Chapter 665: Can you do something serious?
Modest and low-key.
Very patient.
If he hadn't known what would happen next, Xiangyang would have actually believed the character and temperament of Lao Wang who advised him on the phone not to easily invest in domestic football.
Xiang Yang definitely wants to take a chance on the murky waters of domestic football.
Anyway, he is looking for another way, rather than being as stubborn as Evergrande, Suning, and Xingfu to add fire to "Jinyuan Football".
The reason is also very simple.
After 2014, sports development is the focus.
But if you wait until that time to enter the game, the chance to take the lead will be gone.
Next year, Evergrande will return to the Chinese Super League and set off five consecutive championships, as well as two AFC Champions League trophies.
It can be said that this company has become a household name.
With such advertising effect, regardless of the outcome, Evergrande has become a hot topic among everyone in a short period of time.
R&F, Suning, Xingfu, etc. who entered the game later failed to successfully replicate it.
No way.
Who made the first person willing to eat crabs set the cost of "success" so high that others would have to find other ways to catch up.
In fact, don’t take this matter too narrowly.
In industries that have something to do with sales, the most important thing is conversion rate.
However, what is beyond common people’s understanding is that for thousands of years, no matter what changes the development of science and technology has brought to human life, the conversion rate achieved by face-to-face sales has always been transcendent. like existence.
As for advertising, if it can achieve a conversion rate of one thousandth, it can be called a miracle in the industry.
So when it comes to spreading the word, what matters is how many people can know about it in a short period of time.
In addition, the production ratio is also critical.
Spend the smallest amount of money to accomplish the biggest things, and the important thing is not just a pat on the forehead.
HYS has done an excellent job in this area.
The monthly conversion rate of about 5.8% combined with the production ratio of about 4.6 is a great success.
What drives it forward is the growth brought about by various cross-industry and cross-border sales models.
So even if it's just to keep this business model moving forward, Xiangyang will take risks.
In turn, Axel, who is in the position of being the head of the family, must also give his full support.
From the beginning, HYS has had an inexplicable connection with football.
Now that he has decided to invest in this area, Axel definitely hopes to buy a club of high enough quality to lay a strong foundation for completely opening up the huge football market.
At this point, AC Milan and Juventus, who were flirting with each other between Serie A and Xiangyang, were directly eliminated.
It’s not that the two clubs are not good enough.
Rather, the business environment in Serie A is too bad.
You have spent a lot of money to buy a team, but you haven’t done anything yet. You have to spend a large amount of money to balance the accounts first.
Although, this will be reflected in the valuation of the acquiring club.
What are the reasons that can cause a club to lose money?
To produce results, you need to hire people.
Hire a good coach.
You have to be willing to spend money on the basics.
Uh.
And then you have to pay out of pocket for the annual losses.
Can you bear this?
Axel said that it is better to look at leagues that can create some profits based on their own league environment.
Of course, the Eredivisie is definitely not in this category.
After Xiangyang went to Rotterdam to participate in the event, he also started to take action.
He needs to discuss with Xiangyang which one to buy.
However, close negotiations have begun with Goldman Sachs, Rennes, Société Générale, BNP Paribas and Pacific Investment regarding the acquisition of the club.
As soon as the news came out, even Oaktree Capital, known as the "Vulture", came to the door.
How much does it cost to acquire a club you like?
This investment is not comparable to "three hundred million in five years".
When Xiangyang signed a proposal to sponsor Chinese college students and high school students, Axel proudly said that there was no shortage of money.
Just 30 million euros.
For this price, even buying a leg of some players in Europe may not be enough.
It’s a small amount of money~
However, it was such a casual move that caused the Chinese fans to fall into happy troubles.
It turns out that Hermès really wants to acquire the football club.
It turns out that Xiangyang doesn't lie.
Soon after, this news was verified in Rotterdam.
In the stadium, Xiang Yang, sitting in the best position with the best view, generously acknowledged it in an interview with CCTV5 on the day when the Chinese Gymnastics Team won the first gold medal of this year.
“We have invested so much in the cultural field, so if we take any action in sports, please look at it rationally. Of course, I am also very happy that the board of directors was able to successfully pass this proposal after careful consideration.”
If there hadn’t been rumors long ago.
The Chinese fans really believed Xiang Yang's nonsense.
Look at it rationally?
How do you want us to be rational?
What a fucking surprise!
Even domestic football has been invested in!
300 million in 5 years!
This amount of money could completely buy a Chinese Super League club in 2010.
But what is the college league?
Do high school students also have football games?
Even those who are still passionate about Chinese football admit that the vast majority of them have no idea that these two leagues that are closely related to youth football have always existed and operated.
But Xiang Yang, who was willing to do things for everyone, saw it.
I also convinced the board of directors to invest money.
What is this?
My own people.
Even though it is a bit regretful, the investment of this kind of money is really to do practical things, not to create a gimmick.
The fans who made up their own minds simply praised Xiang Yang to the sky.
The key is that this activity is actually held together with colleges and universities.
Well, there is also echelon assistance from Juventus, AC Milan, Chelsea, and Paris Saint-Germain.
Although today, there are not as many young players in European leagues as there were more than 30 before the 2008 Olympics, but overseas, in addition to Hao Junmin, who joined Schalke 04 on loan at the beginning of the year, there have always been "geniuses" "The aura of Wang Chu attracts the attention of the people of the country. This "genius" is not something the Chinese are just bragging about.
It was the evaluation given by France's famous "L'Equipe".
"With outstanding skills and a good overall view, he has the ability to become a future star from China!" This is the evaluation given by UEFA.
As the "Double Master of Metz", it would be great if he was not seriously injured.
While many fans are excited about this good news, they also feel sorry for the "genius" who became famous at a young age.
But in turn, Xiangyang’s move makes more sense.
How many people are there in China? Can't they find a "genius" who can play football well?
“If Xiangyang sponsors a junior high school football league and a primary school football league, it would be perfect!”
“We should build a football school! Then send these young players to Overseas, learn from Jianlibao!”
“Is 300 million enough to spend?”
“.”
The fans were chatting enthusiastically, and Xiang Yang was not having a good time.
After the first gold medal was awarded, the game was not over yet.
But he is the focus outside the stadium.
The camera director kept putting the camera on him every now and then, and even Ding Zhong got a lot of opportunities to appear on camera.
This is a bit embarrassing.
What makes Xiangyang depressed is that Qiu's mother and her weak disadvantage only won the first place in the palace.
"Come on, Mom Qiu!"
Seeing her missing the podium, her eyes were red and she shouted to the sun.
Can you blame her?
Definitely not.
How old is the person who usually competes with her?
On the Russian team, it is 16-year-old Mustafina, and on the Chinese team
"It seems that she has recovered well and should perform better in the Asian Games." said the sports director accompanying Xiang Yang.
“I am very happy for her to be able to stand on the playing field again.”
Xiang Yang smiled.
This surprised the sports director. The cruelty of competitive sports is only remembered by champions.
"Haha, maybe so." Xiang Yang shrugged.
It depends on how you say it.
There are many behind-the-scenes stories in the future, and the stories that happen to the sparring partners who are trying to help the champion are touching.
Mama Qiu, an "ageless legend", is not weak at all.
At least, that's the bonus.
For this World Gymnastics Championships, the Hermès Sports Foundation has specially allocated a prize pool of 500,000 euros to commend every participating athlete.
With good results like Qiu’s mother, who got the third place, she can get tens of thousands of euros in one go.
Basically, quite a few.
“What a pity, why is there such a small difference!”
Liu Qianqian was very depressed when she saw Qiu's mother making a mistake on the podium and took the time to pay attention to the report.
Close the browser on her phone, and her thoughts quickly shifted to Xiang Yang.
With a "ding" sound, Xiangyang received a message.
Liu Qianqian: If you dare not come with me to watch the games during the Asian Games, you will be dead!
Looking at it, Xiangyang grinned.
go!
Definitely go.
I happened to accompany Ding Zhong to go to colleges and universities to discuss sponsorship matters.
The general direction is in place, and the leaders of the sports department have no objections, but the specific implementation still requires the relevant person in charge.
300 million, the most critical thing is Polytechnic University.
How to win the sponsorship of this college football team is very critical.
At the same time, there are also "shared bicycles" entering colleges and universities, and it is also necessary to communicate with these colleges and universities one by one.
This is not just about sports.
In terms of education, we also need to communicate.
Just like I drank too much at the formal banquet two days ago, if I want to handle things more safely in China, I have to do it myself.
People also want to save face.
Otherwise, why bother creating a better environment for you.
But before you go, you must first increase the weight on your side.
After replying a "sure" text message to Liu Qianqian, Xiangyang also sent an inquiring message to Principal An.
How is the Confucius Institute going?
Is it that difficult to organize a "friendly football match"?
Principal An: That’s almost it. The superiors are very happy with your proposal.
Principal An’s reply was very quick.
Thanks to the holding of ‘China Week’, such cultural exchange activities are almost unimpeded.
But there was a reason why it took two days to reply to Xiang Yang.
When setting up an exchange competition, although it is a matter of friendship, at least your team must be able to do something good.
If you follow Xiangyang and others in the community arena and get tricked by dozens or twenty people, just in case something good happens to the media.
What a shame.
Xiang Yang: It doesn’t matter, I can be a foreign aid! I just got 2 of them a few days ago, and they feel great!
Principal An was stunned.
I randomly called my daughter despite the time difference.
"Hey, Dad, are you looking for me?" Liu Qianqian's tone was a little casual.
Principal An called her directly, usually because of the two little angels.
Her size is basically useless in front of her parents.
Clearing his throat, Principal An said loudly into the phone:
"Can you please let your family go to Xiangyang and do some serious work?"
"."
(End of this chapter)