Chapter 583: Just 20 million yuan in endorsements
""Black Swan" won first place in the People's Choice Award at the Toronto Film Festival"
"David Fincher's "The Social Network" won the best Film Golden Lion Award, Best Screenplay Award"
"Lifetime Achievement Golden Lion Award Xu Ke"
"The 67th Venice International Film Festival 3D Film Award "Avatar""
""The Piano" won the third place in the Toronto Film Festival's 'Midnight Carnival People's Choice Award'"
"The Toronto International Film Festival Organizing Committee announced that Emma Stone, Liu Xixi and. The "new star" of the festival."
"."
As time goes by, the closing ceremonies of the two adjacent film festivals were held one after another.
The major awards were also announced one by one.
At first glance.
Good guy.
The films related to Hermès Film Investment Company have won these two major awards.
Nothing at all like other movies.
But in fact, there are still other award-winning films, but "Black Swan" and "The Social Network" triggered more heated discussions.
The media is more willing to report on these two movies that can compete with "The King's Speech" and "Inception" at the Oscars.
As for "Inception", it did not win awards at these two film festivals.
The reason is also very normal.
It did not come to participate.
This movie, which was released on July 16, is still being released in other parts of the world.
The cumulative box office has reached the US$800 million mark.
It can be said to be a masterpiece in the film industry that was loved and praised by movie fans in 2010.
"Congratulations, Mr. Xiang. It's amazing to see your achievements in the film industry."
Ding Zhong, who had been waiting in Milan for a long time, saw Xiang Yang and gave him a gift. Congratulatory compliments.
"Don't be polite, Mr. Ding." Xiang Yang shook hands with him cordially, "Sorry, I delayed your trip for a day or two and made you wait for a long time in Milan."
"It should, it should."
Ding Zhong finished speaking with dignity and looked at Li Bingbing who was accompanying Xiang Yang in surprise.
Where's Mrs. Xiang
"Mr. Ding, let me introduce you." Xiang Yang said with a smile, "This is Li Bingbing, a good friend of my wife and I. I must have heard about it."< br>
"Hello, Mr. Ding." Li Bingbing quickly took two steps forward.
"Of course I know you." After hearing this, Ding Zhong smiled and extended his hand.
He touched Li Bingbing lightly and smiled: "I used to see Miss Li on TV, but now I can only go to the cinema."
"Thank you, Mr. Ding. "Li Bingbing breathed a sigh of relief.
"Sissi flew to Toronto last night and asked him to follow her."
Taking this opportunity, Xiang Yang also explained.
Plans cannot keep up with changes.
The film festival organizing committee called me personally.
When you go out to hang out, you have to give others face, otherwise you will never come and go often in the future.
After hearing this, Ding Zhong understood, but he was still a little confused.
Xiang Yang brought Li Bingbing to Milan to meet him.
It must be an endorsement to introduce to friends.
Xiang Yang introduced that as long as the endorsement fee is not too high, Ding Zhong feels that he will never talk too much.
It’s just that it’s FILA or Anta.
He was a little unsure about this.
It’s not that Li Bingbing’s reputation is not qualified to endorse these two brands.
But he always thought.
FILA’s endorsement is definitely reserved for Liu Qianqian.
"Haha, Mr. Ding, then you are overthinking it."
Listening to him asking her in a low voice, Xiangyang explained in a dumbfounded way:
"I I don’t mean to force Mr. Ding to sign a spokesperson, I just want to introduce the two of them. As for the endorsement, I believe Anta’s marketing team will make a choice.”
"Anta?"
"FILA is a brand that we are jointly responsible for."
Xiang Yang said with a smile: "However, Li Bingbing's image is still in line with the target audience of the FILA brand."
In one sentence, Xiang Yang exposed his little thoughts.
He has no intention of letting Liu Qianqian endorse FILA and Anta.
How can you let your wife endorse someone else's clothing brand?
He and his wife are not short of money. To endorse a clothing brand, they have to wear other people’s clothes.
Even if he is lazy, he doesn’t buy new clothes for his wife.
But we can’t let her wear other people’s clothes.
"???" Ding Zhong glanced at him strangely.
Is this an endorsement for Li Bingbing’s Anta or FILA?
Why are you getting more and more confused?
"What I mean is that only Mr. Ding has the final decision-making power." Xiang Yang finally understood.
Although he and Ding Zhong have repeatedly stated that Anta is still responsible for the main marketing of the FILA brand.
But Ding Zhong is too concerned about his own opinions.
aside.
Li Hed, who was standing with his sister, looked at the relaxed Xiang Yang and felt a little emotional. This is the most intuitive feeling of strength.
She is an agent.
Of course I know that Anta’s endorsement fee will not be low.
The endorsement fees given to athletes alone are in the tens of millions.
In addition to the 20 million endorsement fee that can be obtained by signing a two-year contract, there are also window advertisements in thousands of stores.
Xiang Yang only spent a minute or two doing this.
It’s basically a done deal.
If it were other agents and celebrities in other circles, their noses would turn up.
And toward the sun.
I just casually picked up the coffee on the table and tasted it carefully.
It feels like how the cup of coffee in front of you tastes is much more important than the income from this endorsement.
"Iced American style is better. People here in Italy are really old-fashioned."
Holding a small cup with coffee, he frowned and took a sip of Esspresso with a sunny tone. Here, it’s all complaints.
"Then let me give Mr. Xiang a drink instead." Ding Zhong said with a smile.
"No need." Xiangyang declined the kindness and drank the mineral water next to him honestly.
If he wasn't afraid that the waiter would come and beat him up.
He actually wanted to pour Esspresso directly into the cold mineral water to make a glass of iced Americano.
Italians are weird sometimes.
Pineapple cannot be placed on pizza.
Don’t use scissors when eating pasta.
Even ketchup.
And if they see you doing this, they will get angry with you.
It’s not even a joke.
"Mr. Ding, let's go meet Mario Boselli tonight." After taking a sip of water to lighten the bitter taste in his mouth, Xiang Yang told the next schedule. Ding Zhong nodded.
This time he came all the way here mainly to meet Xiang Yang and this person.
Mario Boselli.
President of the Italian Fashion Association (CameradellaModa).
Prada, Gucci, Zegna, Valentino and other well-known Italian fashion and luxury brands are all affiliated with this Italian fashion management organization.
The Chamber of Commerce is mainly a non-profit organization that regulates, coordinates and promotes the development of Italian fashion.
The Milan Fashion Week held every year is organized by the Fashion Association.
From detailed schedules to video presentations of each brand, as well as a list of brand live events, everything is included.
If you want to operate FILA back to Milan Fashion Week, you must go through this association.
Except Milan Fashion Week.
Xiang Yang also wants to take advantage of this opportunity to lay the foundation for the FILA level increase.
In the Italian National Fashion Association, there are a total of eight branches.
Among them, the two branches of high-end fashion and high-end ready-to-wear are the most important.
This is also the branch Xiangyang hopes FILA can be divided into in the future.
If any of the ALTAMODA and PRET-A-PROTER certifications can appear together with the FILA trademark, there is no doubt that it will increase the brand value.
"Thank you, Mr. Xiang."
"You're welcome, Mr. Ding." After saying that, Xiang Yang pointed to Bei Shaffer who was sitting next to him and said with a smile:
"It's all I'm embarrassed to claim her credit."
"No, I just cooperated with your work, Boss." Bea Shaffer shook her head firmly.
Seeing how disrespectful he was, Xiang Yang spread his hands.
"Boss, in addition to the FILA matter, Mr. Mario Boselli also has something special that he wants to communicate with you."
Bi Shaffer smiled and put the ice water she had not touched in Xiangyang at hand.
Then she moved away the cup of coffee that made her Boss unhappy.
“I have had early communication with Mario Boselli’s assistant, and they want to show as much fashion film and digital exploration as possible during future fashion weeks.”
Hearing this, Xiang Yang nodded slightly.
Compared with the former, major brands have deeply realized the importance of fashion movies in brand marketing.
Digital aspect.
There are not many applications in current fashion weeks.
What can be related to it are video demonstrations, which seem to be the most basic things in the future.
However, the impact of digitalization on fashion weeks is also the most important marketing method for brands to close the distance between themselves and consumers in the future.
Live catwalk shows, backstage photos and interviews, online video conferences and more.
HYS is already exploring and laying out in this direction.
As a leader in the development of the Italian fashion industry, Mario Boselli would like to have some in-depth discussions in this regard.
In Xiangyang's opinion, this is normal.
Kebi Shaffer’s words almost didn’t scare Ding Zhong.
I thought that I and Xiang Yang were here to publicize the development of FILA. Who would have thought that the chairman of the association would want to consult Xiang Yang.
Knowing that Xiang Yang was not a simple person, he took a sip of the drink in his hand to calm down his shock and commented in his heart:
"Xiang Yang. is too low-key."
Yes.
If only he were more high-profile.
Perhaps, I have become accustomed to such things.
"Miss Li, then Mr. Ding and I can't stay with you at night. You and your sister are free." Xiang Yang suddenly looked at Li Bingbing with a smile and said.
Li Bingbing was stunned for a moment and responded quickly:
"Director Xiang, you and Mr. Ding are busy with your work."
Don't take her with you to do this kind of thing. , very normal.
She already felt honored to have Xiangyang come forward to negotiate an endorsement for her.
Although, the unrealistic idea had vaguely appeared in Liu Qianqian’s mind since the day she mentioned it to herself.
But wait until it happens.
The feeling is different.
"My sister and I will take my leave first. I won't disturb the two of you from talking about business." He stood up with a smile on his face. After apologizing, Li Bingbing quickly pulled his sister Li Hed and stood up from his seat.
She no longer looked forward to having dinner together.
When they disappeared from the restaurant, Mr. Ding turned his head and whispered: "Mr. Xiang is very optimistic about her development?"
"Yes, somewhat." Xiang Yang nodded. .
Li Bingbing will appear in many Hollywood movies in the future.
People
Also very smart.
At least, the impression left on Xiang Yang was good.
She has a good relationship with Liu Qianqian, and it would be great if she can help her.
Spokesperson, who should I give it to?
"Then I'll call the country later to communicate and do some related research." Ding Zhong's tone still had the meaning of reporting on the work.
Xiang Yang raised his eyebrows and said helplessly: "Mr. Ding, if she is suitable, use her. If she is not suitable, there is really no need."
"However, after we acquire FILA America, there is someone who I It seems very suitable."
Ding Zhong said "Oh?" in confusion.
Who can Xiang Yang admire?
"Emma Stone. It would be good to let her be the global spokesperson for FILA."
Ding Zhong has not expressed his position yet.
Bi Shaffer frowned.
If I go into the entertainment industry, I will definitely be better than her.
Xiang Yang, who was chatting with Ding Zhong about Emma Stone, didn't notice at all that his assistant was a little bit annoyed.
Thinking of last night, my wife went to Toronto with Emma Stone.
Xiang Yang said regretfully:
"It's a pity. If it hadn't been for the film festival, I could have introduced Mr. Ding to her. She has great potential for future development in Hollywood."
Bi Shaffer resisted rolling her eyes and said softly:
"Boss, you have a very busy schedule ahead."
In her heart, she swore secretly that she could not let Xiang Yang was entangled in movie matters.
Today I helped Liu Qianqian’s friend negotiate an endorsement deal.
Tomorrow I might go all the way to stand up for someone’s movie.
Although these actors know how to read Xiang Yang well.
But it is of no use to Xiang Yang’s future career development.
And these should be things Little John does.
Otherwise, why would you want him
"Oh, yes, that's right." Xiang Yang, who was dragged back by Bea Shaffer's words, said with a calm smile: "Mr. Ding, we also want to go to AC Milan together. Club.
Their chairman, Lao Bei, invited me to take a look. I’m sorry but I can’t refuse. So you have to go with me.”
"Mr. Xiang, don't say that." Ding Zhong's eyes rolled.
The Grand Commander of Italy.
Bah!
"It is my honor to go with Mr. Xiang."
"It's not that bad, Mr. Ding, you."
(End of this chapter)< br>