal relationship with Han Sanping.
Of course I also know a little bit about Xiang Yang and Liu Qianqian.
This is not because he is easy to gossip, but because Hermès established a company specifically for movie marketing, the outstanding results achieved in just two years have really amazed people in the industry.
If you don’t pay a little attention, you will be OUT.
"Although there are some hearsays, it makes sense if you think about it carefully. Starting from "Midnight in Paris", you can see the actor Liu Xixi." After Mark Muller explained, he summed up appropriately.
He paused and finally said: "But I personally feel that the combination of this company's business considerations and artistic aspects is the most worthy of reference."
"Indeed it is. A very interesting thing." Red Bigland nodded slightly.
Details like this are quite interesting.
After he separated from Mark Muller, he looked at his assistant and ordered: "Tonight, I want to see the detailed information of these two people."
That is. Less than 1-2 hours passed.
With his brief instructions, the detailed information of Xiang Yang and Liu Qianqian was quickly presented in front of him.
It doesn’t matter if you don’t look at it. When he looked at it, Red Bigland swallowed his throat.
Co-author, they are still my clients!
"Who are these two?"
Looking at the information about Little John and Laura mixed in the information, he turned his head and looked at the assistant.
“This Mr. Jean is the current CEO of Hermès Film Investment Company, and he and his wife are also our customers.”
“.”
Red Bigland couldn't help but feel very satisfied when he looked at his assistant.
"Please help me contact Director Xiang of Hermès, I will go to the airport to receive you personally."
"I will contact you right away"
In a hotel in Venice, from Hong Kong Liu Dehua, Zhen Zidan, Shu Qi, Liu Jialing, Liang Jiahui, Huang Qiusheng, Yang Ziqiong, Xu Dash, who came over from Taiwan, were sitting together with directors Wu Baige and Xu Ke, chatting about the film festival.
Although there are three Chinese-language films participating in the Venice Film Festival this year, without exception, they are all Hong Kong films.
Even if the investors of two of the movies are Guangguang and Huayi respectively.
Beside them, Deng Chao, Huang Bo, and Wang Xuejin were not idle either.
Because of his participation in "Detective Dee: The Great Empire", Li Bingbing took a leave of absence from the crew of "The Social Network" and made a special trip to attend this dinner.
Huang Bo’s words are true. As long as you become famous in the entertainment industry, you will meet good people.
As soon as she and her sister Li Hu came in, Wu Baige and Xu Ke immediately stood up and expressed their welcome.
People can leave directors like David Fincher aside, and they have to give them a little face.
"Come on, come on, we welcome soldiers to the scene, but please keep us waiting."
After Wu Baige raised his head, Xu Keye, who had a goatee next to him, also He nodded with a smile, "Bingbing, sit with me later."
Li Bingbing responded to everyone with a smile, and said to Xu Xiaoxiao:
"Okay, Director Xu. ”
She will walk the red carpet twice in Venice this year.
Coming to this party, apart from being a part of the Chinese film industry, is more about giving everyone a face.
After all, the lineup from Hong Kong this time is here.
Inland, there are also Huang Bo and Wang Xuejin, as well as Deng Chao, who worked well with her during the filming.
But selling face is selling face. Before everyone was ready to go to the restaurant, she still sat down with the mainland actors.
Because of his relationship with Li Bingbing, Huang Bo, who had a good personal relationship with Li Bingbing, smiled and joked, "Bingbing, why did you come here so late? I've lost weight waiting for you. Look at my droopy face."
As he spoke, Huang Bo pulled his face.
The corners of Li Bingbing's mouth turned up slightly. She could tell at a glance whether Huang Bo was really shameless.
But among the actors at the table next to me, there were indeed people with really droopy faces.
"I answered the phone and wasted a while. I will punish myself with three drinks later." Li Bingbing smiled and explained:
"I answered an important call, so I came late."
"Whose call is so important?"
"From the company." Li Bingbing said.
However, Huang Bo, who was familiar with her, looked at her meaningful eyes and knew that she couldn't talk about it now.
"Okay, of the three drinks you have today, I will drink one for you."
"Brother Huang, what you said is that if I want to drink it, Deng Chao, who is on the same crew as us, will drink it for me, right?"
Deng Chao smiled.
Just as he was about to say something, there was a commotion at the door of the lobby bar, which attracted everyone's attention.
Many reporters who were very aggressive came in.
“Which crew are you interviewing again?” During the film festival, several people who were accustomed to encountering such a situation discussed in a low voice
(End of this chapter)